Fox Theater Pomona

What Fox Theater Pomona does

Fox Theater Pomona is a historic live entertainment venue located at 301 South Garey Avenue in downtown Pomona, California, within the Downtown Pomona Arts Colony. Originally opened on April 24, 1931 as a Hollywood-glam movie palace designed by Balch and Standberry, the venue has been completely renovated with concert-quality sound and state-of-the-art lighting while preserving its original art-deco design and architectural details. It is operated as part of AEG Presents' portfolio of entertainment properties and serves music fans, private event organizers, and arts/culture organizations in Southern California, with a small core team of 1-10 employees.

The venue offers multiple distinct event spaces, including the Grand Hall, Lobby, Courtyard, Garey Terrace, Tower Terrace, Tower Room, Flyway at Fox, and The Green Room, capable of hosting events ranging from 50 to 2,000 guests. Its product set comprises ticketed concerts presented through primary partnerships with promoter Goldenvoice and ticketing platform AXS, venue rental for private functions (corporate events, weddings, film festivals, location shoots, and bar/bat mitzvahs), on-site food and beverage at The Green Room restaurant with multiple full-service bars, and VIP table and bottle service. The venue implements YONDR phone-free show technology on select events and operates a Community Nights program offering no-fee rentals to artists, nonprofits, and community groups.

Revenue is generated through four streams: ticketing transaction and service fees collected via AXS.com, one-time venue rental licensing fees negotiated directly through [email protected] and (909) 453-2940, on-site food and beverage sales through The Green Room and bars, and VIP bottle service arranged via [email protected]. Distribution flows through AXS.com, the venue's own FoxPomona.com calendar, Goldenvoice.com, and a physical box office with cash-only door sales if shows are not sold out. Marketing is conducted via the venue website, weekly email newsletter with presale codes, and active presence on Facebook, Twitter, and Instagram.

Name

Fox Theater Pomona

Legal name

Fox Theater Pomona

Website

https://foxpomona.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

1–10 employees

Short description

Fox Theater Pomona is a historic 1931 art-deco live entertainment venue in Pomona, California, operated by AEG Presents, hosting concerts, private events, corporate functions, and community gatherings for 50 to 2,000 guests through partnerships with Goldenvoice and AXS.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

Keywords

• Live entertainment venue
• Concert hall rental
• Event space hosting
• Private event venue
• Music performance venue

Headquarters

HQ city

Pomona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales and Commissions: The venue earns revenue through ticket sales for concerts and events, powered by AXS ticketing platform. Service and handling fees are added to ticket prices.
2. Venue Rental: The venue generates revenue from renting spaces for private events including corporate events, weddings, birthdays, film festivals, dinner parties, bar/bat mitzvahs, and location shoots. Contact booking department at (909) 453-2940 or [email protected] for rates.
3. Food and Beverage: On-site dining at The Green Room restaurant and multiple full-service bars throughout the theater. Food is not permitted inside the theater proper.
4. VIP Services: VIP table and bottle service available for events. Contact [email protected] for details. ADA accessible seating and wheelchair seating also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Fox Theater Pomona is a historic live entertainment venue that hosts ticketed concerts and live performances, presenting shows through Goldenvoice and selling tickets via the AXS platform. The venue also rents out multiple event spaces—including the Grand Hall, Lobby, Courtyard, terraces, and The Green Room restaurant—for corporate events, weddings, film festivals, private parties, and location shoots, accommodating events of 50 to 2,000 guests with on-site food and beverage service.

Product overview

Fox Theater Pomona is a live entertainment venue that offers ticketing services through the AXS platform and rents out multiple event spaces (Grand Hall, Lobby, Courtyard, Garey Terrace, Tower Terrace, Tower Room, Flyway at Fox, and The Green Room) for events hosting 50 to 2,000 guests. The venue also provides an on-site restaurant (The Green Room), accessibility services including phone-free shows with YONDR bags, and runs a Community Nights program offering free rental to artists, nonprofits, and community groups. Ticketing is handled through AXS.com and Goldenvoice.com, while the venue provides concert-quality sound systems, state-of-the-art lighting, VIP lounges, event management, and security services.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert Ticket Sales via AXS Platform Online ticketing service that enables customers to purchase tickets for concerts and live performances at Fox Theater Pomona. Service and handling fees are added to ticket prices, with e-tickets scannable from smartphones at venue entry.
• Venue Space Rental Rental of Fox Theater Pomona's multiple event spaces for concerts, corporate events, weddings, birthdays, film festivals, dinner parties, bar/bat mitzvahs, and location shoots. Capacity ranges from 50 to 2,000 guests across single or combined venue areas.
• Event Spaces (Grand Hall, Lobby, Courtyard, Terraces, Tower Room, Flyway at Fox, The Green Room) Multiple distinct event locations within the venue complex offering flexible configurations for events of 50 to 2,000 guests.
• Community Nights Program A program offering free venue rental and operational support to artists, nonprofits, and community groups hosting cultural and community events.
• The Green Room Restaurant On-site restaurant at Fox Theater Pomona serving food during events and during regular business hours Wednesday through Saturday.
• VIP Table and Bottle Service VIP table and bottle service offered for events at Fox Theater Pomona, along with ADA-accessible seating and wheelchair accommodation.
• Newsletter Subscription Weekly email newsletter offering presale access codes, new show announcements, contest links, and chances to win free tickets and special packages.

Quantifiable outcome

• Historic venue with 94 years of operational history since 1931
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• AEG PresentsflagshipStrategic or Co-development PartnerAEG Presents is the parent company and operator of Fox Theater Pomona. The venue operates under AEG's portfolio of live entertainment venues. AEG Worldwide is a global sports and entertainment company with divisions including Facilities, Music, Sports, Entertainment Districts, and Ticketing.
• GoldenvoicecoreChannel Partner/ Reseller/ DistributorGoldenvoice is the primary promoter and presenter of concerts and events at Fox Theater Pomona. Shows are listed as 'Goldenvoice Presents' on the venue's event calendar. Goldenvoice is a leading music promotion company producing concerts and festivals nationwide including Coachella.
• AXScoreChannel Partner/ Reseller/ DistributorAXS is the primary ticketing platform for Fox Theater Pomona. Tickets for all events are sold through AXS.com with service and handling fees. The venue is 'Ticketed by AXS.com' and supports e-ticket scanning from smartphones for entry.
• Fox Community Foundation (Community Nights)minorStrategic or Co-development PartnerCommunity Nights program partners with Fox Community Foundation to support Artists, Nonprofits & Community Groups. The program offers no rental fees, providing support and space for eligible community organizations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Regent Theater: Restored 1920s theater in Downtown Los Angeles operated as a live music and event venue with multiple rentable spaces. Comparable historic venue profile, multi-space rental model, and LA live-entertainment positioning.
• The Greek Theatre: Historic 5,900-capacity outdoor amphitheater in Los Angeles, also operated by AEG Presents. Direct peer sharing the same parent/promoter ecosystem, Southern California market, and historic-venue positioning, but at a larger scale.
• House of Blues Anaheim: Mid-capacity (approx. 1,000-1,800) live music venue in Orange County operated by Live Nation. Direct peer in Southern California mid-tier concert venue space, competing for similar touring acts.
• The Fonda Theatre: Boutique 1,200-capacity historic theater in Hollywood, hosting concerts and private events. Closely comparable in scale, historic character, and use of AXS ticketing and Goldenvoice/AEG-style promoter partnerships.
• The Novo (by Microsoft): 2,300-capacity theater at L.A. Live hosting concerts and events. Comparable tier of mid-size LA live-music venue serving similar indie/rock/pop artists, though newer and without historic character.
• The Wiltern: Art-deco historic theater in Los Angeles hosting concerts and events at similar capacity. A direct peer in historic-theater live entertainment in the same LA market, although operated by Live Nation rather than AEG.
• The Troubadour: Iconic 500-capacity West Hollywood live music club. Comparable historic-venue positioning in LA's live music scene, although at a smaller, club-scale capacity than Fox Theater Pomona.

Broad incumbents

• Hollywood Bowl: Iconic 17,500-capacity historic outdoor amphitheater in Los Angeles. A much larger incumbent in the same Southern California live-entertainment market, competing for artist routing and audience share at a different scale.
• Shrine Auditorium & Expo Hall: Large historic 6,300-seat auditorium and event hall in Los Angeles. Broader incumbent in the LA live-event market, comparable in historic character but with substantially larger capacity and broader event programming.

Emerging players

• The Bellwether: Newer boutique live music and event venue in Los Angeles. Emerging peer overlapping in the indie/mid-tier concert and private-event market, although at a smaller scale and without Fox Theater's historic pedigree.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FOXTHEATER
• Facebookfacebook.com/pomonafoxtheater
• Instagraminstagram.com/foxpomona
• LinkedInlinkedin.com/company/fox-theater-pomona

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fox Theater Pomona