Spinwise

iGaming Affiliate Servicesspinwise.com

Company typePrivate
Founded2021
HeadquartersTallinn, Estonia
Headcount101–250
GTM typeB2B
OfferingServices

Spinwise firmographics

Firmographics

Name: Spinwise
Website: https://spinwise.com
Company type: Private
Founded year: 2021
Headcount range: 101–250 employees
Ownership category
akta.pro rank

Spinwise industry classification

Industry

Product category: iGaming Affiliate Services
NAICS: Other Gambling Industries (71329), Gambling Industries (7132)
akta.pro primary industry: Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
akta.pro secondary industries: Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

IGaming affiliate programs
Payment processing services
Account management
Online casino operations
Affiliate marketing platforms

Where Spinwise is headquartered

Location

Headquarters

HQ city: Tallinn
HQ country: Estonia
HQ region: Europe

Markets served

Spinwise business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Spinwise product offering

Product offering

Core offering

Spinwise provides iGaming affiliate programs, payment processing, and account management services tailored for online casino platforms. The company equips online gambling operators with the back-office and commercial infrastructure needed to run affiliate-driven acquisition programs, process player payments, and manage player accounts. Spinwise is positioned as a B2B service partner enabling online casino operators to scale their player acquisition and financial operations.

Differentiator

Problem solved

Functional benefit

Products and services

iGaming Affiliate Programs
Payment Processing
Account Management

Companies that use Spinwise

Customer profile

Ideal customer profiles1 record

Spinwise technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Spinwise partnerships and signals

Strategic signal

Recent moves2 records

Expansion highlights2 records

Spinwise competitors and assessment

Company assessment

Broad incumbents

EveryMatrix: EveryMatrix is a tier-one iGaming software supplier offering PAM, payment processing, casino platform, sportsbook, and affiliate management as an integrated stack. It is a broad incumbent competing across all three legs of Spinwise's offering, but at significantly larger scale and breadth.
NSoft: NSoft supplies omnichannel iGaming and sportsbook software including a turnkey platform, PAM, and payments for operators. It is a broad incumbent in the online casino platform and PAM space that Spinwise competes against for operator clients.
Gaming Innovation Group (GiG): GiG provides iGaming platform technology, PAM, payments, and media/affiliate services to operators. It is a broad incumbent that overlaps with Spinwise's affiliate, payments, and account-management lines as part of a wider portfolio.

Direct peers

Better Collective: Better Collective is a leading sports betting and iGaming affiliate marketing group with a strong footprint in casino lead generation. It is a direct peer given the overlapping affiliate-programs-and-CPA model targeting online casino operators.
Catena Media: Catena Media is a publicly listed iGaming affiliate and lead-generation company operating casino, sports, and finance-focused affiliate sites. It is a direct peer because Spinwise's lead offering is iGaming affiliate programs for online casino operators, mirroring Catena's core business.
Pragmatic Solutions: Pragmatic Solutions provides a Player Account Management (PAM) platform with payment processing and back-office tools for iGaming operators. It is a direct peer in the account-management and payment-processing component of Spinwise's offering.
Raketech: Raketech is an affiliate marketing company focused on iGaming and online sports betting, providing comparison sites and lead generation to operators. It is a direct peer in casino affiliate marketing and operator-facing performance services.
Gambling.com Group: Gambling.com Group operates a portfolio of casino and sports betting affiliate websites delivering qualified players to operators. It is a direct peer in the iCasino affiliate/review-site segment that Spinwise's affiliate-programs service targets.

Emerging players

Fast Track: Fast Track provides a real-time CRM, player engagement, and account-management platform built specifically for iGaming operators. It is an emerging player with partial overlap to Spinwise's account-management leg and similar operator customer base.

Regional players

KaFe Rocks: KaFe Rocks is a privately held iGaming affiliate network and media buyer focused on regulated European and emerging markets. It is a regional peer operating in the same casino-affiliate space as Spinwise but with its own geographic emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Spinwise financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Spinwise leadership team

Management profile

Number of profiles

Spinwise funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Spinwise M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spinwise

What does Spinwise do?

When was Spinwise founded?

Spinwise was founded in 2021. It employs 101 to 250 people.

Where is Spinwise based?

Spinwise is headquartered in Tallinn, Estonia, in the Europe region.

Who are Spinwise's main competitors?

Broad incumbents on record are EveryMatrix, NSoft and Gaming Innovation Group (GiG). Direct peers are Better Collective, Catena Media, Pragmatic Solutions, Raketech and Gambling.com Group. Fast Track is listed as an emerging player. KaFe Rocks is listed as a regional player.

Does Spinwise have an API?

No public API is recorded for Spinwise.

What industry is Spinwise in?

Spinwise's product category is iGaming Affiliate Services. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites, with a secondary code of MPAEABAK, Online Casino Platform Providers (PAM, Wallet, CMS, Back Office). Its NAICS code is 71329.