Results Driven Marketing
Results Driven Marketing operates the Linktree link-in-bio platform, enabling 70M+ creators, influencers, small businesses, and brands to consolidate social media presence, monetize audiences via shops and digital products, and access AI-powered analytics and design tools.
- Company typePrivate
- Founded2013
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Results Driven Marketing does
The company operates a link-in-bio platform under the Linktree brand that allows creators, influencers, small businesses, and brands to consolidate fragmented social-media presences into a single shareable URL, with optional QR-code distribution for offline traffic. The core product is a customizable profile page augmented by an expanding feature surface: a link shortener, QR-code generator, social planner with auto-posting across Instagram, TikTok, Facebook, Pinterest, LinkedIn, Threads, and YouTube Shorts, Linktree Shops for product recommendations and affiliate commissions, Linktree Courses and Digital Products for selling knowledge goods, Sponsored Links and Bookings for monetization, Audience Management and contact forms for email capture, and a Linktree Marketplace of 30+ third-party apps. Underlying technology is a self-serve SaaS platform available via web and mobile (iOS/Android), with deep integrations into payment processors (Stripe, PayPal, Square), email marketing (Mailchimp, Klaviyo, Kit), design (Canva), music (Spotify, Apple Music, Tidal, Bandsintown, Seated), and the major social platforms. The platform is supported by a 24/7 Trust & Safety team and is compliant with the EU Digital Services Act and DMCA takedown procedures.
The company operates a freemium business model. The free tier provides basic link-in-bio functionality; paid Starter, Pro, and Premium tiers unlock advanced analytics, AI design tools, video profile images, custom branding, and priority support. Beyond subscriptions, revenue is generated through transaction fees on sales processed via the platform, affiliate and sponsored-link commissions (notably via Linktree Shops and direct brand partnerships), and marketplace app commissions from integrated third-party services. Go-to-market is product-led growth: users sign up for free via linktr.ee, are discovered organically through Instagram, TikTok, YouTube, X, and LinkedIn bios, and self-serve upgrade to paid plans. Distribution is reinforced by event marketing at SXSW and Cannes Lions, an active content-marketing program across The Linktree Blog and an engineering blog, a Discord community, and earned-media coverage in TechCrunch, Forbes, Fortune, Mashable, and Insider.
The company is privately held, domiciled primarily in Australia (Linktree Pty Ltd, ABN 68 608 721 562, headquartered at 1-9 Sackville St, Collingwood VIC) with a US entity (Linktree Inc., 560 3rd Street, San Francisco, CA 94107). It claims a 70M+ user base spanning individual creators, musicians, beauty and wellness influencers, small businesses, and major enterprise brands and celebrities. The platform is global in scope, with no geographic restrictions disclosed, and the user base includes marquee customers such as Selena Gomez, HBO, Comedy Central, Pharrell, Tony Hawk, and the LA Clippers alongside long-tail micro-creators. Note: the input data labels the company as "Results Driven Marketing" in firmographic headers, while the substantive product, technology, customer, and partnership content describes the Linktree platform; this analysis is grounded in the substantive data.
Results Driven Marketing firmographics
Firmographics- Name
- Results Driven Marketing
- Legal name
- Linktree Pty Ltd
- Website
- https://linktr.ee
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Results Driven Marketing operates the Linktree link-in-bio platform, enabling 70M+ creators, influencers, small businesses, and brands to consolidate social media presence, monetize audiences via shops and digital products, and access AI-powered analytics and design tools.
- Ownership category
- akta.pro rank
Results Driven Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Material Distribution Services (54187)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Sales Promotion Campaign Design & Management (BPAFAMAC)
Keywords
Where Results Driven Marketing is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Results Driven Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Subscription Fees: Freemium model with free basic tier and paid subscription plans (Starter, Pro, Premium) with advanced features like analytics, customization, video profiles, and AI tools
- Transaction Fees: Percentage-based transaction fees on sales through Linktree including commissionable transactions and product sales. Fees vary based on chosen plan.
- Affiliate/Sponsored Links Commission: Commission from affiliate sales of products via Linktree monetization program. Linktree negotiates commission rates with brands and merchants.
- Linktree Shops Commission: Earning commission from affiliate product recommendations through the Linktree Shops feature, with industry-leading commissions for creators
- Marketplace App Commissions: Revenue from third-party apps integrated through the Linktree Marketplace including Bandsintown, Seated, and other integrations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic link-in-bio functionality |
| Subscription | Monthly | Starter, Pro, Premium paid tiers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Results Driven Marketing product offering
Product offeringCore offering
Results Driven Marketing is a digital marketing agency headquartered in Philadelphia, Pennsylvania, United States. Founded in 2013, the firm operates with 11-50 employees and is positioned as an award-winning provider of marketing services to clients.
Product overview
Linktree is a unified link-in-bio platform that serves as a central hub for creators, businesses, and brands to connect all their social media profiles and content in one place. The core product is the Linktree link-in-bio page, which is enhanced by a suite of monetization tools (Linktree Shops, Courses, Digital Products, Sponsored Links, Bookings, Rewards), social media management features (Social Planner, Instagram Auto Reply, AI Caption Generator, Hashtag Generator), analytics tools (Social + Link Analytics, Insights Chat, Smart Insights), and customization options (Design Editor with AI, Templates, Marketplace). The platform operates on a freemium model with Starter, Pro, and Premium tiers, and includes integrations with major social platforms (Instagram, TikTok, YouTube, X, LinkedIn, Facebook, Pinterest, Threads), payment processors (Stripe), email marketing tools (Mailchimp, Klaviyo, Kit), music services (Spotify, Bandsintown, Seated), and design tools (Canva).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 350K+ RSVPs driven by Linktree campaign for The All-American Rejects
- +2 more outcomes
Companies that use Results Driven Marketing
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles1 record
Results Driven Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability8 records
Feature9 records
Results Driven Marketing partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- CanvacoreCanva integration allows users to import custom designs directly into their Linktree profile for personalized backgrounds and visual branding
- SpotifycoreMusic links integration allowing creators to connect Spotify profiles and playlists, prominently featured for musicians
- Apple MusiccoreMusic streaming integration for artists to connect Apple Music alongside other streaming platforms
- TidalcoreMusic streaming integration for hip-hop and electronic artists
- BandsintowncoreIntegration allowing musicians to promote upcoming shows from their Bandsintown artist profile directly on their Linktree
- SeatedcoreEvent ticketing integration for musicians to sell tickets directly through Linktree
- StripecorePayment processing for digital products, courses, and monetization features on Linktree
- PayPalcorePayment processor option for transactions on Linktree
- SquarecorePayment processor option for transactions on Linktree
- MailchimpcoreEmail marketing integration allowing contacts to be synced to Mailchimp from Linktree
- KlaviyocoreEmail marketing integration for audience management and email campaigns
- KitcoreEmail marketing integration option for creator audience management
- YouTubecoreVideo link integration for YouTube videos on Linktree, with compliance to YouTube Terms of Service
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Results Driven Marketing competitors and assessment
Company assessmentBroad incumbents
- Hootsuite: Large-scale social media management suite with scheduling, analytics, and social listening. Comparable as a broad incumbent with adjacent capabilities to Linktree's social planning and analytics features.
- Buffer: Popular social media scheduling and analytics platform for creators and businesses. Comparable as a broad incumbent competing for the same creator/SMB social management workflows.
- Later: Established social media management platform with scheduling, analytics, and link-in-bio tools. Comparable as a broader incumbent that overlaps with Linktree's Social Planner and analytics capabilities.
Direct peers
- Beacons: Direct competitor in the link-in-bio category, offering creator profiles with built-in monetization, email collection, and media kits. Highly comparable because it targets the same creator and SMB segments with overlapping feature sets.
- Stan Store: Creator-commerce platform combining link-in-bio with digital product sales, bookings, courses, and affiliate marketing. Closely comparable to Linktree's Shops/Courses/Digital Products strategy.
- Link.bio: One of the original link-in-bio services, offering a simple link consolidation page for creators. Comparable as a direct competitor in the same core product category.
- Koji: Creator-economy platform with link-in-bio plus a marketplace of mini-apps for selling, tipping, and engagement. Comparable as a competing monetization-rich link-in-bio tool.
- Bento: Free link-in-bio alternative focused on minimal, customizable creator pages. Comparable as a direct competitor in the same product category targeting creators and SMBs.
Emerging players
- Gumroad: Creator-focused digital product sales platform used by many of the same creators Linktree serves. Comparable as a monetization-focused adjacent platform whose seller base overlaps with Linktree Shops/Courses/Digital Products users.
Others
- Squarespace: Website builder and commerce platform often used by creators as a primary online presence. Comparable as an adjacent platform serving creators and SMBs with broader website and commerce functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Results Driven Marketing social profiles
Digital presenceResults Driven Marketing compliance and trust
Trust signalCompliance3 records
Results Driven Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Results Driven Marketing leadership team
Management profileNumber of profiles
Results Driven Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Results Driven Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Results Driven Marketing
What does Results Driven Marketing do?
Results Driven Marketing is a digital marketing agency headquartered in Philadelphia, Pennsylvania, United States. Founded in 2013, the firm operates with 11-50 employees and is positioned as an award-winning provider of marketing services to clients.
Is Results Driven Marketing a public or private company?
Results Driven Marketing is a private company. It is classified as unknown and is currently operating.
When was Results Driven Marketing founded?
Results Driven Marketing was founded in 2013. It employs 11 to 50 people.
Where is Results Driven Marketing based?
Results Driven Marketing is headquartered in Philadelphia, United States, in the North America region.
How does Results Driven Marketing make money?
Five revenue lines are on record. Subscription Fees are the primary driver. The others are transaction Fees, affiliate/Sponsored Links Commission, linktree Shops Commission and marketplace App Commissions.
Who are Results Driven Marketing's main competitors?
Broad incumbents on record are Hootsuite, Buffer and Later. Direct peers are Beacons, Stan Store, Link.bio, Koji and Bento. Gumroad is listed as an emerging player. Squarespace is listed as an others.
Does Results Driven Marketing have an API?
No public API is recorded for Results Driven Marketing.
What industry is Results Driven Marketing in?
Results Driven Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAMAC, Sales Promotion Campaign Design & Management. Its NAICS code is 5418 and its SIC code is 7310.