Them Advertising

What Them Advertising does

Them Advertising is a privately held, full-service advertising and digital agency headquartered at 1/26 The Parade West, Kent Town, South Australia, with a regional office on the Gold Coast at Level 13, 50 Cavill Avenue, Surfers Paradise, Queensland. Founded in 1984 and operating continuously for over 40 years, the firm is led by Executive Chairman Mark Wightman and Managing Director Leesa McMahon alongside a functional director group spanning media, digital, and strategy, with an identified team of approximately 19–20 professionals. The agency has no public listing, no disclosed parent company, no institutional investors, and no recorded funding rounds — ownership appears to be management-controlled, consistent with a long-established independent Australian SMB agency model.

The agency's core offering is organised around eight integrated service disciplines: Advertising, Digital, Design, Media (with accredited in-house planning and buying), Discovery (research and insights), Strategy (brand voice and positioning), Branding (identity, naming, guidelines), and Production. Underlying technical capabilities include social media management, content creation, performance advertising, SEO, website development with user-experience design, and large-scale production shoots. The firm operates no proprietary software product, platform, or AI model; deliverables are produced through human-led creative, strategic, and execution workflows. In 2017, Them Advertising acquired Appcelerate, broadening its technical and digital development capacity.

Them Advertising operates a professional services revenue model with quote-based pricing initiated through direct client engagement — no pricing is publicly disclosed, no self-serve channel exists, and there is no product-led or marketplace motion. Client acquisition is sales-led via the corporate website, phone, and email, with two physical offices serving as the primary engagement locations. The customer base is unusually diversified for a firm of this size, spanning Australian SMBs (Coopers DIY Beer, Thirsty Camel, Wallis, Italia Ceramics, The Piccadilly, V.I.P. Home Services), enterprise accounts (Port Adelaide Football Club, Aerometrex), government bodies (City of Tea Tree Gully, Department of Infrastructure and Transport), education (St Aloysius College), and non-profits (RSPCA SA). Geographic scope is domestic-only — South Australia and Queensland — with no stated international operations.

Name

Them Advertising

Legal name

Them Advertising

Website

https://them.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Them Advertising is a privately held, full-service Australian advertising and digital agency founded in 1984, with offices in Adelaide and the Gold Coast. It delivers eight integrated disciplines — advertising, digital, design, media, discovery, strategy, branding, and production — to SMB, enterprise, government, and non-profit clients.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (541890), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Advertising services
• Digital marketing
• Brand strategy
• Creative production
• Media planning

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Creative Services: Professional services revenue model providing integrated advertising campaigns, brand development, digital marketing, media planning and buying, design solutions, and content production. Services are delivered to businesses of varying sizes across multiple industries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Them Advertising is a full-service advertising and digital agency headquartered in Kent Town, Adelaide (SA), with a second office in Surfers Paradise, Queensland. Operating since 1983, the agency delivers eight integrated service areas — advertising, digital, design, media, discovery, strategy, branding, and production — for businesses, government bodies, and non-profit organizations across Australia.

Product overview

Them Advertising offers an integrated service portfolio consisting of eight core disciplines: Advertising, Digital, Design, Media, Discovery, Strategy, Branding, and Production. These services work together as a unified offering to help brands build their business through strategic differentiation. The company functions as a strategic digital and creative agency with in-house expertise across campaign planning, digital advertising (including Google Ads, social media ads, programmatic), website development, SEO, content creation, graphic design, media buying, branding, and production services. Clients can access some or all of these integrated services to build comprehensive brand solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Traditional and integrated advertising campaign services covering concept development, creative execution, and campaign management for businesses, government bodies, and non-profit clients.
• Digital Digital advertising and online marketing services including digital campaign planning, paid media, and digital content execution. Capabilities expanded in 2017 through the acquisition of Appcelerate.
• Design Graphic and visual design services supporting advertising, branding, and digital initiatives across print and screen.
• Media Media planning and media buying services across traditional and digital channels for advertising campaigns.
• Discovery Research, audience insights, and discovery work that underpins advertising, brand, and digital strategy engagements.
• Strategy Marketing, communications, and advertising strategy development to guide client campaigns and brand initiatives.
• Branding Brand identity development, brand stewardship, and brand positioning services for organizations across sectors.
• Production Creative production services supporting advertising, digital, and design outputs including print, video, and digital assets.

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Howatson+Co: Independent Australian creative and media agency offering integrated brand, content, and digital services. Comparable to Them in being an independent Australian full-service agency with senior-led engagement.
• Cummins&Partners: Independent Australian agency group with full-service creative, digital, and media capabilities. Comparable in independent structure and integrated service model targeting Australian brands.
• Thinkerbell: Australian independent full-service agency offering integrated brand, creative, digital, and media services. Comparable to Them Advertising in independent ownership, integrated service model, and Australian market focus.
• BMF Advertising: Long-standing Australian independent full-service agency offering advertising, digital, media, and brand strategy. Comparable in integrated offering, independent ownership, and Australian market positioning.

Broad incumbents

• DDB Australia: Major Australian full-service agency within the DDB Worldwide network (Omnicom). Overlaps Them's integrated brand, digital, and media services but operates at significantly larger scale with global network leverage.
• The Monkeys: Australian creative agency now part of Accenture Song, offering brand, advertising, and digital services. Comparable in integrated offering but operates at larger scale within a global network.
• Leo Burnett Australia: Australian office of Leo Burnett (Publicis Groupe), offering creative, digital, and media services. Comparable integrated offering at scale with multinational client access.
• McCann Australia: Australian operation of McCann Worldgroup (IPG) offering full-service advertising, digital, and brand strategy. Comparable in integrated service mix but at network scale with broader geographic reach.
• Ogilvy Australia: Australian arm of global network Ogilvy (WPP) offering brand strategy, advertising, digital, and PR. Overlaps with Them's integrated service offering but serves enterprise-scale clients with network-level resources.

Regional players

• Eleven M Agency: Adelaide-based full-service digital and creative agency operating in the same South Australian market as Them Advertising, with comparable integrated service mix and regional positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ThemAdvertising
• LinkedInlinkedin.com/company/them-advertising-&-digital
• Instagraminstagram.com/themadvertising
• Xx.com/ThemAdvertising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Them Advertising