Studybuddy
Studybuddy AB is a Swedish private tutoring service that matches primary, secondary, and university students with top older student tutors for one-to-one in-home and online instruction across Sweden.
- Company typePrivate
- Founded2004
- HeadquartersStockholm, Sweden
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Studybuddy does
Studybuddy AB is a Swedish private tutoring company, founded in 2004 as a student project at KTH and now operating as part of A Plus Education Group AB. The company matches Swedish primary, secondary, and university students with top-performing older student tutors from institutions such as KTH, Chalmers, and Handelshögskolan, delivering one-to-one instruction either in the student's home or online. Its product portfolio centers on personal homework help (Läxhjälp) and private teaching (Privatl\u00e4rare), augmented by Studybuddy Academy (group courses, weekly math help, exam prep), Studybuddy Junior (shorter sessions for grades 1-6), Klippkort prepaid session cards, and dedicated preparation for the Swedish university entrance exam (högskoleprovet).
The business model is consumer-direct and primarily subscription-based, with tiered monthly plans (BAS from 1,360 SEK, STANDARD from 2,280 SEK, INTENSIV from 4,310 SEK) plus pay-as-you-go hourly klippkort cards and a 890 SEK/month Academy membership. The company claims to be Sweden's largest tutoring service, with 120,000+ students served since founding, and operates physical offices in Stockholm (HQ), Uppsala, and Gothenburg, with nationwide online delivery and partner referrals. No proprietary technology platform is described; the service is positioned as a curated matching operation layered on standard video-conferencing delivery, with limited disclosed AI capability (an AI note taker bundled into the top subscription tier).
Studybuddy firmographics
Firmographics- Name
- Studybuddy
- Legal name
- Studybuddy AB
- Website
- https://studybuddy.se
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Studybuddy AB is a Swedish private tutoring service that matches primary, secondary, and university students with top older student tutors for one-to-one in-home and online instruction across Sweden.
- Ownership category
- akta.pro rank
Studybuddy industry classification
Industry- Product category
- Private Tutoring Services
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (61171), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Academic Tutoring Services (Subject-Specific & General) (EDAJALAA)
- akta.pro secondary industries
- Homework Help & Study Skills Coaching (EDAJALAB), Tutoring & Homework Help Marketplaces (On-Demand) (EDAFAIAG), Homework Tutoring & Academic Support (Subject Tutoring) (HSAAAHAC), General Homework Help (Multi-Subject) (EDANADAA)
Keywords
Where Studybuddy is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Studybuddy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Subscription-based tutoring services: Studybuddy generates revenue through recurring monthly subscriptions for ongoing tutoring services, with tiered pricing based on frequency (every other week, weekly, or twice weekly sessions). Additional revenue comes from prepaid session cards (klippkort) for more sporadic usage, and group-based Studybuddy Academy memberships.
- Per-session card (klippkort): Customers can purchase prepaid cards with 20, 30, 60, or 100 hours of tutoring at discounted rates compared to subscription pricing. This provides flexibility for families with irregular tutoring needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BAS: Every other week tutoring |
| Subscription | Monthly | STANDARD: Weekly tutoring |
| Subscription | Monthly | INTENSIV: Twice weekly tutoring |
| Unit Pricing | Pay-as-you-go | KLIPPKORT: Prepaid session cards |
| Subscription | Monthly | ACADEMY: Group tutoring membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Studybuddy product offering
Product offeringCore offering
Studybuddy provides one-to-one tutoring services (Läxhjälp and Privatlärare) by personally matching K-12 and university students with top-performing older students recruited from Sweden's leading universities (KTH, Chalmers, Handelshögskolan). Sessions are delivered either at the student's home or online, and the service is sold on recurring monthly subscriptions (BAS, STANDARD, INTENSIV) and prepaid Klippkort session cards. A group-based complement, Studybuddy Academy, offers weekly math help sessions, national-exam preparation courses, and workshops, and is included with STANDARD and INTENSIV plans.
Product overview
Studybuddy operates as a platform-plus-modules tutoring service. The core offering is personal one-to-one homework help (Läxhjälp) and private teaching (Privatlärare), delivered either in-home or online. This is augmented by Studybuddy Academy, a group-based complement offering weekly math help sessions, intensive national exam prep courses, and workshops. Additional delivery formats include the Klippkort punch card system for flexible, pay-as-you-go tutoring. For younger learners, Studybuddy Junior provides specialized shorter sessions at lower pricing. The portfolio also includes dedicated Högskoleprovet (university entrance exam) preparation.
Differentiator
Problem solved
Functional benefit
Brands
- Studybuddy Junior: Specialized tutoring service for younger students (grades 1–6) with shorter lessons and lower pricing, focusing on study joy and building a strong foundation for future schooling.
- Studybuddy Academy
Products and services
- Läxhjälp (Personal Homework Help) Core one-to-one tutoring service matching K-12 and university students with top-performing older students for weekly homework help, exam preparation, and study technique coaching, available in-home or online across Sweden.
- Privatlärare (Private Teacher)
- Studybuddy Junior Specialized homework help service for younger students in grades 1-6, featuring shorter lessons and lower pricing with focus on study enjoyment and building a strong academic foundation.
- Läxhjälp Online Online tutoring delivered via video with screen sharing, available nationwide in Sweden for students who prefer flexibility or live outside physical service areas.
- Klippkort (Punch Card) Flexible punch-card system letting students book tutoring sessions as needed, with cards available in 20, 30, 60, or 100 hour denominations that can be shared with siblings; from 399 kr/hour.
- Studybuddy Academy Group-based complement to personal tutoring, offered as a membership at 890 kr, including weekly math help sessions, intensive national-exam prep courses, workshops on study techniques, and free access to lectures.
- Högskoleprovet Preparation Intensive courses and tutoring to prepare students for the Swedish university entrance exam (Högskoleprovet), led by experienced study buddies.
Companies that use Studybuddy
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Studybuddy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Studybuddy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- My AcademyminorReferral partnership for tutoring services. My Academy offers Studybuddy's tutoring services to their customer base as a complementary educational offering.
- Hello CleanminorReferral partnership with home cleaning service provider. Cross-promotional arrangement targeting overlapping family customer segments.
- Hey Kiddo!minorReferral partnership with childcare service provider. Cross-promotional arrangement targeting overlapping family customer segments.
- ToddlyminorReferral partnership with childcare service provider. Cross-promotional arrangement targeting overlapping family customer segments.
- KTH (Kungliga Tekniska högskolan)coreHistorical partnership origin - Studybuddy was founded in 2004 as a student project by four KTH students, inspired by the peer tutoring model at KTH. Continues to actively recruit KTH students as tutors. Company maintains strong ties to KTH as an employer of choice for engineering students.
Scale indicators6 records
Recent moves10 records
Expansion highlights7 records
Studybuddy competitors and assessment
Company assessmentDirect peers
- Superprof: Global online tutoring marketplace connecting students with private tutors across subjects. A scaled marketplace competitor in Sweden providing a similar tutor-matching model with broader geographic and subject coverage.
- Wyzant: U.S.-based online tutoring marketplace connecting students with local and online tutors. Closely comparable marketplace business model—tutor matching, online session delivery, recurring relationships.
- Preply: Online tutoring marketplace focused on language and academic subjects, with tutor matching and recurring session bookings. Comparable marketplace model with flexible online delivery similar to Studybuddy Online.
- My Academy: Swedish private tutoring provider offering one-to-one homework help and private teachers to K–12 students nationally. Directly competes with Studybuddy in the same Swedish market and is also a Studybuddy referral partner.
Emerging players
- HeyTeacher: Emerging Sweden-based tutor-on-demand platform offering private tutoring sessions online. Directly comparable on-demand tutoring marketplace with digital-first delivery competing with Studybuddy Online.
- Tutorful: UK-based online tutoring marketplace for K–12 and beyond. Relevant given Studybuddy's 2014 London expansion—directly comparable in the UK tutoring market with subject-specialist matching.
Broad incumbents
- Kumon: Global after-school supplemental education franchise focused on math and reading. Comparable as a mass-market supplementary education brand with structured curriculum and subscription-like recurring engagement.
- Kunskapsskolan: Swedish personalized-education K–12 school chain operating its own IT-based pedagogy (KED). Comparable as a Sweden-focused personalized-learning education provider with potential tutoring overlap through school relationships.
- AcadeMedia: One of the largest private education operators in the Nordics, running schools and preschools. Adjacent incumbent operating broadly in Swedish education with overlapping customer base and potential tutoring adjacencies.
Regional players
- Hey Kiddo!: Swedish childcare and family services platform that also offers tutoring-adjacent services. Comparable as a Sweden-focused family services brand with overlapping customer segments; partners with Studybuddy for referrals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Studybuddy social profiles
Digital presenceStudybuddy compliance and trust
Trust signalCompliance1 record
Studybuddy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studybuddy leadership team
Management profileNumber of profiles
Studybuddy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studybuddy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studybuddy
What does Studybuddy do?
Studybuddy provides one-to-one tutoring services (Läxhjälp and Privatlärare) by personally matching K-12 and university students with top-performing older students recruited from Sweden's leading universities (KTH, Chalmers, Handelshögskolan). Sessions are delivered either at the student's home or online, and the service is sold on recurring monthly subscriptions (BAS, STANDARD, INTENSIV) and prepaid Klippkort session cards. A group-based complement, Studybuddy Academy, offers weekly math help sessions, national-exam preparation courses, and workshops, and is included with STANDARD and INTENSIV plans.
Is Studybuddy a public or private company?
Studybuddy is a private company. It is classified as corporate owned and is currently operating.
When was Studybuddy founded?
Studybuddy was founded in 2004. It employs 1,001 to 5,000 people.
Where is Studybuddy based?
Studybuddy is headquartered in Stockholm, Sweden, in the Europe region.
How does Studybuddy make money?
Two revenue lines are on record. Subscription-based tutoring services are the primary driver. The others are per-session card (klippkort).
Who are Studybuddy's main competitors?
Direct peers on record are Superprof, Wyzant, Preply and My Academy. Emerging players are HeyTeacher and Tutorful. Broad incumbents are Kumon, Kunskapsskolan and AcadeMedia. Hey Kiddo! is listed as a regional player.
Does Studybuddy have an API?
No public API is recorded for Studybuddy.
What industry is Studybuddy in?
Studybuddy's product category is Private Tutoring Services. Its primary akta.pro industry code is EDAJALAA, Academic Tutoring Services (Subject-Specific & General), with a secondary code of EDAJALAB, Homework Help & Study Skills Coaching. Its NAICS code is 611691 and its SIC code is 8200.