Kor Group

What Kor Group does

Kor Group is a privately held multidisciplinary branding and design firm founded in 1993 and headquartered in Boston, Massachusetts. The firm delivers brand research, strategy and positioning, brand identity development, campaign communications, video production, and responsive website design (on WordPress and Drupal) to institutional and business clients. Its primary verticals are higher education, healthcare, and nonprofit organizations, with secondary work for K-12 independent schools, financial services, real estate, legal, architecture, and technology firms; named clients include Brown Brothers Harriman, MIT, Emerson College, Berklee College of Music, Beth Israel Deaconess Medical Center, Hebrew SeniorLife, Pine Street Inn, Boston Properties, Dassault Systèmes, and VerifyMe.

The firm operates a custom-team-assembly model in which owner and brand strategist Anne Callahan personally leads every engagement, matching each client's needs to a right-sized team drawn from a network of designers, developers, messaging experts, media buyers, videographers, photographers, and printers. Recurring specialist partners (Libretto, 43,000 Feet, Thurston-Lighty, Saybrook Partners, 3MW) extend delivery capacity without permanent headcount expansion. Kor Group's stated process follows five phases—collection, ethnography, ideation, stimulation, and satisfaction—and the firm claims 30+ years of continuous operation with no institutional investors or parent company.

Revenue is generated through project-based professional services engagements with undisclosed pricing; customer concentration appears distributed across 40+ named institutional clients. Distribution is regional (Northeast US), led by direct engagement through Anne Callahan and supported by a portfolio website that functions as the primary marketing channel.

Name

Kor Group

Legal name

kor group

Website

https://kor.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding and Design Services: Professional services revenue from branding, design, and creative strategy engagements with institutional and business clients. Services include brand identity development, campaign communications, website design, print communications, and video production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Kor Group is a multidisciplinary branding and design firm that delivers brand identity development, campaign communications, website design and development (WordPress and Drupal), and video production for institutional clients. The firm combines qualitative research, strategy and positioning, writing, design, and development under a custom team assembly model led by owner Anne Callahan, serving higher education, healthcare, nonprofit, and professional services organizations.

Product overview

Kor Group is a multidisciplinary branding and design firm that operates as a single unified service offering rather than a platform-plus-modules architecture. The company's core offering combines research, strategy, and creative execution across brand identity development, campaign communications, website design (WordPress and Drupal), and video production. Services are delivered through a custom team assembly model that matches clients to specialists including designers, web developers, messaging experts, media buyers, videographers, photographers, and printers. The firm specializes in serving educational institutions, nonprofits, healthcare organizations, and professional services firms with branding, recruitment communications, capital campaigns, and donor communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Research Services Qualitative research services including experiential discovery, telephone and in-person interviews, web-based surveys, and focus group testing to gather brand data and competitive intelligence for institutional clients.
• Strategy and Positioning Services Branding and integrated communications strategy, organizational messaging, capital campaign messaging, recruitment messaging, and naming services for organizations.
• Brand Identity Development Creation of logos, visual identity systems, brand standards, and comprehensive brand guidelines along with brand rollout for organizations.
• Website Design and Development Design and development of responsive websites using WordPress and Drupal content management systems, including microsites, recruitment sites, and web-based viewbooks.
• Campaign Communications Integrated campaign branding, messaging, and print and digital communications for fundraising, recruitment, and awareness initiatives across channels.
• Video Production Creation of promotional videos, campaign videos, overview videos, recruitment videos, and brand anthem videos for institutional clients.

Named customers42 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• LibrettominorStrategic or Co-development PartnerContent partner for multiple projects including College of Holy Cross, Wilson Architects, Flint Hill School, and Union College. Provides copywriting and content development services as part of project teams.
• 43,000 FeetminorStrategic or Co-development PartnerCreative partner for projects including Callahan Construction, Wilson Architects, Suburban Integrated Facilities, Origin Property Group, and VerifyMe. Provides additional creative and content services.
• Thurston-LightyminorStrategic or Co-development PartnerContent partner for Worcester Polytechnic Institute undergraduate recruitment materials and New England Law | Boston branding project.
• Saybrook PartnersminorStrategic or Co-development PartnerContent partner for Brown Brothers Harriman bicentennial commemorative book project.
• State Street Global AdvisorsminorStrategic or Co-development PartnerContent partner for Happyness Portfolios branding project.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• mStoner: Digital marketing agency focused exclusively on higher education, offering websites, branding, and recruitment communications—directly comparable to Kor Group's higher ed service line.
• Ologie: Higher education marketing and branding agency specializing in enrollment marketing, brand identity, and campaign work for colleges and universities—Kor Group's strongest vertical overlap.
• FutureBrand: Global brand consultancy delivering brand strategy, identity, and experience design across sectors. Comparable service offering to Kor Group with broader geographic and sector scale.
• Lippincott: Brand strategy and design firm serving enterprise and institutional clients with research-led brand development. Mirrors Kor Group's research-to-creative methodology and Fortune 500 client base.
• VSA Partners: Design and brand strategy firm delivering identity, digital, and campaign work for institutional and enterprise clients. Comparable in service breadth and boutique-but-established positioning.
• SimpsonScarborough: Higher education branding and research firm conducting brand research, identity, and campaign work for colleges—shares Kor Group's research-led approach and higher-ed vertical focus.
• Carnegie Communications: Higher education marketing agency providing branding, recruitment, and enrollment marketing—directly overlaps with Kor Group's higher ed recruitment and campaign services.
• Siegel+Gale: Global brand strategy and design consultancy offering brand identity, naming, and integrated communications for institutional and corporate clients. Closely comparable to Kor Group's multidisciplinary branding model.

Broad incumbents

• Interbrand: Global brand consultancy offering brand strategy, naming, and design services. Operates in the same category as Kor Group with significantly broader scale and geographic reach.
• Landor: One of the largest global brand consulting firms, operating in the same identity and brand strategy space as Kor Group but with a far broader geographic footprint and enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/korgroup
• Facebookfacebook.com/korgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kor Group