Mexo

What Mexo does

Mexo is a private, for-profit digital asset trading platform headquartered in Mexico City, founded in 2019, operating under the consumer-facing brand TruBit. The platform provides individuals and businesses with the ability to buy, sell, trade, and store cryptocurrencies, spanning spot trading, leveraged contract trading, copy trading (social trading where users replicate top traders), and a yield product called Earn+. Core products include TruBit Wallet, a mobile application for iOS and Android that consolidates crypto custody, fiat on-ramp via bank transfer, crypto conversion, and interest earning; TruBit Pro, a professional web and API trading platform with block-trading endpoints; and TruBit Card, a crypto debit card for everyday spending.

The underlying technology combines hot and cold wallet infrastructure for asset custody, REST API access for programmatic trading (documentation published at docs-api.trubit.com), and a self-serve product-led distribution model through app stores and web sign-up. The platform emphasizes regulatory compliance, 24/7 customer support, and educational content via TruBit Academy covering Bitcoin, blockchain, stablecoins, and Ethereum. Customer segments are horizontally distributed across individual consumers (retail traders, global citizens managing digital assets, remittance users) and businesses (compliant trading operations, digital-asset treasury, cross-border payments), with no vertical specialization.

Revenue is generated primarily through transaction fees on spot, contract, and copy trading activity, with potential premium or subscription pricing associated with the TruBit Pro professional tier. Pricing is not publicly disclosed and operates on a quote-based model. Distribution is exclusively self-serve via mobile apps, web, and API, with no field-sales motion. No funding rounds, revenue figures, or named institutional customers are disclosed in the available data.

Name

Mexo

Legal name

TruBit

Website

https://mexo.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Mexo (brand: TruBit) is a Mexico City-headquartered digital asset trading platform, founded in 2019, that provides individuals and businesses with crypto spot, contract, and copy trading, yield products, and a crypto debit card via self-serve mobile, web, and API channels.

Ownership category

akta.pro rank

Product category

Cryptocurrency Trading Platform

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Centralized Crypto Exchanges (CEX) (FSAPADAA)

akta.pro secondary industries

Copy Trading, Social Trading & Automated Trading Platforms (FSADAAAK), Spot Crypto Exchanges (Order-Book & Matching Engine) (FSADAAAA), Fiat On/Off-Ramps & Payment Rails (Exchange-Operated) (FSADAAAF), Margin Trading & Collateralized Borrowing (Exchange-Operated) (FSADAAAL), Crypto Custody & Exchange Wallet Services (Integrated) (FSADAAAG)

Keywords

• Cryptocurrency exchange
• Digital asset trading
• Crypto wallet
• Spot trading
• Contract trading

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Trading Fees: Revenue generated from transaction fees on spot trading, contract trading, and copy trading services. Users pay fees when executing trades on the platform.
2. Premium Trading Services: TruBit Pro offers advanced trading tools and markets with premium features for sophisticated traders, potentially commanding higher fees or subscription pricing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mexo operates a digital asset trading platform (branded TruBit) that enables users to buy, sell, trade, and store cryptocurrencies. The platform delivers spot trading, leveraged contract trading, copy trading, yield generation through Earn+, a consumer mobile wallet (TruBit Wallet), a professional trading interface (TruBit Pro), a crypto debit card (TruBit Card), and a REST API for programmatic block trading.

Product overview

TruBit is a unified digital asset trading platform offering a comprehensive suite of products for both individuals and professional traders. The core offerings include TruBit Wallet (a mobile app for buying, selling, storing crypto, earning interest, and making payments), TruBit Pro (a professional trading platform with advanced tools and API access), and the TruBit Card. Trading capabilities span Contract Trading (leveraged derivatives), Spot Trading (standard crypto trading), and Copy Trading (social trading). Additional financial features include Earn+ (yield generation), Bank Transfer (fiat on-ramp), and Convert (crypto conversion). The platform emphasizes compliance, security with hot and cold wallets, and 24/7 customer support.

Differentiator

Problem solved

Functional benefit

Brands

• TruBit Pro: Professional trading platform with advanced trading tools and markets for maximizing digital asset investments.
• TruBit Wallet

Products and services

• TruBit Wallet

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gate.io: Established global CEX with spot, derivatives, copy trading, and Earn. Similar product breadth and self-serve/PLG distribution as TruBit.
• OKX: Global CEX offering spot, contract/derivatives, copy trading, Earn, and a wallet, with strong API/professional offering. Closely matches TruBit's product mix and global GTM motion.
• HTX (Huobi): Global CEX offering spot, derivatives, copy trading, and Earn. Operates in overlapping emerging markets and competes for similar international retail and professional flow.
• Bybit: Derivatives-led CEX with spot, copy trading, Earn products, and a Card. Comparable to TruBit in offering a unified trading + yield + payments stack targeting active retail traders.
• Bitget: CEX best known for copy trading, also offering spot, futures, and Earn. Strongly comparable to TruBit on the social/copy trading proposition and global retail focus.
• Bitso: Mexico- and LATAM-focused CEX with strong local bank integrations and remittance rails. The most direct regional peer to TruBit given shared Mexico/LATAM customer base and payments focus.
• KuCoin: Global CEX with spot, futures, copy trading, and Earn. Operates in many of the same emerging markets as TruBit and shares the multi-product, retail-and-pro positioning.

Broad incumbents

• Binance: World's largest centralized crypto exchange offering spot, derivatives, copy-trading-style products, Earn, and a card. Directly competes with TruBit for global retail and professional volume but operates at vastly greater scale and liquidity depth.
• Crypto.com: Vertically integrated crypto platform combining an exchange with a Visa debit card, Earn, and a wallet app. Closest large-scale analog to TruBit's exchange + card + earn bundle.
• Coinbase: Public, US-regulated CEX with spot trading, derivatives (where licensed), custody, staking, and a card. Comparable regulatory-compliance posture and similar multi-product stack, but at much larger scale and primarily US-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mexo_io

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mexo