Rice-Christ

What Rice-Christ does

Rice-Christ is a privately held, for-profit company founded in 1967 and headquartered in Grand Prairie, Texas. According to the only available firmographic summary, the company designs and installs automotive systems for two defined customer bases: automotive dealerships and light-construction buyers. With a headcount band of 11–50 employees, it operates as a small, established specialty contractor rather than a scaled national integrator.

No further information about Rice-Christ's product catalog, proprietary technology, pricing structure, distribution channels, certifications, or management team was retrievable. The company's own website (rice-christ.com) currently renders only a generic "One moment, please... Please wait while your request is being verified" loader page, and a directly associated data pull explicitly notes that the source content shows "only a loading/verification page with no substantive company information." As a result, no information on revenue, ownership, subsidiaries, M&A history, funding, or regulatory standing is available in the input set; the description above is bounded by that evidence gap.

Name

Rice-Christ

Website

https://rice-christ.com

Company type

Private

Founded year

1967

Operating status

Unknown

Headcount range

11–50 employees

Short description

Rice-Christ is a privately held, Grand Prairie, Texas-based firm founded in 1967 that designs and installs automotive systems for dealership and light-construction customers, operating with a small team of 11–50 employees.

Ownership category

akta.pro rank

Product category

Automotive Equipment Installation Services

NAICS

Automobile and Light Duty Motor Vehicle Manufacturing (33611)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Automotive Lighting Systems & Components Manufacturing (LED/Headlamps/Signal/Interior) (IMACAJAF)

akta.pro secondary industries

Automotive Lighting Assemblies Manufacturing (Headlamps/Taillamps/Interior Lamps/DRLs) (IMACAKAG), Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements) (IMACAFAL)

Keywords

• Automotive system installation
• Dealership equipment installation
• Light construction equipment
• Automotive lift systems
• Garage equipment services

Headquarters

HQ city

Grand Prairie

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Core offering

Rice-Christ designs and installs automotive systems primarily for automotive dealerships. The company also addresses light construction equipment needs, providing turnkey design and installation services for vehicle service and shop infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive System Design and Installation
• Light Construction Equipment Solutions

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• The Knapheide Company: Knapheide manufactures and installs truck bodies, upfits, and accessory systems for commercial vehicles, with a strong presence in light and medium-duty work trucks. It competes in the same design-and-install niche as Rice-Christ, particularly for dealership and contractor customers.
• Reading Truck Body: Reading Truck Body designs and installs truck bodies, lighting, and equipment for commercial and light construction vehicles. Its design-and-install model for dealerships and fleet/construction customers closely mirrors Rice-Christ's offering.
• Westin Automotive Products: Westin designs and distributes aftermarket automotive accessories, including lighting, grille guards, and step products sold primarily through the dealer channel. Its accessory-line focus and dealer relationships make it a relevant comparable to Rice-Christ.
• BrandFX Body Company: BrandFX designs, manufactures, and installs composite truck bodies and accessory systems for service trucks and light construction vehicles. Its focus on aftermarket upfitting for commercial/light construction fleets is comparable to Rice-Christ's positioning.
• Lund International: Lund International designs and supplies aftermarket accessories—including lighting, nerf bars, and tonneaus—largely through the dealer channel. It shares Rice-Christ's dealer-distributed automotive accessory focus and installation-oriented model.
• Adrian Steel: Adrian Steel designs, manufactures, and installs upfits for commercial vans and trucks, including shelving, racks, and lighting. It is directly comparable to Rice-Christ as a vehicle upfitter serving commercial and fleet customers with design-and-install services.
• Dealer Tire: Dealer Tire is a category-management partner that supplies and installs tires, wheels, and related accessories for automotive dealerships. While narrower than Rice-Christ's full accessory scope, its dealer-channel install model is directly comparable.
• Highway Products: Highway Products manufactures and installs aluminum truck accessories, headache racks, toolboxes, and lighting for pickups and work trucks. Its focus on dealer-sold light truck accessories parallels Rice-Christ's dealership-channel business.
• Masterack by Leggett & Platt: Masterack designs and installs interior cargo management, shelving, and accessory systems for commercial vans and pickups. It competes in the same upfit-and-install category serving fleet and dealership customers.

Broad incumbents

• Truck Hero: Truck Hero is a large portfolio of aftermarket truck and Jeep accessory brands sold through dealers and installers. It overlaps with Rice-Christ in the dealer-channel automotive accessory and lighting categories, but operates at much broader scale across multiple brands.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rice-Christ