Twosevenths
Twosevenths (七分之二的探索) is a Taipei-based review platform using 1,000+ trained mystery shoppers to produce field-verified evaluations of local service businesses across 11 activity categories in Taiwan and Japan, monetizing through B2B listing fees and marketing solutions.
- Company typePrivate
- Founded2020
- HeadquartersTaipei, Taiwan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Twosevenths does
Twosevenths (七分之二的探索) is a Taipei-based information service company founded in 2020 that operates a curated lifestyle review platform covering local service businesses across Taiwan and Japan. The platform relies on a network of 1,000+ trained, anonymous mystery shoppers who self-fund visits to local businesses and produce field-verified evaluations across 11 activity themes spanning massage/spa, escape rooms, dining, photography, handcraft, outdoor activities (diving, SUP, camping), beauty/medical aesthetics, pet services, and lifestyle services. Over five years of operation, the platform has accumulated 10,000+ reviews covering all 18 counties and offshore islands of Taiwan plus early-stage Tokyo coverage (dining, hot springs, wedding and kimono photography), with content organized into multi-store comparisons, single-store reviews, curated monthly guides, and practical knowledge packages.
The product portfolio is delivered exclusively through the Twosevenths.com consumer website, organized by region and activity type. There is no mobile app, no public API, and no in-platform booking or transaction layer — the platform functions as a content-driven discovery funnel, with consumers contacting listed businesses directly via LINE, phone, or business websites. No proprietary algorithms or AI systems are described; the core technical asset is the editorial curation pipeline driven by the mystery shopper community. Twosevenths monetizes primarily through B2B services to local service businesses: paid directory listings, dedicated marketing solutions for promotional placement, and eligibility for the annual "Activity Michelin Awards" (活動米其林大賞). Consumers access content for free.
The company is privately held and founder-led (co-founded by Tina Yang), with no disclosed funding rounds, institutional investors, or parent company. Operations are supported by 1-10 employees supplemented by a community of 1,000+ trained mystery shoppers who are not direct employees. Geographic focus is Taiwan-first with early-stage, content-led expansion into Japan aimed at Taiwanese travelers.
Twosevenths firmographics
Firmographics- Name
- Twosevenths
- Legal name
- 七分之二的探索有限公司
- Website
- https://twosevenths.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Twosevenths (七分之二的探索) is a Taipei-based review platform using 1,000+ trained mystery shoppers to produce field-verified evaluations of local service businesses across 11 activity categories in Taiwan and Japan, monetizing through B2B listing fees and marketing solutions.
- Ownership category
- akta.pro rank
Twosevenths industry classification
Industry- Product category
- Online Local Business Review Platform
- akta.pro primary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
Keywords
Where Twosevenths is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices1 record
Markets served
Twosevenths business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Business listing and directory fees: Local service businesses (massage parlors, spas, escape rooms, restaurants, photography studios, etc.) pay to list on the Twosevenths platform, gaining exposure to a large consumer audience actively searching for verified recommendations. Businesses can apply to become listed partners (成為評鑑店家).
- Marketing solutions for businesses: Twosevenths offers dedicated marketing solutions (行銷方案) to service providers, providing promotional placement and featured article inclusions beyond organic directory listing.
- Consumer audience (indirect): The platform monetizes its large consumer audience (mystery shoppers and readers) indirectly by directing traffic and leads to partner businesses, who pay for visibility and discovery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer access to reviews, guides, and business listings |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Twosevenths product offering
Product offeringCore offering
Twosevenths is a two-sided lifestyle discovery and review platform that publishes anonymous, third-party mystery shopper evaluations of local service businesses (massage parlors, spas, escape rooms, dining, photography, handcraft workshops, etc.) across Taiwan's 18 counties and select Japan destinations. The platform offers free consumer access to verified reviews, comparison articles, recommendation guides, and knowledge guides, while SMB businesses pay for directory listings and marketing/promotional placements to gain consumer discovery and direct booking inquiries via LINE.
Product overview
Twosevenths (七分之二的探索) operates as a lifestyle discovery and review platform positioned as the 'Michelin Guide for activities.' The platform offers a portfolio of content products centered on mystery shopper evaluations, including multi-store comparisons, single-store in-depth reviews, curated recommendation guides, and knowledge guide packages. Content spans 11 major activity categories covering massage/spa services, outdoor activities (diving, SUP, skiing, camping), indoor sports (yoga, pilates, climbing, fitness), handcraft workshops, aesthetic services, escape rooms, nightlife venues, and pet services. The platform covers Taiwan (18 counties/cities) with plans to expand to Japan and other markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Mystery Shopper Reviews (神秘客評比) Anonymous mystery shopper evaluations where trained contributors visit and review local businesses (massage parlors, spas, escape rooms, dining, photography, handcraft workshops, etc.), publishing honest ratings, detailed written field reports, on-site video footage, and feedback on service quality, environment, pricing, and overall experience for free consumer reading.
- Recommendation Guides (推薦指南) Curated monthly guide articles featuring the top-rated shops and services across different themes and regions, selected from the platform's hundreds of mystery shopper reviews to help users discover the best local experiences.
- Single Store Reviews (單店評價) In-depth, firsthand store experience articles featuring comprehensive evaluations of individual businesses, including detailed reviews, photos, and practical information for readers researching a specific establishment.
- Multi-Store Comparisons (多店評比) Comparative reviews that evaluate and rank multiple similar businesses side-by-side, helping users make informed decisions by comparing prices, services, and quality across different options within a category.
- Knowledge Guides (攻略懶人包) Practical guide packages compiling essential information and tips for various activities and experiences, including preparation checklists, step-by-step planning advice, and conceptual explainers for users to research before visiting.
- Business Marketing Solutions (行銷方案) Paid marketing and promotional services offered to local service businesses, providing featured placement, curated editorial inclusion, and promotional article creation that goes beyond organic directory listing, available via direct sales outreach from Twosevenths.
Quantifiable outcome
- 10,000+ mystery shopper evaluations completed over five years of operation
- +1 more outcomes
Companies that use Twosevenths
Customer profileNamed customers2 records
Ideal customer profiles2 records
Twosevenths technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Twosevenths partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- 義立傳統整復推拿所minorFeatured partner business listed on Twosevenths' platform, ranked in the top recommendations for 高雄整骨 services. The business is highlighted in curated guide articles with direct contact links (LINE, website, Instagram) provided to Twosevenths' audience of verified consumers.
- 多加傳統整復推拿coreAward-winning partner highlighted as NO.02 in the 高雄按摩 TOP10 guide, recipient of the 2024 活動米其林銀獎 (Activity Michelin Silver Award). Featured prominently across multiple guide articles with direct booking links.
- 柏青傳統整復推拿所coreTop-ranked partner (NO.01) in the 高雄整骨 guide, consistently featured as NO.01 in the overall 高雄按摩 TOP10 list. Holds the highest recommendation index (★ 4.8/5) among evaluated businesses.
- BodyStory 身體工坊coreFeatured partner (NO.05) in the 高雄按摩 TOP10 guide with perfect 5.0/5 rating. Highlighted for combining manual massage techniques with INDIBA technology. Featured in sports massage comparison articles with LINE and Instagram contact links.
- 重生運動筋膜放鬆coreFeatured as NO.03 in the 高雄按摩 TOP10 and NO.01 in the 高雄運動按摩 section. Ranked 4.8/5. Featured across multiple comparison articles with LINE booking integration and promotional offers.
- 本基運動按摩minorFeatured as NO.09 in the 高雄按摩 TOP10 list with 5.0/5 rating. Noted as a specialty sports massage studio trusted by national-level athletes. Highlighted with LINE booking integration.
- 焚火家 渋谷店 (Takibiya Shibuya Ten)coreFeatured partner in Twosevenths' international expansion into Japan dining coverage. Ranked NO.01 in the 東京和牛燒肉 guide (4.4/5). Featured on the homepage's 神秘客實地走訪 section, indicating high priority placement.
- 炭火焼肉 たんじろう 渋谷店 (Tanjiro Shibuya)minorListed as NO.02 in the 東京和牛燒肉 comparison guide (3.2/5). Featured as part of Twosevenths' expanding coverage of international dining experiences for its audience of Taiwanese travelers.
- LINE (溝通與預約平台)coreLINE is the primary communication and booking platform used by virtually all listed partner businesses on Twosevenths. Twosevenths embeds LINE contact links (LINE ID, LINE URL) directly within each business profile, enabling seamless consumer-to-business booking and inquiry without leaving the platform. This deep integration with LINE is critical to the platform's discovery-to-booking funnel.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Twosevenths competitors and assessment
Company assessmentDirect peers
- KKday: KKday is a Taiwan-headquartered activities and experiences marketplace covering the same activity categories Twosevenths reviews (massage, tours, diving, day trips). Unlike Twosevenths, KKday embeds booking and payment; both compete for the same Taiwanese consumer intent for local experiences.
- Yelp: Yelp is the closest global analog: a consumer review and discovery platform for local service businesses, monetized via business listings and advertising. Twosevenths replicates this model for Taiwan's local services market with a mystery-shopper verification layer that Yelp lacks.
- Klook: Klook is Asia's largest activities and experiences booking platform with deep coverage in Taiwan, Japan, and across Asia. It overlaps directly with Twosevenths' activity categories and is the dominant transactional competitor for local activity discovery in the same geographies.
- FunNow: FunNow is a Taiwan-based last-minute booking platform for local leisure activities (spa, massage, entertainment) that overlaps with Twosevenths' core massage and beauty categories. It represents the transactional alternative in the same local services discovery space.
- Niceday (玩體驗): Niceday is a Taiwan-based curated activities and experience marketplace focused on DIY, workshops, and lifestyle experiences. It directly competes with Twosevenths' handcraft, lifestyle, and activity categories among the same Taiwanese consumer audience.
Broad incumbents
- TripAdvisor: TripAdvisor is a global incumbent in travel and activity reviews with much broader scope than Twosevenths. It competes for the same consumer search intent (best massage in city X, top Tokyo restaurants) but operates at a far larger scale and broader category set.
- Time Out: Time Out is a global editorial brand producing curated local experiences and activity guides in major cities. Comparable to Twosevenths in editorial positioning (trusted, curated local recommendations) but at city-publication scale rather than community-verified model.
- Google Business Profile: Google Business Profile (with Google Maps reviews) is the default discovery layer for local businesses globally, including in Taiwan. It competes for the same consumer intent Twosevenths targets and represents the structural incumbency risk to niche review platforms.
Regional players
- Tabelog (食べログ): Tabelog is Japan's dominant restaurant review platform with a verified-reviewer culture similar to Twosevenths' mystery-shopper model. Comparable in approach but focused on Japan's dining market; relevant given Twosevenths' Japan expansion into Tokyo dining coverage.
- Dianping (大眾點評): Dianping is China's leading local services and restaurant review platform, structurally similar to Yelp + Meituan. Comparable business model and editorial layer in a different geography; useful as a Greater China peer analog for Twosevenths' content-led approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Twosevenths social profiles
Digital presenceTwosevenths financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twosevenths leadership team
Management profileNumber of profiles
Profiles1 record
Twosevenths funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twosevenths M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twosevenths
What does Twosevenths do?
Twosevenths is a two-sided lifestyle discovery and review platform that publishes anonymous, third-party mystery shopper evaluations of local service businesses (massage parlors, spas, escape rooms, dining, photography, handcraft workshops, etc.) across Taiwan's 18 counties and select Japan destinations. The platform offers free consumer access to verified reviews, comparison articles, recommendation guides, and knowledge guides, while SMB businesses pay for directory listings and marketing/promotional placements to gain consumer discovery and direct booking inquiries via LINE.
Is Twosevenths a public or private company?
Twosevenths is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Twosevenths founded?
Twosevenths was founded in 2020. It employs 1 to 10 people.
Where is Twosevenths based?
Twosevenths is headquartered in Taipei, Taiwan, in the Asia region.
How does Twosevenths make money?
Three revenue lines are on record. Business listing and directory fees are the primary driver. The others are marketing solutions for businesses and consumer audience (indirect).
Who are Twosevenths's main competitors?
Direct peers on record are KKday, Yelp, Klook, FunNow and Niceday (玩體驗). Broad incumbents are TripAdvisor, Time Out and Google Business Profile. Regional players are Tabelog (食べログ) and Dianping (大眾點評).
Does Twosevenths have an API?
No public API is recorded for Twosevenths.
What industry is Twosevenths in?
Twosevenths's product category is Online Local Business Review Platform. Its primary akta.pro industry code is BPAMAAAJ, Comparison Shopping & Price Discovery Portals.