Padel IQ

What Padel IQ does

Padel iQ is a Danish SaaS company that provides an integrated booking, membership, and club management platform purpose-built for padel clubs and centers. Operating as a product/brand under parent company Sportyfriends, the company is headquartered in Copenhagen, Denmark, with a development department in Yerevan, Armenia. The platform serves over 75,000 users across Europe and targets the rapidly growing global padel market with a white-label offering that includes branded websites, mobile apps, booking systems, webshops, and league management tools.

The platform is delivered as a suite of integrated modules: booking system, membership management, website builder (CMS), activities module, statistics dashboard, finance module, communication module, webshop, native iOS/Android mobile app, and an automated league system. Beyond software, Padel iQ sells hardware add-ons including the GameTraq AI camera (computer-vision-based game analysis with shot statistics, heat maps, and zone mapping), the SHOTGUN dynamic ball machine, and a light/lock access control system integrated with NOX and QT-Systems controllers. The platform integrates with payment providers (QuickPay, Stripe, MobilePay), accounting software (Billy), and social login (Facebook, LinkedIn), and is GDPR- and SOC 2 Type II-certified.

The company monetizes through recurring SaaS subscriptions (with a freemium entry tier and quote-based paid plans), white-label app distribution through App Store and Google Play, and hardware sales bundled with maintenance subscriptions. GTM is hybrid: product-led through a free self-service tier with easy onboarding, combined with sales-led enterprise demos. Pricing for the core SaaS is not publicly disclosed; hardware is priced at €2,400–€3,500 (purchase) with €150–€600/year maintenance. The company is privately held, with no venture capital funding rounds disclosed in the source data, and maintains operations in Denmark and the UK with multi-language support across Danish, English, Swedish, German, French, and Russian.

Name

Padel IQ

Legal name

Padel iQ

Website

https://padeliq.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Padel iQ is a Danish SaaS company offering a white-label booking, membership, and club management platform built specifically for padel clubs, complemented by AI camera, ball machine, and access-control hardware, serving over 75,000 users across European markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Platform: Cloud-based booking, membership, and club management platform sold as subscription to padel clubs and centers. Includes website builder, booking system, membership management, financial tools, communication features, and analytics. Revenue generated through recurring subscription fees.
2. White Label App Distribution: Custom branded mobile apps for iOS and Android distributed through respective app stores as white-label products for individual padel clubs.
3. AI Camera (GameTraq): AI-powered sports camera sold as hardware with annual maintenance fee (€2,400 purchase + €600/year maintenance, or €1,000 upfront + €150/month). Clubs can sell subscriptions to members and share revenue.
4. Ball Machine (SHOTGUN): Dynamic ball machine sold at €3,500 or leased at €1,200 upfront + €200/month. Clubs rent machines to members at ~€35/hour to generate additional revenue.
5. Light and Lock System: Access control and lighting hardware with subscription for server maintenance and updates. Sold with 1-year warranty on hardware.
6. Add-on Hardware Products: Additional products including ball machines, AI cameras, and access control systems that integrate with the core booking platform to increase club revenue and member engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Padel iQ is a cloud-based, white-label SaaS platform purpose-built for padel clubs and centers, providing integrated booking, membership management, website building, webshop, league administration, financial tools, communication, statistics, and native iOS/Android mobile apps. It also sells hardware add-ons including an AI-powered camera (GAMETRAQ), a dynamic ball training machine (SHOTGUN), and an integrated light and access control system.

Product overview

Padel iQ is a Danish tech company offering an innovative, all-in-one membership and booking platform designed specifically for padel clubs and centers. The core product is a comprehensive white-label solution consisting of multiple integrated modules: a booking system, membership management, website builder, activities module, statistics dashboard, finance module, communication module, webshop, mobile app, and league system. These modules work together as a unified platform with shared data and workflows. In addition to the software platform, Padel iQ offers hardware add-on products including the AI Camera (GAMETRAQ) for performance tracking and gamification, the SHOTGUN ball machine for training, and a light and lock access control system. The platform is positioned as a complete ecosystem for padel club management with over 75,000 users.

Differentiator

Problem solved

Functional benefit

Brands

• GameTraq: AI camera system that generates performance statistics from padel games with gamification features, including live streaming, video-on-demand, shot stats, heat maps, and distance covered metrics.
• SHOTGUN

Products and services

• Padel iQ Booking Platform A comprehensive white-label booking and membership system designed specifically for padel clubs and centers. It integrates court booking, memberships, website builder, webshop, league administration, statistics, finance, communication, and mobile app capabilities into a single platform deployed under each club's own brand. For padel facility owners and operators seeking to professionalize their operations.
• AI Camera (GAMETRAQ) A video streaming camera with AI/computer vision technology that generates performance statistics from padel games including shot stats, heat maps, distance covered, and zone maps, with gamification features and live streaming in 4K. Sold to padel clubs who can rent it to members. Records games, stores them for up to six months, creates highlight videos, and enables sharing with coaches.
• Ball Machine (SHOTGUN) A dynamic ball machine with multiple training programs for various padel techniques, featuring fully dynamic ball feeding that varies landing spots and includes height variation to simulate real opponent play. Includes remote control with multiple training programs. Sold to padel clubs at €3,500 or leased at €1,200 upfront plus €200/month, with clubs typically renting to members at approximately €35/hour.
• Light and Lock System An automated access control and lighting system for padel centers, integrating with NOX controllers (and alternatively QT-Systems) for code panel access control and automatic light management based on bookings. Enables unmanned center operations with keyless entry and light management for up to 6 courts. Sold with a 1-year hardware warranty and ongoing server maintenance subscription.

Quantifiable outcome

• Over 70 padel venues using ball machines have averaged €2,000 monthly additional revenue
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature8 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Louie HarrisminorGTM or Marketing Partner · 13 May 2023First padel player sponsored by Padel iQ. Louie Harris is ranked #3 among male padel players in the UK. Sponsorship aims to enhance Padel iQ's brand presence in the industry and support promising talent in the sport.
• iPadelcoreStrategic or Co-development Partner · 3 April 2023Strategic partnership to modernize the iPadel League through implementation of Padel iQ's next-generation booking system. Effective October 1, 2023 with release of league manager feature. Provides improved communication between teams, dashboard overview of entire league, internal team pages, and automated match outcome reporting.
• QuickPaycoreTechnology or IntegrationPayment provider integration for European users. QuickPay integration offers lower fees for European transactions. Padel iQ has direct integration with QuickPay for simplified payment setup.
• StripecoreTechnology or IntegrationPayment provider integration for worldwide coverage. Padel iQ has direct integration with Stripe for simplified payment setup, recommended for non-European users.
• MobilePaycoreTechnology or IntegrationDanish mobile payment solution integrated into Padel iQ for Danish users. Members and guests can pay with MobilePay when making bookings or signing up for activities including teams, training sessions, and social events.
• NoxcoreTechnology or IntegrationNox controller integrated with Padel iQ for light and lock system access control. Code panels connected to NOX controller for automated access management based on bookings and payments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bounce: Bounce is a UK-based padel-focused brand and operator network that has built proprietary booking and community software for its venues. It is comparable as a padel-specialist operator/technology combination targeting the same end consumer and club operator segments.
• Skiddle: Skiddle is a UK-based ticketing, booking, and event management platform that has expanded into sports facility reservations. It is comparable as a platform offering booking and event management tooling that overlaps with Padel iQ's league/event and booking modules.
• eCoach: eCoach is a sports club management app used by tennis and padel clubs for booking, member management, and communication. It serves overlapping SMB sports club customers with comparable mobile-first booking and membership features.

Direct peers

• Matchi: Matchi is a Swedish booking and club management platform focused on racket sports including padel and tennis. It is named in Padel iQ's own QT-Systems integration as a competitor that clubs are migrating away from, indicating directly comparable product positioning in the Nordic padel market.
• Playtomic: Playtomic is the dominant global padel and tennis club booking marketplace, offering reservation, payment, and league management tools. It is the most direct competitor to Padel iQ — both target padel clubs with booking and membership software, though Playtomic operates an aggregator/marketplace model versus Padel iQ's white-label approach.
• Courtbooking: Courtbooking is a Swedish sports facility booking platform focused on tennis and padel clubs across Scandinavia. It serves the same Nordic SMB padel operator customer base as Padel iQ and offers comparable reservation and membership functionality.
• Resamania: Resamania is a French club management software provider serving fitness studios, sports clubs, and padel centers with booking, membership, and access control. It is comparable as a European sports facility management SaaS targeting similar SMB club-operator customers.
• Smeetz: Smeetz is a Swiss-based booking, payment, and marketing platform for sports and leisure facilities, including padel clubs. It competes with Padel iQ in the European market for club management software and offers overlapping booking, membership, and payment functionality.

Broad incumbents

• ClubSpeed: ClubSpeed is a US-based provider of integrated booking, POS, and member management software for entertainment and sports venues including trampoline parks, family entertainment centers, and sports facilities. It is comparable as a broader sports/entertainment venue management platform with overlapping booking and payment features.
• Sportyfriends: Sportyfriends is the parent technology platform that powers Padel iQ and also operates broader multi-sport club management software across Europe. It is comparable as the underlying SaaS infrastructure and product suite that Padel iQ sits within, and serves overlapping club management use cases beyond padel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@padeliq9999
• Facebookfacebook.com/PadeliQ
• LinkedInlinkedin.com/company/padel-iq

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Padel IQ