True Roofing & Contracting
- Company typePrivate
- Founded2014
- HeadquartersRidgeland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What True Roofing & Contracting does
True Roofing & Contracting, LLC is a privately held, family-owned roofing and exterior contracting company headquartered at 310 Hawthorne Cir Suite A, Ridgeland, Mississippi, founded in 2014 by former insurance adjusters. The company serves residential, commercial, and multi-residential property owners in the Greater Jackson, MS metro and Central Mississippi region with a six-module service portfolio: roof repair, new roof installation, roof inspection, storm-damage insurance claims assistance, seamless gutter installation, and gutter repair/cleaning/maintenance. Its technology and capability stack is light and execution-oriented rather than software-oriented, anchored by on-site seamless aluminum gutter roll-forming machines for custom-fit installations and the use of premium third-party roofing systems (Owens Corning Preferred Contractor and CertainTeed Select Contractor grades) that enable manufacturer-backed 50-year limited-lifetime roofing system warranties. The company holds Mississippi Board of Contractors license #23999-SC, BBB A+ accreditation, and is fully licensed, bonded, and insured.
Revenue is generated entirely through quote-based, project-based professional services — one-time roofing repair, replacement, and gutter projects priced on-site, often funded in whole or part by homeowners' insurance payouts on storm-damage claims. A $175 minimum applies to repair work; all other pricing is per quote. The free roof inspection (delivered within 1-5 days) functions as a freemium lead-generation channel, not a revenue line. Customer acquisition is direct-to-consumer and locally distributed through Google Business Profile/local SEO, the company website's service-specific landing pages, Click-to-Call phone (601-842-3343), quote-request web forms, on-page testimonials, BBB trust signals, and manufacturer contractor-finder directories. The business is owner-led (sales are personally conducted by the principal 'Kurt') and operates with 1-10 employees from a single Ridgeland office; no franchisees, resellers, online marketplaces, or developer-facing APIs are involved. There is no disclosed institutional ownership, no funding history, no M&A activity, and the operating geography is restricted to a single U.S. metro market.
True Roofing & Contracting firmographics
Firmographics- Name
- True Roofing & Contracting
- Legal name
- True Roofing & Contracting, LLC
- Website
- https://trueroofingms.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
True Roofing & Contracting industry classification
Industry- Product category
- Roofing Services
- NAICS
- Roofing Contractors (238160)
- SIC
- Construction - Special Trade Contractors (1700)
- akta.pro primary industry
- Roof Installation & Replacement (HSAPAKAA)
Keywords
Where True Roofing & Contracting is headquartered
LocationHeadquarters
- HQ city
- Ridgeland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
True Roofing & Contracting business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Roof repair and replacement projects: One-time project-based revenue from roof repair, replacement, and storm-damage restoration for residential, commercial, and multi-residential customers. Pricing is quote-based, not publicly listed; a $175 minimum applies to repair work. Often paid in part or whole by homeowners' insurance.
- New roof installation: One-time revenue from new roof installation projects covering asphalt shingle, metal, cedar shake, slate, and clay roofs. Quote-based pricing tied to materials chosen and project scope.
- Gutter installation, repair, cleaning, and maintenance: One-time revenue from seamless gutter installation (materials + installation, 20-year limited warranty), gutter repair, gutter cleaning, and ongoing maintenance services such as resealing pipe boots and removing roof debris.
- Storm-damage insurance claims assistance: Service revenue bundled with roofing work that helps homeowners navigate the insurance claims process - includes initial inspection, written repair estimate, emergency tarp coverage, and adjuster coordination. Drives roofing project revenue rather than being charged separately.
- Free roof inspections: No-charge lead-generation service that converts to paid repair/replacement work; not a direct revenue stream but a core acquisition channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Repair minimum $175; other work priced via free on-site quote |
| One time/ perpetual license | Pay-as-you-go | Free seamless gutter estimate with materials + installation priced together |
| Other | Pay-as-you-go | Free roof inspection as lead generator for paid repair/install projects |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
True Roofing & Contracting product offering
Product offeringCore offering
True Roofing & Contracting is a roofing and exteriors contractor that sells roof repair, full roof replacement, roof inspections, storm-damage insurance claims assistance, and seamless gutter installation services to residential, commercial, and multi-residential property owners in central Mississippi. Its principal revenue-generating activity is the installation of asphalt, metal, and cedar-shake roofing systems, with ancillary revenue from gutter fabrication and storm-related repair work.
Product overview
True Roofing & Contracting, LLC operates as a single integrated roofing and exterior contracting service rather than a software platform; its offering is a unified local-services portfolio organized around several core service modules. The core service modules are Roof Repair, New Roof Installation, Roof Inspection, Storm Damage Claims Assistance, Seamless Gutter Installation, and Gutter Repair/Cleaning/Maintenance. These modules are supported by sub-service offerings that include Residential Roofing, Commercial Roofing, and Multi-Residential Roofing, as well as material-specific installations such as Asphalt Shingle Roofs, Metal Roofing, and Cedar Shake Roofing. Together they form a complete roofing solution for homeowners, businesses, and property managers in the Jackson, Mississippi metro area, with the company's founders' prior experience as insurance adjusters informing its inspection and storm-damage-claims modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Roof Repair
- New Roof Installation Full roof replacement using asphalt, metal, or cedar-shake systems from manufacturers such as GAF and Atlas, with manufacturer-backed material and workmanship warranties.
- Roof Inspection Free, holistic roof inspection covering decking, ventilation, flashing, and gutter interface, provided as a lead-generation step for prospective residential and commercial customers.
- Storm Damage Claims Assistance End-to-end support for homeowners filing storm-damage insurance claims, including damage documentation, adjuster meetings, and project execution through insurance settlement.
- Gutter Services Seamless gutter fabrication and installation, plus gutter repair, cleaning, and maintenance, typically bundled with roof replacement projects for residential and commercial customers.
Companies that use True Roofing & Contracting
Customer profileIdeal customer profiles3 records
True Roofing & Contracting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
True Roofing & Contracting partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Owens CorningcoreTrue Roofing & Contracting is listed as an Owens Corning Preferred Contractor (profile ID 225451 on OwensCorning.com). Owens Corning supplies the asphalt shingle roofing systems that True Roofing installs, enabling the company to offer a manufacturer-backed limited-lifetime warranty and a 50-year roofing system warranty. The relationship is Them to Us (manufacturer to contractor): Owens Corning provides materials, certifications, and warranty backing; True Roofing delivers installation services to local customers.
- CertainTeed (Saint-Gobain)coreTrue Roofing & Contracting holds CertainTeed Select Contractor status, allowing the company to install CertainTeed's asphalt shingle roofing products and offer the associated manufacturer limited-lifetime warranty. Materials are sourced from CertainTeed; the company provides installation services to homeowners in the Jackson, MS metro. Relationship is Them to Us (CertainTeed supplies materials and certification; True Roofing sells and installs the finished roof).
- Priority Exterior CleaningminorTrue Roofing partners with Priority Exterior Cleaning to refer customers who need eco-friendly roof soft-wash cleaning. When True Roofing's roof inspection finds no structural damage but the homeowner wants their roof cleaned, they are referred to Priority Exterior Cleaning for the cleaning service. Relationship is Mutual: each company refers business to the other when a customer's needs cross over.
- C.H. Local MediaminorC.H. Local Media is credited on the True Roofing website as the website designer and digital marketing/SEO provider. Relationship is Them to Us (vendor relationship): C.H. Local Media provides web design and SEO services to True Roofing.
- Mississippi Board of Contractors (MSBOC)coreTrue Roofing & Contracting, LLC is registered and licensed with the Mississippi Board of Contractors under license number 23999-SC. The MSBOC listing (msboc.us/Detail.cfm?ContractorID=31443) is the company's regulatory registration; this is a licensing relationship, not a commercial partnership.
Scale indicators8 records
Recent moves6 records
Expansion highlights3 records
True Roofing & Contracting competitors and assessment
Company assessmentDirect peers
- Bone Dry Roofing: National residential roofing franchise offering roof repair, replacement, and gutter services with a multi-state footprint. Directly comparable to True Roofing's residential roofing + seamless gutter offering, scaled across many local markets.
- Storm Guard Roofing and Construction: Franchised roofing and exterior restoration brand built specifically around storm-damage insurance claims work — a close functional peer to True Roofing's insurance-claim-led model.
- Aspen Contracting: National roofing, siding, and gutter contractor that emphasizes storm-damage insurance restoration — directly parallel to True Roofing's storm-claims service line and insurance-adjuster-led sales approach.
- Mr. Roof: Multi-state residential roofing contractor offering roof repair, replacement, and related exterior services. Competes head-to-head with True Roofing in the residential shingle roofing category and similar insurance-claim-driven sales motion.
Emerging players
- LeafGuard: National seamless gutter specialist with on-site fabrication of one-piece gutters, directly paralleling True Roofing's on-site seamless aluminum gutter capability but at much larger national scale.
Broad incumbents
- Tecta America: Large U.S. commercial and residential roofing services platform with a national footprint. Comparable as a broader incumbent in the roofing services category, though more weighted to commercial work.
- Power Home Remodeling: Large multi-state home exterior remodeler with roofing, siding, windows, and gutters. Broader portfolio than True Roofing but operates a similar direct-to-homeowner, project-based sales motion across multiple regions.
- DaBella: Multi-state home remodeling company offering roofing, siding, windows, and bath services directly to homeowners — overlapping True Roofing's direct-to-consumer exterior services model at larger scale.
- Roofing Corp of America: Multi-brand consolidator of residential and commercial roofing companies across the U.S. Relevant as a broader incumbent and potential acquirer of regional roofers like True Roofing.
Regional players
- Window World: Franchised U.S. exterior home improvement brand with a roofing product line, focused on replacement windows, doors, and roofing. Adjacent peer given shared direct-to-homeowner, project-based exterior services motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
True Roofing & Contracting social profiles
Digital presenceTrue Roofing & Contracting compliance and trust
Trust signalCompliance5 records
True Roofing & Contracting financial estimates
Financial estimateRevenue estimate
Valuation estimate
True Roofing & Contracting leadership team
Management profileNumber of profiles
Profiles1 record
True Roofing & Contracting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True Roofing & Contracting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True Roofing & Contracting
What does True Roofing & Contracting do?
True Roofing & Contracting is a roofing and exteriors contractor that sells roof repair, full roof replacement, roof inspections, storm-damage insurance claims assistance, and seamless gutter installation services to residential, commercial, and multi-residential property owners in central Mississippi. Its principal revenue-generating activity is the installation of asphalt, metal, and cedar-shake roofing systems, with ancillary revenue from gutter fabrication and storm-related repair work.
Is True Roofing & Contracting a public or private company?
True Roofing & Contracting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was True Roofing & Contracting founded?
True Roofing & Contracting was founded in 2014. It employs 1 to 10 people.
Where is True Roofing & Contracting based?
True Roofing & Contracting is headquartered in Ridgeland, United States, in the North America region.
How does True Roofing & Contracting make money?
Five revenue lines are on record. Roof repair and replacement projects are the primary driver. The others are new roof installation, gutter installation, repair, cleaning, and maintenance, storm-damage insurance claims assistance and free roof inspections.
Who are True Roofing & Contracting's main competitors?
Direct peers on record are Bone Dry Roofing, Storm Guard Roofing and Construction, Aspen Contracting and Mr. Roof. LeafGuard is listed as an emerging player. Broad incumbents are Tecta America, Power Home Remodeling, DaBella and Roofing Corp of America. Window World is listed as a regional player.
Does True Roofing & Contracting have an API?
No public API is recorded for True Roofing & Contracting.
What industry is True Roofing & Contracting in?
True Roofing & Contracting's product category is Roofing Services. Its primary akta.pro industry code is HSAPAKAA, Roof Installation & Replacement. Its NAICS code is 238160 and its SIC code is 1700.