Ricmotech
Ricmotech is a Florida-based e-commerce retailer and manufacturer of sim racing equipment founded in 2011, selling proprietary AP-Xtreme chassis, Mini-Mite PRO direct-drive steering, GTpro pedals, and reselling 30+ brands to hobbyist and competitive sim racers across the US.
- Company typePrivate
- Founded2011
- HeadquartersMiami Lakes, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ricmotech does
Ricmotech LLC is a privately held, Florida-based retailer and manufacturer of sim racing equipment founded in 2011, operating from Hialeah/Miami Lakes with 1-10 employees. The company sells simulator chassis, direct-drive steering systems, pedals, shifters, paddles, button boxes, gauges, tactile transducers, monitor stands, complete simulator packages, and related accessories through its direct-to-consumer e-commerce storefront (ricmotech.com), shipping within the continental US with free shipping on orders over $249. Its proprietary brands include the AP-Xtreme simulator chassis (with SlipSense and gSense motion and active restraint systems), Ricmotech Mini-Mite PRO direct-drive steering (16Nm peak torque, lowest-inertia motor, 2000Hz via SimXperience Dual Stream), and RealGear/GTpro hydraulic pedal systems; it also serves as an authorized multi-brand reseller for Thrustmaster, Fanatec, Moza Racing, Simagic, Next Level Racing, Momo, MPI, ButtKicker, Leo Bodnar, and Logitech among others.
Ricmotech monetizes primarily through hardware unit sales across a wide price spectrum from under-$50 accessories to motion simulator packages exceeding $10,000, complemented by an affiliate program (3-10% store-credit commissions) and event production/rental services for corporate functions and charity fundraisers. The company differentiates through free 45-day premium tech support, "unbiased" pre-purchase advisory, financing via Snap Finance for high-ticket packages, and community engagement including the official iRacing Ring Meister Series sponsorship (since 2023 Season 3) and the Virtual Grand Prix charity fundraiser. Strategic technology partnerships with SimXperience (Dual Stream, SimCommander, SimVibe) and product collaborations with professional drivers (Bryan Heitkotter tuning profiles, Max Papis Innovations co-branded wheels) underpin the proprietary product portfolio.
The customer base is highly fragmented across entry-level hobbyists, DIY builders, competitive eSports racers, and event organizers, with no single enterprise anchor and a horizontal segmentation approach across use cases rather than verticals. International shipping is implicitly supported though not formally stated, and geographic restrictions are limited to Alaska and Hawaii. The business is founder/owner-operated with no disclosed external funding, acquisitions, or parent company.
Ricmotech firmographics
Firmographics- Name
- Ricmotech
- Legal name
- Ricmotech LLC
- Website
- https://ricmotech.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ricmotech is a Florida-based e-commerce retailer and manufacturer of sim racing equipment founded in 2011, selling proprietary AP-Xtreme chassis, Mini-Mite PRO direct-drive steering, GTpro pedals, and reselling 30+ brands to hobbyist and competitive sim racers across the US.
- Ownership category
- akta.pro rank
Ricmotech industry classification
Industry- Product category
- Racing Simulators
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Sporting & Athletic Goods, Nec (3949), Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS) (HDACANAE)
- akta.pro secondary industries
- Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks) (CRACAFAJ), Motorsports & Powersports Gear & Accessories Retail (CRAMABAN), Motorsports & Racing Experiences (THAJAFAF)
Keywords
Where Ricmotech is headquartered
LocationHeadquarters
- HQ city
- Miami Lakes
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ricmotech business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Hardware Sales - Simulator Equipment: Primary revenue stream from selling sim racing hardware including steering wheels, pedals, shifters, chassis, motion systems, and complete simulator packages. Products range from entry-level starter packages to professional-grade direct-drive systems and motion simulators priced from under $50 to over $10,000.
- Proprietary Brand Products: Revenue from own-brand products including AP-Xtreme simulator chassis, RealGear pedals and accessories, GTpro pedal systems, and Ricmotech Mini-Mite direct-drive steering systems.
- Simulator Packages and Bundles: Sale of complete and bundled simulator packages including starter packages, essentials packages, and complete motion simulator setups with leasing/financing options available.
- Event and Rental Services: Revenue from simulator rental services and event production for racing simulator events.
- Affiliate Program: Affiliate program earning 3-10% commission in store credits on referred sales, with affiliates converting earnings into store credits for product purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessories and components |
| Unit Pricing | Pay-as-you-go | Consumer-grade steering wheels and pedals |
| Unit Pricing | Pay-as-you-go | Direct-drive systems and professional equipment |
| Unit Pricing | Pay-as-you-go | Simulator chassis and motion systems |
| Unit Pricing | Pay-as-you-go | Complete simulator packages |
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Ricmotech product offering
Product offeringCore offering
Ricmotech designs, manufactures, and retails sim racing equipment including proprietary AP-Xtreme simulator chassis, Mini-Mite PRO direct-drive steering systems, and RealGear/GTpro pedals. The company also distributes over 30 third-party brands such as Thrustmaster, Moza Racing, Simagic, Fanatec, and Next Level Racing, and sells complete simulator packages plus simulator rental and event production services.
Product overview
Ricmotech is a specialized e-commerce retailer of sim racing equipment founded in 2011, offering a comprehensive range of products from starter kits to professional-level motion simulator rigs. The product portfolio centers on simulator chassis (AP-Xtreme series), direct-drive steering systems (Ricmotech Mini-Mite PRO), and distributes major third-party brands including Thrustmaster, Moza Racing, Simagic, Momo, MPI, Next Level Racing, and ButtKicker. The ecosystem encompasses pedals, shifters, handbrakes, tactile transducers, racing seats, monitor stands, and complete simulator packages with leasing options. Ricmotech also provides simulator rental and event production services, and operates an affiliate program. The company differentiates through 45-day premium tech support on all purchases and free shipping on orders over $249.
Differentiator
Problem solved
Functional benefit
Brands
- AP-Xtreme: High-end simulator chassis and motion systems brand.
- RealGear
- GTpro
Products and services
- AP-Xtreme Simulator Chassis
Quantifiable outcome
- Free 45-day premium tech support included with every purchase
- +2 more outcomes
Companies that use Ricmotech
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Ricmotech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
Ricmotech partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- iRacingflagshipOfficial sponsor of the Ricmotech Ring Meister Series on iRacing, a road racing series featuring four-lap races on Nurburgring Industriefahrten. The partnership was announced for the 2023 Season 3 and continues as a key marketing and community engagement initiative.
- ThrustmastercoreAuthorized retailer and reseller of full Thrustmaster product line including T818 direct-drive systems, T-GT II, T300, T248 wheels and pedals, shifters, and accessories. Exclusive promotions and priority access to new product releases.
- FanateccoreAuthorized reseller of Fanatec racing wheels, pedals, shifters, and ecosystem products including direct-drive bases and wheel rims.
- Moza RacingcoreAuthorized retailer of Moza Racing products including R3, R5, R9, R12, R16, R21 direct-drive wheelbases, steering wheels, pedals, and accessories.
- SimagiccoreAuthorized reseller of Simagic product line including GT NEO wheels, FX PRO formula wheels, P2000 pedals, haptic pedal reactor, and Maglink conversion kits.
- SimXperiencecoreTechnology partnership for Mini-Mite PRO direct-drive system utilizing SimXperience Dual Stream Technology enabling up to 2000Hz communication rate, SimCommander software, and SimVibe integration for tactile transducers.
- Bryan HeitkotterminorGT Academy winner creating specialized tune profiles for Mini-Mite's low-inertia characteristics, bringing professional racing driver perspective to product development.
- Max Papis Innovations (MPI)coreCollaboration with Max Papis (professional racer with F1, ChampCar, IndyCar, NASCAR experience) to create unique racing steering wheels for simulators. MPI wheels feature Alcantara grip for comfort and durability.
- Leo BodnarminorAuthorized retailer of Leo Bodnar products including joystick controller boards, button box interface boards, load cell controllers, and USB adapters for Logitech pedals and shifters.
- Next Level RacingcoreAuthorized reseller of Next Level Racing cockpits, gaming chairs, monitor stands, caster wheels, and ecosystem accessories.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Ricmotech competitors and assessment
Company assessmentBroad incumbents
- Thrustmaster: Major consumer gaming hardware brand (part of Guillemot) with broad racing, flight, and console wheel lines. Ricmotech is a top US authorized Thrustmaster reseller and competes at the consumer tier where Thrustmaster also sells direct.
Emerging players
- Asetek SimSports: Direct-drive wheelbase and pedal manufacturer (Invicta, Forte, La Prima) targeting the prosumer sim racing tier. Competes with both Ricmotech's own-brand products and the brands Ricmotech resells.
Direct peers
- Cube Controls: Manufacturer of premium sim racing wheels, button boxes, and shifters. Direct competitor to Ricmotech's RealGear button boxes, shifters, and high-end steering wheels.
- Simucube: Specialist manufacturer of high-end direct-drive wheelbases for sim racing (Simucube 2 Sport/Pro/Ultimate). Directly competes with Ricmotech's Mini-Mite PRO at the premium end of the same product category and customer base.
- Moza Racing: Direct-drive wheelbase and sim racing peripheral brand (R3 through R21). Ricmotech is an authorized Moza reseller but Moza also sells direct and competes on wheelbases against Mini-Mite PRO and on cockpits against AP-Xtreme.
- Heusinkveld Engineering: Premium sim racing pedal manufacturer (Sprint, Ultimate+). Directly competes with Ricmotech's RealGear GTpro hydraulic pedal line for the same high-end enthusiast and professional customer.
- Trak Racer: Sim racing cockpit and accessory manufacturer. Ricmotech resells Trak Racer cockpits, and Trak Racer directly competes with Ricmotech's AP-Xtreme chassis in the DIY and mid-tier cockpit market.
- Fanatec: Endress+Hauser-owned manufacturer of sim racing wheels, pedals, and cockpits. Ricmotech is an authorized Fanatec reseller, but Fanatec also sells direct and competes head-to-head with Ricmotech's own AP-Xtreme chassis and Mini-Mite ecosystem.
- Next Level Racing: Designer and manufacturer of sim racing cockpits, monitor stands, and gaming chairs. Ricmotech is an authorized reseller and Next Level Racing directly competes with Ricmotech's proprietary AP-Xtreme chassis line.
- Simagic: Manufacturer of direct-drive bases, wheels, and haptic pedals. Ricmotech is an authorized Simagic reseller and the two compete for the same professional-tier sim racer installing haptic pedal reactors and direct-drive ecosystems.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ricmotech social profiles
Digital presenceRicmotech compliance and trust
Trust signalCompliance2 records
Ricmotech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ricmotech leadership team
Management profileNumber of profiles
Ricmotech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ricmotech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ricmotech
What does Ricmotech do?
Ricmotech designs, manufactures, and retails sim racing equipment including proprietary AP-Xtreme simulator chassis, Mini-Mite PRO direct-drive steering systems, and RealGear/GTpro pedals. The company also distributes over 30 third-party brands such as Thrustmaster, Moza Racing, Simagic, Fanatec, and Next Level Racing, and sells complete simulator packages plus simulator rental and event production services.
Is Ricmotech a public or private company?
Ricmotech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ricmotech founded?
Ricmotech was founded in 2011. It employs 1 to 10 people.
Where is Ricmotech based?
Ricmotech is headquartered in Miami Lakes, United States, in the North America region.
How does Ricmotech make money?
Five revenue lines are on record. Hardware Sales - Simulator Equipment is the primary driver. The others are proprietary Brand Products, simulator Packages and Bundles, event and Rental Services and affiliate Program.
Who are Ricmotech's main competitors?
Thrustmaster is listed as a broad incumbent. Asetek SimSports is listed as an emerging player. Direct peers are Cube Controls, Simucube, Moza Racing, Heusinkveld Engineering, Trak Racer, Fanatec, Next Level Racing and Simagic.
Does Ricmotech have an API?
No public API is recorded for Ricmotech.
What industry is Ricmotech in?
Ricmotech's product category is Racing Simulators. Its primary akta.pro industry code is HDACANAE, Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS), with a secondary code of CRACAFAJ, Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks). Its NAICS code is 45912 and its SIC code is 3949.