fuzzylime

What fuzzylime does

fuzzylime is a Glasgow-based digital agency that designs and codes custom websites, mobile applications, and online platforms for charities, nonprofits, small businesses, and select public-sector organisations, with a geographic focus on Scotland and the wider UK. Founded in 2009 by David Bennett and Jill Ledgerwood — both former journalists at The Herald — the company is built around the proprietary "fuzzylime cms+" content management system, which was developed in-house and is offered on a white-label, open-source basis. The technology stack also includes a custom-built e-commerce platform, bespoke booking engines, and an offline-capable iOS/Android app framework, all engineered for ease of administration by non-technical client staff.

The business operates as a two-person bootstrapped limited company with a consultative, sales-led go-to-market: initial client conversations are informal (phone, email, in-person, or virtual), pricing is custom-quoted per project without templates, and recurring revenue comes from website hosting and post-launch support/maintenance contracts. Since 2011 the agency has delivered hundreds of websites and dozens of apps, with disclosed capability benchmarks including a custom whisky auction platform handling 10,000+ bottles per auction across 500,000+ bottle records (Scotch Whisky Auctions), large-scale public-sector platforms for the Supplier Development Programme, and integrated CRM/payments deployments (Neon for insPYRE). Marketing is minimal and primarily referral- and portfolio-driven.

Revenue and headcount have remained undisclosed; no external funding, acquisitions, or leadership changes are on record. Geographic expansion is tentative — the 2024 insPYRE engagement in Tennessee marks the first disclosed US-based delivery — and recent product activity has centred on long-standing client refreshes rather than new platform development. The operating model is consistent with a stable lifestyle agency rather than a venture-scale business.

Name

fuzzylime

Legal name

fuzzylime ltd

Website

https://fuzzylime.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

fuzzylime is a Glasgow-based two-person digital agency that designs custom websites, e-commerce platforms, mobile apps, and booking systems primarily for charities, nonprofits, and small businesses across Scotland and the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Website Design & Development: Custom website design and coding services. All sites built from scratch without templates, responsive by default. Includes design, development, and initial setup.
2. App Development:
3. E-commerce Solutions: Custom e-commerce website development with integrated payment processing, inventory management, and online shop functionality.
4. Website Hosting: Website hosting services including domain registration. Offered with price matching against existing hosting costs.
5. Support and Maintenance: Ongoing technical support, advice, and website maintenance after launch. Full training provided. Social media setup advice included.
6. Copywriting Services: Website copywriting services by former Herald journalists with 25+ years experience. Includes editing existing content or creating new copy with SEO optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

fuzzylime is a small digital agency that designs and codes custom websites and apps from scratch for charities, nonprofits, small businesses, and public sector organizations in Scotland and the UK. Their core offerings include bespoke website design and development, iOS and Android app development, e-commerce platforms, and proprietary CMS solutions (fuzzylime cms+), all built without templates and tailored to each client's specific requirements.

Product overview

fuzzylime is a small digital agency offering a unified portfolio of custom-built digital products. The core offering centres on the proprietary fuzzylime (cms+) platform—a content management system that powers all client websites and is available white-label/open-source. This CMS integrates with their own e-commerce platform for online retail, while app development extends the offering to iOS and Android. Services include website design/coding, hosting, copywriting, branding, and ongoing support. All solutions are custom-built from scratch rather than using templates, with a focus on responsiveness and ease of use for both end-users and client administrators.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design and Coding Custom-designed, responsive websites built from scratch without templates, featuring modern clean designs that are attractive and easy to navigate on all devices. Targeted at charities, nonprofits, small businesses, and public sector organizations.
• App Development Custom development of apps for Apple iOS and Android devices, ranging from website companion apps to fully custom applications with offline functionality and custom web admin interfaces.
• fuzzylime CMS (cms+) Proprietary content management system built in-house, designed for ease of use allowing clients to update their own websites. Available on a white-label, open-source basis. Powers all client websites.
• E-commerce Platform Custom-built e-commerce software integrated with the CMS for unified content and product management, supporting customer purchases, payment processing, and retailer management. Built from scratch rather than using off-the-shelf solutions.
• Website Hosting Ongoing website hosting services including domain registration with price matching against existing hosting costs. Self-hosted for proper functionality.
• Copywriting Services Professional copywriting and content editing services by former Herald journalists with 25+ years experience, including editing existing content or creating new copy with SEO optimization.
• Branding Services Logo creation, colour schemes, and branding design services for both online and offline materials including business cards, leaflets, and posters.
• Support and Maintenance Post-launch support including full training, ongoing technical assistance via email or phone, and advice on social media setup and SEO.

Quantifiable outcome

• Handled auctions with more than 10,000 bottles at a time for Scotch Whisky Auctions
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Jo HarrisonminorImplementation/ SI/ Consulting PartnerIndependent graphic designer who has worked with fuzzylime on multiple client projects including Rape Crisis Scotland (2021 redesign) and Scottish Women's Rights Centre. Jo provides artwork and design which fuzzylime then converts to working websites. Collaboration described as working together again on projects.
• StripecoreTechnology or IntegrationPayment gateway integration used across multiple client websites (Balmichael Glamping, Engender, Scottish National War Memorial, insPYRE). Enables online payments including Apple Pay and Google Pay for seamless checkout on mobile devices.
• Apple Business ManagercoreTechnology or IntegrationEnterprise mobile device management tool used for deploying RASAC/FRASAC iPad app. App not available on public App Store - deployed via Apple Business Manager for private distribution to specific organizations.
• Zero ToleranceminorStrategic or Co-development PartnerOrganization involved in development and piloting of Equally Safe at School project alongside Rape Crisis Scotland and Glasgow University. Provided support during development process with involvement from voluntary and statutory partners.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Webflow: Visual web development platform enabling teams to design, build and launch custom websites without code. Competes with bespoke agencies on the SMB and lower-mid-market end of fuzzylime's customer base.

Direct peers

• Hallam: Nottingham-based UK digital agency providing web design/development, SEO and integrated digital marketing. Comparable on bespoke web delivery combined with organic growth and content services for SMB and mid-market clients.
• Equator: Scottish digital agency offering custom web design, e-commerce and brand-led builds for SMBs and enterprise. Directly comparable on geography (Scotland) and bespoke, design-led delivery model.
• Delete: UK boutique digital agency delivering custom websites, branding and digital strategy for SMEs and charities. Comparable in size, bespoke-only approach and charity/nonprofit client mix.
• Whole Whale: US digital agency specialising exclusively in nonprofit and charity clients, offering websites, CRM, data and digital marketing. Directly comparable vertical specialism even though US-based.
• Cyber-Duck: UK-based digital agency delivering bespoke web, app and digital transformation projects for enterprise and public sector. Comparable in offering mix (custom build, UX, strategy) and in working with regulated/complex clients.
• Studio Republic: UK digital agency building custom WordPress, WooCommerce and bespoke CMS websites for SMBs. Comparable in target market (UK SMBs) and bespoke build philosophy.
• Pursuant: US agency focused on nonprofits and purpose-driven organisations, delivering fundraising platforms, websites and digital campaigns. Comparable vertical expertise and the bespoke/strategic nature of engagements.

Broad incumbents

• Squarespace: Large-scale DIY website builder with templates, commerce and marketing tooling. Represents the template-based alternative that fuzzylime explicitly competes against by offering bespoke builds.
• Automattic (WordPress.com): Owner of WordPress.com, WooCommerce and Tumblr — the dominant DIY/open-source web platform ecosystem. Represents the broad incumbent platform against which bespoke CMS players like fuzzylime differentiate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/fuzzylime
• Facebookfacebook.com/fuzzylime

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fuzzylime