What ecoins does

ecoins is a Costa Rica-headquartered digital platform, founded in April 2018 under the leadership of Próxima Comunicación, that rewards individuals for recycling and repairing items by issuing virtual coins ("ecoins") redeemable for sweepstakes entries and discounts at partner businesses. The platform operates a B2B2C model across nine Latin American countries (Argentina, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, and Panama) with country-specific iOS/Android applications, country-specific subdomains, and a centralized ecofan community of 30,000+ users with 117,000+ social media followers. Its technology stack comprises a mobile app developed by LMT Conexus Group Sociedad Anónima, a web platform, GPS-based collection point finder, product scanning, photo-based "ecoins en Casa" home reporting via Facebook Messenger, and an educational game app; the platform has no disclosed AI/ML capabilities. The platform also operates a Central American repair directory with 200+ repair points and integrates with Costa Rica's Bandera Azul Ecológica certification program for schools and municipalities.

ecoins generates revenue primarily through five tiers of recurring annual enterprise subscriptions: Plan 1 Bandera at US$1,000+, Plan 2 Pro at US$3,000+, Plan 3 Plus at US$5,000+, Plan 4 Membresía with custom pricing that bundles access to 74 municipalities and 1,500+ Bandera Azul schools, and Plan 5 Comercios + Sostenibles priced at US$200–US$500 (paid in products/prizes for the sweepstakes catalog rather than cash). Target customers include enterprise corporate sustainability and ESG programs (clients include Coca-Cola Femsa, Bimbo, Pozuelo, Welch's, Coopecaja, Global MED, Rosti, Ron Flor de Caña), 74 municipal governments, 1,500+ Bandera Azul schools, sustainable SMBs via the Comercios + Sostenibles catalog, and individual consumers (ecofans) who use the platform at no cost. Distribution leverages a sales-led motion to enterprise and municipal buyers, channel partnerships through municipalities and schools, community-led engagement through trivia and sweepstakes gamification, and mobile app stores. The company is private, has no disclosed venture funding, and operates across multiple Latin American markets with a team of 11–50 employees.

Name

ecoins

Legal name

LMT CONEXUS GROUP SOCIEDAD ANONIMA

Website

https://ecoins.eco

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ecoins is a Costa Rica-founded digital platform that rewards individuals across nine Latin American countries for recycling and repairing items with virtual coins redeemable for sweepstakes entries, and monetizes enterprise ESG programs via five tiers of annual subscription plans.

Ownership category

akta.pro rank

Headquarters

HQ city

San José

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Enterprise Subscription Plans: Four tiers of annual corporate subscription plans: Plan 1 Bandera at US$1,000+, Plan 2 Pro at US$3,000+, Plan 3 Plus at US$5,000+, and Plan 4 Membresía with custom pricing. Payment can be made in installments (up to 3 installments for Pro plan). Plans include employee engagement tools, training, impact reporting, and brand visibility.
2. Comercios + Sostenibles Plan: A specific plan for sustainable commerce visibility, priced at US$200-US$500 annual in products for sweepstakes. Provides visibility to the ecofan community (30,000+ users) and social media followers (117,000+). Enhanced visibility options at US$500+ tier.
3. User Engagement Gamification: While users do not pay to use the platform, they earn ecoins through participation. The gamification system drives engagement that creates value for enterprise partners and municipal allies through sustainability program participation.
4. Municipal and Institutional Partnerships: Partnerships with 74 municipalities and 1,500+ Bandera Azul schools create a B2B2C channel where institutions pay for access to the sustainability engagement platform for their constituents.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

ecoins® operates a regional digital platform that rewards consumers with virtual coins for delivering recyclable materials (clean, dry, separated) to authorized collection centers and for repairing items. These ecoins can be redeemed for sweepstakes entries to win prizes from partner brands. The platform also sells enterprise subscription plans (Bandera, Pro, Plus, Membresía, and Comercios + Sostenibles) to businesses, municipalities, and schools for employee and citizen sustainability engagement, training, impact reporting, and brand visibility aligned with the Bandera Azul Ecológica environmental certification program.

Product overview

ecoins® is a regional digital platform that operates as a unified reward-based recycling program spanning multiple Central American countries. The core offering consists of a mobile application for reporting recyclable material deliveries and tracking points, combined with a website platform and educational game. The product portfolio includes five enterprise subscription plans (Bandera, Pro, Plus, Membresía, and Comercios + Sostenibles) offering escalating levels of sustainability reporting, training, campaign visibility, and strategic partnerships. Additional features include the Comercios + Sostenibles catalog for connecting users with sustainable businesses, interactive educational quizzes (Trivias), and the ecoins en Casa home collection reporting system. The platform's value proposition centers on converting recyclable waste deliveries into redeemable points for raffles and prizes.

Differentiator

Problem solved

Functional benefit

Brands

• Comercios + Sostenibles: A catalog of sustainable businesses and enterprises that offer eco-friendly products and services, connected to the ecoins ecosystem.
• Ecoins El Juego

Products and services

• ecoins® Mobile Application Mobile application available on iOS App Store and Google Play that enables individual consumers (ecofans) to register accounts, report deliveries of recyclable materials to authorized collection centers, track accumulated ecoins points, locate the nearest collection points via GPS geolocation, scan products, and redeem ecoins for sweepstakes entries.
• ecoins® Educational Game (ecoins El Juego) Standalone educational game application available on iOS and Android that teaches users about recycling and circular economy principles through interactive gameplay.
• ecoins® Website Platform Web-based portal serving as the primary online hub for the ecoins® regional platform, providing country-localized information, blog content, educational trivias, sweepstakes details, and registration entry points for individual consumers and enterprise customers across Argentina, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, and Panama.
• Comercios + Sostenibles Catalog

Quantifiable outcome

• 200+ repair points across Central America
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Próxima ComunicacióncoreStrategic or Co-development PartnerParent company that founded ecoins in April 2018. Próxima Comunicación is the driving force behind ecoins' regional expansion and platform development.
• LMT CONEXUS GROUP SOCIEDAD ANONIMAcoreTechnology or IntegrationDeveloper of the ecoins-eco mobile application. The app is developed by LMT CONEXUS GROUP SOCIEDAD ANONIMA, which provides the technical infrastructure for the platform.
• PozuelomajorGTM or Marketing PartnerMajor food and beverage company in Costa Rica. Pozuelo is listed as a corporate ally and supporter of ecoins initiatives, contributing sweepstakes prizes and supporting the circular economy ecosystem.
• Welch'smajorGTM or Marketing PartnerWelch's is a corporate partner supporting ecoins in Costa Rica, contributing to sustainability campaigns and sweepstakes prizes.
• BimbomajorGTM or Marketing PartnerGlobal bakery company with specific recycling campaign partnership in Panama (Campaña Bimbo Panamá). Engages consumers in recycling activities tied to the ecoins platform.
• Coca-Cola FemsamajorGTM or Marketing PartnerCoca-Cola Femsa listed among ecoins corporate allies, participating in sustainability initiatives and sweepstakes prize contributions.
• CoopecajaminorGTM or Marketing PartnerCooperative bank in Costa Rica that partners with ecoins for sustainability engagement.
• Supermercados Muñoz / La ColoniaminorGTM or Marketing PartnerMajor supermarket chain in Nicaragua, contributing to ecoins sweepstakes prizes.
• Ron Flor de CañaminorGTM or Marketing PartnerPremium rum brand from Nicaragua, contributing to ecoins sweepstakes prize offerings.
• IBS GroupminorGTM or Marketing PartnerCorporate partner supporting ecoins Honduras operations.
• BCIE (Banco Centroamericano de Integración Económica)minorGTM or Marketing PartnerCentral American development bank listed as an ecoins ally, supporting regional sustainability initiatives.
• Caribe Circular InitiativemajorStrategic or Co-development PartnerRegional initiative supported by SICA (Sistema de la Integración Centroamericana). ecoins collaborated on content for the Zona de Aprendizaje Caribe Circular and appears as a partner in regional circular economy efforts.
• 74 MunicipalitiesmajorStrategic or Co-development Partner74 municipalities across ecoins' 9 operating countries partner with the platform to strengthen recycling culture among residents and coordinate with authorized waste managers.
• 1,500+ Bandera Azul SchoolsmajorChannel Partner/ Reseller/ DistributorEducational institutions participating in Costa Rica's Bandera Azul Ecológica certification program. Accessed through Plan 4 Membresía, these schools use ecoins for environmental education and student engagement in sustainability.
• Authorized Waste ManagersminorChannel Partner/ Reseller/ DistributorWaste management companies and recyclers that work with ecoins Plan 4 Membresía clients. Include companies like EPA, Pavicen, Pratesa, Reciclemos GT, and others visible in ecoins ally logos.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• OLIO: Hyperlocal sharing app that incentivizes users to share surplus food and household items to reduce waste. Direct peer to ecoins given the shared model: consumer gamification, points/rewards economy, and circular-economy mission.
• Recycle Coach: Municipal recycling education app used by North American cities to inform residents on sorting, pickup schedules, and drop-off locations. Comparable to ecoins in serving municipal recycling-culture needs, though with a different revenue model.
• Litterati: Community-driven litter-data platform where users photograph and geotag waste. Conceptually aligned with ecoins' ecoins-en-Casa photo-reporting feature, though Litterati focuses on litter mapping rather than rewards-redemption.
• Too Good To Go: Operates a B2C/B2B2C gamified app that rewards consumers for rescuing surplus food from retailers. Highly comparable to ecoins in that both monetize consumer engagement against waste reduction via a points/rewards model with enterprise partnerships.

Broad incumbents

• TerraCycle: Global recycling and circular-economy company operating enterprise-branded recycling programs and zero-waste platforms. Compares to ecoins as a broader incumbent in the same recycling-incentive and corporate-sustainability space.
• Recyclebank: US-focused incentive-based recycling program that historically partnered with municipalities to reward households for recycling. Closest historical analog to ecoins' B2B2C enterprise + municipal model with a points-based rewards economy.
• Veolia Environmental Services: Global waste management and circular-economy operator with municipal and corporate recycling contracts. Indirect peer through overlap with ecoins' municipal channel partners in the waste-management ecosystem.

Regional players

• Algramo: Chilean-based refill and reuse startup enabling consumers to refill household products via smart dispensers. Regional LATAM peer addressing circular economy and consumer sustainability behaviors, though focused on packaging rather than rewards.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ecoinseco
• Facebookfacebook.com/ecoinsECO
• LinkedInlinkedin.com/company/ecoins
• Instagraminstagram.com/ecoins_cr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ecoins