REARS MFG
Rear's Manufacturing Company (REARS MFG), founded 1949 in Coburg, Oregon, manufactures agricultural air blast sprayers, booms, flails, and material handling equipment. The 75-year-old private firm sells direct and through dealer networks to US farmers and agricultural equipment dealers.
- Company typePrivate
- Founded1949
- HeadquartersEugene, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What REARS MFG does
Rear's Manufacturing Company (REARS MFG) is a privately held US agricultural equipment manufacturer founded in 1949 by three brothers, Garf, Hugh, and Jim Rear. Headquartered at 91386 Coburg Industrial Way, Building 17, in Coburg, Oregon, the company originally provided machinery fabrication services to local farmers in the lower Willamette Valley and has since grown to serve customers coast to coast and internationally. It remains independently and apparently family-owned, with no disclosed parent company, institutional investment, or funding rounds. The company's stated mission centers on innovation of superior products and service for agricultural producers.
REARS MFG manufactures agricultural spraying equipment under the Powerblast sub-brand and related product lines. Its core product is the Powerblast air blast sprayer series, available in 300 to 1200 gallon tank capacities with 33" or 38" stainless steel fan housings on heavy-duty tubular frames. The company manufactures many of the critical components in-house, including the pump, fan housing, fan, fan gearbox, liquid strainer, and CV hitch, providing vertical integration over key mechanical subsystems. Configurable options include orchard or row crop volutes, grape arch add-ons, air scoops, manual/electric/hydraulic boom valves, manual or electric liquid pressure control valves, fan blade pitches matched to tractor horsepower, long tapered sumps for hilly conditions, banner eye spray control sensors, and venturi-type chemical mixing hoppers. Supporting product lines include agricultural booms, flails, material handling equipment, utility sprayers, custom-built equipment, and replacement parts.
The company operates a dual go-to-market model: direct sales to end customers and sales through a dealer network supported by a Dealer Connection login portal and a product registration system. It generates revenue through one-time equipment sales (sprayers, booms, flails, material handling, utility sprayers, custom products) and aftermarket parts and shipping services. Pricing is not publicly disclosed and customers must contact the manufacturer directly. Its customer segments are vertical: primary end users are farmers and agricultural producers requiring spraying equipment for orchards, row crops, and hilly terrain, with a secondary segment of agricultural equipment dealers who resell to end farmers. The company maintains service and repair operations through its factory, supporting both direct customers and dealer-sold equipment.
REARS MFG firmographics
Firmographics- Name
- REARS MFG
- Legal name
- Rear's Manufacturing Company
- Website
- https://rearsmfg.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rear's Manufacturing Company (REARS MFG), founded 1949 in Coburg, Oregon, manufactures agricultural air blast sprayers, booms, flails, and material handling equipment. The 75-year-old private firm sells direct and through dealer networks to US farmers and agricultural equipment dealers.
- Ownership category
- akta.pro rank
REARS MFG industry classification
Industry- Product category
- Agricultural Spraying Equipment
- NAICS
- Mechanical Power Transmission Equipment Manufacturing (333613)
- SIC
- Farm Machinery & Equipment (3523), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Field & Orchard Sprayers (Boom, Airblast, Spot Sprayers) (AFAAADAA)
- akta.pro secondary industries
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC), Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)
Keywords
Where REARS MFG is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
REARS MFG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Agricultural Sprayer Sales: Revenue from manufacturing and selling agricultural sprayers including the Powerblast series with various tank sizes and configurations
- Parts and Accessories: Revenue from selling replacement parts, flails, and booms to customers and through dealer network
- Custom Equipment: Revenue from custom-built agricultural equipment to meet specific application needs
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
REARS MFG product offering
Product offeringCore offering
Rear's Manufacturing designs, fabricates, and assembles agricultural spraying equipment — centered on the Powerblast air blast sprayer series with tank capacities from 300 to 1,200 gallons — along with booms, flails, material handling equipment, utility sprayers, and custom-built farm equipment. The company manufactures many critical components in-house, including pumps, fan housings, fans, fan gearboxes, liquid strainers, and CV hitches, and sells through its own dealer network and direct channels.
Product overview
REARS MFG is a manufacturer of agricultural spray equipment offering a focused product portfolio centered on the Powerblast air blast sprayer series as the primary product. The company manufactures spray systems ranging from 300 to 1200 gallon capacities with in-house produced components including pumps, fan housings, fans, and gearboxes. Supporting products include booms, flails, material handling equipment, and utility sprayers, along with custom fabrication services and a parts/shipping department. The company operates from its Coburg, Oregon facility and sells directly as well as through a dealer network.
Differentiator
Problem solved
Functional benefit
Brands
- Powerblast: High-end air blast sprayer series with 33" or 38" stainless steel fan housing on heavy duty tubular frame, available in 300 through 1200 gallon tank sizes
Products and services
- Powerblast Air Blast Sprayer High-end air blast sprayer series with a 33" or 38" stainless steel fan housing mounted on a heavy-duty tubular frame, available in tank sizes from 300 to 1,200 gallons. Key components including pump, fan housing, fan, fan gearbox, liquid strainer, and CV hitch are manufactured in-house, with configurable options such as orchard or row crop volutes, grape arch add-on, air scoops, manual/electric/hydraulic boom valves, manual or electric liquid pressure control valves, fan blade pitches, long tapered sumps for hilly conditions, banner eye spray control sensors, venturi type chemical mixing hopper, and various profile options for 1,000 and 1,200 gallon units. Designed for agricultural spraying applications including orchards, row crops, vineyards, and hilly terrain.
- Booms Agricultural spray booms designed for use with the company's sprayer lineup and for various farming applications. Sold as standalone equipment to farmers and through the dealer network.
- Flails Agricultural flail equipment used for vegetation management. Sold to farmers and through the dealer network.
- Material Handling Equipment Material handling equipment designed for agricultural applications. Sold to farmers and through the dealer network.
- Utility Sprayers Utility sprayers designed for general agricultural use. Sold to farmers and through the dealer network.
- Custom Products Custom-built agricultural equipment fabricated to meet specific application requirements of individual customers. Custom fabrication services delivered by the manufacturer.
- Parts and Shipping Replacement parts and shipping services for equipment sold both directly and through the dealer network. Customers can arrange pump or sprayer repairs through the factory service department, and technical assistance is available via toll-free number.
Companies that use REARS MFG
Customer profileSegments2 records
Ideal customer profiles2 records
REARS MFG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
REARS MFG partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
REARS MFG competitors and assessment
Company assessmentBroad incumbents
- John Deere: John Deere is the largest agricultural equipment OEM globally, with self-propelled and trailed sprayers serving orchard and row-crop customers that overlap with Rears' target segments, though at vastly greater scale and with broader dealer reach.
- Kubota: Kubota is a broad-line agricultural and compact equipment manufacturer offering sprayers and crop protection equipment that competes in overlapping specialty and small-acreage agricultural segments with Rears.
- AGCO Corporation: AGCO is a major broad-line agricultural equipment manufacturer offering sprayers and crop protection equipment under brands like Massey Ferguson and Challenger, overlapping with Rears' orchard/row-crop spraying categories at much larger scale.
- CNH Industrial (Case IH): CNH Industrial, through Case IH, manufactures agricultural sprayers and crop application equipment serving similar farmers to Rears, including trailed and self-propelled units for row crops and specialty applications.
Direct peers
- Hardi International: Hardi International is a leading global manufacturer of crop protection sprayers, including air blast and orchard sprayers that directly compete with Rears' Powerblast line in specialty agricultural markets.
- Solo Inc. Solo Inc. is a US-based manufacturer of handheld, backpack, and small-scale agricultural sprayers serving orchard, vineyard, and specialty crop applications that overlap with Rears' utility and orchard sprayer product lines.
- Chapin International: Chapin International manufactures agricultural and industrial sprayers, with overlap to Rears' utility sprayer and crop protection equipment lines for specialty and small-farm applications.
- TeeJet Technologies: TeeJet Technologies manufactures spray nozzles, spraying components, and application control systems used in agricultural spraying equipment — directly comparable to Rears' in-house liquid strainer, pump, and spray control component manufacturing.
- Bühler Industries (Farm King): Bühler Industries' Farm King line includes agricultural sprayers and crop application equipment for North American farms, directly comparable to Rears' trailed sprayer and boom product categories.
Regional players
- Maruyama (Japan): Maruyama is a Japanese manufacturer of agricultural spraying equipment, including orchard and specialty sprayers, serving Asia-Pacific markets with comparable technology to Rears' Powerblast orchard sprayer line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
REARS MFG financial estimates
Financial estimateRevenue estimate
Valuation estimate
REARS MFG leadership team
Management profileNumber of profiles
Profiles3 records
REARS MFG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REARS MFG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REARS MFG
What does REARS MFG do?
Rear's Manufacturing designs, fabricates, and assembles agricultural spraying equipment — centered on the Powerblast air blast sprayer series with tank capacities from 300 to 1,200 gallons — along with booms, flails, material handling equipment, utility sprayers, and custom-built farm equipment. The company manufactures many critical components in-house, including pumps, fan housings, fans, fan gearboxes, liquid strainers, and CV hitches, and sells through its own dealer network and direct channels.
Is REARS MFG a public or private company?
REARS MFG is a private company. It is classified as family owned and is currently operating.
When was REARS MFG founded?
REARS MFG was founded in 1949. It employs 101 to 250 people.
Where is REARS MFG based?
REARS MFG is headquartered in Eugene, United States, in the North America region.
How does REARS MFG make money?
Three revenue lines are on record. Agricultural Sprayer Sales are the primary driver. The others are parts and Accessories and custom Equipment.
Who are REARS MFG's main competitors?
Broad incumbents on record are John Deere, Kubota, AGCO Corporation and CNH Industrial (Case IH). Direct peers are Hardi International, Solo Inc., Chapin International, TeeJet Technologies and Bühler Industries (Farm King). Maruyama (Japan) is listed as a regional player.
Does REARS MFG have an API?
No public API is recorded for REARS MFG.
What industry is REARS MFG in?
REARS MFG's product category is Agricultural Spraying Equipment. Its primary akta.pro industry code is AFAAADAA, Field & Orchard Sprayers (Boom, Airblast, Spot Sprayers), with a secondary code of IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders). Its NAICS code is 333613 and its SIC code is 3523.