Headroom Assistance

What Headroom Assistance does

Headroom Assistance is a Netherlands-headquartered provider of premium remote executive assistant (EA) services, founded in 2012 by Kristel Kuit in San Francisco and Amsterdam and now operating under the legal entity Headroom Support B.V. The company serves C-level executives, founders, and growth-stage companies across Europe and the US, supplying dedicated EA teams (typically 2-3 assistants per member) that handle inbox management, calendar optimization, travel planning, meeting coordination, and broader administrative work. The core service is sold as a monthly subscription in three tiers (20, 40, and 60 hours per month at €1,500, €2,800, and €3,900 respectively), supplemented by a €7,500-per-hire EA Placement service for clients recruiting in-house assistants.

Underlying the service is a proprietary technology stack: Headroom Workspace, an internal EA management platform providing global task management, secure knowledge sharing, squad-based collaboration, and capacity planning for holiday and sick-leave coverage, and Headroom Academy, a structured training program with 25+ learning journeys used to onboard, develop, and certify the EA workforce. The business model is a recurring subscription with a frictionless trial month and no long-term commitment at the individual tier, plus enterprise memberships (25+ seats) handled by dedicated Account Managers with custom pricing. Distribution is direct via the company website, an inside sales team, and an inbound-led consultative motion with a 30-minute discovery call preceding EA matching and kickoff.

The company reported serving 100+ (and in another source 250+) members, with self-disclosed outcomes including 95% member endorsement, 25% faster EA execution versus traditional in-house assistants, 30% annual payroll cost savings versus a full-time EA, and approximately 500 hours/year of time saved per member. On August 18, 2025, Headroom was acquired by Public Support, the leading Dutch agency for support professionals; it now operates as an independent business unit called Headroom Support within Public Support, with founder Kristel Kuit transitioning to the Director role. The acquisition combines Public Support's public-sector focus with Headroom's private-sector C-level clientele, positioning the combined group to address both segments with a remote EA delivery model.

Name

Headroom Assistance

Legal name

Headroom Support B.V.

Website

https://headroomassistance.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Headroom Assistance (Headroom Support B.V.) is a Netherlands-based, subscription-driven remote executive assistant service founded in 2012, serving C-level executives and founders in Europe and the US with dedicated EA teams supported by proprietary Workspace software and the Headroom Academy training program.

Ownership category

akta.pro rank

Product category

Executive Assistance Services

NAICS

Office Administrative Services (561110), Office Administrative Services (56111), Office Administrative Services (5611), Employment Placement Agencies (561311)

SIC

Services-Facilities Support Management Services (8744), Services-Help Supply Services (7363), Services-Employment Agencies (7361)

akta.pro primary industry

General Personal Concierge Services (HSACAIAA)

akta.pro secondary industries

Errand Running & Task Assistance (HSACAIAB), Workplace Experience & Concierge Services (BPABAFAG), Event Day Personal Assistance (On-site Concierge) (HSACAIAM)

Keywords

• Remote executive assistance
• Virtual assistant services
• Executive support subscriptions
• Administrative delegation services
• Executive assistant outsourcing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R\u0026D, Others

Revenue model

1. Monthly Subscription Plans: Recurring monthly subscription model with three tiers (20, 40, and 60 hours/month). Subscriptions auto-renew on a monthly rolling basis. Members receive dedicated EA teams, daily support Monday-Friday, GDPR-compliant remote assistance, integration with client technology stack, and usage/time reports.
2. EA Placement Services: One-time placement fee of €7,500 for recruiting and selecting high-performing Executive Assistants for direct hire by clients. Covers full recruitment and selection process including discovery call, profile creation, active sourcing, screening, shortlisting, and placement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Headroom Assistance provides remote executive assistant (EA) services to C-level executives, founders, and growth-stage companies via monthly subscription plans (20, 40, or 60 hours per month). Each subscriber is paired with a dedicated EA team of 2-3 assistants who handle inbox management, calendar optimization, travel planning, meeting coordination, and general administrative tasks Monday through Friday. A one-time EA Placement service (€7,500) is also offered for clients seeking to hire an in-house executive assistant.

Product overview

Headroom Assistance offers a suite of premium remote executive assistant services built around a core monthly subscription model. The main offering combines dedicated EA teams (2-3 assistants per member) with proprietary software (Headroom Workspace) and internal training (Headroom Academy) to deliver continuous executive support. Membership Plans (20/40/60 hours monthly) form the core product, while EA Placements extends the service to in-house recruitment. The ecosystem also includes an extensive blog resource library and whitepapers on future-proofing executive assistance in an AI-driven world.

Differentiator

Problem solved

Functional benefit

Products and services

• Headroom Executive Assistance Premium remote executive assistant service for C-level executives, founders, and entrepreneurs, providing a dedicated EA team of 2-3 assistants for daily support with email inbox management, calendar management, travel planning, meeting coordination, document preparation, and other administrative tasks, delivered Monday-Friday 09:00-18:00 CET.
• Headroom EA Placements One-time recruitment and selection service for clients who want to hire a high-performing in-house Executive Assistant directly. Includes a discovery call, profile creation, active sourcing, screening, shortlisting, and placement for a fixed fee of €7,500 per placement.

Quantifiable outcome

• EAs complete tasks 25% faster than traditional trained in-house EAs
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Public SupportcoreOthers · 18 August 2025Public Support, the leading agency for support professionals, acquired Headroom Assistance on August 18, 2025. Headroom now operates as an independent business unit (Headroom Support) within Public Support. The acquisition enables Public Support to expand from public sector focus to include private sector C-level clients. Headroom's AI expertise and data-driven approach will be applied to help public sector clients. Teams, services, and management (led by Director Kristel Kuit) remain unchanged.
• B.AmsterdamminorOthersB.Amsterdam is one of Europe's largest startup hubs and coworking spaces. Headroom operates from this location and has partnered to serve the entrepreneurial community there. Tessa Bakker (CEO B.Amsterdam) is a member, and Headroom provides EA support to the broader B.Amsterdam entrepreneurial community.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Worldwide101: US-based premium virtual assistant service providing dedicated remote EAs to executives and business owners. Comparable in executive focus, premium positioning, and subscription-based delivery.
• Prialto: US-based managed virtual assistant service for executives, providing dedicated offshore EA teams with integrated productivity tools. Comparable in team-based model, executive focus, and managed support delivery.
• Wishup: India/US-based virtual assistant platform providing pre-vetted remote assistants to executives and entrepreneurs on subscription plans. Comparable subscription model and target customer, though delivery model is more marketplace-oriented.
• WoodBows: US-based virtual assistant services company providing dedicated remote EAs to executives and small businesses. Comparable in subscription model, dedicated assistant matching, and small-team scalability.
• Time Etc: UK/US-based remote executive assistant service providing vetted virtual assistants to entrepreneurs and executives on monthly subscription plans. Directly comparable to Headroom in target customer, subscription model, and team-based EA delivery.
• Wing Assistant: US-based virtual assistant company providing dedicated remote assistants with integrated task management software to entrepreneurs and executives. Comparable in subscription model, dedicated assistant model, and tech-enabled delivery.
• Belay: US-based virtual staffing company offering executive assistants, bookkeepers, and web assistants to entrepreneurs and executives. Highly comparable in subscription model, target market, and emphasis on vetting and matching.

Emerging players

• Magic: US-based on-demand virtual assistant service providing flexible, pay-as-you-go remote task support. Comparable in target customer (busy professionals) but differs in on-demand vs. subscription delivery model.
• Double (acquired by Slack): Virtual executive assistant service acquired by Slack, providing remote EAs to executives. Comparable in executive focus and remote delivery, though now part of a broader productivity platform.

Broad incumbents

• Upwork: Global freelance marketplace where executives can hire virtual assistants on a contract basis. Indirectly comparable as an alternative procurement channel for executive assistance, though not specialized in EA services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iloveheadroom
• LinkedInlinkedin.com/company/headroom-assistance
• Instagraminstagram.com/headroomassistance
• Facebookfacebook.com/Iloveheadroom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headroom Assistance