Morgan IDS

What Morgan IDS does

Morgan IDS Inc. is a privately held, veteran-owned web design and development company headquartered in Mingo Junction, Ohio, founded in 1996 and operating with 11-50 employees. The company builds custom responsive websites, e-commerce platforms, and mobile applications primarily for small businesses in the Ohio Valley region and for real estate professionals nationwide. Its core technology asset is NetBuilder Pro, a proprietary low-code content management system built in-house over 26 years using Microsoft C# and PHP Laravel, featuring 30+ modules including drag-and-drop editing, email and SMS marketing, Google Reviews integration, events with ticket sales, and lead capture.

The company's primary revenue engine is a vertically focused real estate website offering: NetBuilder Pro integrates RETS API feeds from 70+ Multiple Listing Organizations (including Austin Board of REALTORS, Miami Association of Realtors, Houston Realtors Information Service, and Pacific Regional MLS) and connects to Google, Zillow, RPR, and Rentmanager APIs. Morgan IDS operates a freemium model where the NetBuilder Pro CMS is provided free with hosting, supplemented by one-time project fees for custom design, development, and nopCommerce shopping cart integration, plus recurring subscription revenue from website hosting and local SEO/marketing services. The go-to-market is sales-led via phone, email, and free quote consultations, targeting SMBs and national brands.

Beyond the real estate vertical, Morgan IDS has launched a dedicated restaurant website sub-brand and offers general-purpose business websites, mobile applications, graphics and web design, and local search engine ranking services. Distribution is entirely direct through a small Ohio-based sales team, with no disclosed resellers, agency partners, or external investors. The company is actively operating but privately held with no disclosed financials, funding history, or ownership structure beyond the veteran-owned designation.

Name

Morgan IDS

Legal name

Morgan IDS Inc.

Website

https://weaveyourwebdreams.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Morgan IDS is a veteran-owned Ohio web design and development company that builds custom websites, e-commerce platforms, and mobile applications for small businesses and real estate professionals using its proprietary NetBuilder Pro CMS integrated with 70+ MLS boards.

Ownership category

akta.pro rank

Headquarters

HQ city

Mingo Junction

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Web Design and Development Services: Custom website design and development services using Microsoft C#, PHP Laravel, and proprietary NetBuilder Pro CMS. Includes responsive website design, e-commerce platforms, and cutting-edge development.
2. Website Hosting: Website hosting services with free updates included in standard business sites. Hosting provided with their CMS tools.
3. Mobile Applications: Mobile application development services
4. NopCommerce Shopping Carts: E-commerce platform implementation using NopCommerce for shopping cart functionality
5. Graphics and Web Design: Graphic design services including web design elements
6. Local Search Engine Ranking / Marketing: Google and Bing listing optimization, Facebook setup and management, Google and Facebook advertising, Google Push Marketing System

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Morgan IDS is a veteran-owned web design and development agency that builds custom responsive websites, e-commerce platforms, and mobile applications for small businesses and national brands. The company's core product is its proprietary NetBuilder Pro CMS platform, a low-code content management system with drag-and-drop functionality and 30+ built-in modules, offered free with hosted plans. They also specialize in MLS-IDX real estate integrations connecting 70+ Multiple Listing Organizations via RETS API feeds.

Product overview

Morgan IDS offers a unified website design and development platform built around their proprietary NetBuilder Pro CMS. The platform is designed as a low-code solution with drag-and-drop functionality, offering 30+ built-in modules for various business needs. Core offerings include business website hosting, mobile application development, graphics and web design, shopping cart integration via nopCommerce, MLS-IDX integration for real estate, and local search engine optimization. The company also provides dedicated restaurant website templates as a specialized vertical.

Differentiator

Problem solved

Functional benefit

Brands

• NetBuilder Pro: Proprietary CMS platform with 30+ available modules including drag-and-drop editor, Google reviews integration, Firebase, Google APIs, email bulk marketing, SMS messaging, and restaurant website features.

Products and services

• NetBuilder Pro CMS Proprietary drag-and-drop content management system with over 30 built-in modules including projects, services management, email bulk marketing, SMS messaging, Google Reviews integration, events with ticket sales, newsletter management, custom programming, and SEO optimization. Use is free with hosting provided.
• MLS-IDX Integration Real estate multiple listing integration service using RETS API feeds from 70+ MLS boards across the United States, providing real-time property listing updates displayed on client websites for REALTORS, brokers, and agents.
• Website Hosting Website hosting services with CDN delivery, HTTP/2 support, and CSP headers for enhanced security and performance. Bundled with free CMS updates on standard business sites.
• Mobile Applications Mobile application development services creating mobile-friendly interfaces and applications alongside websites.
• Graphics and Web Design Professional graphic design and web design services creating visually appealing websites with retina-sharp visuals.
• Shopping Carts E-commerce shopping cart functionality integrated through nopCommerce platform, enabling online store capabilities for client websites.
• Local Search Engine Ranking SEO services focused on local search optimization, helping clients get listed in Google and Bing, including Google Push Marketing System, Facebook setup, and Google/Facebook advertising.
• Restaurant Websites Specialized website templates and solutions for restaurants featuring menu management, catering options, specials, online ordering integration, and newsletter subscription capabilities.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationAPI integration partner for Google reviews, Firebase, and Google Push Marketing System integrated into NetBuilder Pro CMS for real estate website functionality
• ZillowcoreTechnology or IntegrationAPI integration partner integrated into real estate version of NetBuilder Pro CMS for property listings and data display
• RPR (Realtor Property Resource)coreTechnology or IntegrationAPI integration partner integrated into real estate version of NetBuilder Pro CMS for REALTOR property resource data
• RentmanagercoreTechnology or IntegrationAPI integration partner integrated into real estate version of NetBuilder Pro CMS for rental property management integration

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• iHOUSEweb: iHOUSEweb builds real estate agent and broker websites with MLS/IDX integration, RETS and RESO Web API support, and lead-generation tools. It is the most directly comparable peer, competing head-to-head in the same real estate vertical with overlapping CMS-style platforms and similar target customers (individual agents and brokerages).
• Real Geeks: Real Geeks provides real estate agent websites with IDX/MLS integration, CRM functionality, and lead-capture tools. It directly competes with Morgan IDS in serving real estate professionals with integrated listing-display and lead-generation websites, using a similar SaaS-plus-services model.
• Showcase IDX: Showcase IDX is a real estate IDX search plugin and platform integrated into agent and brokerage websites. It serves the same MLS-IDX integration use case as Morgan IDS for real estate professionals, often embedded in third-party websites rather than as a full CMS — a partial competitor in the same vertical.
• Realtyna: Realtyna offers MLS/IDX integration solutions, real estate website themes, and plugins for WordPress and other platforms serving real estate professionals. It directly overlaps Morgan IDS's MLS-IDX integration services and competes for the same real estate agent and brokerage customers.
• Real Estate Webmasters: Real Estate Webmasters is a digital marketing agency specializing in real estate websites, IDX/MLS integration, SEO, and lead generation for brokerages and agents. It is a direct competitor combining custom website design with MLS integration services for the same real estate vertical.

Broad incumbents

• Web.com: Web.com is a large, established provider of website design, hosting, and digital marketing services targeted at small businesses. It operates broadly in the same SMB web services space as Morgan IDS but offers templated, mass-market solutions rather than custom CMS-driven work.
• GoDaddy: GoDaddy provides domain registration, website building, hosting, and digital marketing services for small businesses and individuals. It competes with Morgan IDS in the SMB web services category but at a much larger scale with self-service tools rather than custom CMS-based design work.
• Wix: Wix is a leading DIY website builder platform serving individuals and small businesses with drag-and-drop site creation. It does not directly offer custom design services but competes with Morgan IDS by enabling customers to bypass agencies entirely for basic website needs.
• Squarespace: Squarespace is a website building and hosting platform popular with small businesses, creatives, and restaurants for templated site creation. It competes indirectly with Morgan IDS in the SMB website market, particularly for restaurant and small business customers, through self-service tools.

Emerging players

• Duda: Duda is a white-label website building platform designed for agencies, web professionals, and SaaS companies to deliver client websites at scale. It overlaps Morgan IDS's CMS and web-building capabilities with a more modern, multi-tenant SaaS architecture, targeting the agency/reseller model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MorganIdsinc
• Facebookfacebook.com/weaveyourwebdreams

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morgan IDS