What Ampulla does

Ampulla Ltd is a privately held UK e-commerce retailer of packaging containers, bottles, jars, and closures, operating from a single warehouse and returns-processing site at Highbank Office, Halton St, Hyde (SK14 2NY). The company self-describes as the UK's and Europe's largest online packaging store and runs a self-serve storefront at ampulla.co.uk built on standard e-commerce technology with no API access or AI-powered features. Its catalog is organized by material (plastic, glass, aluminium) and by industry vertical, covering cosmetic and beauty brands, food and beverage, pharmaceutical and healthcare, and chemical and industrial packaging use cases, with eco-friendly lines including PCR HDPE and rPET recycled plastic bottles.

The product range spans thousands of SKUs across categories such as airless pump bottles, PET Boston bottles, double-walled cosmetic jars, caps and closures, glass dropper bottles, medicine bottles, fragrance bottles, UN-approved jerry cans, and IBC containers. Pricing follows a unit-pricing model with no minimum order quantity — single units can be purchased for sampling — and bulk discounts are available for larger volumes; newsletter subscribers receive 10% off their first order and a 'ValuedCustomer' code offers 5%. Volume buyers can contact the sales team for bespoke pricing.

The go-to-market is product-led growth via the owned e-commerce site, supplemented by email/newsletter, organic social (Facebook, Twitter, LinkedIn), company blog content, and SEO across an extensive filterable catalog. Distribution is direct-to-consumer through the online storefront only, with next-day dispatch for UK orders and European shipping subject to a £200 minimum spend under DAP/ExWorks incoterms. Revenue is purely transactional (one-time product sales) with no subscription or recurring component, and the business operates with a micro headcount of 1–10 employees and no disclosed external funding.

Name

Ampulla

Legal name

Ampulla Ltd

Website

https://ampulla.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ampulla Ltd is a privately held UK online retailer of plastic, glass, and aluminium packaging — bottles, jars, and closures — sold with no minimum order quantity to SMB and individual buyers across the cosmetics, food, pharmaceutical, and industrial sectors in the UK and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Hyde

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time transaction model selling packaging containers, bottles, jars, and closures. Unit pricing with bulk discounts for larger quantities. No subscription model. Customers purchase as needed with no recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ampulla is an online retailer selling plastic, glass, and aluminium packaging containers (bottles, jars, caps, closures, drums, jerry cans, IBCs) to cosmetic, food, pharmaceutical, and industrial buyers. Products are organised by material and by industry application and sold as individual units with bulk discounts. No minimum order quantity is required for UK orders, with next-day dispatch available.

Product overview

Ampulla is the U.K. and Europe's largest online packaging store, operating as a B2B and B2C e-commerce platform selling packaging solutions. The product portfolio centers around three main material categories: Plastic packaging (comprising Airless Pump Bottles, Amber PET Boston Bottles, Arese Double Walled Cosmetic Jars, Clear PET Plastic Bottles, and Caps and Closures), Glass packaging (including Boston bottles, dropper bottles, jars, medicine bottles, and various industry-specific containers), and Aluminium packaging (bottles and jars). The company also offers Eco-Friendly packaging lines including PCR HDPE and rPET recycled plastic bottles. Products are organized by industry application (Cosmetic, Food, Healthcare, Pharmaceutical, Fragrance, Skincare) and sold through wholesale channels with no minimum order quantity. The platform operates as a standard e-commerce website without API access or AI-powered features.

Differentiator

Problem solved

Functional benefit

Products and services

• Airless Pump Bottles Modern airless pump bottles designed to prolong product shelf life and deliver a high-end cosmetic appearance. Available in 15 ml to 100 ml sizes, in clear or frosted plastic, with multiple cap options. Targeted at cosmetic and skincare brands.
• Amber PET Boston Bottles Amber-coloured PET (polyethylene terephthalate) bottles that are lightweight and fully recyclable, available in 100 ml to 500 ml sizes for cosmetic and beauty product applications.
• Arese Double Walled Cosmetic Jars Double-walled polypropylene cosmetic jars providing an extra layer of product protection. Available in black, white, or natural colours and 5 ml to 200 ml sizes, supplied with protective shives.
• Caps and Closures A range of bottle caps and jar lids including flip tops, disc tops, spouts, droppers, lotion pumps, trigger sprays, atomisers, and screw caps in multiple sizes and materials, compatible with the bottle and jar ranges.
• Clear PET Plastic Bottles Transparent PET plastic bottles suitable for cosmetics, automotive, healthcare, and skincare applications, available in 30 ml to 250 ml sizes with multiple cap options.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• All In Packaging: European online packaging retailer selling plastic, glass and aluminium containers across cosmetic, food and pharmaceutical applications. Direct competitor to Ampulla in the EU SMB online packaging segment.
• Glassnow: Online glass packaging specialist selling bottles and jars for cosmetic, food and beverage customers globally. Comparable to Ampulla's glass catalogue with a similar self-serve, sample-friendly digital experience.
• SKS Bottle & Packaging: US-based online packaging supplier selling bottles, jars, closures and containers in plastic, glass and metal with no-MOQ ordering. Closest functional competitor to Ampulla, operating the same horizontal e-commerce model across cosmetic, food and pharmaceutical end markets.
• Container & Packaging: US e-commerce packaging supplier selling bottles, jars, tins and closures across multiple materials with low MOQs. Operates the same model as Ampulla for indie and small-business customers in cosmetics, food and personal care.
• O.Berk Company: US online packaging supplier offering a broad catalog of plastic, glass and aluminium bottles, jars and closures to cosmetic, food and pharmaceutical buyers. Mirrors Ampulla's no-minimum, e-commerce-first distribution approach.
• Specialty Bottle: US online packaging supplier offering a wide assortment of glass, plastic and metal containers and closures with no-MOQ ordering. Mirrors Ampulla's horizontal e-commerce model for small-batch buyers.

Broad incumbents

• TricorBraun: Major global packaging distributor serving consumer goods customers with rigid packaging (bottles, jars, closures). Overlaps with Ampulla's plastic and glass offering to CPG and personal-care brands, but at enterprise scale with bespoke design capability.
• Berlin Packaging: The world's largest hybrid packaging supplier offering bottles, jars, closures and containers across plastic, glass and aluminium with global fulfilment. Comparable to Ampulla as a multi-material packaging distributor, though at vastly greater scale and with proprietary design services.

Emerging players

• PakFactory: Online platform offering custom and stock packaging with flexible MOQs across bottles, jars and pouches. Comparable as a digital-first packaging supplier targeting SMB beauty and CPG brands, but with a stronger custom-design angle than Ampulla.

Regional players

• Richmond Containers: UK-based packaging distributor serving small businesses with plastic, glass and aluminium bottles, jars and closures. Regional UK peer with similar horizontal catalog and SMB customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AmpullaP
• Facebookfacebook.com/ampullapackaging
• LinkedInlinkedin.com/company/ampulla-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ampulla