IM Creative

What IM Creative does

IM Creative is a full-service digital marketing agency headquartered in Auckland, New Zealand, founded around 2020 and operating with a team of approximately six marketing specialists. The firm offers a broad service portfolio covering SEO, Google Ads management, social media marketing, web design and development (built on platforms including Shopify and WordPress), email marketing, graphic design, photo and video production, and conversion rate optimisation. It holds Official Google Partner status and serves a mixed customer base of B2C retailers, B2B suppliers, SMEs, and startups, with publicly cited enterprise relationships including Mercedes-Benz, Purina, Safran, and Clarksons. Documented case studies highlight outcomes such as 181% revenue growth in three months for Naps NZ, 130% organic revenue growth for Lili's Honey, and 500% organic traffic growth for National Capital.

The business model is professional-services retainer-based, structured across five monthly budget tiers from NZ$1,000-$2,000 (Starter) up to NZ$15,000-$25,000+ (Enterprise), with à la carte pricing for graphic design (~NZ$100/hour) and photo/video production (NZ$100 to NZ$10,000+). Pricing is published transparently on the website and the firm offers free audits and marketing plans as lead-generation. Go-to-market is direct sales-led via website inquiry forms, phone consultation, and free strategy sessions, supported by an inbound marketing engine that includes city-specific SEO landing pages across five New Zealand locations (Auckland, Hamilton, Tauranga, Wellington, Christchurch), Google Ads, organic social, downloadable lead magnets, and a published case-study library. Geographic reach spans New Zealand and Australia.

The underlying technology stack is composed entirely of third-party, industry-standard platforms — Google Ads, Facebook/Instagram, Shopify, WordPress, Mailchimp, and Google Analytics — with no proprietary platform or disclosed API/SDK. Differentiators articulated by the firm include 30-minute average response time, no overseas outsourcing, unlimited revisions, transparent monthly reporting, and an average client ROI claim of 9.1x. The agency sells outcomes measured against pre-set objectives rather than technology assets.

Name

IM Creative

Legal name

IM Creative

Website

https://imcreative.co.nz

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

IM Creative is an Auckland-based, six-person digital marketing agency offering SEO, Google Ads, social media, web design, email marketing, design, and production services to B2C and B2B clients across New Zealand and Australia on monthly retainers.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Digital marketing services
• Search engine optimization
• Paid media management
• Web design services
• Social media marketing

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Services: Monthly retainer-based digital marketing services including SEO, Google Ads management, web design, social media marketing, email marketing, and graphic design. Revenue generated through service fees based on monthly budgets ranging from $2,000 to $20,000+ per month for small to medium companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

IM Creative is a full-service digital marketing agency based in New Zealand offering SEO, Google Ads management, social media marketing, web design and development (on platforms such as Shopify and WordPress), email marketing, graphic design, photo and video production, and conversion optimisation. Services are delivered on monthly retainer packages ranging from $1,000 to $25,000+ per month, targeting SMBs and enterprises in New Zealand and Australia.

Product overview

IM Creative is a full-service digital marketing agency offering a comprehensive suite of marketing services. Their core service portfolio includes SEO Services, Google Ads Management, Social Media Marketing, Web Design & Development, Email Marketing, Graphic Design, Photo & Video Production, and Conversion Optimisation. The agency positions itself as an all-in-one digital marketing solution, combining these services to create integrated digital marketing campaigns for clients across New Zealand and Australia. They build websites on e-commerce platforms like Shopify and manage paid advertising across Google and social media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Search engine optimisation services to increase the quantity and quality of website traffic through organic search engine results.
• Google Ads Management Paid advertising management targeting potential customers actively searching for services on Google, operating on a pay-per-click model.
• Social Media Marketing Social media advertising and organic social media management services providing broader reach and retargeting capabilities across social platforms.
• Web Design & Development Tailored web design and development services with clear conversion objectives, built on e-commerce platforms such as Shopify and WordPress.
• Email Marketing Email marketing services for nurturing customer relationships and driving conversions through targeted email campaigns.
• Graphic Design Comprehensive graphic design services including logo design, business cards, packaging, brochures, brand design, and digital design.
• Photo & Video Production Professional photography and corporate video production including aerial photography, real estate photography, corporate storytelling, and brand videography.
• Conversion Optimisation Landing page and website conversion rate optimisation services to improve visitor-to-customer conversion rates.

Quantifiable outcome

• Average ROI of 9.1X for digital marketing services
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationOfficial Google Partner agency with certified expertise in Google Ads management. Access to Google's advertising platforms and tools for managing client campaigns across Search, Display, YouTube, and Shopping.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WebFX: Larger US-based digital marketing agency offering SEO, PPC, web design, and content marketing with proprietary tech (MarketingCloudFX). Comparable in service breadth but at materially greater scale and with proprietary tooling.
• Coalition Technologies: US-based full-service digital agency offering SEO, PPC, web design, and email marketing with similar integrated-service positioning, though at a much larger scale and broader geographic reach.
• Disruptive Advertising: Mid-sized digital marketing agency focused on PPC, SEO, and CRO with a results-driven positioning similar to IM Creative's 'measured results' value proposition, but at a larger US scale.
• Neil Patel Digital: Global digital marketing consultancy offering SEO, paid media, and content marketing services with a strong brand-led content engine — comparable in digital services but at significantly larger scale and global reach.

Direct peers

• Pure SEO: New Zealand-based digital marketing agency offering SEO, Google Ads, social media, and web design to NZ and Australian clients. Directly comparable in service mix, geography, and SMB-to-mid-market customer base.
• First Page: Digital marketing agency operating across Australia and New Zealand with SEO, paid media, web design, and social media services. Closely comparable in trans-Tasman geographic focus and full-service digital offering.
• Icebreaker Digital: Small-to-mid digital marketing agency offering SEO, paid advertising, web development, and conversion optimization. Comparable in integrated digital service portfolio and SMB customer focus.
• ClickThrough Marketing: Digital marketing agency providing SEO, PPC, content marketing, and web design services with a similar results-oriented positioning and mid-market client mix.

Emerging players

• Redstage (now part of Absen Group): Digital agency offering e-commerce web design (Shopify, Magento) and digital marketing services. Comparable in Shopify/web-design capability and e-commerce client focus (e.g., Naps NZ use case).

Regional players

• Aims Global: New Zealand-based digital agency offering web design, SEO, and digital marketing to local SMBs. Comparable in NZ geographic focus and SMB customer segment, though smaller in service breadth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IMCreativeNZ
• Facebookfacebook.com/IMCreativeNZ
• LinkedInlinkedin.com/company/im-creative-nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IM Creative