Children's Eye Care

What Children's Eye Care does

Children's Eye Care is a private pediatric ophthalmology medical practice founded in 1971 and headquartered in West Bloomfield, Michigan, that diagnoses and treats childhood eye conditions across four metro Detroit locations (Clinton Township, Dearborn, Detroit, and West Bloomfield). The practice is staffed by 10 fellowship-trained pediatric ophthalmologists and 8 nationally recognized, board-certified orthoptists, treating amblyopia, strabismus, pediatric cataracts, glaucoma, retinopathy of prematurity, blocked tear ducts, nystagmus, uveitis, and related conditions; it also serves adult strabismus patients through surgical and non-surgical management of diplopia and cranial nerve palsies. Clinical operations are anchored by a partnership with Detroit Medical Center / Children's Hospital of Michigan, which has been in place since 1971 and supports an AUPO-accredited Pediatric Ophthalmology and Adult Strabismus Fellowship (established 1991) plus an American Orthoptic Council-accredited Orthoptic Training Program (established 2012).

Revenue is generated across four streams: clinical services (exams and consultations), surgical services (strabismus, pediatric cataract, glaucoma, and intraocular procedures), an on-site Pediatric & Special Needs Optical Shop selling polycarbonate and Trivex-lens children's eyewear, and aphakic contact lens care. The practice bills per-visit through a broad medical-insurance panel (Aetna, BCBS, Cigna, HAP, Humana, McLaren, Medicare, Molina, Priority Health, Tricare, United Healthcare) but does not accept vision-insurance plans. GTM motion is referral-led (pediatricians, primary care, and other specialists) supplemented by direct patient appointments and a content-rich website, with residency rotation partnerships across Henry Ford, Beaumont (Oakland University), Kresge Eye Institute, and Ascension Macomb Oakland driving institutional pipeline volume. The practice conducts clinical research through PEDIG and runs the annual Baker Day Symposium.

Technology infrastructure consists of standard specialty-ophthalmology equipment: OCT, diagnostic ultrasound, RetCam3 with fluorescein angiography, dedicated ophthalmology operating rooms with Zeiss microscopes and Bausch + Lomb microsurgical systems, and full diagnostic/surgical laser capability. The practice is investigational participant in Pilot Study 4 of the Luminopia VR device for amblyopia treatment (launched 2023). Ownership is physician-held with no disclosed private equity, parent company, or external investment.

Name

Children's Eye Care

Legal name

Children's Eye Care of Michigan

Website

https://childrenseyecaremich.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Children's Eye Care is a private pediatric ophthalmology practice founded in 1971 in metro Detroit, employing 10 fellowship-trained pediatric ophthalmologists and 8 orthoptists across four locations and a hospital partnership with Children's Hospital of Michigan.

Ownership category

akta.pro rank

Product category

Pediatric Ophthalmology

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAKAKAD

Pediatric Ophthalmology & Strabismus

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

SECONDARYHLAKAKAM

Vision Therapy & Orthoptics

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

SECONDARYHLAHAJAE

Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Ophthalmic Devices (Vision Care & Surgical)

SECONDARYHLAFAHAJ

Ophthalmic Specialty Hospitals

Healthcare & Life Sciences/Healthcare Providers & Systems/Specialty Hospitals & Inpatient Specialty Care

Keywords

• Pediatric ophthalmology
• Eye care services
• Strabismus treatment
• Children's vision care
• Amblyopia treatment

Headquarters

HQ city

West Bloomfield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Clinical Services: Revenue from pediatric eye examinations, consultations, and ongoing patient care at four metro Detroit locations
2. Surgical Services: Surgical procedures including strabismus surgery, pediatric cataract surgery, glaucoma surgery, and other pediatric eye surgeries
3. Eyewear Sales: Sale of children's eyeglasses, frames, and lenses through their optical shop at Clinton Township and West Bloomfield locations
4. Contact Lens Services: Aphakic contact lens care for children post-cataract surgery

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Children's Eye Care is a private pediatric ophthalmology practice that diagnoses and treats childhood vision conditions including amblyopia, strabismus, pediatric cataracts, glaucoma, retinopathy of prematurity, and other eye disorders across four metro Detroit locations. The practice also provides adult strabismus treatment, an on-site optical shop for children's eyewear, aphakic contact lens care, and operates an accredited fellowship and orthoptic training program in partnership with Children's Hospital of Michigan.

Product overview

Children's Eye Care is a pediatric ophthalmology private practice offering comprehensive eye care services for children and adults with strabismus. The practice operates four locations across metro Detroit and partners with Children's Hospital of Michigan. Core offerings include Pediatric Eye Care Services (treatment of conditions like amblyopia, strabismus, cataracts, glaucoma, and retinopathy of prematurity) and Adult Strabismus Treatment. The practice supplements clinical care with an on-site Pediatric & Special Needs Optical Shop, an accredited Pediatric Ophthalmology & Adult Strabismus Fellowship program, an Orthoptic Training Program, Clinical Research Programs through PEDIG, and the annual Baker Day Symposium. Founded in 1971, it is one of the largest pediatric ophthalmology practices in the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Eye Care Services Comprehensive pediatric ophthalmology services including diagnosis and treatment of amblyopia, strabismus, cataracts, glaucoma, blocked tear ducts, nystagmus, uveitis, retinopathy of prematurity, and other childhood eye conditions across four metro Detroit locations.
• Adult Strabismus Treatment Specialized eye misalignment treatment for adults including strabismus surgery, diplopia management, cranial nerve palsy treatment (third, fourth, and sixth nerve palsy), and thyroid eye disease care.
• Pediatric & Special Needs Optical Shop In-house optical shop offering children's eyeglasses with durable frames, impact-resistant polycarbonate lenses, Trivex lenses, warranty programs, and fitting services at Clinton Township and West Bloomfield locations.
• Aphakic Contact Lens Care Contact lens fitting and care services for children post-cataract surgery requiring aphakic correction.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Detroit Medical Center / Children's Hospital of MichigancoreStrategic or Co-development Partner · 1 January 1971Children's Eye Care partners with Detroit Medical Center to run the Department of Ophthalmology at Children's Hospital of Michigan. This partnership has been in place since the hospital moved to its new location in 1971 and includes residency training, clinical care, and research collaboration.
• CyraComcoreStrategic or Co-development PartnerCyraCom is the leading provider of language interpreter services to healthcare, exclusively endorsed by the American Hospital Association. They support hundreds of languages and operate 24/7 for video remote interpreting for patients with limited English proficiency or hearing impairment.
• Ascension Macomb Oakland HospitalmajorStrategic or Co-development PartnerResidency training partnership where ophthalmology residents from Ascension Macomb Oakland Hospital rotate through Children's Hospital of Michigan's Department of Ophthalmology to learn pediatric ophthalmology.
• Henry Ford Health SystemmajorStrategic or Co-development PartnerResidency training partnership where ophthalmology residents from Henry Ford Hospital rotate through Children's Hospital of Michigan's Department of Ophthalmology to learn pediatric ophthalmology.
• Kresge Eye InstitutemajorStrategic or Co-development PartnerResidency training partnership where ophthalmology residents from Kresge Eye Institute rotate through Children's Hospital of Michigan's Department of Ophthalmology. Also educational partnership for fellowship program.
• Oakland University Beaumont HospitalmajorStrategic or Co-development PartnerResidency training partnership where ophthalmology residents from Beaumont Hospital rotate through Children's Hospital of Michigan's Department of Ophthalmology to learn pediatric ophthalmology.
• Children's Hospital of Michigan FoundationcoreStrategic or Co-development PartnerChildren's Eye Care works directly with and supports the Children's Hospital of Michigan Foundation which provides philanthropic funding to enhance programs, services, and research for children with pediatric eye conditions.
• Children's Eye FoundationcoreStrategic or Co-development PartnerChildren's Eye Foundation is the foundation of AAPOS and supports pediatric ophthalmology research and advocacy. Children's Eye Care supports this foundation and its mission to eliminate preventable blindness through vision screening and celebration.
• Pediatric Retinal Research FoundationminorStrategic or Co-development PartnerChildren's Eye Care works directly with and supports Pediatric Retinal Research Foundation which funds research for pediatric retinal conditions.
• Pediatric Eye Disease Investigator Group (PEDIG)majorStrategic or Co-development PartnerPEDIG is a collaborative network funded by the National Eye Institute (NEI) dedicated to facilitating multi-center clinical research in strabismus, amblyopia and other eye disorders affecting children. Children's Eye Care doctors serve as clinical investigators.

Scale indicators5 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Kresge Eye Institute (Wayne State University): Academic ophthalmology institute affiliated with Wayne State University, providing pediatric ophthalmology rotations and fellowship training for CEC's alumni. A broader academic peer operating in the same metro Detroit market.
• Boston Children's Hospital Department of Ophthalmology: Pediatric ophthalmology service at one of the largest U.S. children's hospitals. Comparable in pediatric specialty depth, training programs, and clinical research, though at significantly larger scale and academic scope.
• Kellogg Eye Center (University of Michigan): Academic ophthalmology center at the University of Michigan with pediatric ophthalmology services, residency training, and clinical research. One of CEC's residency rotation partners and a broader academic incumbent in the Michigan market.
• Wilmer Eye Institute (Johns Hopkins): Academic ophthalmology powerhouse with pediatric ophthalmology division. Comparable in fellowship training, residency partnerships, and clinical research, though operates as part of a significantly broader academic medical enterprise.
• Children's Hospital of Michigan (Detroit Medical Center): Partner hospital that houses CEC's Department of Ophthalmology. Comparable as a pediatric specialty hospital system with ophthalmology services, residency training, and research infrastructure — a vertically broader player in the same ecosystem.
• Cincinnati Children's Hospital Medical Center (Pediatric Ophthalmology): Top-ranked pediatric hospital with a strong ophthalmology program including ROP treatment and academic research. A comparable in pediatric specialty depth and clinical research participation, though operating at a much larger scale.

Emerging players

• Luminopia: Developer of a virtual reality-based digital therapeutic for pediatric amblyopia. CEC participated in Luminopia's 2023 pilot study; the company represents an emerging adjacent technology that could complement or compete with traditional patching therapy.
• Warby Parker Kids: Direct-to-consumer eyewear retailer with a children's line. Comparable in pediatric optical retail, though focused on consumer-facing frame/lens sales rather than clinical dispensing — a partial overlap with CEC's optical shop.

Direct peers

• Pediatric Eye Care & Surgery: A multi-physician pediatric ophthalmology and adult strabismus practice offering surgical and orthoptic services. Directly comparable to Children's Eye Care in scope of pediatric ophthalmology services, fellowship-trained physicians, and integrated orthoptics.

Others

• Pediatric Eye Disease Investigator Group (PEDIG): NEI-funded collaborative research network in which CEC's physicians serve as clinical investigators. Not a competitor but a research ecosystem partner — relevant because participation signals clinical credibility and drives reputational/case-study value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Children's Eye Care