Sportyfriends
Sportyfriends is a Danish SaaS company that provides white-label club, court, and association management software — including booking, membership, payments, communication, mobile apps, and smart facility access — to sports clubs, dance schools, and corporate employee activity programs.
- Company typePrivate
- Founded2016
- HeadquartersKongens Lyngby, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sportyfriends does
Sportyfriends is a Danish vertical-SaaS company providing white-label club and court management software to sports clubs, associations, dance schools, seasonal clubs, and corporate employee activity programs in Denmark and internationally. The platform integrates booking, membership and subscription management with recurring card payments, activity/event scheduling with waiting lists, segmented communication, a website builder with social media integration, a webshop, financial management, and a "Lock & Lights" smart facility access feature. Native iOS and Android companion apps are deployed as white-label products to each customer club. Specialized add-ons include a league and ranking tool, a Quick Match partner-finder, split payment, discount codes, a multi-membership feature, and a referral program. The company operates two sub-brands: Padel iQ for padel facility management and Sportyfriends Business, which targets large Danish corporations (e.g., Novozymes, GN Group) for managing employee sports associations.
The underlying platform is a cloud-based, multi-tenant SaaS delivered over the web with native mobile clients and configurable club-branded subdomains. Customers are onboarded via a global self-serve sign-up flow or via a direct enterprise sales motion. Operations are run from the Lyngby (Copenhagen) headquarters, with a development center in Yerevan, Armenia.
Revenue is generated through subscription SaaS contracts billed annually, with tiered plans based on club size, sport type, and feature set; pricing is quote-based rather than publicly disclosed. Go-to-market combines self-serve digital acquisition for SMB clubs with a direct sales motion into corporate accounts for Sportyfriends Business. The company is privately held (Sportyfriends ApS, Danish CVR 37608157), has not disclosed external funding, and operates in a niche adjacent to broader leisure-management software competitors.
Sportyfriends firmographics
Firmographics- Name
- Sportyfriends
- Legal name
- Sportyfriends ApS
- Website
- https://sportyfriends.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sportyfriends is a Danish SaaS company that provides white-label club, court, and association management software — including booking, membership, payments, communication, mobile apps, and smart facility access — to sports clubs, dance schools, and corporate employee activity programs.
- Ownership category
- akta.pro rank
Sportyfriends industry classification
Industry- Product category
- Club Management Software
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)
Keywords
Where Sportyfriends is headquartered
LocationHeadquarters
- HQ city
- Kongens Lyngby
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Sportyfriends business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS (Club Management Platform): Sportyfriends operates as a white-label SaaS platform charging sports clubs, associations, and companies for access to its membership and booking management system. Subscription plans are sold at tiered levels for different club sizes and feature sets. Payment is collected online through payment cards with automatic recurring charges for membership renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Sportyfriends Business (Enterprise) |
| Subscription | Annual | Club/Association Plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Sportyfriends product offering
Product offeringCore offering
Sportyfriends sells a white-label, cloud-based SaaS platform for sports clubs, associations, and corporate employee communities, providing integrated booking, membership and subscription management, activity and event management, member communication, website building, webshop, financial management, and a native mobile app. The platform is sold under the Sportyfriends core brand, with Padel iQ as a specialized padel-facility sub-product and Sportyfriends Business as an enterprise offering for company activities.
Product overview
Sportyfriends is a Danish/Nordic SaaS platform providing an all-in-one membership and booking management system for sports clubs and companies. The core Sportyfriends platform serves as the primary product, offering integrated modules for booking systems, membership management, activities, communications, mobile apps, webshop, website building, economy/finances, and facility control (Lock & Lights). The platform also includes a specialized companion product called Padel iQ focused specifically on padel facility management. Key features include Rankings, Quick Match for finding playing partners, Discount Codes for promotions, Refer a Friend for member referrals, League Tool for internal competitions, and Split Payment functionality. The system supports multiple solution types: Team Sports, Racket Sports (Tennis, Padel, Badminton, Squash), Season Sports, Communities, Leisure Clubs, Company Activities, Multi-sport clubs, One-Off Bookings, Personal Coaches, and Online Sessions.
Differentiator
Problem solved
Functional benefit
Brands
- Padel iQ: A specialized booking and management system for padel facilities, offered at padeliq.io
- Sportyfriends Business
- Sportyfriends Blog
Products and services
- Sportyfriends Platform Premium white-label management and booking system for sports clubs and companies, providing membership management, website building, booking software, communication tools, activity organization, webshop, financial management, and a native mobile app in a unified SaaS platform.
- Padel iQ Specialized padel facility management solution, a companion product to Sportyfriends focused on padel courts and clubs, providing automated administration, membership management, booking, and member communication for padel facilities.
- Sportyfriends Business Enterprise tier of the Sportyfriends platform designed to manage company social activities, employee associations, wine clubs, art societies, and corporate sports clubs, used by several of Denmark's largest companies.
Quantifiable outcome
- Padel iQ automated all administrative tasks for Padel Action Aabenraa, allowing focus on community building
- +1 more outcomes
Companies that use Sportyfriends
Customer profileNamed customers11 records
Segments9 records
Ideal customer profiles3 records
Sportyfriends technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature14 records
Sportyfriends partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Padel iQ (padeliq.io)corePadel iQ is a specialized padel facility management product developed and operated within the Sportyfriends ecosystem. It targets padel-specific clubs and facilities with tailored booking and management features. Sportyfriends powers Padel iQ's automated administrative features, memberships, and member communication.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Sportyfriends competitors and assessment
Company assessmentBroad incumbents
- Daxko: Daxko (including MemberSolutions) provides membership management, billing, and engagement software for fitness and recreation operators. Its member-billing and engagement capabilities are comparable to Sportyfriends' economy/finance and communication modules for club and recreation customers.
- TeamSnap: TeamSnap is a broadly adopted SaaS for sports team, club, and league management in North America, with registration, scheduling, and communication features. It is a horizontal incumbent serving many of the same SMB sports club use cases as Sportyfriends, though with a different geographic footprint.
- SportsEngine: SportsEngine (an NBC Sports product) provides a suite of tools for youth and amateur sports organizations including registration, websites, and communication. It competes for the same club-association segment that Sportyfriends targets, though skewed toward North American youth sports.
- Mindbody: Mindbody is a large, established SaaS suite for fitness studios, salons, and wellness businesses including booking, memberships, and payments. It is a broad incumbent whose booking and membership-management capabilities overlap with Sportyfriends' core modules for fitness and recreation customers.
- Active Network: Active Network (part of Global Payments) provides activity registration and sports management software for leagues, events, and clubs. Its registration-and-membership-management functionality overlaps with Sportyfriends' activity registration and event management modules.
Direct peers
- EZFacility: EZFacility offers facility booking and membership management software for sports and recreation centers. Its functionality around court/facility scheduling, member accounts, and online registration is closely comparable to the Sportyfriends booking and membership modules.
- Playtomic: Playtomic is a leading SaaS platform for padel and tennis court booking and club management, with a strong presence in Europe. It competes head-to-head with Sportyfriends/Padel iQ in the padel club operations category and on member booking and payment functionality.
- CourtReserve: CourtReserve provides racquet sports (tennis, pickleball, padel) club management software including court booking, membership, billing, and communications. It directly overlaps with Sportyfriends' core modules for racquet sports club customers in Europe and North America.
Emerging players
- Skedda: Skedda is a booking and space-management SaaS for venues and studios, with strong overlap in court/space scheduling and online booking workflows. It is an emerging player in sports/facility booking that competes for similar customers to Sportyfriends' booking system module.
- ClubExpress: ClubExpress is an all-in-one club management platform for member-based organizations including website, member directory, events, and payments. It overlaps with Sportyfriends' white-label, membership, and website-builder capabilities for sport and leisure clubs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sportyfriends social profiles
Digital presenceSportyfriends financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sportyfriends leadership team
Management profileNumber of profiles
Profiles7 records
Sportyfriends funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sportyfriends M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sportyfriends
What does Sportyfriends do?
Sportyfriends sells a white-label, cloud-based SaaS platform for sports clubs, associations, and corporate employee communities, providing integrated booking, membership and subscription management, activity and event management, member communication, website building, webshop, financial management, and a native mobile app. The platform is sold under the Sportyfriends core brand, with Padel iQ as a specialized padel-facility sub-product and Sportyfriends Business as an enterprise offering for company activities.
Is Sportyfriends a public or private company?
Sportyfriends is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sportyfriends founded?
Sportyfriends was founded in 2016. It employs 11 to 50 people.
Where is Sportyfriends based?
Sportyfriends is headquartered in Kongens Lyngby, Denmark, in the Europe region.
How does Sportyfriends make money?
One revenue line is on record: subscription-based SaaS (Club Management Platform).
Who are Sportyfriends's main competitors?
Broad incumbents on record are Daxko, TeamSnap, SportsEngine, Mindbody and Active Network. Direct peers are EZFacility, Playtomic and CourtReserve. Emerging players are Skedda and ClubExpress.
Does Sportyfriends have an API?
No public API is recorded for Sportyfriends.
What industry is Sportyfriends in?
Sportyfriends's product category is Club Management Software. Its primary akta.pro industry code is MPAKAKAL, Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence). Its NAICS code is 71394 and its SIC code is 7997.