The Cambridge Group
The Cambridge Group is a Dallas-based manufacturers' representative firm, founded in 2000, that sells wireless communications and public safety equipment from 15+ principals across 13 U.S. states. It serves public safety agencies, government entities, and industrial buyers via dedicated area managers and a commission-based rep model.
- Company typePrivate
- Founded2000
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Cambridge Group does
The Cambridge Group is a private manufacturers' representative firm founded in 2000 and headquartered in Dallas, Texas, that sells wireless communications and public safety equipment on behalf of multiple equipment manufacturers. The firm operates dedicated field-sales coverage across 13 U.S. states (Texas, Oklahoma, Arkansas, Louisiana, Missouri, Kansas, Nebraska, Iowa, Southern Illinois, Minnesota, North Dakota, South Dakota, and Western Wisconsin), organized into Northern and Southern territories with regional offices in Marshalltown (IA), Kansas City (MO), Rockwall (TX), Houston (TX), and Argyle (TX). It is co-owned by David Patton and Jay Tompson and runs an annual road-show program plus an email newsletter to support demand generation and customer engagement.
The represented product portfolio spans the full wireless communications stack: mission-critical backhaul (Ceragon), remote site monitoring (Davicom), antenna solutions (E/M Wave), Radio-over-IP devices (Essential Trading Systems Corp., Skymira), P25 mission-critical radios and land mobile radio systems (Kenwood, EFJohnson/Kenwood Viking), dispatch and VoIP consoles (Mindshare), voice logging and call-handling software (Komutel), lightning and surge protection (NexTek), vehicular repeaters (Pyramid Communications), smartphone PTT-to-LMR integration (Raven Electronics), audio accessories (Otto), batteries and chargers (Richcom Power), RF cable and passive components (Wireless Supply), and short-term radio rentals (KW Radio Rentals). Richcom Power's West Palm Beach facility is ISO 9001 certified. TCG also holds membership in the Enterprise Wireless Alliance for spectrum licensing and regulatory advocacy.
The business model is commission-based sales representation: TCG earns transactional commissions on sales of principals' products within its assigned territories, with no fixed cost burden for the manufacturers it represents. Pricing is quote-based and delivered through field representatives to enterprise and government buyers; the firm positions itself as a multi-line, solutions-oriented alternative to factory-direct sales. End customers are concentrated in public safety agencies (police, fire, emergency services), government entities and municipalities, and industrial/business enterprises requiring land mobile radio, dispatch, monitoring, and backhaul infrastructure.
The Cambridge Group firmographics
Firmographics- Name
- The Cambridge Group
- Legal name
- The Cambridge Group
- Website
- https://cgwireless.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Cambridge Group is a Dallas-based manufacturers' representative firm, founded in 2000, that sells wireless communications and public safety equipment from 15+ principals across 13 U.S. states. It serves public safety agencies, government entities, and industrial buyers via dedicated area managers and a commission-based rep model.
- Ownership category
- akta.pro rank
Where The Cambridge Group is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
The Cambridge Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Commission-based Sales Representation: The Cambridge Group operates as a manufacturers' representative firm, earning commissions on sales of wireless communications equipment. They represent multiple manufacturers and receive compensation based on sales generated in their territories. This is a traditional rep model where costs go up and down with sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise sales through field representatives |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
The Cambridge Group product offering
Product offeringCore offering
The Cambridge Group is a manufacturers' representative firm that provides outsourced field sales and technical liaison services for wireless communications and public safety equipment manufacturers. The company represents multiple manufacturers' product lines (two-way radios, RoIP devices, antennas, dispatch consoles, power and protection systems) across 13 U.S. states, earning commissions on the sales it generates.
Product overview
The Cambridge Group is a manufacturers' representative firm serving the wireless communications and public safety markets, representing multiple wireless equipment manufacturers. The company's portfolio includes wireless backhaul solutions (Ceragon), remote monitoring systems (Davicom), antenna solutions (E/M Wave), Radio over IP devices (Essential Trading Systems, Skymira), land mobile radios and P25 solutions (Kenwood, EFJohnson/Kenwood Viking), dispatch and communications consoles (Mindshare), voice logging and call handling software (Komutel), lightning protection equipment (NexTek), audio accessories (Otto), vehicular repeaters (Pyramid Communications), satellite communication systems (Skymira), RF components (Wireless Supply), radio rentals (KWRR), and battery/charger solutions (Richcom Power). These products serve public safety agencies, first responders, and enterprise wireless communication needs across Texas, Oklahoma, Arkansas, Louisiana, Minnesota, Missouri, Kansas, Nebraska, Iowa, North Dakota, South Dakota, and Southern Illinois.
Differentiator
Problem solved
Functional benefit
Products and services
- Ceragon Mission Critical Wireless Backhaul Single platform solution for mission-critical wireless backhaul needs that enhances network reliability and security by keeping data safe, represented by The Cambridge Group across its 13-state territory.
- Davicom Remote Monitoring and Control Stand-alone monitoring and control units that remotely monitor and control transmitter sites, reducing operating costs and downtime with maximum flexibility and expandability.
- E/M Wave Antenna Solutions Innovative antenna solutions incorporating unique features that deliver measurable value for mobile communications needs, with over 40 years of combined Sales, Marketing, and Engineering experience behind the designs.
- Essential Trading Systems Corp. RoIP Products Radio over Internet (RoIP) devices that expand communication capabilities by leveraging Ethernet, enabling communication within and between departments and parallel agencies during emergencies.
- EFJohnson/Kenwood Viking P25 Solutions P25 mission-critical communications solutions providing highest-quality, cost-effective communications for public safety, offered as a one-stop resource for P25 technology.
- Kenwood Land Mobile Radio High-quality professional-grade land mobile radio and consumer communications equipment including portable, mobile, base station, repeater, and trunking systems, with digital P25 and NEXEDGE systems available.
- Komutel Voice Logging and Call Handling Telecommunications software including voice logging recorders, emergency notifications, call handling, and reporting and analytics for mission-critical public safety services.
- KW Radio Rentals Rental service supplying the latest Kenwood two-way radios to authorized Kenwood radio dealers across the United States.
- Mindshare VoIP Communications Consoles Advanced VoIP-based communications consoles with the industry's smallest footprint, fully customizable GUI, and no central electronics, providing flexible, scalable, and economic dispatch solutions.
- NexTek Lightning and Surge Protection Best-in-class lightning, surge, AC, DC, and data protection solutions serving communications, aviation, computer, military/government, railroad, solar power/energy, automotive, and medical electronic industries, with over 35 years of experience.
- Otto Professional Audio Accessories Professional quality audio accessories including headsets, low profile surveillance kits, and speaker microphones backed by a 15-month warranty.
- Pyramid Communications Vehicular Repeaters Vehicular repeaters supporting VHF, UHF, 700-900MHz, P25, Nexedge, NXDN, and DMR frequencies, along with trunking speaker microphones.
- Raven True Smartphone PTT Integration True Smartphone PTT Integration technology that connects to legacy two-way radio systems, providing leading-edge communication enhancement built on over 40 years of wireless communications innovation.
- Richcom Power Rechargeable Batteries and Chargers World-leading rechargeable battery and charger manufacturing with ISO9001 certified production located in West Palm Beach, FL.
- Skymira Satellite-Enabled RoIP Systems Satellite-enabled RoIP systems that eliminate gaps in RF network coverage, ensure secure reliable communications in disaster zones, establish seamless LMR interoperability, and integrate with existing or new LMR networks.
- Wireless Supply RF Components RF cable, RF jumpers, connectors for LMR, cellular and DAS systems, featuring low PIM fiber optic cable, jumpers, and passive devices.
Quantifiable outcome
- Factory-direct salespeople typically remain in a territory for only 22 months, whereas The Cambridge Group's multiple-line sales force provides greater stability and long-term customer relationships
- +1 more outcomes
Companies that use The Cambridge Group
Customer profileSegments3 records
Ideal customer profiles3 records
The Cambridge Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Cambridge Group partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- CeragoncoreCeragon provides mission-critical wireless backhaul solutions. The Cambridge Group represents Ceragon products in their territories, offering single platform solutions for network reliability and security in public safety applications.
- DavicomcoreDavicom products remotely monitor and control remote transmitter sites, reducing operating costs and downtime. The Cambridge Group represents Davicom for best-in-class monitoring and control solutions.
- E/M WavecoreE/M Wave designs and introduces innovative antenna solutions with over 40 years of combined Sales, Marketing, and Engineering experience in mobile communications.
- Essential Trading Systems Corp.coreETC's Radio over Internet (RoIP) products expand communication capabilities by leveraging Ethernet for emergency communications between departments and agencies.
- EFJohnson/Kenwood VikingcoreEFJohnson provides P25 mission-critical communications solutions as a one-stop resource for P25 technology from Irving, Texas.
- KenwoodcoreKenwood provides high-quality professional-grade land mobile radio and consumer communications equipment including portable, mobile, base station, repeater and trunking systems with digital P25 and NEXEDGE systems.
- KomutelcoreKomutel specializes in telecommunications software including voice recorders, emergency notifications, call handling and reporting & analytics for mission-critical public safety services.
- KW Radio RentalsminorKW Radio Rentals supplies the latest Kenwood two-way radios to authorized Kenwood radio dealers in the United States.
- MindsharecoreMindshare provides advanced VoIP-based communications consoles with the industry's smallest footprint, fully customizable GUI, and flexible dispatch solutions.
- NexTekcoreNexTek provides best-in-class lightning, surge, AC, DC and data protection solutions serving communications, aviation, computer, military/government, railroad, solar power/energy, automotive and medical electronic industries for over 35 years.
- OttominorOtto provides professional quality audio accessories including headsets, surveillance kits, and speaker microphones with a 15-month warranty.
- Pyramid CommunicationsminorPyramid Communications offers vehicular repeaters supporting VHF/UHF/700-900MHz/P25/Nexedge/NXDN/DMR and trunking speaker microphones.
- Raven Electronics CorporationcoreRaven has been transforming wireless communications for over 40 years, providing leading-edge technology dedicated to saving time, money and lives, including True Smartphone PTT Integration to legacy two-way radio systems.
- Richcom PowerminorRichcom Power is a world-leading rechargeable battery and charger manufacturer located in West Palm Beach, FL with ISO9001 certified manufacturing.
- SkymiracoreSkymira provides satellite-enabled RoIP systems that solve common LMR problems, eliminate RF network coverage gaps, ensure reliable communications in disaster zones, and establish LMR interoperability.
- Wireless SupplyminorWireless Supply provides RF cable, RF jumpers, connectors for LMR, cellular & DAS equipment, low PIM products, fiber optic cable & jumpers, and passive devices.
- Enterprise Wireless Alliance (EWA)coreEWA is the authoritative voice for the wireless industry, providing advocacy, spectrum consulting, licensing assistance, regulatory compliance support, and access to nearly 100,000 licenses under management. The Cambridge Group is a member, gaining access to industry expertise, Washington and FCC news, and advocacy support.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
The Cambridge Group competitors and assessment
Company assessmentBroad incumbents
- Motorola Solutions: Motorola Solutions is the dominant U.S. manufacturer of LMR, P25, and mission-critical communications infrastructure for public safety. Although TCG is not a Motorola reseller, Motorola is the de facto incumbent whose product decisions, pricing, and direct-sales coverage shape the rep-firm competitive environment in TCG's territory.
- JVCKENWOOD USA: JVCKENWOOD owns the Kenwood and EFJohnson brands that TCG represents as a core principal. As one of the larger competing LMR/P25 manufacturers with its own direct and indirect sales channels, JVCKENWOOD is both a critical partner and an upstream supplier whose strategic choices directly determine TCG's revenue potential.
- Tessco Technologies: Tessco is a value-added distributor and solutions provider of wireless products and services serving carriers, system operators, and resellers across the U.S. It competes with TCG at the wholesale distribution layer for the same manufacturer principals, though Tessco's customer base is broader and includes commercial carriers.
- Alliance Corporation: Alliance Corporation distributes wireless infrastructure products including towers, components, and accessories to carriers, integrators, and resellers. It overlaps with TCG's RF/components representation (e.g., Wireless Supply line) at the distribution layer for shared manufacturer principals.
Direct peers
- BearCom: BearCom is one of the largest U.S. providers of two-way radio and wireless communications equipment, rentals, and services, serving public safety and enterprise customers nationwide. Like TCG, it represents multiple manufacturers and offers integrated solutions; its scale is much larger, making it a direct competitor in overlapping territories.
- Mobile Communications America (MCA): MCA is a large-scale wireless communications sales, service, and integration company serving public safety, healthcare, and industrial customers across multiple U.S. states. It is the most direct peer to TCG as both operate as multi-line wireless equipment providers focused on LMR, P25, and integrated communications for mission-critical customers.
Regional players
- Talley Inc. Talley is a West Coast/U.S. distributor of wireless infrastructure, broadband, and network equipment serving carriers, integrators, and resellers. It overlaps with TCG in distribution of wireless components but operates primarily in different geographic markets with limited direct competition.
- Hutton Communications: Hutton Communications distributes wireless communications equipment and two-way radio products with field sales coverage in the southern and western U.S. Its rep and distribution model is structurally similar to TCG's, with overlapping product categories and competing for manufacturer lines.
- Power & Tel: Power & Tel is a distributor of communications products, including wireless infrastructure and broadband equipment, serving telecommunications providers and integrators across North America. It overlaps with TCG at the distribution layer but operates as a wholesale supplier rather than a field rep firm.
- Winncom Technologies: Winncom is a global value-added distributor of wireless and broadband networking equipment. While its primary footprint is international, it overlaps with TCG in distributing wireless infrastructure products to integrators and resellers across overlapping product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The Cambridge Group social profiles
Digital presenceThe Cambridge Group compliance and trust
Trust signalCompliance1 record
The Cambridge Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cambridge Group leadership team
Management profileNumber of profiles
Profiles10 records
The Cambridge Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cambridge Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cambridge Group
What does The Cambridge Group do?
The Cambridge Group is a manufacturers' representative firm that provides outsourced field sales and technical liaison services for wireless communications and public safety equipment manufacturers. The company represents multiple manufacturers' product lines (two-way radios, RoIP devices, antennas, dispatch consoles, power and protection systems) across 13 U.S. states, earning commissions on the sales it generates.
Is The Cambridge Group a public or private company?
The Cambridge Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Cambridge Group founded?
The Cambridge Group was founded in 2000. It employs 11 to 50 people.
Where is The Cambridge Group based?
The Cambridge Group is headquartered in Dallas, United States, in the North America region.
How does The Cambridge Group make money?
One revenue line is on record: commission-based Sales Representation.
Who are The Cambridge Group's main competitors?
Broad incumbents on record are Motorola Solutions, JVCKENWOOD USA, Tessco Technologies and Alliance Corporation. Direct peers are BearCom and Mobile Communications America (MCA). Regional players are Talley Inc., Hutton Communications, Power & Tel and Winncom Technologies.
Does The Cambridge Group have an API?
No public API is recorded for The Cambridge Group.