Puris Bad
Puris Bad is a German bathroom furniture manufacturer, founded 1998 and based in Brilon, producing multi-brand bath cabinetry and proprietary surface systems for sale via an authorized German dealer network to homeowners and renovation projects.
- Company typePrivate
- Founded1998
- HeadquartersBrilon, Germany
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Puris Bad does
Puris Bad GmbH & Co. KG is a German bathroom furniture manufacturer founded in 1998 and headquartered in Brilon, operating within the Briloner Möbel Werke group. The company designs and produces a broad portfolio of bathroom furniture across multiple sub-brands — including puris4life, b·collection, New Generation, For Guests, Keraplan, and Schöner Wohnen — as well as co-branded lines such as the Villeroy & Boch b·brace collection, and proprietary surface/material systems including STONEPLUS, CERASOLID, and Qsolid. It manufactures out of a 17,000+ square meter Brilon facility that runs the largest photovoltaic roof system in the Sauerland region, with self-generated solar energy covering over 85% of heating demand.
The company goes to market through a German authorized dealer network rather than direct-to-consumer, with products positioned under Golden M, Emission Class A, and RAL "Made in Germany" quality marks. Recent product cadence includes the 2026 launches of Veluna, Cuba, and Kera Plan and the 2021 MOW trade fair debuts of c!puro, c!mano, and New Xpression, indicating a multi-line refresh strategy. Revenue is generated through B2B2C dealer-channel unit sales of mid-range to premium bathroom furniture to individual homeowners and renovation projects, with no disclosed enterprise customer concentration. The business model is that of a stable, family-controlled mid-market industrial manufacturer executing incremental catalog and brand-licensing extensions rather than rapid scaling.
Puris Bad firmographics
Firmographics- Name
- Puris Bad
- Legal name
- puris Bad GmbH & Co. KG
- Website
- https://puris.de
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Puris Bad is a German bathroom furniture manufacturer, founded 1998 and based in Brilon, producing multi-brand bath cabinetry and proprietary surface systems for sale via an authorized German dealer network to homeowners and renovation projects.
- Ownership category
- akta.pro rank
Where Puris Bad is headquartered
LocationHeadquarters
- HQ city
- Brilon
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Puris Bad business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Bathroom Furniture Sales: Puris Bad generates revenue through the sale of manufactured bathroom furniture, washbasins, and related bathroom products. The company produces a comprehensive portfolio of bathroom furniture and washbasins with a large selection of materials, decors, cabinet types and equipment elements that can be individually combined. Products are sold through an authorized dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Dealer-direct pricing model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Puris Bad product offering
Product offeringCore offering
Puris Bad manufactures and sells bathroom furniture, including washbasins, vanity units, mirror cabinets, and related bathroom products, assembled at its Brilon facility in Germany. The product range is built around proprietary materials such as STONEPLUS mineral composite and CERASOLID porcelain ceramic, and is sold to end customers through an authorized dealer network across Germany.
Differentiator
Problem solved
Functional benefit
Brands
- puris4life: Premium bathroom furniture programme with innovative design concepts including New Xpression, Veluna, Vora, Rounds, Aspekt, c!puro, c!mano, Cool Line, Swing, Star Line, Crescendo, Classic Line, Fine Line.
- b·collection
- New Generation
- For Guests
- Keraplan
- Schöner Wohnen
- Aktionsprogramme
Products and services
- puris4life puris4life is a Puris Bad bathroom furniture program range of washbasins, vanity units, and related bathroom furniture targeted at residential customers via authorized dealers.
- b·collection b·collection is a Puris Bad bathroom furniture line offering washbasins and vanity units sold through the authorized dealer network.
- New Generation New Generation is a Puris Bad bathroom furniture program of contemporary washbasins, vanity units, and mirror cabinets for residential bathrooms.
- For Guests For Guests is a Puris Bad bathroom furniture range targeting guest bathroom and smaller-space installations.
- Keraplan Keraplan is a Puris Bad bathroom furniture program featuring washbasins and vanity units in the company's ceramic and composite finishes.
- Schöner Wohnen Collection Schöner Wohnen Collection is a Puris Bad bathroom furniture collection offered in partnership with the Schöner Wohnen brand, distributed via authorized dealers.
- Aktionsprogramme Aktionsprogramme are Puris Bad promotional bathroom furniture offers providing selected washbasins, vanity units, and cabinets at promotional pricing through authorized dealers.
- Veluna Veluna is a Puris Bad bathroom furniture launch (new washbasin/vanity product) available to customers through authorized dealers.
- Cuba Cuba is a Puris Bad bathroom furniture launch (new washbasin/vanity product) available to customers through authorized dealers.
- Kera Plan Kera Plan is a Puris Bad bathroom furniture line/launch covering washbasin and vanity units in ceramic finishes.
- c!puro c!puro is a Puris Bad bathroom furniture product launched in 2021, available through authorized dealers.
- c!mano c!mano is a Puris Bad bathroom furniture product launched in 2021, available through authorized dealers.
- New Xpression New Xpression is a Puris Bad bathroom furniture product launched in 2021, available through authorized dealers.
Quantifiable outcome
- CO2 reduction of approximately 2,545 tonnes per year through photovoltaic energy generation
- +2 more outcomes
Companies that use Puris Bad
Customer profileSegments3 records
Ideal customer profiles1 record
Puris Bad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Puris Bad partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Meta Platforms (Instagram)minorPuris Bad maintains an official Instagram presence (@puris_bad) for social media marketing, product showcasing, and brand engagement with customers.
- Briloner Möbel WerkecorePuris Bad is part of the successful Briloner Möbel Werke group of companies, a family-run enterprise offering secure jobs and future-oriented prospects to employees. The group includes the job portal briloner-mw.talentstorm.de for career recruitment.
- Schöner Wohnen CollectioncorePuris Bad collaborates with the Schöner Wohnen (Beautiful Living) collection, offering coordinated bathroom furniture under this well-known German home living brand. The Stockholm program is part of this collaboration targeting customers who follow home living trends.
Scale indicators6 records
Recent moves6 records
Expansion highlights3 records
Puris Bad competitors and assessment
Company assessmentBroad incumbents
- Geberit: Swiss-listed global leader in bathroom installation systems (concealed cisterns, piping, shower toilets) with a growing bathroom furniture range. Larger incumbent operating broadly across the bathroom category with deeper capital and global distribution; overlapping with Puris on bathroom furniture but not its core specialty.
- Hansgrohe: German premium bathroom fittings and shower brand (parent of Axor). While focused on taps/showers rather than furniture, it shares German premium brand positioning, dealer-distribution model, and the same end-customer bathroom renovation purchasing context.
- Roca: Spanish multinational offering complete bathroom solutions including ceramics, furniture, and fittings. Broad incumbent with significantly greater scale, global reach, and multi-brand portfolio — competes with Puris in residential and project markets across Europe.
Direct peers
- Ideal Standard: International bathroom ceramics and furniture manufacturer with broad European presence. Directly comparable on product portfolio (washbasins, vanities, bathroom furniture) and multi-tier brand structure; competes for the same residential and hospitality renovation projects.
- Duravit: German-headquartered premium bathroom ceramics and furniture manufacturer serving residential and hospitality segments globally. Closest direct peer in terms of product mix (vanities + washbasins), German origin, premium positioning, and dealer-channel distribution model.
- Bette: German premium manufacturer of bathroom ceramics (washbasins, shower trays, bathtubs) with similar mid-sized, family-owned character and Made-in-Germany positioning. Comparable as a material-technology-driven premium bathroom specialist competing for the same German dealer channel.
- Alape: German premium washbasin specialist known for glazed steel and bespoke design. Comparable as a German design-led bathroom manufacturer serving the same premium residential and project/specification segment via dealer and architect channels.
- Villeroy & Boch: Global premium bathroom ceramics and furniture manufacturer headquartered in Germany. Directly comparable as a bathroom furniture/vanity maker, and an explicit co-branding partner with Puris via the b·brace/Venticello integration — making it both a partner and a competitor in the same product category and German market.
Regional players
- Nolte Möbel: German mid-sized furniture group with kitchen, living, and bathroom furniture lines. Comparable as a family-owned German furniture group with comparable headcount and dealer-channel model; serves the same German renovation and home-build customer base though with broader product scope.
- Hülsta: German mid-sized furniture manufacturer specializing in living and bedroom systems. Comparable as a family-owned German furniture maker with strong domestic dealer network and similar capital-intensive German production footprint; serves overlapping homeowner segments though not bathroom-specific.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Puris Bad social profiles
Digital presencePuris Bad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Puris Bad leadership team
Management profileNumber of profiles
Profiles3 records
Puris Bad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Puris Bad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Puris Bad
What does Puris Bad do?
Puris Bad manufactures and sells bathroom furniture, including washbasins, vanity units, mirror cabinets, and related bathroom products, assembled at its Brilon facility in Germany. The product range is built around proprietary materials such as STONEPLUS mineral composite and CERASOLID porcelain ceramic, and is sold to end customers through an authorized dealer network across Germany.
Is Puris Bad a public or private company?
Puris Bad is a private company. It is classified as family owned and is currently operating.
When was Puris Bad founded?
Puris Bad was founded in 1998. It employs 101 to 250 people.
Where is Puris Bad based?
Puris Bad is headquartered in Brilon, Germany, in the Europe region.
How does Puris Bad make money?
One revenue line is on record: bathroom Furniture Sales.
Who are Puris Bad's main competitors?
Broad incumbents on record are Geberit, Hansgrohe and Roca. Direct peers are Ideal Standard, Duravit, Bette, Alape and Villeroy & Boch. Regional players are Nolte Möbel and Hülsta.
Does Puris Bad have an API?
No public API is recorded for Puris Bad.