BlueLuna
BlueLuna is a private, direct-to-consumer microdosing coaching company in Peabody, MA that sells subscription-based guided programs combining personalized protocols, experienced guides, and an online journaling platform to individuals seeking personal growth and emotional healing.
- Company typePrivate
- Founded2019
- HeadquartersPeabody, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What BlueLuna does
BlueLuna (legal name Blue Luna) is a private, direct-to-consumer microdosing coaching company headquartered in Peabody, Massachusetts, founded in 2019. The company targets individuals interested in personal growth, emotional and psychological healing, behavior change, and consciousness expansion through guided use of plant medicines. Its offering is structured around three pillars: a customized microdosing protocol tailored to individual objectives, ongoing support from experienced guides, and an online technology platform that provides a personal portal, a specialized microdosing journal, and tools for managing guide sessions.
The underlying platform is a standard web application (WordPress-based site with reCAPTCHA security integration) rather than a native mobile app or API-exposed service. There is no disclosed AI, no proprietary software patents, and no mobile application. Distribution is direct-to-consumer via the company's website (blueluna.com), with a complimentary consultation acting as the primary lead-conversion mechanism. Revenue is generated through subscription/recurring program services; pricing is not publicly disclosed and is handled in a consultative manner.
Go-to-market is digital-first, relying on content marketing (blog), a testimonials page, and the website as the principal acquisition channels. The team markets a combined 30+ years of plant medicine experience as a differentiator. Notably, as of the captured website state, the three core product pillars are labeled 'COMING SOON' and the testimonials displayed on the homepage appear to be placeholder Lorem ipsum text, indicating that the commercial program has not yet reached full public launch despite the company being incorporated and headcount-listed at 51-100 employees.
BlueLuna firmographics
Firmographics- Name
- BlueLuna
- Legal name
- Blue Luna
- Website
- https://blueluna.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BlueLuna is a private, direct-to-consumer microdosing coaching company in Peabody, MA that sells subscription-based guided programs combining personalized protocols, experienced guides, and an online journaling platform to individuals seeking personal growth and emotional healing.
- Ownership category
- akta.pro rank
BlueLuna industry classification
Industry- Product category
- Microdosing Coaching & Wellness Services
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD)
Keywords
Where BlueLuna is headquartered
LocationHeadquarters
- HQ city
- Peabody
- HQ country
- United States
- HQ region
- North America
Markets served
BlueLuna business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Microdosing Program Services: Blue Luna generates revenue through its guided microdosing program which includes personalized protocols, experienced guide support, and access to their online platform. The program appears to be sold as a comprehensive service with ongoing weekly support throughout the microdose experience.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
BlueLuna product offering
Product offeringCore offering
Blue Luna provides a guided microdosing program that pairs clients with experienced guides for personalized plant-medicine protocols. The offering combines three elements — Protocol (custom strategy with plant medicines, dosages, and lifestyle modifications), Support (weekly accountability, healing techniques, and insights from guides), and Platform (an online portal with journaling tools and session management) — sold directly to individual consumers worldwide.
Product overview
BlueLuna is a guided microdosing program provider offering a three-component system: the BlueLuna Program (core offering combining Protocol, Support, and Platform elements), an online Technology Platform for program management and journaling, and a Complimentary Consultation service for prospective clients. The company focuses on microdosing with plant medicines, emphasizing safety, personal growth, and healing through personalized protocols and experienced guide support.
Differentiator
Problem solved
Functional benefit
Products and services
- BlueLuna Program A guided microdosing program combining three elements — Protocol (custom strategy with plant medicines, dosages, scheduling, and lifestyle modifications), Support (experienced guides providing weekly accountability, healing techniques, and insights), and Platform (online portal with journaling and session tools). Targeted at individuals seeking personal growth, emotional/psychological health improvement, and behavior change.
- Technology Platform & Personal Portal The supporting online platform for enrolled clients, providing a personal portal, microdosing-specific journaling tools, resources, and session-management capabilities that coordinate coaching with experienced guides.
- Complimentary Consultation A no-cost introductory consultation for prospective clients to learn about the Blue Luna microdosing program, understand the protocol/support/platform model, and proceed to enrollment.
Companies that use BlueLuna
Customer profileSegments1 record
Ideal customer profiles1 record
BlueLuna technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
BlueLuna partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
BlueLuna competitors and assessment
Company assessmentBroad incumbents
- Calm: Calm is a consumer subscription wellness and mental-health platform with content, coaching, and journaling tools. It is comparable to BlueLuna's Platform component — the digital portal, journaling, and weekly session support — though Calm sells mindfulness rather than microdosing protocols.
- BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform, matching consumers with licensed therapists via subscription. It is comparable as a digital, subscription-based, consumer-paid mental-health coaching platform, though it operates in conventional therapy rather than microdosing.
- Talkspace: Talkspace is a publicly traded online therapy and psychiatry platform serving consumers and enterprises via subscription. It parallels BlueLuna's digital-first, recurring-revenue, coached-wellness delivery model in the mental-health space.
- Cerebral: Cerebral is a direct-to-consumer mental-health platform providing online evaluations, medication management, and coaching. It overlaps with BlueLuna in the consumer-paid, subscription, remote-coaching mental-health category, though Cerebral focuses on conventional psychiatric treatment.
- Noom: Noom is a direct-to-consumer behavior-change coaching platform with a subscription model, personalized plans, and a mobile app for tracking and journaling. The model parallels BlueLuna's combination of personalized protocol plus guided coaching plus an engagement platform, applied to wellness and habit change.
- Compass Pathways: Compass Pathways is a larger, clinical-stage psilocybin therapy company developing protocols for treatment-resistant depression. It is comparable as a player defining how guided psilocybin use is delivered, though it operates more upstream in regulated clinical trials than BlueLuna's coaching model.
Emerging players
- Wesana Health: Wesana Health was an emerging player developing psychedelic-assisted mental-health protocols and coaching offerings. It is comparable to BlueLuna as a peer attempting to combine coaching/therapy with psychedelic protocols for personal-growth and mental-health outcomes.
- Headway: Headway is a mental-health platform that matches consumers with therapists and accepts insurance. It is comparable as a digital front door to guided mental-health services and shares the consumer-paid recurring-revenue mechanics, although it is conventional therapy rather than microdosing.
Direct peers
- Field Trip Health: Field Trip Health operated clinics offering psychedelic-assisted therapy, including psilocybin and ketamine protocols. While more clinic-based than BlueLuna, it is a direct peer in the consumer-facing guided psychedelic-therapy category.
- Mindbloom: Mindbloom is a direct-to-consumer psychedelic-assisted therapy platform offering guided ketamine sessions with clinician oversight. It is highly comparable to BlueLuna because both sell guided, consumer-paid experiences using psychoactive substances delivered through an online platform with remote coaching.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
BlueLuna social profiles
Digital presenceBlueLuna financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlueLuna leadership team
Management profileNumber of profiles
BlueLuna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlueLuna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlueLuna
What does BlueLuna do?
Blue Luna provides a guided microdosing program that pairs clients with experienced guides for personalized plant-medicine protocols. The offering combines three elements — Protocol (custom strategy with plant medicines, dosages, and lifestyle modifications), Support (weekly accountability, healing techniques, and insights from guides), and Platform (an online portal with journaling tools and session management) — sold directly to individual consumers worldwide.
Is BlueLuna a public or private company?
BlueLuna is a private company. It is classified as unknown and is currently operating.
When was BlueLuna founded?
BlueLuna was founded in 2019. It employs 51 to 100 people.
Where is BlueLuna based?
BlueLuna is headquartered in Peabody, United States, in the North America region.
How does BlueLuna make money?
One revenue line is on record: microdosing Program Services.
Who are BlueLuna's main competitors?
Broad incumbents on record are Calm, BetterHelp, Talkspace, Cerebral, Noom and Compass Pathways. Emerging players are Wesana Health and Headway. Direct peers are Field Trip Health and Mindbloom.
Does BlueLuna have an API?
No public API is recorded for BlueLuna.
What industry is BlueLuna in?
BlueLuna's product category is Microdosing Coaching & Wellness Services. Its primary akta.pro industry code is HLAFABAD, Outpatient Substance Use Disorder (SUD) Treatment Programs. Its SIC code is 8000.