PriceAgencies Co

What PriceAgencies Co does

PriceAgencies Co (legal entity PRICE RES S.A.S., NIT 900.474.794-8) is a B2B travel distribution platform headquartered in Bogotá D.C., Colombia, operating as part of PriceTravel Holding. The platform serves affiliated travel agencies across Latin America — with local operations in Colombia, the United States, Mexico, Brazil, Peru, and Argentina — by providing a single integrated booking interface for hotels (500,000+ properties globally, 20,000+ with direct contracts in 120+ destinations), flights via Amadeus and Sabre GDS, dynamic flight+hotel packages, ground transfers in 150+ destinations, 16,000+ tours across 500+ destinations, car rentals, and theme park experiences (Disney, Universal, Xcaret, and curated circuits).

The underlying technology is a cloud-based reservation platform with web access, an embeddable widget for partner agency websites, a dedicated administrative dashboard, and add-on modules including Wallet PriceAgencies (digital balance for refunds and payments), Club Points loyalty (10 points = $1 COP), and Reserve Now Pay Later functionality. The platform integrates with GDS providers Amadeus and Sabre for flight inventory and offers customizable branding and profit settings for individual agencies.

PriceAgencies operates a freemium, commission-based revenue model: agency membership is free with no minimum sales requirements, and the company earns transaction commissions on bookings made through the platform, with guaranteed per-product rates, transparent in-purchase commission display, and weekly automated payouts (or optional immediate discount at point of sale). The go-to-market relies on a self-serve registration portal, dedicated sales executives for agency recruitment, and 24/7 personalized support across seven country-specific domains serving 50+ origin markets.

Name

PriceAgencies Co

Legal name

PRICE RES S.A.S.

Website

https://priceagencies.co

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

PriceAgencies is a B2B travel distribution platform, part of PriceTravel Holding, that enables affiliated travel agencies across Latin America to book hotels, flights, packages, transfers, tours, and car rentals via an integrated reservation platform with GDS integration and commission-based monetization.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá D.C.

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission from Travel Bookings: PriceAgencies earns commissions on hotel bookings, flights, packages, transfers, tours, and car rentals made through the platform by affiliated travel agencies. Agencies earn commissions on sales with guaranteed commissions per product and weekly payment schedules.
2. Agency Membership Fees: Free membership for travel agencies to join and access the platform. No upfront costs or minimum sales requirements to register.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PriceAgencies Co runs a cloud-based B2B travel reservation platform that lets affiliated travel agencies search, book, and pay for hotels, flights, dynamic packages, transfers, tours, and car rentals in a single workflow. The platform is integrated with GDS providers (Amadeus, Sabre) and earns revenue primarily through commissions on the bookings placed by its agency members, who receive guaranteed commission rates and weekly automated payouts.

Product overview

PriceAgencies Co is a B2B travel distribution platform operated by PRICE RES S.A.S., part of PriceTravel Holding with over 20 years of experience. The platform consists of a core reservation system with multiple integrated booking modules: Hotels (500,000+ properties with 20,000+ directly contracted), Flights (multiple airlines globally), Packages (dynamic flight+hotel combinations), Transfers (150+ destinations), Tours (16,000+ across 500+ destinations), and Car Rental (5+ providers). Additional features include: Wallet (agency digital balance system for refunds and payments), Club Points (loyalty rewards at 10 points = $1 COP), Dashboard (sales reporting and commission management portal), Travel Agency WEB widget (embeddable search for agency websites), and Reserve Now Pay Later payment flexibility. The platform also offers theme park experiences via Universal, Disney, Xcaret, and Circuit sub-products. The system integrates with GDS providers (Amadeus, Sabre) and serves travel agencies across Colombia, Mexico, US, Peru, Argentina, and LATAM markets with local offices and 24/7 support.

Differentiator

Problem solved

Functional benefit

Products and services

• Hoteles (Hotel Reservations)

Quantifiable outcome

• Access to 500,000+ hotels worldwide
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• PriceTravel HoldingcoreStrategic or Co-development PartnerPriceAgencies is a global B2B travel distribution company and part of PriceTravel Holding, leveraging the parent company's 20+ years of experience, infrastructure, and supplier relationships in the travel industry.
• Amadeus GDScoreTechnology or IntegrationGlobal Distribution System used for flight bookings and reservations, storing traveler information including name, age, email, and gender for processing travel reservations.
• Sabre GDScoreTechnology or IntegrationGlobal Distribution System used for flight bookings and reservations, storing traveler information including name, age, email, and gender for processing travel reservations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Travelgate: B2B travel marketplace and connectivity platform aggregating hotel and ancillary inventory for OTAs, tour operators, and travel agents. Comparable to PriceAgencies as a B2B aggregation and distribution layer serving travel resellers.
• W2M (World2Meet): Vertically integrated B2B and B2C travel platform focused on Iberia and LATAM, distributing hotels, flights, packages, and experiences to travel agencies. Highly comparable to PriceAgencies' B2B agency model and LATAM geographic focus.

Broad incumbents

• Amadeus: Global GDS and travel technology provider offering distribution, IT, and payment solutions across airlines, hotels, and travel sellers. PriceAgencies is both a customer of Amadeus and competes at the distribution layer with its broader travel platform portfolio.
• Sabre Corporation: Global GDS and travel technology company providing distribution and software solutions to airlines, hotels, agencies, and corporations. Comparable to PriceAgencies as a foundational distribution infrastructure provider that PriceAgencies integrates with for flight content.
• Expedia Partner Solutions: B2B arm of Expedia Group offering hotel, flight, car, and activities inventory and APIs to OTAs, airlines, and travel businesses worldwide. Overlaps with PriceAgencies as a broad incumbent offering B2B travel content to agencies and platform resellers.
• Booking.com Partner Solutions: B2B connectivity arm of Booking.com providing wholesale accommodation rates, demand generation, and APIs to affiliates and platform partners. Comparable to PriceAgencies as a broad incumbent offering B2B hotel and ancillary distribution to travel resellers.

Regional players

• Despegar: Leading LATAM online travel agency offering flights, hotels, packages, and ancillary services across the region with both B2C and B2B channels. Comparable to PriceAgencies for overlapping LATAM distribution footprint, though primarily B2C-facing.

Direct peers

• HotelBeds: Global B2B bedbank and travel distribution platform serving tour operators, travel agencies, and OTAs with contracted hotel inventory and ancillary services. Directly comparable to PriceAgencies as a B2B intermediary distributing hotel and ancillary inventory to travel agencies, with overlapping LATAM presence.
• TBO (Travel Boutique Online): B2B travel distribution platform that empowers travel agencies worldwide with hotel, flight, and ancillary content via a unified platform and API. Directly comparable to PriceAgencies' model of serving registered travel agents with multi-product inventory and commission-based earnings.
• RateHawk: B2B travel platform providing hotels, flights, transfers, and car rentals to travel agencies and corporate clients, with strong growth in emerging markets including LATAM. Directly comparable as a B2B agency platform competing for the same affiliate travel agency segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/priceagencies-co

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PriceAgencies Co