Medicalexpo

What Medicalexpo does

Medicalexpo is a B2B online marketplace and permanent online exhibition for medical equipment, headquartered in Marseille-en-Beauvaisis, France, and operating as part of the VirtualExpo Group. The platform catalogs 210,000+ medical equipment products across 28 sub-categories spanning primary care, secondary care, surgery, dental, rehabilitation, veterinary medicine, medical imaging, laboratory, hygiene, medical consumables, and emerging segments such as Healthcare IT/Telemedicine and AI/VR/Robotics. It attracts 1.8 million monthly visitors and supports 9 languages (English, French, Spanish, Italian, German, Chinese, Japanese, Portuguese, Russian), with a registered entity in China to serve the Chinese market. Adjacent services include a digital PDF catalog library, a Request for Quote (RFQ) workflow, a News & Trends content portal, an E-Magazine, and the MyMedicalExpo personalized buyer account system.

The underlying technology is a multilingual content and commerce platform with SEO-optimized product pages, structured category taxonomy, and a buyer-side workflow layer for quote requests and saved product management. No public API, SDK, or developer portal is offered, and no AI/ML capabilities are disclosed; the platform's defensibility rests on catalog breadth, content production, and organic search distribution rather than on proprietary algorithms.

Medicalexpo's revenue model combines recurring exhibitor/subscription fees paid by medical equipment manufacturers to list products and reach the buyer audience, with marketplace commissions on transactional activity. The buyer side accesses the platform free of charge. The company is privately held under VirtualExpo Group, has 11-50 employees, has not raised external funding, and does not publicly disclose revenue. Its customer base is a long tail of global medical device manufacturers on the supply side and an anonymous base of healthcare procurement professionals on the demand side, with no disclosed anchor customers.

Name

Medicalexpo

Legal name

MedicalExpo

Website

https://medicalexpo.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Medicalexpo is a France-based B2B online marketplace, part of VirtualExpo Group, that catalogs 210,000+ medical equipment products across 28 categories for 1.8 million monthly visitors, connecting medical device manufacturers with global healthcare buyers in 9 languages via subscription listings, RFQs, and digital catalogs.

Ownership category

akta.pro rank

Product category

B2B Medical Equipment Marketplace

NAICS

All Other Health and Personal Care Retailers (456199)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

akta.pro secondary industry

Health, Wellness & Pharmacy Marketplaces (CRAFABAF)

Keywords

• B2B medical marketplace
• Medical equipment sourcing
• Medical device catalogs
• Online trade exhibitions
• Healthcare procurement platform

Headquarters

HQ city

Marseille-en-beauvaisis

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Exhibition/Subscription Services: Medicalexpo offers exhibition services for manufacturers to showcase their products to a global B2B audience. Companies pay to exhibit their products and reach potential buyers through the platform.
2. Marketplace Commissions: Platform likely earns commissions or listing fees from medical equipment manufacturers selling through the marketplace

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Medicalexpo operates a permanent online B2B exhibition and marketplace for medical equipment, connecting medical device manufacturers and suppliers with healthcare buyers worldwide. The platform hosts more than 210,000 product listings across roughly 28 medical categories and serves about 1.8 million monthly visitors. Manufacturers pay for exhibition/subscription listings to showcase catalogs, while buyers can browse, download product catalogs, and submit Requests for Quote (RFQ) to multiple suppliers.

Product overview

Medicalexpo is a B2B online marketplace platform for medical equipment that connects buyers with manufacturers worldwide. The platform features 210,000+ medical equipment product listings across 28 main categories including Primary Care (General Practice, Emergency Medicine, Pediatrics), Secondary Care (Neurology, Ophthalmology, ENT, Cardiology, Pneumology, Gastroenterology, Urology, Oncology), Surgery Unit (Operating Room, Surgical Instruments, Anesthesia), Dental, Rehabilitation, Aesthetic Medicine, Veterinary Medicine, Medical Technical Facilities (including Healthcare IT, Telemedicine, AI/Virtual Reality/Robotics), Medical Imaging, Laboratory, Hygiene, Medical & Pharmaceutical Industry, Furniture/Logistics, and Medical Consumables. The platform attracts 1.8 million monthly visitors and offers complementary services including digital Product Catalogs (pdf.medicalexpo.com), Request for Quote (RFQ) functionality, News & Trends content, and an E-Magazine. The marketplace enables medical professionals and institutions to source equipment across the entire healthcare spectrum from diagnostic devices to surgical equipment to rehabilitation technology.

Differentiator

Problem solved

Functional benefit

Brands

• mymedicalexpo: Personalized account system for managing quotes and product sourcing on the MedicalExpo platform.

Products and services

• MedicalExpo Online Marketplace Platform
• Digital Product Catalogs
• News & Trends
• E-Magazine
• Exhibitor Subscription / Exhibition Services

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dotmed: Dotmed is a long-standing online B2B marketplace for new and used medical equipment, listing devices across virtually the same categories as MedicalExpo (imaging, surgery, lab, dental, etc.). It is the closest direct peer in terms of marketplace model and buyer/supplier audience.
• MedWOW: MedWOW is a global B2B marketplace for new and refurbished medical equipment, connecting healthcare providers with manufacturers and resellers. It competes head-on with MedicalExpo for cross-border equipment sourcing RFQs.
• LabX: LabX is a vertical marketplace for new and used laboratory and scientific instruments, including medical-lab equipment. It overlaps significantly with MedicalExpo's Laboratory, Sample Management, and Hematology/Immunology categories.
• Bimedis: Bimedis is an international B2B marketplace dedicated to medical equipment, devices, and consumables. It targets the same hospital and clinic buyer base as MedicalExpo with listings, RFQs, and supplier catalogs.
• Thomas Scientific (ThomasNet): ThomasNet is a B2B sourcing platform with deep coverage of laboratory, scientific, and medical equipment categories. It mirrors MedicalExpo's discovery-plus-RFQ workflow for industrial and healthcare buyers, making it a strong direct competitor for catalog-driven sourcing traffic.

Broad incumbents

• Henry Schein: Henry Schein is one of the world's largest distributors of medical, dental, and veterinary supplies. It serves the same end buyers as MedicalExpo but via integrated distribution, logistics, and procurement contracts rather than an open marketplace.
• McKesson Medical-Surgical: McKesson is a leading U.S. medical-surgical distributor with deep hospital and clinic relationships. It is the dominant incumbent that vertical marketplaces like MedicalExpo are partially disintermediating or complementing at the SMB end of the market.
• Alibaba.com (Medical Equipment category): Alibaba operates a massive general B2B marketplace with a large medical equipment category. It competes with MedicalExpo on cross-border sourcing and RFQs but lacks MedicalExpo's medical-specialist curation and content depth.

Regional players

• Medical Buyer / Medindia B2B (medicalbuyer.co.in): Medical Buyer operates a regional B2B marketplace and information hub for medical equipment in India/South Asia. It is comparable to MedicalExpo in marketplace-plus-content model but is focused on a distinct geography.

Emerging players

• Medical Device Network (Verdict Media): Medical Device Network is a B2B media and sourcing platform serving medical device manufacturers and buyers, with supplier directories and industry content. It overlaps with MedicalExpo's News & Trends and exhibitor features rather than transacting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/medicalexpo
• Xx.com/medicalexponews
• Facebookfacebook.com/MedicalExpo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicalexpo