Synthetic Grass Pros
Synthetic Grass Pros is a Dallas-based turnkey artificial turf installer founded in 2005, part of The Recreational Group family of brands, serving residential, commercial, educational, and government customers across the Dallas-Fort Worth region and Houston market.
- Company typePrivate
- Founded2005
- HeadquartersDallas, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Synthetic Grass Pros does
Synthetic Grass Pros, founded in 2005 and headquartered at 10550 Maybank Drive in Dallas, Texas, is a turnkey artificial turf distributor and installer operating as part of The Recreational Group family of brands. The company designs, supplies, and installs synthetic grass across eight application verticals: residential lawns, commercial landscaping, playgrounds, pet parks, golf (putting greens), multi-family and hospitality, rooftops, and open play fields. Its product portfolio centers on signature turf SKUs such as Ultra Natural (1.75-inch pile height, 70 oz face weight, omega/horseshoe blade) and Prime (1.5-inch pile, 53 oz face weight), supplied through a Dallas warehouse that supports on-time project delivery and includes IPEMA-certified, ADA-compliant playground systems sourced via partnership with XGrass.
The business model is a one-time installation services model with revenue recognized per project on a custom-quote basis; pricing is not publicly disclosed and free consultations are used to drive project scoping. Go-to-market is sales-led, combining trained field sales professionals conducting on-site consultations, inside sales via phone (972-420-7800) and a Dallas showroom, and a sales rep portal at sales.cpturf.com. The customer mix is horizontally diversified across residential homeowners, enterprise commercial property (e.g., CBRE, VillaSport, Cortland Lakeyard), education (Hyer Elementary), government (City of Grapevine), nonprofit (Ronald McDonald House), and hospitality (AT&T Performing Arts Center), with disclosed projects ranging from roughly 11,000 to 44,000 sq/ft. Geographic coverage is the Dallas-Fort Worth Metroplex with adjacent North Texas service area, and Houston is referenced as an additional market though operational depth there is unverified.
The firm operates without disclosed funding, headcount, or financial figures, and is privately held under The Recreational Group. Its competitive positioning rests on vertical integration through the parent, a stocked Dallas warehouse, IPEMA/ADA playground certifications, branded signature products, and a content-driven marketing program. Notable cross-sell with sister Recreational Group brand VersaCourt (basketball courts) signals an ecosystem-based approach to expanding residential ticket sizes.
Synthetic Grass Pros firmographics
Firmographics- Name
- Synthetic Grass Pros
- Legal name
- Synthetic Grass Pros
- Website
- https://syntheticgrasspros.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- Synthetic Grass Pros is a Dallas-based turnkey artificial turf installer founded in 2005, part of The Recreational Group family of brands, serving residential, commercial, educational, and government customers across the Dallas-Fort Worth region and Houston market.
- Ownership category
- akta.pro rank
Where Synthetic Grass Pros is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Synthetic Grass Pros business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Artificial Turf Installation Services: One-time installation of artificial turf for residential and commercial applications. Company designs and installs all types of low-maintenance artificial turf solutions. Turnkey service includes consultation, design, product supply, and professional installation. Projects range from residential lawns to large commercial installations (e.g., 44,000 sq/ft CBRE rooftop).
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Synthetic Grass Pros product offering
Product offeringCore offering
Synthetic Grass Pros designs, supplies, and installs artificial turf systems for residential and commercial properties in the Dallas-Fort Worth and Houston markets. The company offers turnkey service covering consultation, product selection, and professional installation across applications including residential lawns, commercial landscaping, playgrounds, golf facilities, pet parks, multi-family and hospitality properties, rooftops, and open play fields. It operates as part of The Recreational Group and maintains an in-house warehouse for inventory control and on-time delivery.
Product overview
Synthetic Grass Pros is a turnkey artificial grass installation company serving the Dallas, Texas region since 2005. The company offers a portfolio of artificial grass products including Ultra Natural (residential lawn turf with 1.75-inch pile height and 70 oz face weight) and Prime (playground/open play turf with 1.5-inch pile height and 53 oz face weight), both featuring omega/horseshoe blade construction. Beyond product sales, the company provides comprehensive installation services across nine application categories: Residential Lawns, Commercial Landscape, Playgrounds (IPEMA & ADA compliant), Golf (putting greens), Pet Parks, Multi-Family & Hospitality, Rooftops, and Open Play Fields. The service model encompasses consultation, design, professional installation, and follow-up support.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Lawn Turf Installation Turnkey design, supply, and installation of artificial turf for residential lawns in the Dallas-Fort Worth and Houston markets, featuring the Ultra Natural product line with water savings up to 70% and low-maintenance durability for homeowners.
- Commercial Landscape Turf Installation Large-scale artificial turf design and installation for commercial properties including office campuses, retail centers, and corporate real estate, with completed projects up to 44,000 sq/ft for clients such as CBRE.
- Playground Turf Systems IPEMA- and ADA-certified playground turf installation using the Prime product line for schools, parks, and daycare facilities, designed to meet child safety and accessibility compliance standards.
- Golf Turf Solutions Artificial turf installation for putting greens, golf courses, and practice facilities, designed for realistic ball roll, durability, and low maintenance for both residential and commercial golf applications.
- Pet Turf Installation Artificial turf installation featuring 100% permeable pet turf backing for dog parks, pet boarding facilities, and residential pet yards, engineered for drainage, hygiene, and durability under animal use.
- Multi-Family and Hospitality Turf Installation Artificial turf installation for apartment complexes, hotels, resorts, and amenity spaces including large-format projects such as VillaSport (42,000 sq/ft), with pet turf and rooftop variants available.
- Rooftop Turf Installation Specialized artificial turf installation engineered for rooftop applications, addressing weight, drainage, and wind-uplift considerations for commercial buildings and amenity decks.
- Open Play Field Turf Installation Artificial turf installation for large open play and sports fields used by schools, municipalities, and recreational organizations, designed for durability under heavy athletic use.
- Ultra Natural Residential Turf Premium residential artificial turf product line featuring omega and horseshoe blade constructions with thatch, designed to mimic natural grass aesthetics for homeowner lawn installations.
- Prime Playground Turf IPEMA-certified artificial turf product line purpose-built for playground surfacing applications, meeting safety and accessibility compliance requirements for schools, parks, and daycare facilities.
Quantifiable outcome
- Reduces residential water use by up to 70 percent
- +6 more outcomes
Companies that use Synthetic Grass Pros
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
Synthetic Grass Pros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Synthetic Grass Pros partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Recreational GroupcoreSynthetic Grass Pros is a part of The Recreational Group family of brands — an organization that designs, manufactures, and installs innovative amenities including artificial turf, sports courts, and playground equipment. The Recreational Group enables vertical integration from product design through installation for Synthetic Grass Pros. Their tagline is 'bring your space alive.'
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Synthetic Grass Pros competitors and assessment
Company assessmentDirect peers
- Southwest Greens: Specialty installer of synthetic turf for residential lawns, golf greens, and commercial landscapes with a franchise network across the U.S. Comparable to SGP in golf and residential applications and in turnkey service model.
- SYNLawn: Largest artificial turf manufacturer and installer in North America with a franchise/distributor model. Directly comparable to SGP as a turnkey synthetic turf installer serving residential, commercial, and pet applications, with national scale versus SGP's regional DFW focus.
- ForeverLawn: National artificial grass brand with dealer-based installation network serving residential, commercial, pet, and playground markets. Highly comparable to SGP in product breadth and turnkey installation model, with broader geographic coverage.
- Global Syn-Turf: Artificial turf manufacturer and distributor selling both direct and through installer networks nationwide. Comparable to SGP as a supplier/installer combination with residential, pet, and commercial turf products.
- EasyTurf: Artificial turf installer for residential, commercial, and pet applications with a U.S. dealer network. Closely comparable to SGP in product mix (lawns, pets, playgrounds) and turnkey installation service model.
Broad incumbents
- FieldTurf: Major North American artificial turf manufacturer focused on sports fields and large commercial installations. Comparable to SGP in commercial/open-play turf and certifications, though primarily oriented to athletic facilities.
- TigerTurf: International manufacturer and installer of synthetic turf for landscaping, sports, and playgrounds. Comparable to SGP in residential/landscape and playground product lines, with broader sports-field orientation.
Others
- VersaCourt: Manufacturer of modular sport tiles (basketball, pickleball, multi-sport) and a sister/partner brand within The Recreational Group family. Comparable to SGP as a co-installed amenity (SGP installed VersaCourt courts alongside turf) and as a sibling Recreational Group brand.
- XGrass: Manufacturer of IPEMA-certified playground turf and surfacing products that partners with installers including SGP. Comparable as the upstream product supplier whose certified playground systems SGP distributes and installs in DFW.
Regional players
- Artificial Grass Liquidators: Regional artificial turf supplier and installer focused on Texas and surrounding markets. Direct competitive overlap with SGP in DFW-area residential and light commercial turf projects.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Synthetic Grass Pros social profiles
Digital presenceSynthetic Grass Pros compliance and trust
Trust signalCompliance2 records
Synthetic Grass Pros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synthetic Grass Pros leadership team
Management profileNumber of profiles
Synthetic Grass Pros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synthetic Grass Pros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synthetic Grass Pros
What does Synthetic Grass Pros do?
Synthetic Grass Pros designs, supplies, and installs artificial turf systems for residential and commercial properties in the Dallas-Fort Worth and Houston markets. The company offers turnkey service covering consultation, product selection, and professional installation across applications including residential lawns, commercial landscaping, playgrounds, golf facilities, pet parks, multi-family and hospitality properties, rooftops, and open play fields. It operates as part of The Recreational Group and maintains an in-house warehouse for inventory control and on-time delivery.
Is Synthetic Grass Pros a public or private company?
Synthetic Grass Pros is a private company. It is classified as corporate owned and is currently operating.
When was Synthetic Grass Pros founded?
Synthetic Grass Pros was founded in 2005.
Where is Synthetic Grass Pros based?
Synthetic Grass Pros is headquartered in Dallas, United States, in the North America region.
How does Synthetic Grass Pros make money?
One revenue line is on record: artificial Turf Installation Services.
Who are Synthetic Grass Pros's main competitors?
Direct peers on record are Southwest Greens, SYNLawn, ForeverLawn, Global Syn-Turf and EasyTurf. Broad incumbents are FieldTurf and TigerTurf. Others are VersaCourt and XGrass. Artificial Grass Liquidators is listed as a regional player.
Does Synthetic Grass Pros have an API?
No public API is recorded for Synthetic Grass Pros.