What RaceIQ Engineering does

RaceIQ Engineering, Inc. is an Atlanta-based automotive software engineering firm founded in 2013 that specializes in performance, diagnostic data, and telematics solutions for the commercial automotive and government fleet market. The company operates as an authorized reseller of the LotVision fleet management platform, which is deployed across 6-8 million vehicles annually in North America and offers near-real-time tracking, zoning and alerts, VIN-specific diagnostics, and EV battery health monitoring. As an authorized marketing partner for Kayo GPS, RaceIQ also extends its offering with GPS tracking and OBD scanner hardware targeted at the mid-market, including a 10% customer discount code (RACEIQ10). In parallel, the company provides technology consulting services including process evaluation, improvement testing, operational optimization, deployment planning, and custom software development for automotive OEMs and Tier 1/2 suppliers.

The company serves a vertical-oriented customer base spanning commercial automotive fleet operators, government fleet buyers (municipal, state, federal), automotive OEMs and their supplier networks, and smart city government initiatives. Revenue is generated through two primary streams: subscription-based platform licensing via LotVision reselling and professional services engagements delivered through collaborative stakeholder work. Geographic reach is concentrated in North America (United States), with the corporate headquarters at 75 5th Street NW, 2nd Floor, Atlanta, GA. The company is privately held, structured as a corporation under Georgia jurisdiction, and discloses no parent company, venture capital backing, or institutional investment in the available source material. Headcount is reported at 1-10 employees, indicating a lean operating model that depends heavily on its platform partners to deliver at scale. The company has positioned itself to expand beyond automotive into adjacent verticals including connected IoT, Aviation, Healthcare, Logistics, Industrial, and Data Management, leveraging its core telematics and performance engineering expertise.

Name

RaceIQ Engineering

Legal name

RaceIQ Engineering, Inc.

Website

https://raceiq.us

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

RaceIQ Engineering is an Atlanta-based automotive software firm founded in 2013 that resells the LotVision fleet management platform and markets Kayo GPS tracking solutions to commercial fleets, government fleets, automotive OEMs, and suppliers across North America.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Fleet Safety Analytics, Benchmarking & Risk Scoring (TLAEANAI)

akta.pro secondary industries

Telematics/ELD & Onboard Data Recorder Diagnostics / Compliance Checks (TLAKANAE), Battery & EV/Hybrid Preventive Maintenance (Battery Health/High-Voltage Inspection) (TLAKAGAJ)

Keywords

• Fleet management software
• Automotive telematics
• Vehicle tracking solutions
• Fleet diagnostics software
• Automotive software engineering

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fleet Management Platform Licensing: Revenue generated through their trusted commercial fleet management platform (LotVision) which serves millions of vehicles annually. The platform is deployed for commercial automotive and government fleet customers.
2. Professional Services: Technology process evaluation, improvement testing, operational optimization, deployment planning and software development services delivered through collaborative engagement with stakeholders.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

RaceIQ Engineering is an automotive software engineering firm that develops and delivers the LotVision commercial fleet management platform, providing near-real-time tracking, zoning, alerts, VIN-specific diagnostics, and EV battery health monitoring for commercial and government fleet customers. The company also resells the Kayo GPS Tracker/OBD scanner and provides professional services including technology process evaluation, improvement testing, operational optimization, deployment planning, and custom software development for OEMs and suppliers.

Product overview

RaceIQ Engineering offers a unified product portfolio anchored by the LotVision fleet management platform, a trusted commercial solution deployed across 6-8 million vehicles annually. The platform provides scalable fleet tracking with near-real-time monitoring, zoning and alert capabilities, VIN-specific diagnostics, and EV battery health solutions. As an authorized reseller, RaceIQ also resells the Kayo GPS Tracker and OBD scanner solution, which complements the platform with real-time vehicle updates, location/trip history tracking, and maintenance reminders. The company additionally provides technology process evaluation, improvement testing, operational optimization, deployment planning, and software development services to OEM and supplier clients.

Differentiator

Problem solved

Functional benefit

Brands

• LotVision: Trusted commercial fleet management platform currently running in 6-8 million vehicles annually, offering fleet tracking, VIN-specific diagnostics, and EV Battery Health Solution.

Products and services

• LotVision Fleet Management Platform A trusted commercial fleet management platform currently running across 6-8 million vehicles annually. Provides scalable fleet tracking across North America in near-real time with zoning and alert capability, fleet maintenance and optimization, VIN-specific diagnostics, and an EV Battery Health Solution. RaceIQ is an authorized reseller of the platform.
• Kayo GPS Tracker and OBD Scanner A GPS tracking and OBD scanner solution for vehicles offering real-time updates, detailed vehicle location and trip history oversight, and maintenance reminders to minimize downtime and maximize efficiency. Offered by RaceIQ as an authorized marketing partner of Kayo, with a 10% discount code (RACEIQ10) available to RaceIQ customers.
• Technology and Software Development Services Technology process evaluation, improvement testing, operational optimization, deployment planning, and software development services delivered through collaborative engagement with stakeholders to develop feasible, suitable, and acceptable strategies for deployment or implementation, targeted at automotive OEM and supplier clients.

Quantifiable outcome

• 6-8 million vehicles managed annually on the platform

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Kayo GPScoreChannel Partner/ Reseller/ DistributorRaceIQ is an authorized marketing partner for Kayo GPS vehicle tracking solutions. This partnership enables RaceIQ to offer Kayo's GPS tracker and OBD scanner for vehicles to their customer base, providing real-time updates, vehicle location tracking, trip history, and maintenance reminders. A 10% discount code (RACEIQ10) is available for RaceIQ customers.
• LotVisioncoreChannel Partner/ Reseller/ DistributorRaceIQ is an authorized reseller of LotVision fleet management platform. LotVision provides one-platform fleet management capabilities supporting 100 to 10,000+ vehicles with scalable tracking across North America in near-real time, zoning, alert capability, VIN-specific diagnostics, and EV Battery Health Solution. The platform currently runs in 6-8 million vehicles annually.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Azuga (Bridgestone): Azuga is a GPS fleet tracking and driver-behavior platform owned by Bridgestone, targeting commercial fleets with telematics and rewards-based safety programs. Comparable to RaceIQ in commercial fleet telematics, with stronger hardware and tire-services integration.
• Geotab: Geotab is a leading fleet telematics and vehicle tracking platform serving commercial fleets with diagnostics, GPS tracking, and EV readiness. Directly comparable to RaceIQ's LotVision offering in target market, telematics-based feature set, and B2B fleet sales motion.
• Fleetio: Fleetio is a fleet maintenance and operations management software platform serving commercial fleets of varying sizes. Comparable to RaceIQ's LotVision on the fleet management software side, particularly for mid-market fleets with 100 to several thousand vehicles.
• Samsara: Samsara provides a unified fleet management platform combining telematics, video-based safety, equipment monitoring, and workflow tools for commercial and government fleets. Comparable to RaceIQ in commercial fleet telematics with broader integrated hardware-software offering.
• Motive: Motive (formerly KeepTruckin) offers fleet management, GPS tracking, ELD compliance, and equipment monitoring for commercial vehicle operations. Directly comparable as a telematics-first platform serving fleets in North America with VIN-level data and EV readiness features.
• GPS Insight: GPS Insight provides GPS fleet tracking, vehicle diagnostics, and fleet management software for commercial and government fleets across North America. Directly comparable in target customer (commercial/government fleets) and core telematics-plus-diagnostics offering.

Broad incumbents

• Verizon Connect: Verizon Connect is a large, established fleet telematics and asset tracking provider offering GPS, diagnostics, and fleet optimization for SMB and enterprise fleets. Broad incumbent competing in the same North American commercial fleet segment where RaceIQ positions LotVision.
• Trimble Transportation: Trimble Transportation offers telematics, fleet management, and mobility solutions as part of a broader enterprise technology portfolio. Comparable to RaceIQ in commercial fleet telematics, with overlapping diagnostics and tracking capabilities and a wider enterprise suite.

Others

• Kayo GPS: Kayo GPS provides consumer/SMB vehicle GPS trackers and OBD scanners with real-time updates and trip history. RaceIQ is an authorized marketing partner for Kayo, so Kayo is a channel partner rather than a true competitor, but adjacent in vehicle tracking product category.
• LotVision: LotVision is the underlying fleet management platform RaceIQ resells, operating across 6-8 million vehicles annually. Not a peer in the commercial sense, but a critical upstream platform dependency whose economics and roadmap shape RaceIQ's product offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/raceiq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RaceIQ Engineering