Summit Holistic Medicine

What Summit Holistic Medicine does

Summit Holistic Medicine is a privately held naturopathic medical practice founded and operated by Dr. Hilary Trojano, ND, delivering primary and specialty holistic healthcare across two New Hampshire locations in Exeter (headquarters, 19 Hampton Road, Suite #4) and Conway (24 Pleasant Street). The practice serves individual patients from newborns through adults in the Greater NH Seacoast and North Country communities, with service lines spanning family practice, women's health, pediatric medicine, sports medicine, preventative medicine, clinical nutrition, botanical medicine, homeopathy, hydrotherapy, detoxification programs, lab services, and breast thermography screening.

The offering is built on licensed naturopathic physicians trained in both conventional and alternative medicine, with prescribing rights in New Hampshire and a stated philosophy of root-cause treatment using least-invasive, physiologically supportive therapies. Underlying infrastructure is minimal and non-proprietary: the practice runs on ElationEMR for scheduling and records, and monetizes nutritional supplement recommendations through third-party e-commerce dispensaries FullScript and Wellevate. Patient education and top-of-funnel marketing are delivered through Dr. Trojano's blog, an active Facebook page, and the Pillars of Health seminar series.

The business model combines insurance-reimbursed office visits (most major NH insurance plans accepted) with a transactional online supplement dispensary and a specialty diagnostic stream from quarterly $180 breast thermography events. GTM is sales-led and community-driven: the practice relies on physician reputation and patient referrals within a defined New Hampshire geography, with appointment booking via ElationEMR. There is no disclosed funding, no external ownership, and no headcount or revenue disclosure; operating capacity is constrained by a single clinical provider and limited weekly hours at each location.

Name

Summit Holistic Medicine

Legal name

Summit Holistic Medicine

Website

https://summitholisticmedicine.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Summit Holistic Medicine is a private, single-physician naturopathic primary care practice in Exeter and Conway, NH, delivering family, women's, pediatric, sports, and preventive medicine plus supplement dispensary services to local NH patients.

Ownership category

akta.pro rank

Product category

Naturopathic Healthcare Services

NAICS

Offices of Physicians (6211), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industry

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

Keywords

• Naturopathic medicine
• Holistic primary care
• Clinical nutrition
• Sports medicine
• Wellness services

Headquarters

HQ city

Exeter

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Patient Consultations and Office Visits: Primary revenue stream from naturopathic medical consultations, examinations, and treatments. Services are primarily billed through insurance with coverage by most insurance plans in New Hampshire. Office visits include initial consultations, follow-up appointments, and ongoing primary care.
2. Online Dispensary - Nutritional Supplements: Revenue from selling nutritional supplements and wellness products through their online dispensary powered by FullScript. Patients purchase recommended supplements directly through the platform.
3. Specialty Services - Thermography: Breast thermography screening services offered quarterly at reduced cost events ($180 per scan). Additional specialty lab services and diagnostic testing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Summit Holistic Medicine is a naturopathic primary care practice that delivers holistic medical services to individuals and families across New Hampshire. Its core offerings include family practice, women's health, pediatric medicine, sports medicine, clinical nutrition, botanical medicine, homeopathy, hydrotherapy, detoxification programs, counseling and stress management, preventive medicine, and diagnostic services such as breast thermography and lab testing. The practice also sells nutritional supplements through an online dispensary powered by FullScript and Wellevate.

Product overview

Summit Holistic Medicine is a naturopathic medical practice offering a comprehensive suite of holistic healthcare services centered on treating the whole person and addressing root causes of illness. The practice provides primary care services (Family Practice, Women's Health, Pediatric Medicine), therapeutic services (Naturopathic Clinical Nutrition, Sports Medicine, Botanical Medicine, Homeopathy, Hydrotherapy, First Line Therapy), diagnostic services (Breast Thermography, General and Specialty Lab Services), and wellness programs (Detoxification, Counseling and Stress Management, Pillars Of Health Seminar Series). Services are delivered through two physical locations in Exeter and Conway, NH, with an online supplement dispensary via FullScript and Wellevate platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Practice & Women's Health Primary care services for the entire family from newborns to adults, including women's health services and naturopathic treatment for common colds to chronic medical conditions.
• Naturopathic Clinical Nutrition
• Sports Medicine
• First Line Therapy
• Botanical Medicine
• Breast Thermography
• Online Supplement Dispensary
• Detoxification Programs
• Pediatric Medicine
• Preventative Medicine
• Homeopathy
• Hydrotherapy
• Lab Services
• Counseling and Stress Management

Quantifiable outcome

• Prevention-focused care aims to reduce chronic illness through lifestyle and dietary interventions

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• FullScriptsupportingTechnology or IntegrationFullScript provides the online dispensary platform for Summit Holistic Medicine's supplement recommendations. Patients access recommended nutritional supplements through FullScript's e-commerce platform, allowing the practice to offer curated wellness products to their patient base.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Others

• Fullscript: The dispensary platform Summit already uses to sell supplements; an enabler/partner in the ecosystem rather than a direct competitor, but its scale and practitioner network shape the supplement-revenue economics Summit relies on.
• The Institute for Functional Medicine: Educational and certification body for functional medicine practitioners — adjacent rather than competitive, but its practitioner network defines the broader ecosystem in which Summit competes for credentialed providers and patient mindshare.

Direct peers

• Parsley Health: A national membership-based holistic primary care practice combining naturopathic and functional medicine with insurance-compatible and self-pay options across multiple U.S. locations and via telehealth — directly comparable to Summit's integrated, multi-modality model but at materially larger scale.
• Capital Integrative Health: Multi-provider integrative and functional medicine practice offering naturopathic consultations, nutrition, and holistic therapies — directly comparable in service breadth and patient mix to Summit.
• National University of Natural Medicine Health Centers: NUNM's community clinics in Portland, OR provide naturopathic primary care, clinical nutrition, hydrotherapy, and women's and pediatric medicine — the closest analog to Summit's full-service ND practice model.
• Bastyr Center for Natural Health: Teaching clinic of Bastyr University staffed by licensed naturopathic doctors offering family medicine, women's health, pediatrics, and specialty lab services — directly comparable as a multi-service ND-led primary care practice.
• Alliance Integrative Medicine: An integrative medicine practice offering naturopathic, functional, and conventional care with multiple providers — comparable to Summit in combining NDs, nutrition, and holistic modalities under one clinical brand.

Broad incumbents

• Cleveland Clinic Center for Integrative & Lifestyle Medicine: A large hospital-based integrative medicine program offering naturopathic, acupuncture, and lifestyle medicine within a major health system — overlapping modalities but operating at vastly larger scale and institutional backing.
• Mayo Clinic Integrative Medicine & Health: Major academic medical center offering integrative and functional medicine services alongside conventional care — overlaps with Summit's holistic + conventional bridging approach but with vastly greater resources and reach.
• Osher Center for Integrative Medicine: Network of academic integrative medicine centers (Harvard, UCSF, Vanderbilt, etc.) combining conventional care with nutrition, mind-body, and complementary therapies — relevant incumbent benchmark for Summit's integrative positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SummitHolisticMedicineNH
• LinkedInlinkedin.com/company/summit-holistic-medicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Summit Holistic Medicine