On Vacation

What On Vacation does

On Vacation (legal entity Tour Vacation Hoteles Azul SAS BIC; NIT 900.304.940-9) is a privately held, Colombian-owned hotel chain and travel operator headquartered in Bogotá. The firm operates a portfolio of 30+ owned and partner hotels concentrated in Colombian leisure destinations (12 in San Andrés, plus Amazonas, La Guajira, Santa Marta, Girardot, Coveñas, Guatapé and Cartagena) and Latin American/international destinations including Cancún, Panama, Punta Cana, Santo Domingo, Ecuador, and newer markets such as Europe and Turkey. Its core commercial products are "Noches de Hotel" (hotel-only accommodation packages, 2–3 nights, starting from COP $127,200) and "Mega Paquetes" (all-inclusive bundles combining round-trip flights, accommodation, meals, cocktails, activities, transfers and medical assistance, starting from COP $1,600,000 for 5 days/4 nights). The company claims to have served millions of travelers over its multi-decade history and holds a vision of placing 5 million travelers on vacation by 2027.

Technically, the business runs a web-based booking platform with native iOS and Android apps, a consumer site (onvacation.com), a booking-management portal (mireserva.onvacation.com), and a B2B partner portal (socios.onvacation.com). Flight inventory is sourced through the Amadeus and Sabre GDS systems, and the platform integrates multiple payment methods (Visa, MasterCard, American Express, PSE, Mercado Pago) with data secured under TLS 1.2 and referenced ISO 27001 controls. The B2B portal and reservation infrastructure are operated by a related entity, Price Res S.A.S. (NIT 900.474.794-8). The company holds Colombia's RNT tourism license (No. 26847) and maintains SAGRILAFT/PTEE anti-money-laundering and ethics compliance frameworks.

Revenue is generated primarily from the sale of vacation packages, direct hotel accommodation across owned and partner properties, and ancillary services (activities, airport transfers, Assist Card travel insurance, and baggage fees). Go-to-market is predominantly direct-to-consumer via website, app, call centers and WhatsApp, supplemented by a B2B travel-agent partner network and physical points of sale across Colombia. The business relies on seasonal promotional campaigns (Black Friday, "Noches de Hotel," "Mega Paquetes") with discounts up to 71% and offers interest-free installment plans (3, 6, or 12 months) to broaden accessibility. Primary customer segments are individual Colombian leisure travelers, with secondary segments in corporate groups/events and special celebrations (weddings, honeymoons).

Name

On Vacation

Legal name

Tour Vacation Hoteles Azul SAS BIC

Website

https://onvacation.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

On Vacation is a Colombian-owned hotel chain and travel operator selling all-inclusive vacation packages and hotel stays across 30+ owned and partner properties in Colombia and Latin America, serving primarily domestic leisure travelers via direct-to-consumer and B2B channels.

Ownership category

akta.pro rank

Product category

Travel and Tourism Services

NAICS

Traveler Accommodation (7211), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Sports, Golf & Activity-Based All-Inclusive Resorts (THAGAKAK), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Vacation packages
• Hotel accommodations
• All-inclusive travel
• Tourism services
• Leisure travel packages

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vacation Packages: Sale of complete vacation packages combining hotel accommodation, flights, meals, activities and transfers. Packages available as 'Plan Completo' (all-inclusive) or accommodation-only options. This is the primary revenue stream.
2. Hotel Accommodation: Direct hotel room sales across their portfolio of owned and partner properties in Colombia and Latin America, including both owned hotels and third-party hotel partnerships.
3. Ancillary Services: Additional revenue from activities, airport transfers, travel insurance (Assist Card), and excess baggage fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

On Vacation is a 100% Colombian hotel chain that sells all-inclusive vacation packages ("Mega Paquetes") bundling flights, owned/partner hotel accommodation, meals, cocktails, activities, airport transfers, and medical assistance, plus flexible hotel-only packages ("Noches de Hotel") of 2-3 nights. Inventory spans 30+ owned hotels across Colombia (San Andrés, Amazonas, La Guajira, Santa Marta, Girardot, Coveñas, Guatapé, Cartagena) and Latin America (Cancún, Panama, Punta Cana, Santo Domingo, Ecuador). Distribution combines a direct consumer website/app, call center/WhatsApp sales, a B2B partner portal for travel agents, and physical sales points.

Product overview

On Vacation is a 100% Colombian hotel chain and travel agency with 23 years of experience operating a portfolio of 22+ owned hotels across Colombia and Latin America. The company offers a dual core product strategy: (1) Noches de Hotel — flexible hotel-only accommodation packages with 2-3 night stays at beach, jungle, and city destinations; and (2) Mega Paquetes — all-inclusive vacation bundles combining flights, owned and partner hotels, meals, cocktails, activities, and medical assistance. Supporting infrastructure includes the On Vacation mobile app (iOS/Android), the Mi Reserva customer portal for booking management, and the Socios B2B partner portal for travel agents. The company also operates owned hotels including Hotel Amazon (Amazonas jungle maloka-style), Hotel Caribbean (San Andrés), multiple Hotel Portobelo properties, Hotel Wayira Beach (La Guajira with Wayúu cultural experiences), Hotel Mendihuaca (Santa Marta), Hotel Girardot Resort, Hotel Ciela & Beach Club (Coveñas), and Hotel Los Recuerdos (Guatapé). Additional offerings encompass event planning services (weddings, corporate events), adventure activities (kayaking, diving, helicopter tours), and flexible payment options in 3-6-12 interest-free installments.

Differentiator

Problem solved

Functional benefit

Products and services

• Noches de Hotel Flexible hotel-only packages offering 2-3 night stays at destinations including San Andrés, La Guajira, Santa Marta, Girardot, and Amazonas, with rates starting from COP $127,200 per person and seasonal discounts up to 71%. Targeted at Colombian travelers seeking short leisure getaways without flights.
• Mega Paquetes All-inclusive 4-5 night vacation packages that bundle round-trip flights from major Colombian cities (Bogotá, Medellín, Cali, Bucaramanga, Pereira), hotel accommodation, meals (breakfast, lunch, dinner), cocktails, activities, airport transfers, and Assist Card medical assistance. Starting price COP $1,600,000 with discounts up to 50%.
• Hotel Amazon Owned hotel in Leticia (Amazonas) offering maloka-style accommodations with all meals and cocktails included, plus jungle activities such as kayaking, night hikes, canopy walks, and biopark access.
• Hotel Caribbean Owned hotel in San Andrés with breakfast included, offering beach access and island activities.
• Hotel Portobelo (Convention Center, Plaza de las Américas, Beach, Boulevard) Chain of four owned hotels in San Andrés covering convention, plaza, beachfront, and boulevard locations for varied traveler segments.
• Hotel Wayira Beach Owned hotel in La Guajira with multiple accommodation types (Bungalows, Bloque Caribe, Ranchería) featuring Wayúu cultural experiences and the Suite Presidencial Wayira.
• Hotel Mendihuaca Owned beachfront hotel in Santa Marta offering all-inclusive meal plans.
• Hotel Girardot Resort Owned hotel in Girardot with cocktails and pool facilities, marketed to event and convention travelers.
• Hotel Ciela & Beach Club Owned hotel in Coveñas with beach club facilities.
• Hotel Los Recuerdos Owned countryside (campestre) hotel in Guatapé.
• Eventos y Celebraciones
• Actividades en Destinos
• Actividad Helicóptero
• Equipaje

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record.

• Assist CardStrategic or Co-development PartnerAssist Card provides travel medical insurance included in vacation packages, offering travelers peace of mind during their trips. The card is provided as part of package inclusions for international travel.
• Mercado PagoChannel Partner/ Reseller/ DistributorPayment processing partner enabling customers to pay through Mercado Pago platform with installment options. Listed as an authorized payment channel on the website.
• Price Res S.A.S.OthersOperates the B2B partner portal (socios.onvacation.com) and provides technology infrastructure for booking and reservation management. NIT: 900.474.794-8, located at Calle 99 #10 19, oficina 701, Bogotá. Handles intermediary services between customers and tourism service providers.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Viajes Falabella: Latin American online travel agency integrated within Falabella retail, offering packaged vacations across the region. Comparable on bundled vacation-merchandising GTM and installment-payment financing for Latin American consumers.
• Decameron Hotels & Resorts: Colombian-headquartered all-inclusive hotel chain with owned resort properties across the Americas. Operates a near-identical business model to On Vacation: owned-and-managed hotels bundled with vacation packages sold primarily to Latin American travelers.
• Hoteles Estelar: Colombian hotel chain operating owned properties across major Colombian destinations including Cartagena, Santa Marta, and Bogotá. Closest domestic competitor to On Vacation's owned-hotel strategy and Colombian leisure traveler customer base.
• Hoteles Dann: Colombian hotel chain with owned and managed properties across Colombian business and leisure destinations. Comparable on domestic Colombian hotel ownership and packaged-stay offerings, though somewhat more weighted to business travel.
• Despegar: Latin America's largest online travel agency, offering hotels, flights, and vacation packages across the region. Comparable on package-merchandising approach and Latin American traveler base, but operates asset-light without owned hotel inventory.
• GHL Hotels: Latin American hotel management and operating group with a portfolio across Colombia, Peru, Ecuador, and other Andean/Caribbean markets. Comparable as a regional multi-property operator serving Latin American leisure travelers with similar destination mix.
• Viva Wyndham Resorts: All-inclusive Caribbean resort chain with properties in Dominican Republic, Mexico, and Bahamas. Comparable all-inclusive beach-resort model and Latin American/Caribbean customer overlap with On Vacation's international destinations.

Broad incumbents

• Meliá Hotels International: Spanish global hotel operator with all-inclusive and resort properties across the Caribbean and Latin America. Comparable on package-leisure traveler model in overlapping destinations; larger and more diversified than On Vacation's portfolio.
• Riu Hotels & Resorts: Global all-inclusive hotel chain with significant Caribbean and Latin American presence, particularly in Cancún, Punta Cana, and other Mexican/Caribbean destinations that overlap with On Vacation's international inventory. Comparable on all-inclusive product but at materially larger scale.
• Barceló Hotel Group: Global Spanish-origin hotel group with a large all-inclusive resort portfolio across Mexico, Dominican Republic, and other Caribbean destinations. Comparable on all-inclusive package model, though operates at much larger scale with broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OnVacationofic
• YouTubeyoutube.com/c/OnVacationoficial
• Facebookfacebook.com/OnVacationOficial
• LinkedInlinkedin.com/company/on-vacation-hoteles
• Instagraminstagram.com/OnVacationOficial
• TikToktiktok.com/@onvacation_oficial

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Vacation