Association Insurance Services

What Association Insurance Services does

Association Insurance Services, Inc. (AIS) is a privately held insurance brokerage founded in 1990 and headquartered in Olathe, Kansas, providing health insurance and employee benefits brokerage services to individuals, small and mid-size businesses, and professional associations. The company operates under a traditional brokerage model, earning commissions from insurance carriers when policies are placed and serviced. Its product portfolio spans individual and group health insurance, Medicare supplements, short-term medical, dental, vision, life, disability, accident, critical illness, and ancillary coverages, alongside telemedicine and HR services including COBRA administration, HRAs, compliance consulting, and a training platform delivered through partners HRConnection and HR Workplace Services. AIS is licensed with more than ten national carriers including Humana, Aetna, BlueCross BlueShield, United Healthcare, MetLife, Sun Life, Cigna, Lincoln Financial, Mutual of Omaha, VSP, Delta Dental, and Allied National.

The company's strategic anchor is a 20+ year partnership with the Oklahoma Cattlemen's Association (OCA), through which AIS delivers a customized Member Benefits Program tailored to agricultural producers — a niche built on founder Jackie Qualizza's 40+ years in the Ag industry and her track record of creating association-specific programs. Distribution is sales-led and high-touch: licensed agents acquire customers through phone (800-523-8351), scheduled appointments, in-person consultations, referrals, association channels, and event presence, supported by a modest content-marketing presence on the company blog, Facebook, and LinkedIn. The operating team consists of approximately 1–10 people, primarily founder Jackie and Elizabeth (10+ year tenure), making the business a boutique advisory firm rather than a scaled platform.

Financially, AIS is founder-owned with no external institutional investors, no disclosed funding, no M&A activity, and no publicly disclosed revenue. The business model is commission-based with quote-driven pricing varying by carrier, coverage, and client circumstances, and revenue predictability is anchored by long-tenured SMB and individual client relationships. There is no proprietary technology platform, no AI/ML capability, and no API or productized offering — the competitive proposition rests entirely on personal relationships, carrier breadth, association distribution, and domain expertise.

Name

Association Insurance Services

Legal name

Association Insurance Services, Inc.

Website

https://aiservicesinc.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Association Insurance Services is a privately held insurance brokerage in Olathe, Kansas, providing health insurance, employee benefits, and HR services to individuals, small and mid-size businesses, and professional associations across the Midwest.

Ownership category

akta.pro rank

Headquarters

HQ city

Olathe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: AIS earns commissions from insurance carriers for policies placed. As a licensed insurance broker, the company receives compensation from insurance providers when they sell and service health insurance, group benefits, and ancillary coverages to individuals, groups, and association members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AIS is a licensed insurance brokerage that places health insurance, group benefits, ancillary coverages, and HR-related services with multiple major national carriers for individuals, small-to-mid-size businesses, and trade associations. Services include plan comparison, enrollment, ongoing administration, claims advocacy, COBRA assistance, and HRA support.

Product overview

Association Insurance Services (AIS) is an insurance brokerage firm offering a comprehensive portfolio of insurance and employee benefits products. The core offerings include Individual Health Insurance, Group Health Insurance, Short Term Medical, and Medicare Supplements for individuals, alongside ancillary coverages such as dental, vision, life, disability, accident, and critical illness insurance. Telemedicine services provide virtual doctor access. The company also provides HR Workplace Services including consulting, compliance assistance, training platforms, and HR outsourcing. Through a partnership with the Oklahoma Cattlemen's Association, AIS offers a specialized OCA Member Benefits Program. The product portfolio functions as a coordinated insurance brokerage service rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Health Insurance Health insurance coverage for self-employed individuals, families, and Medicare-eligible individuals, including assistance navigating Medicare options, drug plans, and provider networks.
• Group Health Insurance Group insurance coverage for companies offering health, short- and long-term disability, cancer, critical illness, and telemedicine options to employees.
• Ancillary Coverages Additional insurance products including dental, vision, life, short/long-term disability, accident, cancer or critical illness, travel, and air ambulance coverage.
• Short Term Medical Temporary health insurance coverage for individuals between longer-term plans or during transitional periods.
• Telemedicine Virtual doctor visit services providing remote medical consultations via phone or video.
• HR Workplace Services HR consulting, training and development with access to 3,500 courses including 270+ hours of HR certification credits, mergers and acquisitions assistance, financial advisory, ERISA compliance, wrap document preparation, risk reduction, compensation studies, and HR outsourcing.
• OCA Member Benefits Program Specialized benefits package for Oklahoma Cattlemen's Association members including Medicare supplements, health, dental, vision, hearing, short-term medical, cancer, accident, critical illness, hospital indemnity, and long-term care insurance.
• COBRA Assistance Continuation coverage assistance for employees losing employer-sponsored health coverage, depending on group size.
• Health Reimbursement Arrangements (HRAs) Employer-funded health benefit accounts that reimburse employees for qualified medical expenses.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Oklahoma Cattlemen's Association (OCA)coreStrategic or Co-development PartnerAIS has partnered with the Oklahoma Cattlemen's Association to create a custom benefits package specifically for OCA members. The Member Benefits Program includes plans that offer rates and benefits typically only available to large groups. AIS has been a member of OCA for over 20 years. Members can enroll individually or as groups to create their own unique benefits package including health insurance, dental, vision, hearing, short-term medical, cancer/accident policies, critical illness, hospital indemnity, and long-term care.
• HumanaminorChannel Partner/ Reseller/ DistributorAIS is licensed with and distributes Humana insurance products as part of their carrier network.
• BlueCross BlueShieldminorChannel Partner/ Reseller/ DistributorAIS is licensed with and distributes BlueCross BlueShield insurance products as part of their carrier network.
• United HealthcareminorChannel Partner/ Reseller/ DistributorAIS is licensed with and distributes United Healthcare insurance products as part of their carrier network.
• AetnaminorChannel Partner/ Reseller/ DistributorAIS is licensed with and distributes Aetna insurance products as part of their carrier network.
• MetLifeminorChannel Partner/ Reseller/ DistributorAIS is licensed with and distributes MetLife insurance products as part of their carrier network.
• Sun LifeminorChannel Partner/ Reseller/ DistributorAIS is licensed with and distributes Sun Life insurance products as part of their carrier network.
• CignaminorChannel Partner/ Reseller/ DistributorAIS is licensed with and distributes Cigna insurance products as part of their carrier network.
• Lincoln Financial GroupminorChannel Partner/ Reseller/ DistributorAIS is licensed with and distributes Lincoln Financial Group insurance products as part of their carrier network.
• Mutual of OmahaminorChannel Partner/ Reseller/ DistributorAIS is licensed with and distributes Mutual of Omaha insurance products as part of their carrier network.
• VSP (Vision)minorChannel Partner/ Reseller/ DistributorAIS is licensed with and distributes VSP vision insurance products as part of their carrier network.
• Delta DentalminorChannel Partner/ Reseller/ DistributorAIS is licensed with and distributes Delta Dental insurance products as part of their carrier network.
• Allied NationalminorChannel Partner/ Reseller/ DistributorAIS is licensed with and distributes Allied National insurance products as part of their carrier network.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HUB International: Large North American insurance brokerage providing employee benefits and personal lines across multiple regions; directly comparable multi-carrier brokerage model serving SMBs and associations.
• USI Insurance Services: National insurance brokerage and consulting firm with a strong employee benefits practice serving mid-market employers; comparable products, multi-carrier distribution, and association-style client programs.
• Lockton Companies: Largest independent insurance brokerage in the US; offers health/benefits brokerage to mid-market and association clients with a similar advisory, multi-carrier model. Relevant despite scale differential because Lockton started as a similarly focused regional brokerage.
• Hilb Group: Insurance brokerage built by acquiring regional agencies, with a substantial employee benefits practice serving SMB clients; directly comparable agency-brokerage model.
• Alera Group: Employee benefits and property/casualty brokerage formed by aggregating regional agencies; directly comparable in multi-carrier distribution and SMB/association client model.
• Brown & Brown Insurance: Large insurance brokerage distributing property/casualty, employee benefits, and personal lines through regional offices; comparable in business model and SMB/association customer orientation.
• Cottingham & Butler: Mid-sized insurance brokerage with strong employee benefits and association practice, particularly in the Midwest; highly comparable regional focus and customer mix to AIS.
• NFP (an Aon company): Insurance brokerage and consulting firm with deep employee benefits practice and significant association/mid-market exposure; comparable advisory-led brokerage model.

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm offering employee benefits brokerage as part of a broad portfolio; relevant incumbent competing for the same mid-market and association benefits clients.
• Marsh McLennan (Marsh): Global professional services firm with a substantial employee benefits and association brokerage practice through Marsh & Mercer; relevant incumbent in the same product category and customer segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AIServicesInc
• LinkedInlinkedin.com/company/association-insurance-services-inc.
• Xx.com/aisinc2

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association Insurance Services