Emiliana Serbatoi

What Emiliana Serbatoi does

Emiliana Serbatoi S.r.l. is an Italian family-owned manufacturer of fuel storage, transport, and dispensing systems, founded in 1983 in Campogalliano (Modena) and operating a second production facility in San Donà di Piave (Venezia). Its portfolio spans ADR-homologated polyethylene transport tanks (Emilcaddy®, Carrytank®), metallic total-containment tanks (Traspo®, Tankube, Emilcube®), above-ground and underground storage tanks (Tank Fuel, double-wall per UNI EN 12285-2), AdBlue/urea storage and dispensing systems (EmilBlue Station, Bluebox, Bluetank), and rotary vane pumps and dispensers (DEVIL, ECO, FIMAC, CVTV, Cube). A software and IoT layer — Emilcloud®, Emil Level, Emilprobe®, Emiltouch®, ES Tag (NFC) — adds cloud connectivity, remote level monitoring, and Industry 4.0-certified fleet/refueling management on top of the hardware base. The company also produces aviation fuel systems (Avio Tank), flexible tanks, filtration units (Emil Filter), and environmental compliance products (Eko Kit, ecological line).

The company sells to professional and industrial buyers across at least eight verticals — agriculture, transport/logistics, construction and mining, automotive/car-service, oil and gas, nautical, aviation, and industrial plants — through a sales-led go-to-market combining direct sales, an authorized dealer/distributor network, and since December 2025 wholly-owned regional entities ESUSA (United States) and ESIL (India). Distribution spans 80+ countries across five continents, with exports exceeding 50% of volumes and annual turnover above €20 million (FY2018 disclosure). Revenue mechanics rest on one-time hardware sales supplemented by after-sales technical services and an emerging cloud/IoT attach layer, with quote-based pricing and no public list. The firm is privately held by the Morselli family (founder Giancarlo and CEO Gian Lauro), with no external investors, no public listing, and membership in international industry bodies including the Petroleum Equipment Institute (PEI) and the American Rental Association (ARA).

Name

Emiliana Serbatoi

Legal name

Emiliana Serbatoi S.r.l.

Website

https://emilianaserbatoi.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Emiliana Serbatoi is an Italian family-owned manufacturer, founded 1983, of ADR-homologated fuel storage, transport, and dispensing tanks plus IoT/cloud management software, serving agriculture, construction, logistics, aviation, and industrial buyers across 80+ countries via direct sales, dealers, and new US/India subsidiaries.

Ownership category

akta.pro rank

Product category

Industrial Fuel Storage and Handling Equipment

NAICS

Metal Tank (Heavy Gauge) Manufacturing (33242), Boiler, Tank, and Shipping Container Manufacturing (3324), Commercial and Service Industry Machinery Manufacturing (3333)

SIC

Metal Shipping Barrels, Drums, Kegs & Pails (3412), Special Industry Machinery (No Metalworking Machinery) (3550), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Chemical Tank Farms & Bulk Liquid Chemical Storage (TLALAHAH)

akta.pro secondary industries

Tank Container (ISO Tank) Liquid Intermodal Transport (TLADALAL), Blow-Molded Drums, Barrels & IBC Components (IMANAGAE), Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling) (IMAHAGAL), Water & Wastewater Utility IoT (SCADA, Leak/Quality Monitoring) (EUADAPAK)

Keywords

• Fuel storage tanks
• Transport containers
• Fuel dispensing systems
• Industrial tank manufacturing
• Fuel monitoring systems

Headquarters

HQ city

Campogalliano

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Products: Sale of tanks, dispensing systems, monitoring equipment and accessories as one-time purchases. Products include transport tanks (Carrytank, Emilcube, Traspo), storage tanks (Tank Fuel), dispensing equipment (ECO, FIMAC, CVTV), and accessories (filters, meters, pumps).
2. Service and Technical Support: Technical assistance and after-sales support services provided to customers for installation, maintenance and troubleshooting of equipment.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Emiliana Serbatoi designs and manufactures polyethylene and steel tanks, containers, and dispensing systems for the storage, transport, and distribution of fuel, AdBlue/urea, and other industrial liquids. The company also produces IoT-based remote level monitoring devices and a cloud management platform (Emilcloud) for tracking tank levels and alarms across customer sites.

Product overview

Emiliana Serbatoi is a single-product-company manufacturing fuel storage, transport, and dispensing systems — a portfolio of interconnected product families centered on fuel management. The core offerings include: transport tanks (Emilcaddy®, Carrytank®, Traspo®, Tankube, Emilcube®) for moving fuel safely under ADR homologation; underground and above-ground storage tanks (Serbatoi da interro, Tank Fuel with 110% containment basin, double-wall tanks per UNI EN 12285-2); AdBlue/urea solutions (EmilBlue Station, Bluebox, Bluetank, Carrytank for AdBlue, SUZZARA BLUE pump) for SCR emissions compliance; and dispensing systems (CVTV, Cube 50-70/70 MC, ECO, FIMAC, FIMAC Stradale/MID, DEVIL pumps). These are supported by a layer of IoT and management modules: Emilcloud® (cloud ecosystem), Emil Level (remote level monitoring), Emiltouch® (Server/Client fleet management), Emilprobe® and ES Level (tank monitoring and alarms), ES Tag (NFC-based authentication), and OCIO (continuous level management). Accessories include Emil Filter (mobile fuel purification), Diesel Kit (battery pump kit), Eko Kit (spill response), flexible tanks, and environmental management products. The company also recently expanded internationally with ESUSA (USA) and ESIL (India) operations.

Differentiator

Problem solved

Functional benefit

Brands

• Emilcloud: Cloud-based integrated system for complete fuel management, connecting tanks to the internet for monitoring and control.
• Emil Level
• ES Tag
• Emilprobe
• Emiltouch
• Carrytank
• Emilcaddy
• Traspo
• Tankube
• Emilcube
• Tank Fuel
• EmilBlue Station

Products and services

• Emilcaddy

Quantifiable outcome

• Remote monitoring reduces fuel theft and misuse through real-time level tracking
• +1 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Confindustria Emilia Area CentrocoreOthers · 21 November 2025Active membership and participation in Confindustria Emilia Area Centro, the regional employers' association. The company was recognized at the Premio Mascagni 2025 organized by this association.
• Scuola Sci OrtiseiminorOthers · 7 February 2025Sponsorship of the Ortisei Ski School celebrating its 90th anniversary. Partnership based on shared values of discipline, passion, and respect for tradition, with both entities being 'made in Italy' but open to the world.
• Modena Challenger ATP 75minorOthers · 27 June 2024Sponsorship partnership for the professional tennis tournament held in Modena.
• ARA (American Rental Association)coreOthers · 18 July 2019Membership in the international rental equipment association, admitted to the Associate Member category for worldwide equipment supply and rental market access.
• Petroleum Equipment Institute (PEI)coreOthers · 18 May 2017Official membership in PEI, an international association for fuel handling and fluid management equipment with over 1600 members in more than 80 countries. Emiliana Serbatoi joined the Manufacturing Division.
• Modena VolleycoreOthersPartnership with the Italian volleyball championship leader. Both Emiliana Serbatoi and Modena Volley represent important symbols of the Modena province, sharing values of teamwork, passion, and Italian excellence.
• FederunacomacoreOthersActive membership in Federunacoma, the Italian federation of agricultural machinery manufacturers.
• Various Media PartnersminorOthersCoverage and partnerships with industry publications including Il Mondo dei Trasporti, Quarry & Construction, World Highways, Milano Finanza, ModenaToday, Gazzetta di Modena.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Denios AG: German manufacturer of hazardous materials storage, spill containment, and safety equipment including fuel storage cabinets and bunded tanks. Comparable in regulated storage for chemicals and fuels with strong European certification portfolio.
• Kingspan Water & Energy: Division of Irish-listed Kingspan Group producing fuel and water storage tanks (Titan range), AdBlue systems, and bunded solutions. Comparable in fuel storage portfolio and international certifications, though part of a much larger building-materials conglomerate.
• Western Global: US-based manufacturer of fuel storage tanks, double-walled containment tanks, and transport tanks for construction, mining, and oil & gas. Closest North American analog to Emiliana Serbatoi's Carrytank and Tankube lines and a primary competitor in ESUSA's target market.
• CEMO GmbH: German manufacturer of mobile fuel tanks (Carry series), AdBlue systems, and dispensing equipment. Direct competitor to Emiliana Serbatoi in European portable fuel tank and AdBlue markets with very similar product positioning and ADR-certified offerings.
• Piusi S.p.A. Italian manufacturer of fuel transfer pumps, dispensers, and fluid handling equipment, headquartered in Reggio Emilia. Highly comparable as a fellow Italian mid-market specialist serving fleet, agricultural, and automotive fuel management customers with overlapping SKUs (pumps, dispensers, meters).
• Roth Werke GmbH: German manufacturer of plastic tanks and storage systems for heating oil, water, and chemicals, including fuel station underground tanks. Comparable as a specialty tank maker with focus on plastic/metal double-wall products in European regulated markets.
• Sotralentz: French manufacturer of plastic tanks, IBCs, and containers for fuel, water, and chemicals (Hexacube and other lines). Comparable product overlap in plastic IBC-style transport tanks and ADR-compliant fuel containers, serving overlapping European industrial customers.
• Enduramaxx Ltd: UK manufacturer of rotationally molded polyethylene tanks and steel bunded tanks for fuel, AdBlue, water, and chemicals. Direct competitor to Emiliana Serbatoi in portable and static liquid storage across agriculture, construction, and industrial segments.

Regional players

• Tuffa Tanks: UK-based manufacturer of plastic and steel fuel tanks, AdBlue tanks, and bowser tanks for agricultural, commercial, and industrial customers. Comparable product range in portable fuel storage, though primarily focused on the UK market rather than direct Italian/international competition.

Broad incumbents

• Schütz GmbH & Co. KGaA: Global leader in industrial packaging including steel and plastic IBCs (EcoBulk, Mauser) used for chemical and fuel transport. Operates at much larger scale and broader scope than Emiliana Serbatoi, but directly competes in metal IBC-style transport containers (analogous to Traspo/Tankube).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Emi_Serbatoi
• Facebookfacebook.com/EmilianaSerbatoi
• LinkedInlinkedin.com/company/emiliana-serbatoi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emiliana Serbatoi