XGrass
XGrass is a U.S. manufacturer and supplier of synthetic turf systems for playgrounds, sports fields, landscaping, pet facilities, and golf, based in Dalton, Georgia, and operating as a brand within The Recreational Group conglomerate.
- Company typePrivate
- Founded1994
- HeadquartersDalton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What XGrass does
XGrass, founded in 1994 and headquartered in Dalton, Georgia, manufactures and supplies synthetic turf systems for playground surfacing, artificial lawns, landscaping, sports fields, pet facilities, and golf. The company is a brand within The Recreational Group, a diversified conglomerate of recreational surfacing companies. XGrass operates an integrated vertical model: it extrudes its own proprietary XGrass Fiber in Dalton using German-engineered Oerlikon Barmag equipment, pairs the fiber with branded components (SilverBack™ and TruFlo backing systems, PolyGreen recycled-foam padding, Envirofill infill, and patented six-point locking drainage tile), and markets a tiered lineup of IPEMA-certified playground turf products (XGrass Prime, Ultra Natural, Premier Natural, Select) under proprietary shield technologies (Heat Block™, Shine Block™, Antistatic Shield™, Antimicrobial Shield™).
The business generates revenue primarily from hardware sales of its synthetic turf system components and from professional installation services delivered through its own teams, certified dealer partners, and sister companies within The Recreational Group (Lanmark Installation, Tour Greens, VersaCourt). Pricing is quote-based and project-specific, varying by turf type, area size, system components, and installation complexity. GTM is a hybrid of direct enterprise field sales for institutional and commercial projects (schools, municipalities, sports facilities, hospitality, healthcare) and a regional dealer network serving residential and SMB demand. Marketing runs through the company website, organic social media, and case-study content; channels include direct sales reps, a phone-based inside sales line, regional certified installers, and sister-company cross-sell programs such as 'Bring the Fun Home' and 'Bring Your Space Alive.'
XGrass firmographics
Firmographics- Name
- XGrass
- Legal name
- XGrass
- Website
- https://xgrass.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- XGrass is a U.S. manufacturer and supplier of synthetic turf systems for playgrounds, sports fields, landscaping, pet facilities, and golf, based in Dalton, Georgia, and operating as a brand within The Recreational Group conglomerate.
- Ownership category
- akta.pro rank
XGrass industry classification
Industry- Product category
- Synthetic Turf Manufacturing
- NAICS
- Artificial and Synthetic Fibers and Filaments Manufacturing (325220)
- akta.pro primary industry
- Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)
- akta.pro secondary industries
- Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO), Turf Management (Sports Fields, Golf Courses) (BPABADAC)
Keywords
Where XGrass is headquartered
LocationHeadquarters
- HQ city
- Dalton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
XGrass business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Synthetic Turf Product Sales: Sale of proprietary synthetic turf systems including XGrass Fiber, backing, infill, padding, and accessories. Products are sold directly through the company's sales network and through dealer partnerships.
- Professional Installation Services: Installation services provided through company teams and certified installer network. Includes design consultation and project management for turf installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
XGrass product offering
Product offeringCore offering
XGrass manufactures and supplies complete synthetic turf systems built from proprietary components — XGrass Fiber, multiple backing options (SilverBack, TruFlo, Urethane Cushion), PolyGreen recycled foam padding, Envirofill infill, and proprietary shield technologies. Finished products include IPEMA-certified playground turf systems, residential and commercial artificial grass lawns, sports/athletic field turf, pet turf, golf putting greens, bocce and tennis court surfacing. Products are sold direct and through certified dealer/installer partners, with installation services available through company crews and partner network.
Product overview
XGrass is a manufacturer and supplier of synthetic turf systems with a portfolio of integrated components and finished products. The core offering consists of complete turf system solutions built from proprietary XGrass Fiber, multiple backing options (SilverBack™, TruFlo, Urethane Cushion), infill products (Envirofill, TruRoll), PolyGreen Foam padding for shock absorption, and proprietary shield technologies (Heat Block™, Shine Block™, Antistatic Shield™, Antimicrobial Shield™). Finished product lines include IPEMA-certified playground turf products (XGrass Prime, XGrass Ultra Natural, XGrass Premier Natural, XGrass Select) marketed for applications including residential and commercial lawns/landscaping, playgrounds, sports fields, pet areas, golf (putting greens and courses), tennis courts, and bocce courts. The company also offers tools, tapes, and adhesives for installation.
Differentiator
Problem solved
Functional benefit
Brands
- XGrass Prime: IPEMA certified playground turf with Heat Block and Shine Block technologies, featuring 53 oz face weight and 1.5 inch pile height.
- XGrass Ultra Natural
- XGrass Premier Natural
- XGrass Select
- SilverBack
- TruFlo
- Envirofill
- PolyGreen
Products and services
- XGrass Prime IPEMA certified playground turf with 53 oz face weight, 1.5" pile height, featuring Heat Block and Shine Block technologies. Designed for commercial and residential playground surfacing applications.
- XGrass Ultra Natural IPEMA certified playground turf with 70 oz face weight, 1.75" pile height, Omega/Horseshoe fiber type. Used for playground and landscape applications.
- XGrass Premier Natural IPEMA certified luxury playground turf with 80 oz face weight, 2" pile height, Tan thatch and Omega S fiber type for natural aesthetics.
- XGrass Select IPEMA certified playground grass with 60 oz face weight, 1.25" pile height, Silverback polyurethane backing, available in Field Green, Turf Green, Blue, Black, Yellow, White and Red.
- XGrass Fiber Proprietary artificial grass fiber manufactured in Dalton, Georgia using German-engineered Oerlikon Barmag machines. Engineered for playgrounds, landscapes, athletic fields and pet facilities using all-virgin homopolymer polypropylene with inline texturing.
- SilverBack Backing Urethane-based premium turf backing coating that saturates the backing to lock fiber tufts in place, reducing wrinkles, expansion and shrinking.
- TruFlo Backing 100% permeable pet-friendly backing system with zero absorption, allowing liquids to flow through at rates over 400 inches per hour.
- Urethane Cushion Backing 5mm foam cushion backing ideal for indoor fields, baseball batting cages and putting courses installed over concrete, providing cushion and softening ball rebounds.
- PolyGreen Foam Padding Attenuation padding made from 100% recycled foam offering shock absorption for playgrounds and play areas, compliant with ASTM standards, used on over 30 million square feet of playground surfacing.
- Envirofill Infill Eco-friendly infill option that reduces compaction and ensures turf retains its full look, sold as part of complete XGrass system.
- Drainage Tile Patented six-point locking system drain tile installed beneath turf to provide cleaner drainage path for water and pet waste, ideal for pet and rooftop applications.
- Professional Installation Services Installation services provided through company crews and certified installer network, including design consultation and project management for turf installations across residential and commercial markets.
Quantifiable outcome
- PolyGreen padding used on over 30 million square feet of playground surfacing
- +2 more outcomes
Companies that use XGrass
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles6 records
XGrass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
XGrass partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- The Recreational GroupcoreParent company of XGrass. The Recreational Group is a family of companies designing, manufacturing, and installing recreational surfacing solutions including synthetic turf, game courts, putting greens, and flooring products.
- VersaCourtcoreSister company and member of The Recreational Group. VersaCourt manufactures and installs outdoor and indoor multi-sport game courts, basketball courts, tennis courts, and shuffleboard courts. XGrass frequently partners with VersaCourt on projects including the 'Bring the Fun Home' and 'Bring Your Space Alive' initiatives.
- Tour GreenscoreSister company specializing in tour-quality synthetic putting greens and golf course solutions. XGrass partners with Tour Greens for golf installations, with regional dealers including Tour Greens Dallas, Tour Greens Denver, Tour Greens Chicago, and others across the country.
- Lanmark InstallationcoreSister company and certified installer of XGrass products. Specializes in installation services for Orlando, Miami, and surrounding markets. Has installed thousands of projects using XGrass synthetic grass systems.
- SwisstraxminorSister company within The Recreational Group offering interlocking floor tiles for garages, gyms, and event flooring. Cross-promoted through 'Bring the Fun Home' and 'Bring Your Space Alive' programs.
- DuraflexminorSister company offering performance rubber surfacing including bonded rubber mulch and pour-in-place surfaces. Frequently partnered with XGrass on playground projects.
- TurfHubminorAffiliate company and artificial grass supplier network. Marketed as part of the Recreational Group family of brands.
- Mulch OutfittersminorAffiliate company providing EWF (Engineered Wood Fiber) and rubber playground mulch. Part of the Recreational Group family of brands.
- Synthetic Grass ProscoreCertified XGrass dealer and installer serving the Dallas-Fort Worth, Texas market. Provides certified XGrass turf and IPEMA certified XGrass Playground systems.
- Epic TurfcoreCertified Tour Greens dealer serving the Indiana area. Provides certified XGrass turf and IPEMA certified XGrass Playground systems including synthetic grass lawns, putting greens, pet turf, and bocce ball courts.
- Artificial Grass SuperstorecoreCertified XGrass dealer and installation partner serving the Phoenix, Arizona market. Provides certified XGrass turf, IPEMA certified playground systems, commercial landscaping, pet parks, and pool surrounds.
- Turf Wash of PhoenixminorArtificial turf cleaning company servicing the Phoenix market. Offers cleaning, power brooming, and pet-friendly deep cleaning services for XGrass installations.
- Tour Greens IndianacoreSpecialized dealer for putting greens and golf solutions serving Indiana market. Provides XGrass-based golf installations including putting greens, synthetic grass lawns, and pet turf.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
XGrass competitors and assessment
Company assessmentDirect peers
- ACT Global: ACT Global designs, manufactures, and installs synthetic turf for sports fields and landscape projects worldwide, with sport-centric systems and project-based sales. Directly comparable on synthetic turf fundamentals and project-driven GTM, smaller scale than FieldTurf or Tarkett.
- TigerTurf: TigerTurf designs and manufactures synthetic turf systems for landscape, sports, and playground applications with global distribution. Comparable in product breadth and technology-led differentiation across residential and athletic verticals.
- SYNLawn: SYNLawn manufactures and installs artificial grass for residential, commercial, pet, golf, and playground applications with a national dealer network. Closest comparable peer to XGrass in product mix, customer segmentation, and dealer-distribution GTM.
- Global Syn-Turf: Global Syn-Turf sells artificial grass and accessories with a national distribution and dealer network. Comparable in product breadth (landscape, pet, putting greens, playgrounds) and channel-led go-to-market.
- Shaw Sports Turf: Shaw Sports Turf, a division of Shaw Industries (the world's largest carpet manufacturer, also headquartered in Dalton, GA), produces synthetic turf for sports fields and landscaping. Highly comparable geographically and in fiber-to-finished-system vertical integration, with greater scale backing.
- ForeverLawn: ForeverLawn produces synthetic grass solutions for landscape, sports, pet, and golf with branded product lines (e.g., K9Grass) and a regional dealer network. Directly comparable niche manufacturer with similar IP and channel model to XGrass.
- Easy Turf: Easy Turf manufactures and distributes artificial turf for residential, commercial, pet, and playground applications. Comparable in product mix across multiple verticals and in targeting the dealer-installed channel.
Broad incumbents
- FieldTurf: FieldTurf (owned by Tarkett) is one of the largest North American synthetic turf manufacturers with a primary focus on sports fields and large athletic installations. A direct competitor in the sports vertical, but with substantially larger scale and broader institutional reach than XGrass.
- AstroTurf: AstroTurf, the original synthetic turf brand now operated as part of a larger commercial surfacing group, produces artificial turf for sports, landscape, and commercial markets. Comparable in core product category, but with broader commercial focus and a more institutionalized brand.
- Tarkett Sports: Tarkett Sports encompasses FieldTurf and other athletic surfacing brands under the multinational Tarkett group. Overlaps with XGrass's sports and playground offerings as part of a much broader commercial flooring portfolio with global scale and capital access.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
XGrass social profiles
Digital presenceXGrass compliance and trust
Trust signalCompliance2 records
XGrass financial estimates
Financial estimateRevenue estimate
Valuation estimate
XGrass leadership team
Management profileNumber of profiles
XGrass subsidiaries and ownership
Company hierarchySubsidiaries8 records
XGrass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XGrass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XGrass
What does XGrass do?
XGrass manufactures and supplies complete synthetic turf systems built from proprietary components — XGrass Fiber, multiple backing options (SilverBack, TruFlo, Urethane Cushion), PolyGreen recycled foam padding, Envirofill infill, and proprietary shield technologies. Finished products include IPEMA-certified playground turf systems, residential and commercial artificial grass lawns, sports/athletic field turf, pet turf, golf putting greens, bocce and tennis court surfacing. Products are sold direct and through certified dealer/installer partners, with installation services available through company crews and partner network.
Is XGrass a public or private company?
XGrass is a private company. It is classified as corporate owned and is currently operating.
When was XGrass founded?
XGrass was founded in 1994. It employs 11 to 50 people.
Where is XGrass based?
XGrass is headquartered in Dalton, United States, in the North America region.
How does XGrass make money?
Two revenue lines are on record. Synthetic Turf Product Sales are the primary driver. The others are professional Installation Services.
Who are XGrass's main competitors?
Direct peers on record are ACT Global, TigerTurf, SYNLawn, Global Syn-Turf, Shaw Sports Turf, ForeverLawn and Easy Turf. Broad incumbents are FieldTurf, AstroTurf and Tarkett Sports.
Does XGrass have an API?
No public API is recorded for XGrass.
What industry is XGrass in?
XGrass's product category is Synthetic Turf Manufacturing. Its primary akta.pro industry code is IMAOAJAI, Artificial Turf & Synthetic Grass Manufacturing, with a secondary code of HSAIAFAO, Sod Installation & Lawn Seeding (Turf Establishment). Its NAICS code is 325220.