Acorn Dental

What Acorn Dental does

Acorn Dental is a privately held, single-location dental practice operating from 1910 Marlton Pike #8, Cherry Hill, New Jersey, serving the Cherry Hill and Marlton communities of New Jersey. The practice provides a full-service family dental offering across preventive, general, pediatric, cosmetic, and restorative dentistry, with additional services including emergency dental care, sleep apnea oral appliance therapy, Invisalign orthodontics, dental implants, dentures, root canal therapy, and oral sedation. The owner is Dr. Brady Sherly, and the practicing dentist is Dr. Manzel Woodfork.

The practice's clinical technology stack includes digital X-rays, intraoral cameras, and CEREC same-day crown equipment, which allows crowns, veneers, inlays, and onlays to be designed, fabricated, and placed in a single appointment. Acorn Dental generates revenue primarily through traditional fee-for-service billing for dental procedures, accepting insurance at the point of service. It supplements this with the DentalHQ in-house membership plan, a subscription offering that provides uninsured patients with discounted preventive, restorative, and cosmetic services in exchange for recurring monthly payments.

Acorn Dental employs between 1 and 10 people, operates three days per week (Tuesday through Thursday, 8am to 5pm), and acquires patients via direct-to-consumer channels including its website, local SEO and Google Business listings, an active Facebook and Instagram presence, and word-of-mouth referrals from long-tenured community patients. The practice has no disclosed funding, institutional ownership, partnerships, patents, or trademarks, and has been operating long enough to retain patients for over 25 years.

Name

Acorn Dental

Legal name

Acorn Dental

Website

https://acorndental.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Acorn Dental is a privately held, single-location family dental practice in Cherry Hill, New Jersey, serving local families and individuals with preventive, restorative, cosmetic, and emergency dentistry using CEREC same-day crown technology and an in-house DentalHQ membership plan.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (62121), Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

Keywords

• General dentistry services
• Preventive dental care
• Cosmetic dentistry
• Restorative dental treatments
• Family dental practice

Headquarters

HQ city

Marlton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Services - Fee for Service: Traditional fee-for-service model for all dental procedures including preventive care, restorative treatments, cosmetic dentistry, and emergency services. Patients pay at time of service, with the practice accepting insurance and offering an in-house membership plan alternative.
2. DentalHQ In-House Membership Plan: Subscription-style membership plan providing discounted rates on preventive and restorative services plus additional savings on cosmetic treatments for patients without traditional dental insurance. Provides recurring revenue from uninsured patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Acorn Dental is a single-location family dental practice in Cherry Hill, NJ providing comprehensive dental care for patients of all ages. Services span general and preventive dentistry (exams, cleanings, fluoride, sealants), pediatric dentistry, emergency dental care, cosmetic dentistry (whitening, Invisalign, veneers), and restorative procedures (fillings, crowns including same-day CEREC, bridges, implants, dentures), root canal therapy, extractions, sleep apnea oral appliances, and oral sedation. The practice also offers DentalHQ, an in-house membership plan for uninsured patients.

Product overview

Acorn Dental is a dental practice offering a comprehensive range of dental services for patients of all ages. Their offering includes general and preventive dentistry (exams, cleanings, fluoride treatments, sealants), pediatric dentistry, emergency dental care, and specialized treatments including sleep apnea treatment, root canal therapy, dental extractions, and oral sedation. Their cosmetic dentistry services include teeth whitening, Invisalign clear aligners, and dental veneers. Their restorative dentistry portfolio encompasses composite fillings, porcelain crowns (including CEREC same-day crowns), dental bridges, dental implants, and dentures. The practice also offers DentalHQ, an in-house membership plan designed to provide affordable dental care for patients without traditional insurance coverage. The practice is led by Dr. Sherly (owner) and Dr. Woodfork.

Differentiator

Problem solved

Functional benefit

Brands

• DentalHQ: In-house dental membership plan providing affordable dental care with discounted rates on preventive and restorative services for patients without insurance coverage.

Products and services

• General Dentistry Routine dental services including exams, cleanings, X-rays, basic restorative work, and home care guidance for patients of all ages.
• Preventative Dentistry Services focused on preventing dental problems, including dental exams, cleanings, periodontal disease treatment, and periodontal maintenance.
• Pediatric Dentistry Dental care services tailored for children, including dental sealants and early dental visits.
• Emergency Dental Urgent dental care for issues such as severe tooth pain, knocked-out teeth, or dental trauma.
• Sleep Apnea Treatment Treatment for sleep apnea using oral appliances that help reposition the jaw and tongue to keep airways open.
• Dental Extractions Removal of teeth from their socket in the jaw, performed when teeth are severely decayed, damaged, or causing overcrowding.
• Root Canal Therapy Endodontic procedure to treat infected or inflamed tooth pulp, saving the natural tooth while relieving pain.
• Oral Sedation Sedation options for anxious patients to help them feel comfortable during dental procedures.
• Cosmetic Dentistry Procedures focused on enhancing the appearance of teeth and smile, including teeth whitening, veneers, and smile makeovers.
• Teeth Whitening Professional teeth whitening treatments to brighten and enhance the appearance of teeth.
• Invisalign Clear aligner orthodontic treatment for straightening teeth discreetly without traditional metal braces.
• Dental Veneers Ultra-thin custom-made shells bonded to the front surface of teeth to fix minor chips, uneven edges, deep stains, or gaps.
• Restorative Dentistry Dental treatments to restore the function and aesthetics of damaged or missing teeth.
• Composite Fillings Tooth-colored fillings used to restore teeth damaged by decay or wear.
• Porcelain Crowns Custom-made caps placed over damaged teeth to restore shape, size, strength, and appearance, including CEREC same-day crowns.
• Dental Bridges Dental prosthetic that replaces one or more missing teeth by anchoring artificial teeth to adjacent natural teeth.
• Dental Implants

Quantifiable outcome

• Children receiving regular fluoride treatments experience up to 40% fewer cavities than those relying solely on fluoridated toothpaste

Named customers4 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Regional players

• Comfort Dental: Multi-state dental franchise emphasizing affordability and general dentistry — a useful benchmark for the independent, value-positioned model Acorn occupies, though primarily outside the New Jersey market.

Direct peers

• Affordable Dentures & Implants: National dental chain focused on dentures, extractions, and implants with a value-oriented positioning — directly comparable to Acorn's restorative service line and to the uninsured price-sensitive patient segment.
• Eastern Dental: Multi-location New Jersey dental group offering general, orthodontic, and cosmetic services with insurance-driven patient acquisition — directly competitive with Acorn for the same suburban patient base.
• Cherry Hill Dental Excellence: Comprehensive family and cosmetic dental practice located in Cherry Hill, NJ — direct geographic and service-line overlap with Acorn Dental across general, cosmetic, and restorative dentistry.
• Marlton Family Dentistry: Independent family dental practice serving Marlton and the surrounding South Jersey market with general, cosmetic, and restorative services — a near-identical operating model to Acorn Dental.

Broad incumbents

• Aspen Dental: Large DSO-backed dental group with extensive New Jersey presence, focused on general dentistry, dentures, and implants — competes for the same uninsured and value-oriented patient segments that Acorn's DentalHQ targets.
• Heartland Dental: Largest US dental support organization providing non-clinical support to affiliated practices — a relevant comparison for Acorn's independent model versus the DSO consolidation trend reshaping suburban dentistry.
• PDS Health (Pacific Dental Services): Major DSO supporting hundreds of affiliated practices across the US with general and specialty dental services — represents the scaled, technology-enabled model that independent practices like Acorn must compete against.
• Bright Now! Dental: National dental brand with locations across New Jersey, offering general, cosmetic, and specialty care with extended hours — competes for the same price-sensitive and insurance-driven patients in the Cherry Hill / Marlton catchment.

Emerging players

• Smile Direct Club (legacy): Direct-to-consumer clear aligner brand that disrupted traditional orthodontics and competed with in-practice Invisalign offerings like Acorn's — relevant as a model of subscription / D2C patient acquisition in adjacent dental categories.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Acorndentalnj
• Instagraminstagram.com/acorndentalmarlton
• LinkedInlinkedin.com/company/acorn-dental-ceramics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acorn Dental