New Standard
New Standard is a Michigan-based, privately held cannabis retail chain operating six dispensaries across Hazel Park, Edmore, Nunica/Exit 9, Sand Lake, Saugatuck, and Whitehall. It serves recreational users 21+ and medical marijuana patients through in-store, curbside pickup, online ordering, and delivery channels.
- Company typePrivate
- Founded2020
- HeadquartersHazel Park, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What New Standard does
New Standard is a privately held, vertically retail-only cannabis dispensary chain founded in 2020 and headquartered in Hazel Park, Michigan. The company operates six storefronts across Michigan (Edmore, Hazel Park, Nunica/Exit 9, Sand Lake, Saugatuck, and Whitehall), serving both recreational cannabis users aged 21+ and registered medical marijuana patients. Product assortment spans eight categories - flower, edibles, concentrates, pre-rolls, vapes and cartridges, tinctures, topicals, and branded merchandise and accessories - sourced from Michigan-based cultivators and brands.
The business generates revenue entirely through one-time retail transactions across in-store purchases, curbside pickup, online orders for in-store pickup, and delivery at participating locations. Pricing is pay-as-you-go and cash-only, with on-site ATM access; medical cardholders receive a stackable 10% discount and are exempt from the 10% recreational excise tax. The company does not appear to operate a mobile app; e-commerce is delivered through a Dutchie-powered platform with the marketing site built on Superbud (Superbud.io) and audience analytics via Google Analytics. Marketing channels include an active owned presence on Instagram, Facebook, and Twitter, plus email/newsletter and the 'Higher Education' content blog.
Distribution is Michigan-only with no disclosed plans into adjacent adult-use states. Headcount is reported in the 251-500 range, consistent with multi-store retail staffing. No management team, funding history, revenue, or ownership structure is disclosed in available materials. Strategic activity to date has been limited to organic geographic expansion, channel buildout (delivery, curbside, online ordering), and brand/educational content investment.
New Standard firmographics
Firmographics- Name
- New Standard
- Legal name
- New Standard
- Website
- https://anewstandard.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- New Standard is a Michigan-based, privately held cannabis retail chain operating six dispensaries across Hazel Park, Edmore, Nunica/Exit 9, Sand Lake, Saugatuck, and Whitehall. It serves recreational users 21+ and medical marijuana patients through in-store, curbside pickup, online ordering, and delivery channels.
- Ownership category
- akta.pro rank
New Standard industry classification
Industry- Product category
- Cannabis Retail
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)
- akta.pro secondary industries
- Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ), Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC)
Keywords
Where New Standard is headquartered
LocationHeadquarters
- HQ city
- Hazel Park
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
New Standard business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Cannabis Product Sales: New Standard generates revenue through retail sales of cannabis products including flower, edibles, concentrates, vapes, pre-rolls, tinctures, topicals, accessories, and merchandise across their 6 Michigan dispensary locations. Sales are conducted both in-store and through online ordering with pickup or delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Medical patient discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
New Standard product offering
Product offeringCore offering
New Standard sells recreational and medical cannabis products directly to consumers through six Michigan retail dispensaries and a Dutchie-powered online ordering channel. Its assortment spans flower, edibles, concentrates, pre-rolls, vapes and cartridges, tinctures, topicals, and cannabis accessories and branded merchandise, with in-store shopping, curbside pickup, and delivery fulfillment options.
Product overview
New Standard operates as a retail cannabis dispensary chain with 6 locations across Michigan. The company offers a comprehensive selection of recreational and medical cannabis products through in-store shopping, online ordering with pickup/delivery options, and curbside service. The product portfolio consists of eight core product categories: Flower (premium cannabis buds including indicas, sativas, and hybrids), Edibles (gummies, chocolates, beverages, and other infused products), Concentrates (shatter, live resin, wax, badder), Pre-Rolls (pre-packed joints including infused varieties), Vapes & Cartridges (pen-style and cartridge-based vaporizers), Tinctures (liquid cannabis extracts), Topicals (infused lotions and transdermal patches), and Merchandise/Accessories (smoking gear and branded apparel). The company positions itself as offering Michigan's largest selection of recreational cannabis products with a focus on locally-grown flower and premium curated items.
Differentiator
Problem solved
Functional benefit
Products and services
- Flower Premium cannabis flower including indicas, sativas, and hybrid strains sourced from Michigan cultivators, with THC content ranging from 20-35% and available in 3.5g, 28g (ounce), and popcorn nug weights. Sold to recreational users 21+ and medical marijuana patients across all six New Standard Michigan locations and online.
- Edibles Cannabis-infused food and beverage products including gummies, chocolates, cookies, hard candy, and THC-infused drinks, in sativa, indica, and hybrid formulations with THC content ranging from 100mg to 200mg per package, plus CBD and full-spectrum options. Sold to recreational users 21+ and medical marijuana patients in Michigan.
- Concentrates Concentrated cannabis products including shatter, badder, wax, live resin, and crumble with THC content of 60-70%, distilling the plant to essential oils containing cannabinoids and terpenes. Sold to recreational users 21+ and medical marijuana patients in Michigan.
- Pre-Rolls Pre-packed cannabis joints available individually or in multi-packs, including standard pre-rolls and infused pre-rolls made with cannabis concentrates, in indica, sativa, and hybrid flower strains. Sold to recreational users 21+ and medical marijuana patients in Michigan.
- Vapes & Cartridges Cannabis vape cartridges, pens, and disposable vaporizers manufactured in Michigan and tested for potency and safety, in live resin, distillate, hash oil, and high-terpene full-spectrum extract (HTFSE) formulations. Sold to recreational users 21+ and medical marijuana patients in Michigan.
- Tinctures Liquid THC or CBD concentrates blended with a base liquid (plant oil or alcohol), administered via dropper under the tongue or added to food and drinks, providing precise dosing with effects felt in about 30 minutes and lasting three hours or more. Sold to recreational users 21+ and medical marijuana patients in Michigan.
- Topicals Cannabis-infused lotions, balms, transdermal patches, and pens for localized relief of pain, soreness, and inflammation; most products are non-psychoactive and include offerings such as Mary's Medicinals 1:1 Transdermal Compound. Sold to recreational users 21+ and medical marijuana patients in Michigan.
- Merchandise and Accessories Cannabis accessories and New Standard branded merchandise including hand-blown glass pipes, chillums, rechargeable vape pens, dab rigs, torch lighters, titanium grinders, bamboo wraps, and branded apparel such as t-shirts, sweatshirts, and caps. Sold at all six New Standard Michigan locations.
Companies that use New Standard
Customer profileSegments2 records
Ideal customer profiles2 records
New Standard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
New Standard partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- DutchiecoreThird-party order processing and e-commerce platform. Dutchie handles online order processing, payment processing (credit cards), and powers the online shopping experience for New Standard dispensaries.
- Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter)minorSocial media platforms used for connecting with customers, marketing, and community engagement. Includes Facebook, Instagram, LinkedIn, and Twitter.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
New Standard competitors and assessment
Company assessmentBroad incumbents
- Stiiizy: Multi-state cannabis operator with branded retail locations and a strong vape/cartridge lineup. Comparable on dispensary retail and vape-category focus, though with national scale and vertically integrated brand IP.
- Harborside Inc. Established multi-state cannabis operator with retail dispensaries in California and other states. Comparable on branded dispensary retail and recreational + medical offering, though with broader geographic and operational scale.
- Cookies: National cannabis brand and licensed retailer operating dispensaries across multiple states including Michigan. Comparable on branded dispensary retail and product mix, but with broader geographic reach and a stronger owned-brand portfolio.
Direct peers
- Pure Options: Michigan-based cannabis dispensary operator serving recreational and medical customers with multiple storefronts. Comparable on Michigan-only footprint, product assortment breadth, and budtender-led retail experience.
- Lume Cannabis Co. Large Michigan-headquartered cannabis dispensary operator with multiple retail locations across the state. Direct competitor in the same geographies and customer segments (recreational + medical), making it the closest comparable on store count, format, and Michigan-only footprint.
- Ascend Cannabis Holdings: Michigan-focused cannabis retailer operating multiple dispensary locations under common branding. Comparable on Michigan single-state footprint, recreational + medical offering, and multi-store GTM.
- JARS Cannabis: Michigan-based multi-location cannabis retailer serving both recreational and medical customers with a comparable in-store + online ordering model. Directly overlaps on product categories, customer segments, and Michigan-only strategy.
- Common Citizen: Vertically integrated Michigan cannabis operator with retail dispensaries, cultivation, and processing. Comparable on Michigan retail footprint and product mix; differs only in upstream integration depth.
- Green Sage: Michigan-based cannabis dispensary chain with multiple locations emphasizing curated product selection and customer experience — directly comparable positioning to New Standard's premium-store narrative.
Regional players
- Planet 13 Holdings: Cannabis retailer operating flagship superstore-format dispensaries, primarily in Nevada with expansion into other states. Comparable on multi-channel retail and experiential-store positioning, but does not compete in Michigan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
New Standard social profiles
Digital presenceNew Standard financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Standard leadership team
Management profileNumber of profiles
New Standard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Standard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Standard
What does New Standard do?
New Standard sells recreational and medical cannabis products directly to consumers through six Michigan retail dispensaries and a Dutchie-powered online ordering channel. Its assortment spans flower, edibles, concentrates, pre-rolls, vapes and cartridges, tinctures, topicals, and cannabis accessories and branded merchandise, with in-store shopping, curbside pickup, and delivery fulfillment options.
Is New Standard a public or private company?
New Standard is a private company. It is classified as unknown and is currently operating.
When was New Standard founded?
New Standard was founded in 2020. It employs 251 to 500 people.
Where is New Standard based?
New Standard is headquartered in Hazel Park, United States, in the North America region.
How does New Standard make money?
One revenue line is on record: retail Cannabis Product Sales.
Who are New Standard's main competitors?
Broad incumbents on record are Stiiizy, Harborside Inc. and Cookies. Direct peers are Pure Options, Lume Cannabis Co., Ascend Cannabis Holdings, JARS Cannabis, Common Citizen and Green Sage. Planet 13 Holdings is listed as a regional player.
Does New Standard have an API?
No public API is recorded for New Standard.
What industry is New Standard in?
New Standard's product category is Cannabis Retail. Its primary akta.pro industry code is CRANAFAH, Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise), with a secondary code of CRANAFAJ, Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.). Its NAICS code is 459991 and its SIC code is 5912.