Stay Wyld Organics

What Stay Wyld Organics does

Stay Wyld Organics is a privately held, vertically integrated functional mushroom supplement company founded in 2019 by Chris Brown and headquartered in Pemberton, British Columbia, Canada. Brown established the company after personally attributing recovery from repeated concussions to Lion's Mane mushroom; unable to find an existing product that met his standards for potency, purity, and sourcing transparency, he built an in-house cultivation and extraction operation. The company grows certified organic (USDA and COR by Pro-Cert) whole mushrooms — including Lion's Mane, Cordyceps, Reishi, Chaga, Turkey Tail, Maitake, and Shiitake — at its Pemberton facility and processes them using a proprietary steam/extraction process designed to break down chitin and improve bioavailability. Products contain both fruiting body and mycelium, are third-party lab tested per batch, and are positioned as non-GMO, vegan, gluten-free, and filler-free across gummies, capsules, powders, dissolvable strips (using proprietary FlashRelease™ technology), and a functional iced tea beverage (Lion's Mane with Yerba Maté).

The go-to-market model is direct-to-consumer e-commerce through the company's Shopify storefront, anchored by a Subscribe & Save subscription program offering up to 25% off, tiered 5-7% cashback, free gifts at milestones, and free shipping. A wholesale account program and bulk organic mushroom powder offering serve retail partners in the US and Canada. Pricing ranges from approximately $7.49 for a 10-pack of LST strips to roughly $34.99 for a 30-pack of gummies or 90-count capsule bottle, with bundles available at 20-40% discounts. Marketing is product-led and community-driven: educational content is published through the Mushroom Learning Center, a White Paper Research page, and the "Notes from the Wyld" blog; brand awareness is supported by Instagram, YouTube, and Facebook presence; and conversion is reinforced by a verified review engine (1,474 reviews, 95% recommendation rate; 1,380+ verified 5-star reviews cited on the homepage).

The customer base consists of health-conscious consumers, energy and performance seekers, immunity-focused individuals, and stress/sleep support seekers across North America (SMB/individual consumer segments), supplemented by wholesale/retail partners. The company has raised a single disclosed funding round of $600,000 from LeverageVC in December 2021 and remains founder-controlled; the executive team comprises Founder/CEO/Lead Product Developer Chris Brown, Mycologist and Chief Scientist Colin Lakins, and Doctor of Traditional Chinese Medicine advisor Dr. Dominique Vallée. The company is small (1-10 employees), has no disclosed enterprise contracts, no parent company, no subsidiaries, and no AI/ML capability disclosures in the input data.

Name

Stay Wyld Organics

Legal name

Stay Wyld Organics

Website

https://staywyldorganics.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Stay Wyld Organics, founded in 2019 in Pemberton, Canada, is a vertically integrated functional mushroom supplement brand that cultivates organic mushrooms in-house and sells Lion's Mane, Cordyceps, Reishi, Chaga, and Turkey Tail products in gummy, capsule, powder, strip, and tea formats directly to North American consumers through its Shopify storefront and wholesale channel.

Ownership category

akta.pro rank

Product category

Functional Mushroom Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191), Mushroom Production (111411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Mushroom & Fungi Production (Indoor/Protected) (AFAGAHAK)

Keywords

• Functional mushroom supplements
• Organic mushroom extracts
• Mushroom capsules
• Mushroom gummies
• Adaptogenic supplements

Headquarters

HQ city

Pemberton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through their Shopify storefront. One-time purchases and subscription orders for gummies, capsules, powders, strips, and drinks. Subscription program offers up to 25% discount with recurring delivery.
2. Subscription/Recurring Revenue: Subscribe & Save program with tiered rewards: 5% cashback on first orders, increasing to 7% by order 4+. Free gifts at milestone orders. Free shipping on subscriptions. Designed to drive customer lifetime value through recurring purchases.
3. Wholesale/Bulk Sales: Wholesale account application available for retailers and distributors wanting to carry Stay Wyld products. Bulk organic functional mushroom powder also available for B2B customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Stay Wyld Organics cultivates certified organic functional mushrooms in-house at its Pemberton, BC facility and processes them using a proprietary steam-based extraction method to produce mushroom-based dietary supplements sold as gummies, capsules, dissolvable strips, powders, and iced tea beverages. The product line is organized around six functional benefit areas—Focus (Lion's Mane), Energy (Cordyceps), Sleep and Stress (Reishi/Lion's Mane), Immunity (Turkey Tail, multi-mushroom blends), and Longevity (Chaga)—and is sold direct-to-consumer through the company's Shopify storefront with a Subscribe & Save subscription option, plus wholesale accounts for retail partners.

Product overview

Stay Wyld Organics is a functional mushroom supplement company offering a diversified portfolio of delivery formats: Gummies (Lion's Mane, Focused Energy, Super 7 Immunity), Dissolving Strips (LST Energy and Immunity strips), Energy Drinks (Lion's Mane Yerba Maté Tea), Capsules (individual mushrooms: Lion's Mane, Reishi, Cordyceps, Turkey Tail, Chaga; plus Daily Immunity 7-Blend), Powders (Lion's Mane, Daily Immunity 5-Blend), and Bundles (Super Mushroom Gummy, Beginner, Energy & Performance, Less Stress & More Calm, Energy x Immunity Strip, Super Shr-uman). The company grows all mushrooms in-house at their Pemberton, BC facility and uses whole fruiting body extraction with third-party testing. The products are organized around six benefit categories: Focus, Energy, Sleep, Stress, Immunity, and Longevity.

Differentiator

Problem solved

Functional benefit

Products and services

• Lion's Mane Mushroom Gummies Sugar-free focus gummies delivering 2,800mg of Lion's Mane fruiting body extract per daily dose, enhanced with ashwagandha and bacopa, for cognitive support in adults seeking nootropic supplementation.
• Focused Energy Gummies Low-sugar energy gummies combining 500mg organic Lion's Mane with 20mg clean caffeine from green tea for jitter-free sustained energy, targeted at adults seeking a clean stimulant alternative.
• Super 7 Immunity Mushroom Gummies Seven-mushroom gut and immunity support gummies combining Lion's Mane, Cordyceps, Chaga, Turkey Tail, Reishi, Maitake, and Shiitake, targeted at consumers seeking daily immune defense.
• LST Energy Strips Fast-acting dissolvable strips delivering 500mg Lion's Mane mushroom, 50mg clean caffeine, Vitamin B12, and L-Theanine for rapid focus and energy without water or pills, using FlashRelease sublingual technology.
• LST Immunity Strips Daily immune support dissolvable strips in Blueberry flavor using FlashRelease technology for instant absorption of functional mushrooms, positioned for year-round immune defense.
• Lion's Mane with Yerba Maté Ice Tea Mushroom-powered iced tea beverage combining Lion's Mane with Yerba Maté for focus and energy, with 30 servings per stand-up pouch for daily nootropic hydration.
• Lion's Mane Mushroom Capsules Daily focus and memory support capsules with 500mg organic Lion's Mane fruiting body per capsule, 90 capsules per bottle providing a 45-day supply.
• Reishi Mushroom Capsules Calm, sleep, and stress support capsules with 500mg organic Reishi mushroom, designed for restful relaxation and nervous system balance in adults.
• Cordyceps Mushroom Capsules Crash-free stamina and energy support capsules with 500mg organic Cordyceps, supporting athletic performance and cellular ATP production for active adults and athletes.
• Turkey Tail Mushroom Capsules Immune and gut health support capsules with 500mg organic Turkey Tail mushroom, rich in beta-glucans for daily immune defense.
• Chaga Mushroom Capsules Daily antioxidant defense capsules with 500mg organic Chaga mushroom, supporting cellular protection and longevity-focused supplementation.
• Daily Immunity 7-Blend Capsules Seven-mushroom whole-body support blend in capsule form combining Lion's Mane, Cordyceps, Reishi, Chaga, Turkey Tail, Maitake, and Shiitake for comprehensive daily wellness.
• Lion's Mane Mushroom Powder Nootropic powder with 120g serving size made from whole Lion's Mane fruiting body for focus and clarity, intended for adults who prefer powders over capsules or gummies.
• Daily Immunity 5-Blend Powder Five-mushroom daily immune blend powder combining complementary functional mushrooms for comprehensive wellness support, designed for daily mixing into beverages or food.

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Host Defense (Paul Stamets): Direct peer founded by mycologist Paul Stamets, offering mushroom supplements with strong scientific credibility and broad retail distribution. Competes in the same capsules/powders SKUs with similar mycology-led branding.
• Four Sigmatic: Direct peer offering functional mushroom coffee, elixirs, and supplements. Targets the same health-conscious consumer with similar focus/energy/immunity claims, competes for the same mindshare in the DTC mushroom supplement category.
• Om Mushroom: Direct peer offering mushroom superfood powders, capsules, and blends with emphasis on organic, whole-fruiting-body sourcing. Competes head-to-head in powders and capsules categories with similar benefit segmentation.
• Real Mushrooms: Direct peer producing organic mushroom extracts and supplements with strong emphasis on fruiting body sourcing and beta-glucan testing. Highly comparable on transparency, organic certification, and whole-mushroom positioning.
• Ryze Mushroom Coffee: Direct peer in functional mushroom beverages with strong DTC and social media presence. Targets the same energy/focus consumer with similar convenience-driven positioning and recurring revenue model.
• MUD\WTR: Direct peer offering mushroom-based coffee alternative with adaptogens. Competes in the clean-energy/functional beverage occasion, with strong DTC brand presence and subscription model.

Broad incumbents

• Moon Juice: Broader adaptogen and functional wellness brand offering mushroom-based products alongside a wider portfolio (collagen, greens, hormones). Competes for the same high-end wellness consumer with broader category coverage and stronger prestige retail presence.

Emerging players

• Mushroom Revival: Emerging mushroom supplement brand focused on pure extracts and sustainability messaging. Smaller scale but overlapping product formats (capsules, powders) and similar clean-label positioning.
• Sunwink: Emerging adaptogen superfood brand with mushroom-based blends in powders and drinks. Overlaps in the stress/sleep/immunity use cases and competes for similar health-conscious female-skewing consumer.

Regional players

• Life Cykel: Australian-based mushroom supplement and functional food brand with similar vertical integration in cultivation. Comparable product range but primarily serves Australian/Asia-Pacific markets rather than North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCUkqa8kQQ2q39xzMCmeyFw
• Facebookfacebook.com/Stay-Wyld-Organics-102373904552288
• Instagraminstagram.com/staywyldorganics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stay Wyld Organics