Look@

What Look@ does

Look@ is a Croatian hardware-and-software company that operates solar-powered, free-standing augmented reality photobooth sculptures placed at high-traffic public venues. The core product is a sculptural unit with two high-efficiency solar panels and integrated battery storage, a precision-mounted AR capture lens, and a QR code that triggers a browser-based AR experience on the visitor's own phone — no app, account, or on-site staff required. Once a guest poses, the system automatically captures a photo with digital overlays (historical figures, athletes or mascots, sponsored campaigns, or seasonal activations), then delivers the branded image to the visitor's email for social sharing. All overlays are managed and updated remotely from a central platform, with no on-site hardware modification.

The business model is a zero-upfront, revenue-share partnership with venue operators. Look@ installs the sculpture at its own cost, operates it 24/7 in any outdoor environment that receives sunlight, and earns a per-photo share from each captured and shared image, with the balance going to the venue. The company targets three verticals: Cities & Tourism (museums, fortresses, zoos, theme parks, malls), Sports & Venues (stadiums, arenas, fan zones), and Events & Brands (festivals, brand activations, corporate events). Its flagship reference deployment is at Klis Fortress in Croatia, a protected Game of Thrones filming location with no power grid, where two units captured approximately 25,000 photos in a single season at a 71% share rate.

Go-to-market is direct sales-led: the website offers a revenue calculator for prospects to estimate earnings, followed by a formal location application process with a 48-hour response SLA. The company is privately held, headquartered in Split, Croatia, operates with 1–10 employees, and has one disclosed capital signal — a 2020 engagement with Intelak Hub. The strategic narrative is to convert the AR installation into a permanent venue asset that generates audience data, social reach, and a new revenue line for the operator, while expanding from the current single-site footprint across the stated verticals.

Name

Look@

Legal name

Look@

Website

https://lookat.hr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Look@ builds and operates solar-powered, autonomous AR photobooth sculptures deployed at tourism sites, stadiums, and events on a zero-upfront, revenue-share basis. Visitors scan a QR code, capture branded AR photos in their phone browser, and receive them by email for social sharing.

Ownership category

akta.pro rank

Product category

Augmented Reality Photobooth Hardware

NAICS

Commercial Photography (541922), Photographic Services (54192)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

akta.pro secondary industry

Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Augmented reality photobooths
• Solar-powered installations
• Tourism photo systems
• Venue self-service kiosks
• Sports fan engagement

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. AR Photo Experience Revenue Sharing: Look@ installs its autonomous AR sculpture at partner venues at zero upfront cost to the venue. The company generates revenue through photo engagement and sharing, with revenue shared between Look@ and the venue operator. Includes branded photo delivery to guest emails and social sharing capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Look@ designs, manufactures, and deploys solar-powered, free-standing AR photobooth sculptures at tourism venues, stadiums, and event locations at zero upfront cost. Visitors scan a QR code to launch a browser-based AR camera (no app download), pose in front of the sculpture, and receive branded photos with digital overlays via email that are shareable on social media. Revenue is generated per photo captured and shared, then split with the venue operator.

Product overview

Look@ is a single unified product — a solar-powered AR photobooth sculpture. The product consists of a standalone sculptural hardware unit with integrated solar panels, an AR camera system, and a QR-based mobile experience. The platform offers four main AR overlay categories: historical figures, athletes and mascots, sponsored campaigns, and seasonal activations. All AR experiences are managed and updated remotely through the Look@ platform without requiring on-site changes to the hardware.

Differentiator

Problem solved

Functional benefit

Products and services

• Look@ AR Photobooth Sculpture A solar-powered, free-standing AR photobooth sculpture that captures photos with digital overlays (historical figures, athletes/mascots, sponsored campaigns, seasonal activations). Visitors scan a QR code with their phone browser to access the AR experience with no app download required, and receive branded photos via email that are shareable on social media. Deployed at tourism venues, stadiums, and event locations at zero upfront cost to the venue.

Quantifiable outcome

• ~25,000 photos captured in single season at heritage site with no infrastructure
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Touchpix: Touchpix is a photo booth software platform for events, brand activations, and venues, with sharing, analytics, and digital overlay features. It is comparable to Look@ in the venue-activation photo capture category, although Touchpix is event-rental software rather than a permanent autonomous AR installation.
• Foto Master: Foto Master manufactures and supplies photo booth hardware and software for the global events and attractions industry. It is comparable to Look@ as a provider of photo-capture installations, though Foto Master focuses on event-rental kiosks rather than permanent solar-powered sculptures at tourist destinations.
• The Snapbar: The Snapbar provides premium photo booth experiences for corporate events, brand activations, and weddings. It is a direct comparable to Look@ in the AR/photo capture activation space, although The Snapbar typically rents hardware to events rather than installing permanent solar-powered units at tourism venues.
• Snappic: Snappic is photo booth software used by event and rental photo booth operators worldwide, with features for sharing, GIF/video capture, and analytics. It is comparable to Look@ in providing the digital overlay and sharing experience, but Snappic is software-only and depends on operator-purchased hardware rather than an owned-and-operated autonomous sculpture.
• Simple Booth: Simple Booth provides a SaaS and iPad-based photo booth platform used by event photographers, brand marketers, and venues. It overlaps with Look@ on the photo-capture experience layer and the venue-activation use case, although Simple Booth's products are event-rented and require a tablet, not an autonomous solar sculpture.

Emerging players

• ARTECHOUSE: ARTECHOUSE operates permanent and pop-up immersive digital art venues in New York, Miami, Washington DC, and beyond, monetizing ticketing and social-share-driven foot traffic. It is comparable to Look@ in the permanent immersive-installation-at-tourism-destination category, although ARTECHOUSE focuses on large-format projection art rather than AR-enabled selfie capture.
• Snow Corporation: Snow is a popular AR camera and selfie app with face filters, AR effects, and stylized photo outputs, originating from the B612 camera team. It is comparable to Look@ in the AR-photo-selfie engagement category, although Snow is a consumer mobile app rather than a venue-installed autonomous sculpture.

Broad incumbents

• teamLab: teamLab creates permanent and touring immersive digital art installations in museums, theme parks, and public venues globally, monetizing footfall, social sharing, and ticketing. It is comparable to Look@ as a permanent digital-experience installation that monetizes visitor engagement at tourism destinations, although teamLab's installations are large-scale projection environments rather than AR selfie sculptures.
• Snap Inc. (Snapchat): Snap operates Snapchat, the largest consumer AR camera/filter platform, with geofilters, AR lenses, and partner-managed AR effects used by millions of tourists daily. It is comparable to Look@ as an AR-powered photo capture and share platform, although Snap is a software/app incumbent rather than a hardware operator and reaches tourists through their own phones.
• Meow Wolf: Meow Wolf operates permanent immersive art installations in major US cities, monetizing visitor engagement, social sharing, and branded photo opportunities. It is comparable to Look@ in the permanent-installation, share-driven engagement category at high-traffic destinations, although Meow Wolf's medium is large-format immersive art rather than AR photo capture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lookat.sculptures
• LinkedInlinkedin.com/company/lookat-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Look@