Expotec

What Expotec does

Expotec is a Tampere, Finland-based exhibition construction and brand space design firm operating as a division of the Tampere Trade Fairs Group (Tampereen Messut Oy). It designs and builds exhibition stands for trade fairs in Finland and internationally, alongside turnkey trade fair execution and permanent or semi-permanent brand space solutions such as showrooms and shop-in-shop installations. The firm was founded in 1978 and operates with a headcount in the 11-50 range.

The company's core technical platform is the beMatrix modular aluminium construction system, accessed through certified beMaster partner status, with reusable components redeployed across events to support sustainability claims and cost efficiency. Production is enhanced by 3D visualization for design previews and LEDskin integrated LED display surfaces for visual impact. Services cover the full project lifecycle: visual design, structural construction, furniture, lighting, electrical work, printed graphics, logistics, setup, and dismantling.

Commercially, Expotec runs a project-based, quote-driven sales model delivered through a dedicated direct sales team (five named sales contacts) with assigned project managers per client. Pricing for a 20 m² stand ranges from approximately EUR 2,000 (entry tier) to EUR 20,000 (mid/premium tier), with larger or more complex projects priced individually. Customer segments are predominantly enterprise B2B exhibitors (manufacturing subcontractors, automotive/luxury, foam products, sealing solutions) plus event organizers (e.g., National Entrepreneurs' Days), with revenue diversification across industries. Group-affiliated catering (Finnresta) and event planning (Finland Events) are cross-sold as supplementary services.

Name

Expotec

Legal name

Tampereen Messut Oy

Website

https://expotec.fi

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Expotec is a Tampere, Finland-based exhibition construction firm and division of Tampere Trade Fairs Group that designs and builds modular exhibition stands, turnkey trade fairs, and brand space solutions for enterprise B2B clients in Finland and internationally using the beMatrix system.

Ownership category

akta.pro rank

Product category

Exhibition Stand Design and Construction

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA)

akta.pro secondary industries

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Exhibition stand design
• Trade fair construction
• Brand space design
• Shop-in-shop solutions
• Turnkey event production

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibition Stand Design and Construction: Custom-designed and built exhibition stands for trade fairs. Projects include visual design, structure construction, furniture, trusses, lighting, electrical installations, transportation, and logistics. Pricing varies by size and complexity, with budget options starting from 2,000 EUR for 20m2 stands up to premium solutions.
2. Turnkey Trade Fair Execution: Complete project management, design, planning, and construction of entire trade fairs or corporate events. Includes space planning, visual design, technology implementation, structures, logistics, project management, event setup and dismantling.
3. Brand Space Design Solutions: Design and construction of showroom spaces, shop-in-shop environments, and brand-aligned exhibition spaces within trade fairs, corporate premises, and retail environments.
4. Catering and Event Services: Provided through group company Finnresta as part of comprehensive service offering within Tampere Trade Fairs Group.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Expotec designs and constructs custom trade fair exhibition stands for B2B clients in Finland and worldwide, handling visual design, structures, furniture, lighting, electrical installations, transportation, and logistics. The company also delivers complete turnkey trade fair execution (from space planning through dismantling) and conceptualizes/constructs brand-aligned showroom, shop-in-shop, and exhibition space solutions across retail, corporate, and trade fair environments.

Product overview

Expotec is a service-based company offering a unified portfolio of exhibition construction and brand space design services. The core offerings consist of Exhibition Stands (design and construction), Turnkey Trade Fair Execution (complete event contracting), and Brand Space Design (showrooms and shop-in-shop solutions). As part of Tampere Trade Fairs Group, they also provide Catering and Event Planning as supplementary services through group partnerships. The company serves clients in Finland and internationally, designing and building thousands of exhibition stands annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Stands (Messuosastot) Custom design and construction of trade fair exhibition stands for B2B clients in Finland and internationally. Includes visual design, 3D visualization, modular aluminium structures, furniture, trusses, lighting, and electrical installations, with pricing for 20m² stands from approximately EUR 2,000 to EUR 20,000 depending on complexity.
• Turnkey Trade Fair Execution (Messujen kokonaisurakointi) Complete turnkey contracting for trade fairs and corporate events, covering space planning, visual design, structures, technology integration, logistics, project management, on-site event setup, and dismantling. Delivered by Expotec's own production team with international logistics capabilities.
• Brand Space Design (Näyttelytilaratkaisut) Conceptualization, design, and construction of eye-catching brand-aligned spaces such as showrooms, shop-in-shop environments, and corporate exhibition spaces within retail environments, department stores, corporate premises, and trade fairs. Includes integration of LEDskin displays, premium finishes, and gallery-style installations.
• Tampere Trade Fairs Group Services (Konsernin palvelut) Group-level service offering covering catering (via Finnresta), event planning (via Finland Events), and entertainment services coordinated through the Tampereen Messut Group. Provides clients access to venue infrastructure at Tampere Sports & Expo alongside Expotec's exhibition construction services.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• beMatrixcoreTechnology or IntegrationExpotec is a certified beMaster partner of the globally operating beMatrix structural system manufacturer. This partnership enables use of quick-to-assemble, lightweight, and durable modular exhibition systems with low carbon footprint. All structures are reused from event to event.
• Tampereen Messut (Tampere Trade Fairs)flagshipStrategic or Co-development PartnerExpotec is part of Tampere Trade Fairs Group, which creates meaningful encounters by bringing together people, ideas, and experiences. The group includes event agency Finland Events, restaurant business unit Finnresta, and Tampere Sports & Expo venue. Over 150,000 people attend events at the venue annually.
• Finland EventscoreStrategic or Co-development PartnerOne of Finland's largest event agencies, operating as part of Tampere Trade Fairs Group. Creates memorable events throughout Finland including at Tampere Sports & Expo.
• FinnrestacoreChannel Partner/ Reseller/ DistributorRestaurant business unit providing catering services at Tampere Sports & Expo. Offers everything from snacks to gala dinners. Provides exclusive restaurant services for events organized by Tampere Trade Fairs Group.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hamilton Exhibits: US-based custom exhibit builder offering design, fabrication, and on-site services for trade shows, events, and brand environments — operating with a comparable in-house design, fabrication, and project management stack.
• Czarnowski: Large US experiential marketing and exhibit company delivering custom exhibits, brand activations, and event environments — overlapping with Expotec across custom booth design, brand space builds, and event production.
• ProExhibits: US-headquartered custom exhibit design and production company serving B2B exhibitors with full-service booth design, fabrication, and logistics — directly comparable to Expotec's custom exhibition stand and turnkey delivery model.
• MC2: US exhibit and event marketing agency producing custom trade show exhibits, corporate events, and brand experiences — directly comparable in service scope and B2B customer focus.
• Skyline Exhibits: Global exhibit and event marketing company with a network of design centers providing custom and modular exhibits, similar in franchise-like geographic delivery model to Expotec's local-plus-international model.
• beMatrix: Belgian manufacturer of the modular aluminium beMatrix system and a network of certified beMaster partners; both a strategic partner and a structural peer since beMatrix increasingly drives end-customer specifications that Expotec fulfills.

Broad incumbents

• GL Events: French-listed global event services group operating exhibition venues, organizing events, and producing custom exhibits and overlays — a much larger incumbent spanning the same value chain Expotec serves.
• Messe Frankfurt: One of the world's largest trade fair organizers with its own exhibition services arm; comparable as both a customer and competitor for stand build services across Messe Frankfurt's global event portfolio.
• Easyfairs: Pan-European event organizer operating its own venues and increasingly bundling booth construction and event services for exhibitors — a broader incumbent in Expotec's ecosystem that occasionally competes for build contracts.

Regional players

• Stockholmsmässan: Sweden's largest exhibition venue and organizer with an in-house stand build and event services team — a Nordic regional peer with overlapping services and customer segments to Expotec, though not directly competing in Finland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expotec