Alliance Integrative Medicine

What Alliance Integrative Medicine does

Alliance Integrative Medicine (doing business as AIM for Wellbeing) is a private, founder-owned integrative and functional medicine practice headquartered in Cincinnati, Ohio, founded in 1999 by Drs. Steve and Sandi Amoils. The practice delivers multidisciplinary care combining conventional medical diagnostics with evidence-based alternative therapies, organized around a proprietary Five Rings diagnostic framework covering medical diagnosis, stress and neurotransmitter evaluation, nutrition/metabolism/immune status, hormone balance, and structural/bioenergetic assessment. Core services include medical acupuncture (all performed by MDs trained at the Helms Medical Institute via UCLA and Stanford), chiropractic care, energy healing, craniosacral therapy, frequency specific microcurrent, advanced allergy therapeutics, medical massage, Rolfing, prolotherapy, PRP injections, shockwave therapy, and Fotona Laser treatments, plus functional medicine consultations and lab testing (GI-MAP, DUTCH, OAT, SIBO, food sensitivity, genetic panels).

The business operates four revenue streams: (1) fee-for-service clinical consultations and treatments delivered in-person at the Cincinnati wellness center, with cash-pay anchors at $900+ per PRP session and $165 per shockwave treatment; (2) e-commerce supplement sales via a Shopify storefront stocking premium brands (Thorne, Pure Encapsulations, Metagenics, Microbiome Labs) with subscription fulfillment; (3) book sales of 'AIM for Wellbeing, Your Roadmap to Optimal Health'; and (4) regenerative procedures. New patient acquisition is gated through a complimentary 30-minute discovery call, and the practice maintains a fellowship program led by an Associate Medical Director. AIM serves individual consumer patients across four primary segments — chronic health conditions, cancer patients/survivors (via the Maya's Way scholarship program for adults under 40), wellness optimization seekers, and chronic pain patients — with virtual health coaching extending reach beyond the local market. The team comprises approximately 25 practitioners and staff including MDs, DCs, RDNs, LMTs, RNs, and energy medicine practitioners.

Name

Alliance Integrative Medicine

Legal name

Aim For Wellbeing

Website

https://aimforwellbeing.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Alliance Integrative Medicine (AIM for Wellbeing) is a Cincinnati-based private integrative and functional medicine practice founded in 1999, serving individual patients with multidisciplinary root-cause care spanning acupuncture, chiropractic, functional medicine, regenerative therapies, and Fotona laser treatments.

Ownership category

akta.pro rank

Product category

Integrative Medicine

NAICS

Offices of Physicians (6211), Offices of Other Health Practitioners (6213), Offices of Chiropractors (62131), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Craniosacral Therapy (HSADAHAH)

akta.pro secondary industries

Reflexology & Acupressure Services (HSALAFAM), Craniosacral Therapy (HSALAEAK), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Integrative medicine
• Functional medicine
• Medical acupuncture
• Chiropractic care
• Regenerative therapies

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Clinical Consultation and Treatment Services: In-person patient consultations, diagnostic assessments, and therapeutic treatments including acupuncture, chiropractic care, massage therapy, and specialized procedures. Revenue generated through fee-for-service model based on visit type and treatment complexity.
2. E-commerce Supplement Sales: Sale of curated nutritional supplements and health products through online storefront. Carries branded supplement lines including Thorne, Pure Encapsulations, Metagenics, and proprietary AIM formulations.
3. Book Sales: Sale of 'AIM for Wellbeing, Your Roadmap to Optimal Health' book authored by Drs. Steve and Sandi Amoils, available through Amazon and in-office.
4. Regenerative Procedures: Platelet-Rich Plasma (PRP) injections and shockwave therapy offered as cash-pay procedures. PRP starts at $900 per session; shockwave therapy at $165 per treatment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Alliance Integrative Medicine (AIM for Wellbeing) operates a multidisciplinary integrative and functional medicine practice delivering clinical consultations, diagnostics, and therapeutic treatments—including medical acupuncture, chiropractic care, Advanced Allergy Therapeutics, energy healing, craniosacral therapy, frequency specific microcurrent, functional medicine, nutritional counseling, and regenerative procedures (PRP, prolotherapy, shockwave, Fotona laser). The practice is anchored by the proprietary Five Rings diagnostic framework and the Transformational Medicine root-cause methodology, and is supplemented by an e-commerce dispensary of professional-grade nutritional supplements and a published consumer health book.

Product overview

AIM for Wellbeing is an integrative medicine practice offering a comprehensive portfolio of complementary and alternative healthcare services. The core offering consists of clinical treatment services including Medical Acupuncture, Chiropractic Care, Advanced Allergy Therapeutics (AAT), Functional Medicine, Energy Healing, Medical Massage Therapy, and Craniosacral Therapy. The practice also provides regenerative treatments such as Platelet-Rich Plasma (PRP) injections, Prolotherapy, Shockwave Therapy, and Fotona Laser Treatments. Supporting services include Nutritional Counseling and Health Coaching delivered by functional medicine-trained dietitians. The Five Rings diagnostic approach integrates expanded medical diagnosis, stress evaluation, nutrition assessment, hormone balance testing, and structural evaluation. Treatment is delivered through the Five Stars of Treatment framework combining multiple modalities. The practice operates an e-commerce platform for professional-grade supplements and has published a consumer health book. Maya's Way provides scholarship support for young adults with cancer.

Differentiator

Problem solved

Functional benefit

Products and services

• ACE Healing Treatment Proprietary synergistic combination treatment integrating Acupuncture, Chiropractic, and Energy Healing modalities designed to activate and accelerate the body's natural healing process for chronic illness relief and wellness maintenance.
• Fotona Laser Treatments State-of-the-art laser therapy using Er:YAG and Nd:YAG wavelengths for non-invasive skin rejuvenation, facial lifting, snoring relief, pain management, and aesthetic procedures, including Fotona4D, LipLase, SmoothEye, VectorLift, NightLase, and ClearSteps nail fungus treatment.
• Medical Acupuncture Traditional acupuncture performed by medical doctors trained through the Helms Medical Institute at UCLA and Stanford, using single-use disposable needles at specific skin points to encourage natural healing for chronic pain, digestive issues, neurological problems, and various health conditions.
• Advanced Allergy Therapeutics (AAT) Precision-based therapy treating symptoms associated with allergies and sensitivities by addressing organ systems involved in overreactions. Non-invasive treatment merging traditional acupuncture principles with modern chiropractic methods, without needles, herbal remedies, or supplements.
• Chiropractic Care Natural healing approach focusing on spinal manipulation and joint adjustment to restore nerve function and health, treating conditions including arthritis, bursitis, carpal tunnel, scoliosis, chronic pain, disc problems, and headaches.
• Chiropractic Rehabilitation Evidence-based rehabilitation combining chiropractic therapy with customized exercises and individualized coaching, directed by a DACRB-certified specialist to address sports injuries, mobility issues, and post-rehabilitation recovery.
• Craniosacral Therapy Gentle hands-on technique improving fluid movement in the craniosacral system to enhance the body's natural healing mechanisms, treating migraine headaches, chronic pain, motor coordination issues, fibromyalgia, and stress-related problems.
• Energy Healing Therapy that corrects imbalances in the body's electromagnetic energy field using principles from therapeutic touch, healing touch, and Japanese Reiki, with practitioners assessing and balancing the auric field to aid physical healing and prevent illness.
• Frequency Specific Microcurrent (FSM) Treatment using micro-amperage current and resonance effects to create beneficial changes in tissue and conditions; scientific studies cited show it reduces inflammation by 62%, increases ATP by 500%, and increases protein synthesis by 70%.
• Functional Medicine Patient-centered, integrative approach focusing on origins, prevention, and treatment of complex chronic diseases, using lab testing to assess nutrient deficiencies, immune imbalances, digestive function, hormone levels, and detoxification issues.
• Medical Massage Therapy Therapeutic massage modalities including myofascial release, manual lymphatic drainage, prenatal massage, infant massage, neuromuscular therapy, and muscle energy techniques integrated with conventional medicine.
• Nutritional Counseling Functional medicine-trained dietitians provide personalized diet and supplement programs based on body composition analysis, food sensitivity testing, and comprehensive examination, including food-relationship coaching and behavior-focused support.
• Health Coaching Functional medicine-trained health coaches support lifestyle changes and chronic condition management, available virtually, working with patients to gain knowledge, skills, and tools for diet and lifestyle responsibility.
• Platelet-Rich Plasma (PRP) Injections Orthopedic therapy using patient's own platelets to accelerate healing of damaged joints, ligaments, tendons, or muscles; treatment starts at $900 per session with 1-4 sessions typically required.
• Prolotherapy Regenerative therapy using dextrose and lidocaine injections around joints to strengthen ligaments and tendons after injury or overuse by stimulating the body's natural healing response.
• Rolfing Structural Integration Holistic soft tissue manipulation and movement education system organizing the whole body in gravity, improving posture, easing chronic pain, and promoting efficient muscle use through connective tissue balancing.
• Shockwave Therapy Non-invasive treatment delivering shockwaves to injured soft tissue to reduce pain and promote healing, including focused and radial shockwave options for tendons, ligaments, and soft tissue injuries; cost is $165 per session.
• AIM for Wellbeing Supplements Curated line of professional-grade nutritional supplements hand-selected by clinical experts, including branded products from Microbiome Labs, Metagenics, Thorne, Pure Encapsulations, Nutramax, Neuroscience, Enzyme Science, Calroy Health Sciences, and Bio Botanical Research; available via online storefront with free shipping over $50 and subscription support.
• AIM for Wellbeing Book Book titled 'AIM for Wellbeing, Your Roadmap to Optimal Health' authored by Drs. Steve and Sandi Amoils, providing a guide to integrative medicine principles, nutrition strategies, and wellness practices; endorsed by Dr. Mark Hyman and available through Amazon and in-office.
• Functional Medicine Lab Testing Advanced diagnostic testing including GI-MAP, Organic Acid Test, Genova Diagnostics metabolomics and nutrEval, DUTCH hormone testing, SIBO testing, food sensitivity panels, and genetic testing to guide personalized treatment plans.
• Maya's Way Program Scholarship program providing integrative medicine services to adults under 40 with cancer diagnosis, honoring Maya Amoils' legacy through holistic therapies to augment cancer care and maintain quality of life.

Quantifiable outcome

• Over 100,000 acupuncture treatments delivered
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ThornecoreOthersPremium supplement brand carried in AIM's online store and recommended to patients as part of treatment protocols. Thorne is known for evidence-based nutritional supplements.
• Pure EncapsulationscoreOthersProfessional-grade supplements sold through AIM's dispensary. Known for hypoallergenic, research-based formulations recommended by healthcare practitioners.
• MetagenicscoreOthersFunctional medicine supplement brand featured in AIM's product lineup. Specializes in medical food and nutritional supplements for practitioners.
• Microbiome LabsminorOthersGut health supplement brand carried in AIM's dispensary, supporting digestive health protocols.
• NutramaxminorOthersSupplement brand available through AIM's store, focusing on joint health and musculoskeletal support products.
• NeuroscienceminorOthersNootropic and neurological health supplement brand carried in AIM's dispensary.
• Enzyme ScienceminorOthersDigestive enzyme supplement brand available through AIM, supporting digestive health treatment protocols.
• Calroy Health SciencesminorOthersCardiovascular and metabolic health supplement brand carried in AIM's store.
• Bio Botanical ResearchminorOthersBotanical extract supplement brand available through AIM's dispensary.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Parsley Health: A technology-enabled functional medicine practice offering root-cause care via in-person and virtual visits with physician-led care teams. Competes with AIM for the same chronic-condition, holistic-care patient segment but differentiates through a digital-first, subscription-based model.
• SteadyMD: A virtual functional and integrative medicine platform connecting patients with clinicians for personalized, root-cause care. Competes for the same patient segment as AIM but through a tech-enabled, primarily remote delivery model.

Broad incumbents

• Mayo Clinic Integrative Medicine and Health: Mayo Clinic's integrative medicine program delivers acupuncture, massage, and wellness services alongside conventional care. Shares AIM's multidisciplinary, evidence-based integrative approach but is embedded within a major hospital system rather than an independent practice.
• Cleveland Clinic Center for Integrative & Lifestyle Medicine: A large academic health system integrating conventional medicine with complementary therapies including acupuncture, massage, and functional medicine. Comparable to AIM in offering integrative modalities, but operates as part of a multi-specialty hospital system with vastly broader scope.
• Center for Integrative Medicine at University of Maryland: Academic-based integrative medicine program offering acupuncture, massage, and complementary therapies alongside conventional care. Comparable in modality mix but operates as part of a university hospital system.

Direct peers

• The UltraWellness Center: Founded by Dr. Mark Hyman (who endorsed AIM's book), this functional medicine practice offers similar root-cause, integrative care combining nutrition, supplements, and conventional diagnostics. Closest direct competitor in the boutique functional/integrative medicine practice model.
• WholeHealth Chicago: An independent integrative medicine practice combining conventional medicine with acupuncture, naturopathy, chiropractic, and functional medicine. Closely aligned with AIM's service mix and practice model as a single-location integrative clinic.
• Amen Clinics: A multi-location integrative psychiatry and brain health practice combining conventional medicine with imaging-based diagnostics and complementary therapies. Comparable cash-pay integrative model targeting chronic, complex conditions with a multidisciplinary team.

Others

• Life Extension Foundation: Consumer-oriented functional medicine brand offering advanced lab testing, nutritional supplements, and health content. Comparable to AIM's supplement e-commerce and lab testing offerings, though Life Extension operates primarily as a direct-to-consumer product and content business rather than a clinical practice.

Regional players

• Palmer Center for Chiropractic Care: A chiropractic teaching clinic offering chiropractic care, rehabilitation, and integrative services. Comparable in providing chiropractic and rehabilitative therapies as part of an integrative offering, though anchored in a chiropractic education mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AllianceIntegrativeMedicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Integrative Medicine