Less Plastics
Life Without Plastic (Mama Mundo Inc.) is a privately held Canadian e-commerce retailer, founded in 2006 and based in Gatineau, Quebec, that curates and sells approximately 40 plastic-free alternative products, including glass, stainless steel, and organic cotton goods, to environmentally and health-conscious consumers worldwide via its Shopify storefront.
- Company typePrivate
- Founded2006
- HeadquartersGatineau, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Less Plastics does
Life Without Plastic (legal entity: Mama Mundo Inc.; founded 2006) is a private Canadian e-commerce retailer headquartered in Gatineau, Quebec, operating a Shopify-powered direct-to-consumer storefront at lifewithoutplastic.com. The company curates and sells approximately 40 plastic-free alternative SKUs across Eating, Drinking, Shopping, Reading, and Other categories, spanning double-wall glass travel mugs, stainless steel food storage and drinkware, organic cotton shopping and produce bags, stainless steel straws and folding sporks, wool-insulated lunch bags, dish soap bars, plastic-free dental floss, and select books. The company also retails Plastic Pollution Coalition-branded merchandise, including the "Refuse Plastic" necklace, under a partnership that channels a portion of proceeds to the coalition.
The proprietary technology stack is light: a Shopify storefront, a Flodesk-powered email newsletter, and a substantial editorial content layer (blog, material guides, health-and-recycling education, room-by-room product recommendations). The company's defensible know-how is concentrated in its ethical sourcing framework (environmental and labor criteria, supplier verification through site visits, and CPSIA-compliant third-party lab testing for lead and phthalates, with additional in-house testing for Chinese-sourced products) and its Green America Gold Seal of Approval. Products are explicitly positioned as free of BPA, phthalates, PVC, and lead, with packaging transitioned to paper, cellulose, and cornstarch.
The business model is one-time transactional DTC sales with unit pricing ranging from $5 to $125 (typical $7-$40), no subscription tier, an all-sales-final returns policy, and global shipping from the Gatineau warehouse via Canada Post with CAD/USD localization. Target customers are environmentally conscious consumers, health-conscious families with children, zero-waste lifestyle practitioners, and mainstream consumers seeking curated plastic-free guidance. The company is independently owned with no disclosed parent, no venture capital backing, no M&A activity, and no leadership changes in the available record.
Less Plastics firmographics
Firmographics- Name
- Less Plastics
- Legal name
- Mama Mundo Inc.
- Website
- https://lifewithoutplastic.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Life Without Plastic (Mama Mundo Inc.) is a privately held Canadian e-commerce retailer, founded in 2006 and based in Gatineau, Quebec, that curates and sells approximately 40 plastic-free alternative products, including glass, stainless steel, and organic cotton goods, to environmentally and health-conscious consumers worldwide via its Shopify storefront.
- Ownership category
- akta.pro rank
Less Plastics industry classification
Industry- Product category
- Eco-Friendly Home Goods
- NAICS
- Other Paperboard Container Manufacturing (322219)
- SIC
- Plastics, Foil & Coated Paper Bags (2673)
- akta.pro primary industry
- Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)
- akta.pro secondary industry
- Sustainable Protective & Cushioning Materials (Paper Cushions, Bio-Foams, Mycelium) (IMALAMAH)
Keywords
Where Less Plastics is headquartered
LocationHeadquarters
- HQ city
- Gatineau
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Less Plastics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct e-commerce retail sales of plastic-free alternative products. Customers purchase one-time through the Shopify-powered online store. Products include reusable bags, food storage containers, water bottles, straws, utensils, personal care items, and books. Some products sourced from other suppliers, and some are proprietary Life Without Plastic branded products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing ranging from $5.00 to $125.00 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Less Plastics product offering
Product offeringCore offering
Life Without Plastic is a direct-to-consumer e-commerce retailer of plastic-free alternative products for everyday home use. The company curates and sells products made from natural materials including glass, stainless steel, bamboo, organic cotton, hemp, wool, and recycled paper, organized into categories such as Eating, Drinking, Shopping, Reading, and Other. Products are tested to be free of BPA, phthalates, PVC, and lead, ethically sourced, and include a mix of proprietary "Life Without Plastic" branded items and curated third-party goods.
Product overview
Life Without Plastic is an e-commerce platform and curated marketplace offering plastic-free alternatives for everyday living. The product portfolio spans multiple categories including drinkware (double-wall glass travel mugs, stainless steel tumblers, children's mugs), food storage (glass jars with bamboo lids, stainless steel containers, wax food wraps), shopping bags (organic cotton totes, mesh produce bags, bulk bags), utensils (stainless steel straws, folding sporks), kitchen items (freezycup popsicle molds, dish soap bars), personal care (cotton face masks, plastic-free dental floss), books on plastic-free living, and accessories (PPC branded items). The company positions itself as the gold standard for non-plastic products of superior quality, with an emphasis on ethically-sourced, safe, and environmentally-friendly materials including glass, stainless steel, bamboo, organic cotton, hemp, and wool.
Differentiator
Problem solved
Functional benefit
Products and services
- Double Wall Reusable Glass Travel Mug - 400 ml / 13.5 oz A double-wall glass travel mug with 400ml capacity, designed for carrying hot or cold beverages without plastic contamination, sold to individual consumers.
- Adjustable Juco Sandwich Bag A reusable sandwich bag made from a jute and cotton blend (juco), adjustable for various food sizes, sold to individual consumers.
- Children's Stainless Steel Mug - 200 ml / 7 oz - Bundle of 4 Child-sized stainless steel mugs with 200ml capacity, sold as a bundle of 4 units, targeted at families seeking non-toxic drinkware for children.
- Cotton and Linen Face Mask Reusable face mask made from organic cotton and linen blend, sold as a personal care item to individual consumers.
- Dish Soap Bar - Plastic-Free All-Natural Solid dish soap bar as an alternative to liquid soap in plastic bottles, sold to individual consumers.
- Double Wall Stainless Steel Life Without Plastic Tumbler Insulated stainless steel tumbler for hot and cold beverages, sold to individual consumers.
- Greens Bag - Certified Organic Cotton Certified organic cotton tote bag for grocery shopping, sold to individual consumers.
- Organic Cotton Flat-Bottom Compact Shopping Bag - Wood Button Closure Compact reusable shopping bag with flat bottom and wood button closure, sold to individual consumers.
- Organic Cotton Mesh Produce Bags - Bundle of 3 and 4 Mesh produce bags made from organic cotton for fruits and vegetables, sold in bundles to individual consumers.
- Plastic-Free Dental Floss in Glass Jar Dental floss packaged in a glass jar, plastic-free alternative to conventional floss dispensers, sold to individual consumers.
- Plastic-Free Vegan Wax Food Wraps Reusable food wraps made from vegan wax as an alternative to plastic wrap, sold to individual consumers.
- Round Stainless Steel Airtight Take-Out Container with Dividers Airtight stainless steel container with dividers for portioned meals, sold to individual consumers.
- Small Glass Storage Jar with a Bamboo Lid - Bundle of 3 Glass storage jars with bamboo lids, sold in bundles of three, for use by individual consumers.
- Stainless Steel Folding Spork with Organic Cotton LWP Pouch Portable folding spork (spoon-fork combination) with organic cotton carrying pouch, sold to individual consumers.
- Stainless Steel Freezycup Kit Reusable stainless steel popsicle molds with lids, stand, sticks, and gaskets, sold to individual consumers and families.
- Stainless Steel Rectangular Food Storage Container with Seal - 1600 ml / 54 oz Large airtight stainless steel food storage container with seal, 1600ml capacity, sold to individual consumers.
- Stainless Steel Straw in an Organic Cotton Sleeve with Cleaning Brush - Bundle of 4 Reusable stainless steel straws with organic cotton sleeves and cleaning brush, sold in bundles of four to individual consumers.
- Telescopic Stainless Steel Straw and Cleaner with Natural Bristles in a Cotton Carrying Pouch Collapsible telescopic stainless steel straw with natural bristle cleaner and cotton carrying pouch, sold to individual consumers.
- Life Without Plastic Book: The Practical Step-by-Step Guide to Avoiding Plastic Comprehensive guide book on plastic-free living written by Chantal Plamondon and Jay Sinha, sold to individual consumers.
- Masala Morning Rituals Book (Signed by Author) Book on morning wellness rituals, signed by the author, sold to individual consumers.
- Wool Insulated Organic Cotton Lunch Bag Insulated lunch bag made from organic cotton with wool insulation, available in different trim colors, sold to individual consumers.
- Untangled Living Splash Cup - Bundle of 4 Children's splash-proof cups designed to prevent spills, sold in bundles of four to families.
- PPC Necklace - 'Refuse Plastic' - Gold/Silver Plastic Pollution Coalition branded necklace with 'Refuse Plastic' message, available in gold and silver, sold to individual consumers.
Quantifiable outcome
- Products free of bisphenol A (BPA), phthalates, polyvinyl chloride (PVC), and lead
- +2 more outcomes
Companies that use Less Plastics
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Less Plastics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Less Plastics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Plastic Pollution CoalitioncoreLife Without Plastic proudly offers products from Plastic Pollution Coalition - a global alliance working to stop plastic pollution. The company sells PPC-branded items including the 'Refuse Plastic' necklace. Purchasing from this collection directly supports the coalition's important work across the globe. The companies share aligned missions of reducing plastic pollution and protecting human and environmental health.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Less Plastics competitors and assessment
Company assessmentDirect peers
- EcoRoots: Small DTC retailer of plastic-free alternatives including bamboo, glass, and stainless steel home essentials. Directly comparable in mission, product mix, and customer persona.
- Package Free Shop: Online retailer specializing in plastic-free and zero-waste household essentials; was acquired by EarthHero. Directly competes with Life Without Plastic in curated zero-waste product selection, customer persona, and DTC-only distribution.
- EarthHero: Large online marketplace for sustainable everyday products across categories including kitchen, personal care, and home. Direct competitor with significantly larger SKU breadth, similar customer base of eco-conscious consumers, and overlapping product categories.
- Public Goods: DTC essentials brand offering sustainable household and personal care products at accessible price points. Comparable membership-style DTC model serving eco-conscious consumers seeking everyday alternatives to conventional packaged goods.
- Zero Waste Store: DTC e-commerce retailer focused on zero-waste home and personal care essentials. Direct peer serving the same plastic-free and zero-waste consumer with overlapping product categories (bottles, bags, personal care).
Emerging players
- Stasher: Reusable silicone food bag brand competing in the food storage category alongside Life Without Plastic's wax wraps and stainless steel containers. Smaller product overlap but directly addresses plastic wrap/bag substitution.
- BlueAvocado: Reusable bags, wraps, and food storage products with mission alignment to waste reduction. Comparable product set (reusable bags, food wraps) but broader mass-market retail distribution.
- To-Go Ware: Reusable utensils and on-the-go food containers brand. Comparable to Life Without Plastic's stainless steel straws, sporks, and travel mug offering in the portable and reusable category.
Broad incumbents
- Klean Kanteen: Established reusable bottle and food container brand with broad retail distribution and category incumbency. Comparable in reusable drinkware and food storage category but larger scale and broader channel reach than Life Without Plastic.
- S'well: Premium reusable bottle and drinkware brand with broad retail and gifting distribution. Overlaps with Life Without Plastic's drinkware category but operates at significantly larger scale and broader positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Less Plastics social profiles
Digital presenceLess Plastics compliance and trust
Trust signalCompliance2 records
Less Plastics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Less Plastics leadership team
Management profileNumber of profiles
Less Plastics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Less Plastics M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Less Plastics
What does Less Plastics do?
Life Without Plastic is a direct-to-consumer e-commerce retailer of plastic-free alternative products for everyday home use. The company curates and sells products made from natural materials including glass, stainless steel, bamboo, organic cotton, hemp, wool, and recycled paper, organized into categories such as Eating, Drinking, Shopping, Reading, and Other. Products are tested to be free of BPA, phthalates, PVC, and lead, ethically sourced, and include a mix of proprietary "Life Without Plastic" branded items and curated third-party goods.
Is Less Plastics a public or private company?
Less Plastics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Less Plastics founded?
Less Plastics was founded in 2006. It employs 1 to 10 people.
Where is Less Plastics based?
Less Plastics is headquartered in Gatineau, Canada, in the North America region.
How does Less Plastics make money?
One revenue line is on record: product Sales.
Who are Less Plastics's main competitors?
Direct peers on record are EcoRoots, Package Free Shop, EarthHero, Public Goods and Zero Waste Store. Emerging players are Stasher, BlueAvocado and To-Go Ware. Broad incumbents are Klean Kanteen and S'well.
Does Less Plastics have an API?
No public API is recorded for Less Plastics.
What industry is Less Plastics in?
Less Plastics's product category is Eco-Friendly Home Goods. Its primary akta.pro industry code is CRADALAL, Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons), with a secondary code of IMALAMAH, Sustainable Protective & Cushioning Materials (Paper Cushions, Bio-Foams, Mycelium). Its NAICS code is 322219 and its SIC code is 2673.