SUNPOINT Werbegesellschaft
- Company typePrivate
- Founded1989
- HeadquartersPulheim, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
SUNPOINT Werbegesellschaft firmographics
Firmographics- Name
- SUNPOINT Werbegesellschaft
- Legal name
- SUNPOINT Werbegesellschaft mbH
- Website
- https://sunpoint.de
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SUNPOINT Werbegesellschaft industry classification
Industry- Product category
- Tanning Studio & Beauty Services
- NAICS
- Hair, Nail, and Skin Care Services (81211)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- UV Tanning (Tanning Beds/Booths) (HSALAJAA)
- akta.pro secondary industries
- Tanning Packages & Sessions (Single/Bundle) (HSALAJAE), Sunless Tanning Product Retail (Self-Tanners/Branded Products) (HSALAJAH), Indoor Tanning Products (Tanning Bed Lotions) (CRABAHAJ), Tanning Prep & Aftercare Services (Exfoliation/Moisturizing) (HSALAJAG)
Keywords
Where SUNPOINT Werbegesellschaft is headquartered
LocationHeadquarters
- HQ city
- Pulheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SUNPOINT Werbegesellschaft business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Club Membership Subscriptions: Recurring weekly membership fees with multiple tiers: SUNPOINT Club (8.90-10 €/week), YOUNGster-Tarif (5 €/week for under-25s), TANTASTIC Club (from 9.90 €/week), WELLMAXX Club (6.90-9.90 €/week), and Kombi-Club (11.80 €/week). Entry fee of 12€ and monthly service/admin fee of 1€ per active contract month. Membership grants access to tanning beds, bodyforming devices, and cosmetics discounts. Minimum contract terms of 6-24 months.
- One-Time Service Charges: Individual tanning sessions averaging 14€ per visit. Day passes and single application fees for non-members. Card replacement fee of 10€.
- Cosmetics Sales: Sale of SUNMAXX solar cosmetics (pre-sun, after-sun products), WELLMAXX effect cosmetics (hyaluron5, collagen series, anti-wrinkle concentrates, shape 24h lotion), and LiFTmee LED masks. 20% VIP discount for club members on cosmetics priced from 14.90€.
- Franchise Fees: Franchise partners pay for the right to operate under the SUNPOINT brand with minimum investment of approximately 250,000 EUR. The company provides territory protection, marketing support, equipment, and operational guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SUNPOINT Club - 24 months: 8.90 €/week + 1 month free |
| Subscription | Monthly | SUNPOINT Club - 12 months: 9.90 €/week |
| Subscription | Monthly | SUNPOINT Club - Monthly cancelable: 10 €/week |
| Subscription | Monthly | YOUNGster-Tarif (under 25): 5 €/week for 12 months |
| Subscription | Monthly | TANTASTIC Club: from 9.90 €/week |
| Subscription | Monthly | WELLMAXX bodystyle Club: 6.90 €/week + 1st month free |
| Subscription | Monthly | WELLMAXX bodyslim Club: 9.90 €/week + 1st month free |
| Subscription | Monthly | Kombi-Club (SUNPOINT + WELLMAXX): 11.80 €/week (31% savings vs. 15.80 €/week) + 1 month free |
| Unit Pricing | Pay-as-you-go | Individual tanning session: average 14 €/visit |
| One time/ perpetual license | Pay-as-you-go | Entry/Enrollment fee: 12€ |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
SUNPOINT Werbegesellschaft product offering
Product offeringCore offering
SUNPOINT operates Germany's largest tanning studio chain, offering paid access to UV tanning beds, collagen-light sunbeds, spray tanning, and bodyforming treatments (weight reduction, lymphatic massage, vibration training) through recurring club memberships and individual studio visits. The company also retails its own line of solar and anti-aging cosmetics (SUNMAXX, WELLMAXX) and LED color-light therapy masks (LiFTmee), distributed through over 200 franchise and corporate studios plus direct-to-consumer online channels.
Differentiator
Problem solved
Functional benefit
Brands
- WELLMAXX: Bodyforming brand offering weight reduction (WELLMAXX bodyslim V2), body toning (WELLMAXX bodystyle), vibration training, and professional skincare cosmetics (WELLMAXX Wirkkosmetik, WELLMAXX hyaluron5 series, WELLMAXX collagen series).
- TANTASTIC
- SUNMAXX
- WELLMAXX cosmetics
Products and services
- SUNPOINT Club Membership
Quantifiable outcome
- WELLMAXX hyaluron5 series: +64% skin moisture increase, +20% skin elasticity improvement (Dermatest clinical study with 30 female subjects aged 35-65, 6-week application)
- +3 more outcomes
Companies that use SUNPOINT Werbegesellschaft
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
SUNPOINT Werbegesellschaft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature6 records
SUNPOINT Werbegesellschaft partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WM BEAUTYSYSTEMS AG & Co. KGcoreParent company and franchisor structure. WM BEAUTYSYSTEMS AG & Co. KG owns SUNPOINT Werbegesellschaft mbH as a subsidiary and serves as the franchise system provider for all SUNPOINT studios. Handles central database systems, billing, and contract administration (Art. 28 DSGVO processor agreement). Franchise partners contract with WM BEAUTYSYSTEMS AG & Co. KG.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
SUNPOINT Werbegesellschaft competitors and assessment
Company assessmentBroad incumbents
- Douglas: Germany's largest perfumery and beauty retail chain. Overlaps with SUNPOINT on cosmetics sales (SUNMAXX, WELLMAXX brands) and serves the same German beauty-and-personal-care consumer.
- Yves Rocher: France-based botanical beauty brand with strong German direct-to-consumer and retail footprint. Overlaps on cosmetics and skincare ranges that compete with SUNMAXX/WELLMAXX skincare lines.
- Rituals: Dutch-founded premium body care and home wellness brand with strong German retail presence. Adjacent in beauty/wellness and competes for the same consumer wallet on body/skin treatments and cosmetics.
Direct peers
- Sun Tan City: Large US-based indoor tanning salon chain with membership-driven pricing and proprietary tanning equipment. Operates a comparable franchise/corporate mix serving similar personal-appearance use cases.
- Atmosphere Sun & Spa: North American tanning and spa chain offering UV tanning, spray tanning, and skin-care services in a multi-studio retail format. Directly comparable customer base and service stack.
- Hollywood Tans: US-based indoor tanning franchise chain with membership pricing and equipment differentiation. Comparable franchise-led GTM and consumer target to SUNPOINT.
- The Tanning Shop: Largest UK tanning salon chain with multi-site retail presence and recurring membership programs. Closest international analog to SUNPOINT's multi-studio subscription model in indoor UV tanning.
- Palm Beach Tan: US tanning salon chain offering UV tanning, spray tanning, and skincare products under multi-tier memberships. Directly comparable service mix and recurring-revenue model to SUNPOINT.
Emerging players
- Urban Sports Club: Germany-based subscription platform for fitness, wellness, and beauty services. Competes for the same recurring-membership consumer wallet and offers overlapping bodyforming/wellness services.
- Bondi Sands: Global self-tan and sun-care product brand sold through retail and DTC. A direct substitute threat to SUNPOINT's UV-tanning service and a competitor for the SUNMAXX sun-care portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SUNPOINT Werbegesellschaft financial estimates
Financial estimateRevenue estimate
Valuation estimate
SUNPOINT Werbegesellschaft leadership team
Management profileNumber of profiles
Profiles1 record
SUNPOINT Werbegesellschaft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SUNPOINT Werbegesellschaft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SUNPOINT Werbegesellschaft
What does SUNPOINT Werbegesellschaft do?
SUNPOINT operates Germany's largest tanning studio chain, offering paid access to UV tanning beds, collagen-light sunbeds, spray tanning, and bodyforming treatments (weight reduction, lymphatic massage, vibration training) through recurring club memberships and individual studio visits. The company also retails its own line of solar and anti-aging cosmetics (SUNMAXX, WELLMAXX) and LED color-light therapy masks (LiFTmee), distributed through over 200 franchise and corporate studios plus direct-to-consumer online channels.
Is SUNPOINT Werbegesellschaft a public or private company?
SUNPOINT Werbegesellschaft is a private company. It is classified as corporate owned and is currently operating.
When was SUNPOINT Werbegesellschaft founded?
SUNPOINT Werbegesellschaft was founded in 1989. It employs 11 to 50 people.
Where is SUNPOINT Werbegesellschaft based?
SUNPOINT Werbegesellschaft is headquartered in Pulheim, Germany, in the Europe region.
How does SUNPOINT Werbegesellschaft make money?
Four revenue lines are on record. Club Membership Subscriptions are the primary driver. The others are one-Time Service Charges, cosmetics Sales and franchise Fees.
Who are SUNPOINT Werbegesellschaft's main competitors?
Broad incumbents on record are Douglas, Yves Rocher and Rituals. Direct peers are Sun Tan City, Atmosphere Sun & Spa, Hollywood Tans, The Tanning Shop and Palm Beach Tan. Emerging players are Urban Sports Club and Bondi Sands.
Does SUNPOINT Werbegesellschaft have an API?
No public API is recorded for SUNPOINT Werbegesellschaft.
What industry is SUNPOINT Werbegesellschaft in?
SUNPOINT Werbegesellschaft's product category is Tanning Studio & Beauty Services. Its primary akta.pro industry code is HSALAJAA, UV Tanning (Tanning Beds/Booths), with a secondary code of HSALAJAE, Tanning Packages & Sessions (Single/Bundle). Its NAICS code is 81211 and its SIC code is 2844.