Growing Produce
Growing Produce is a Meister Media Worldwide digital media brand serving commercial fruit, vegetable, citrus, and nut growers with editorial content, three legacy magazines, four hosted industry events, annual benchmark surveys, and recognition awards across North America.
- Company typePrivate
- Founded1953
- HeadquartersWilloughby, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Growing Produce does
Growing Produce is a digital-first B2B media brand serving commercial specialty crop growers (fruit, vegetable, citrus, and nut producers) and allied professionals across the United States. It operates the GrowingProduce.com platform as the unified digital home for three integrated legacy print magazines — American Fruit Grower (founded 1880), American Vegetable Grower, and Western Fruit Grower — all part of Meister Media Worldwide's Horticulture Group. The company publishes category-segmented editorial coverage on production techniques, crop protection, farm management, new varieties, and industry trends, accompanied by a Resource Center and recurring webinars.
The product portfolio extends well beyond editorial publishing. Growing Produce hosts four major annual industry events — Fruit & Vegetable Grower CONNECT, the BioSolutions Conference & Expo, GreenhouseCONNECT, and the CEAg World Conference and Expo — running hosted-buyer and conference formats that bring together growers, suppliers, and researchers. It also administers industry recognition programs (Grower Achievement Award, Apple Grower of the Year, Citrus Achievement Award) and produces two proprietary annual benchmark surveys: the State of the Vegetable Industry survey and the State of the Fruit and Nut Industry survey.
The business model combines subscription revenue (print and digital magazine subscriptions, with orders taken via a toll-free line), advertising sold to ag-input and equipment suppliers, and event sponsorships/exhibit fees. Content is distributed through a multi-channel footprint that includes the website, email newsletters, social media (Facebook, X, YouTube), and live events. Founded in 1953 (with magazine heritage back to 1880) and headquartered in Willoughby, Ohio, Growing Produce employs 51–100 people and is privately held as a brand subsidiary of Meister Media Worldwide, with no independent public financial disclosure.
Growing Produce firmographics
Firmographics- Name
- Growing Produce
- Legal name
- Growing Produce
- Website
- https://growingproduce.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Growing Produce is a Meister Media Worldwide digital media brand serving commercial fruit, vegetable, citrus, and nut growers with editorial content, three legacy magazines, four hosted industry events, annual benchmark surveys, and recognition awards across North America.
- Ownership category
- akta.pro rank
Where Growing Produce is headquartered
LocationHeadquarters
- HQ city
- Willoughby
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Growing Produce business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Subscription Services: Growing Produce generates revenue through subscription services for its magazines and digital content. Subscription services are available via toll-free number 440-262-5011. The publication also offers premium content and resources through its subscription model.
- Advertising: The publication monetizes through advertising, with dedicated advertise page on the website. Brands can advertise to reach commercial fruit, vegetable, citrus, and nut growers along with allied professionals in specialty agriculture.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Growing Produce product offering
Product offeringCore offering
Growing Produce is a digital and print publishing company providing news, magazines, and editorial content covering crop protection, farm management, production techniques, new varieties, and industry trends for commercial fruit, vegetable, citrus, grape, berry, and nut growers. The company aggregates content from integrated heritage brands American Fruit Grower, American Vegetable Grower, and Western Fruit Grower, and hosts industry events, webinars, and awards programs for the specialty crop agriculture sector.
Product overview
Growing Produce operates as a unified digital media platform with multiple branded magazine properties. The core product is GrowingProduce.com, which aggregates content from its sub-brand publications including American Fruit Grower (founded 1880), American Vegetable Grower, and Western Fruit Grower. The company offers industry awards programs (Grower Achievement Award, Apple Grower of the Year, Citrus Achievement Award), produces annual industry surveys, and hosts events including Fruit & Vegetable Grower CONNECT, BioSolutions Conference & Expo, GreenhouseCONNECT, and CEAg World Conference and Expo. The platform also provides webinars and a Resource Center for specialty crop growers.
Differentiator
Problem solved
Functional benefit
Brands
- American Fruit Grower: Magazine reaching producers, shippers and other influencers who serve the fresh and processing markets for deciduous fruits, citrus, grapes, berries and nuts. Founded in 1880.
- American Vegetable Grower
- Western Fruit Grower
Products and services
- GrowingProduce.com Digital News Platform
Companies that use Growing Produce
Customer profileSegments2 records
Ideal customer profiles2 records
Growing Produce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Growing Produce partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Meister Media WorldwidecoreGrowing Produce is part of Meister Media Worldwide's Horticulture Group. The publication features integrated content from cross-market resources including American Fruit Grower, Western Fruit Grower, and American Vegetable Grower brands, all Meister Media Worldwide properties.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Growing Produce competitors and assessment
Company assessmentDirect peers
- Farm Progress: Operated by Informa Markets, Farm Progress is a leading U.S. agriculture media portfolio covering row crops, livestock, and specialty crops. It directly competes with Growing Produce for advertising spend and grower audience attention across its digital, print, and event properties.
- The Packer: The Packer is a long-running produce industry publication covering the fresh produce supply chain from grower to retailer. It overlaps with Growing Produce's audience on the grower side while extending downstream into packaging, shipping, and retail.
- Seed World: Seed World covers the seed industry and intersects with Growing Produce's fruit, vegetable, and nut variety coverage. Both serve the upstream production decision-making of specialty crop growers.
- CropLife: Another Meister Media Worldwide brand, CropLife covers crop protection and agricultural inputs. It serves an overlapping allied-professional audience (ag retailers, crop protection suppliers) and competes for advertising spend from the same input suppliers that advertise on Growing Produce.
- Vegetable Growers News: A regional trade publication focused on vegetable production across the U.S. It competes with Growing Produce's American Vegetable Grower brand for the same commercial vegetable grower audience across field, greenhouse, and organic production topics.
- Greenhouse Grower: A sister brand within Meister Media Worldwide's Horticulture Group, Greenhouse Grower covers ornamental and CEA production. It competes for overlapping controlled-environment agriculture audiences and shares commercial infrastructure with Growing Produce.
- Farm Journal / AgWeb: Farm Journal Media's AgWeb is one of the largest agricultural information platforms in the U.S., with magazines, digital properties, and events. It competes with Growing Produce for both grower readership and ag-supplier advertising dollars across specialty crop and broader agriculture verticals.
- Produce Grower: Also part of Meister Media Worldwide's portfolio, Produce Grower covers greenhouse and hydroponic produce production. It directly serves the same commercial vegetable/fruit grower audience as Growing Produce's vegetable and greenhouse verticals.
Broad incumbents
- Successful Farming (Agriculture.com): Operated by Dotdash Meredith, Successful Farming is a long-established agriculture media brand with broad crop coverage. It overlaps with Growing Produce's audience on fruit, vegetable, and citrus content while extending into row crops and livestock where Growing Produce does not focus.
Emerging players
- AgFunder News: AgFunder News is a digital-first media outlet covering agtech and agricultural innovation. It overlaps with Growing Produce's coverage of new varieties, technology, and crop protection, but with a more venture capital and startup-oriented angle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Growing Produce social profiles
Digital presenceGrowing Produce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growing Produce leadership team
Management profileNumber of profiles
Profiles7 records
Growing Produce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growing Produce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growing Produce
What does Growing Produce do?
Growing Produce is a digital and print publishing company providing news, magazines, and editorial content covering crop protection, farm management, production techniques, new varieties, and industry trends for commercial fruit, vegetable, citrus, grape, berry, and nut growers. The company aggregates content from integrated heritage brands American Fruit Grower, American Vegetable Grower, and Western Fruit Grower, and hosts industry events, webinars, and awards programs for the specialty crop agriculture sector.
Is Growing Produce a public or private company?
Growing Produce is a private company. It is classified as corporate owned and is currently operating.
When was Growing Produce founded?
Growing Produce was founded in 1953. It employs 51 to 100 people.
Where is Growing Produce based?
Growing Produce is headquartered in Willoughby, United States, in the North America region.
How does Growing Produce make money?
Two revenue lines are on record. Subscription Services are the primary driver. The others are advertising.
Who are Growing Produce's main competitors?
Direct peers on record are Farm Progress, The Packer, Seed World, CropLife, Vegetable Growers News, Greenhouse Grower, Farm Journal / AgWeb and Produce Grower. Successful Farming (Agriculture.com) is listed as a broad incumbent. AgFunder News is listed as an emerging player.
Does Growing Produce have an API?
No public API is recorded for Growing Produce.