Girl Scouts of Wisconsin Southeast

What Girl Scouts of Wisconsin Southeast does

Girl Scouts of Wisconsin Southeast (GSWISE) is a 501(c)(3) nonprofit regional council of Girl Scouts of the USA, headquartered at the Marion Chester Read Service Center at 131 S. 69th Street, Milwaukee, and serving girls in kindergarten through 12th grade and adult members across southeastern Wisconsin (Milwaukee, Racine, Kenosha, and surrounding counties). The council delivers the Girl Scout Leadership Experience through volunteer-led troops, with a stated membership base of more than 17,500 girls and adults and a paid staff of 51–100.

The council's product portfolio centers on the annual Girl Scout Cookie Program and Fall Product Program (nuts, candy, magazines via vendors Ashdon Farms, Trophy Nut, and M2 Media Group), summer camps at Camp Alice Chester (resident, day, and CampHERO), badge and journey curricula, and the Bronze/Silver/Gold highest awards. Operations run on a layered technology stack: the national MyGS portal handles membership and event registration, while GSWISE provides the Rallyhood community platform at no cost to members — an integrated alternative to Eventbrite, SignUp Genius, Shutterfly, and Survey Monkey that consolidates communications, event management, payments (via Stripe), file sharing, and surveys for troops and service units. Recent programmatic additions include the Girl Scout Experience Box (monthly themed supply kits for new Daisy/Brownie troops, funded by national sponsor General Motors) and the Media Girls Squad for older Girl Scouts.

Revenue is generated through a mix of annual membership dues ($90 for girl members, $30 for adult members, set nationally by GSUSA), cookie and fall product program proceeds that fund local STEM, outdoors, life-skills, and entrepreneurship programming, camp and event fees, and a multi-channel philanthropic program encompassing individual donations, planned giving, the Daisy's Circle monthly giving program, corporate matching, and events such as the Breaking the Grass Ceiling golf outing (2026). GTM is community-led: volunteer recruitment and word-of-mouth drive troop formation, with direct member acquisition via the MyGS portal and targeted recruitment programs such as Get Ready with Girl Scouts. The council is governed by CEO Ana Simpson and Board Chair Nicole Best (Shareholder, Heartland Advisors), with a cross-sector board spanning banking, professional services, healthcare, industry, and technology.

Name

Girl Scouts of Wisconsin Southeast

Legal name

Girl Scouts of Wisconsin Southeast

Website

https://gswise.org

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

51–100 employees

Short description

Girl Scouts of Wisconsin Southeast is a 501(c)(3) regional council of Girl Scouts of the USA serving 17,500+ girl and adult members across Milwaukee, Racine, Kenosha, and surrounding counties through troop programming, summer camps, and the annual cookie and fall product programs.

Ownership category

akta.pro rank

Product category

Youth Development Nonprofit Services

NAICS

Child and Youth Services (62411), Civic and Social Organizations (8134), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Sports and Recreation Instruction (61162)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Youth development programs
• Girl leadership education
• Girl scout cookie sales
• Summer camp programs
• Nonprofit volunteer services

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Dues: Annual membership dues collected from girl and adult members. Membership year runs October 1 to September 30.
2. Girl Scout Cookie Program: Cookie sales proceeds stay local and help fund council programs in STEM, outdoors, life skills, and entrepreneurship. Girl Scouts learn five essential skills: goal setting, decision making, money management, people skills, and business ethics.
3. Fall Product Program: Magazine subscriptions, nut and candy products through vendors Ashdon Farms, Trophy Nut, and M2 Media Group.
4. Donations and Philanthropy: Individual donations, corporate giving, planned giving, legacy gifts, employer matching programs, donor-advised funds, stock transfers, and in-kind giving. Monthly giving program called Daisy's Circle.
5. Camp and Event Fees: Fees for summer camp programs (resident/overnight camp, day camp), troop camping, community group rentals, and various council events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Girl Scouts of Wisconsin Southeast is a regional nonprofit council delivering the Girl Scout Leadership Experience to girls in grades K-12 through troop-based membership, badge and journey curriculum, summer camps, the annual Cookie Program and Fall Product Program, and Highest Awards. The council also operates volunteer support tools including the Rallyhood community platform, myGS member portal, and the Girl Scout Experience Box program.

Product overview

Girl Scouts of Wisconsin Southeast is a regional council of Girl Scouts of the USA operating as a 501(c)(3) nonprofit organization serving over 17,500 girl and adult members. The council's core offerings center on the Girl Scout Leadership Experience delivered through in-person troop meetings and activities, supported by the Rallyhood community platform for digital communication and management. Key programs include summer camp (resident, day, and CampHERO), the annual Girl Scout Cookie Program, and Fall Product Program. The council provides volunteer support through the Girl Scout Experience Box (monthly supply boxes for new Daisy/Brownie troops), Troop Year Planners, and Volunteer Essentials guide. Additional offerings include the Media Girls Squad for media training, badge/journey programs, and highest awards (Bronze, Silver, Gold). The myGS member portal handles membership management and renewals. Proceeds from product programs fund local council programming in STEM, outdoors, life skills, and entrepreneurship.

Differentiator

Problem solved

Functional benefit

Brands

• Rallyhood: Online community platform for Girl Scout families, volunteers, and council staff
• Girl Scout Experience Box
• Media Girls

Products and services

• Rallyhood Community Platform All-in-one online community platform combining event management, communication, file sharing, photo posting, calendars, surveys, and payment collection for Girl Scout troops, service units, and families across southeastern Wisconsin. Council covers the cost for members.
• Girl Scout Experience Box Monthly complimentary supply box delivered to new Daisy and Brownie troop leaders containing step-by-step instructions, ready-to-go supplies, scripts, and themed activities for troop meetings, made possible by national sponsorship support.
• Summer Camp Programs Resident/overnight camp, day camp, and CampHERO outdoor adventure programs operated at council-owned camp facilities including Camp Alice Chester for Girl Scout members.
• Girl Scout Cookie Program Annual cookie sales program through which Girl Scouts learn five essential skills — goal setting, decision making, money management, people skills, and business ethics — including a Digital Cookie platform for online sales. Proceeds stay local and fund council programs.
• Fall Product Program Fall product sales program offering magazine subscriptions, nuts, and candy products through council-selected vendors (Ashdon Farms, Trophy Nut, M2 Media Group), with online activities for Girl Scouts.
• myGS Member Portal Online membership management portal where Girl Scouts and volunteers can renew membership, register for events, access troop information, and manage accounts.
• Media Girls Squad Council media training program for Cadettes, Seniors, and Ambassadors offering communications, photography, videography, and social media training with opportunities to represent the council at press events.
• Badge and Journey Programs Skill-building badge and journey curriculum across STEM, outdoors, life skills, entrepreneurship, and leadership for all Girl Scout grade levels from Daisy through Ambassador.
• Highest Awards Bronze, Silver, and Gold Award recognition programs representing the highest achievements in Girl Scouting, requiring leadership, community service, and sustainable take-action projects.
• Annual Membership Annual membership program for girl members ($90/year, grades K-12) and adult members ($30/year) running October 1 to September 30, with lifetime membership option and financial assistance available.

Quantifiable outcome

• 91% of caregivers say Girl Scouts is welcoming to families of all kinds
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core, secondary, key and minor.

• United Way of Greater Milwaukee & Waukesha CountycoreStrategic or Co-development PartnerMajor chapter partner receiving donor support from GSWISE. Collaborative relationship supporting shared community impact goals for youth development in the greater Milwaukee and Waukesha region.
• United Way of Kenosha CountycoreStrategic or Co-development PartnerChapter partner receiving donor support and collaborative community programming in Kenosha County area.
• United Way of Racine CountycoreStrategic or Co-development PartnerChapter partner receiving donor support and collaborative community programming in Racine County area.
• Racine Community FoundationsecondaryStrategic or Co-development PartnerCommunity foundation partner supporting local Girl Scout programming and funding initiatives in the Racine area.
• RallyhoodcoreTechnology or IntegrationRallyhood is the council's all-in-one online platform for member communication, event management, file sharing, and payment collection. The platform has been customized for Girl Scout councils' unique needs over 5+ years of partnership. Council covers cost for members.
• ABC BakerscoreChannel Partner/ Reseller/ DistributorLicensed Girl Scout Cookie baker producing cookie varieties for the council's cookie program. One of two commercial bakers licensed by GSUSA. Provides cookie order cards, family guides, and digital resources.
• General MotorskeyGTM or Marketing PartnerNational sponsor making the Girl Scout Experience Box possible. GM provides funding support enabling complimentary monthly supply boxes for new Daisy and Brownie troops.
• Little Brownie BakerscoreChannel Partner/ Reseller/ DistributorLicensed Girl Scout Cookie baker (one of two licensed by GSUSA). Provides cookie varieties for cookie program sales.
• Ashdon FarmssecondaryChannel Partner/ Reseller/ DistributorFall product program vendor providing nut products for the Fall Product Program.
• Trophy NutsecondaryChannel Partner/ Reseller/ DistributorFall product program vendor providing nut and candy products for the Fall Product Program.
• M2 Media GroupsecondaryChannel Partner/ Reseller/ DistributorFall product program vendor providing magazine subscriptions and online tools and activities for Girl Scouts.
• Milwaukee MilkmenminorStrategic or Co-development PartnerProfessional baseball team hosting Girl Scout Day events at Franklin Field, offering group outings and group gift opportunities for Girl Scout members and families.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• United Way of Greater Milwaukee & Waukesha County: Major GSWISE funder and ecosystem partner that aggregates workplace giving and distributes funds across regional youth and family nonprofits; comparable in community presence and donor stewardship model, though not a direct program competitor.
• ABC Bakers: One of two commercial bakers licensed by GSUSA to produce Girl Scout Cookies; a core channel/vendor partner for GSWISE's largest annual fundraising program and a critical supply-chain counterparty.

Broad incumbents

• Girl Scouts of the USA: National umbrella organization that charters GSWISE as a local council; sets programming, membership standards, dues structure, and oversees the Cookie Program, making it the most directly comparable organization in scope and mission.
• Boy Scouts of America (Scouting America): Largest national youth development organization offering parallel badge, camping, leadership, and volunteer-led troop programming; competes with GSWISE for family time, volunteer capacity, and donor dollars across the same K-12 age range.

Direct peers

• Boys & Girls Clubs of Greater Milwaukee: Local youth development nonprofit serving Milwaukee-area youth with after-school, mentoring, and camp programming; directly competes for the same families, volunteers, and corporate/United Way sponsorships in southeastern Wisconsin.
• YMCA of Metropolitan Milwaukee: Regional YMCA operating membership-based youth programs, day/summer camps, and outdoor experiences across the same southeastern Wisconsin geography; comparable in youth programming breadth, camp operations, and community-based fundraising model.
• 4-H (Wisconsin 4-H / National 4-H Council): National youth development program delivered through Cooperative Extension offering STEM, outdoor, and life-skills programming to K-12 youth; competes for the same girls (and their siblings) in Wisconsin counties served by GSWISE.
• Girl Scouts of Wisconsin - Badgerland: Sister Girl Scout council covering much of Wisconsin outside GSWISE's southeastern footprint; directly comparable in product set (troops, camp, cookie program) and competes for volunteers, families, and donors in adjacent Wisconsin counties.
• Camp Fire (Camp Fire National Headquarters): Inclusive co-ed youth development organization offering badge-style programming, camping, and leadership experiences comparable to GSWISE's troop, badge, and camp model.

Emerging players

• Big Brothers Big Sisters of Metropolitan Milwaukee: Local mentoring nonprofit serving youth in the same southeastern Wisconsin market; overlaps with GSWISE's youth development mission, donor base, and United Way funding channels, though focused on 1:1 mentoring rather than troop programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GirlScoutsWISE
• Facebookfacebook.com/GirlScoutsWISE
• LinkedInlinkedin.com/company/girl-scouts-of-wisconsin-southeast
• Instagraminstagram.com/girlscoutswise
• Pinterestpinterest.com/girlscoutswise
• Xx.com/GirlScoutsWISE

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Scouts of Wisconsin Southeast