GPS Insight
GPS Insight provides subscription-based fleet telematics and field service management software — combining GPS tracking, AI dash cams, ELD compliance, driver safety, and route optimization — primarily for SMB and mid-market fleets in construction, field service, and logistics across North America.
- Company typePrivate
- Founded2004
- HeadquartersScottsdale, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What GPS Insight does
GPS Insight is a Scottsdale, Arizona-based provider of fleet telematics and field service management software, founded in 2004 and operating as a private, PE-backed company (sponsors include Bregal Sagemount, 2018, and Accel-KKR, 2021). The platform unifies real-time GPS vehicle tracking, AI-powered dash cams, electronic logging device (ELD) compliance for FMCSA Hours of Service, driver behavior monitoring, and AI-assisted route optimization into a single subscription product, with optional modules for dash cams, advanced analytics, and field service workflows. It targets primarily small and mid-sized business fleets in construction, field service, and logistics — and to a lesser extent towing — with all-in-one functionality designed to be deployed without dedicated IT resources.
The company monetizes almost exclusively through per-vehicle monthly subscriptions, with modular pricing starting at $28–$32 per vehicle per month and flexible month-to-month contracts as well as annual agreements; self-installation and inside-sales motions are used to reach smaller accounts, while a direct sales team handles mid-market and enterprise deployments. Distribution is North America-focused and supplemented by a January 2026 integration with Cambridge Mobile Telematics' DriveWell Fleet ecosystem, which places GPS Insight alongside Samsara, Verizon Connect, Lytx, Netradyne, and Linxup in the commercial auto insurance telematics stack. Go-to-market is supported by an in-house content and comparison-guide engine and by analyst recognition including a 2024 Forbes Top 10 Fleet Management Software listing.
The product footprint has been built largely through M&A: GPS Insight acquired ServiceBridge (January 2020) for field service automation, InSight Mobile Data and Rhino Fleet Tracking (May 2021) for vertical coverage, FieldAware (December 2021) to add mobile field service solutions, and Certified Tracking Solutions (October 2022). The combined platform now serves more than 250,000 vehicles, and the company employs 101–250 people. Management is led by CEO Charles Layne with CFO Franklin Vincent, CTO Chris Peacock, CRO Geoffrey Garrett, VP of Field Service Management Bill Cronin, VP Channel/Strategic Partnerships Julie Lawton, and Chief of Staff Sandra Hittle. No public revenue figure, valuation, or institutional ownership detail beyond the named sponsors is disclosed in the available data.
GPS Insight firmographics
Firmographics- Name
- GPS Insight
- Website
- https://gpsinsight.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GPS Insight provides subscription-based fleet telematics and field service management software — combining GPS tracking, AI dash cams, ELD compliance, driver safety, and route optimization — primarily for SMB and mid-market fleets in construction, field service, and logistics across North America.
- Ownership category
- akta.pro rank
GPS Insight industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Satellite Telecommunications (517410), Limousine Service (48532)
- SIC
- Services-Computer Integrated Systems Design (7373), Transportation Services (4700)
- akta.pro primary industry
- GPS Fleet Tracking & Mapping (TLABAJAA)
- akta.pro secondary industries
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Insurance, Risk & Claims Telematics Integrations (TLAEAFAM)
Keywords
Where GPS Insight is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Markets served
GPS Insight business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Fleet Telematics Subscription: GPS Insight generates revenue primarily through subscription-based pricing per vehicle per month, with modular pricing packages that allow customers to customize feature sets based on their fleet management needs. The company offers flexible month-to-month contracts as well as traditional annual agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core fleet tracking starting at $28-32 per vehicle/month |
| Subscription | Monthly | Best value for small fleets with flexible contracts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
GPS Insight product offering
Product offeringCore offering
GPS Insight provides a unified fleet telematics platform combining real-time GPS vehicle tracking, AI dash cams, ELD compliance, driver safety monitoring, and route optimization. The platform targets small to mid-sized fleets in construction, field service, and logistics sectors with modular per-vehicle subscription pricing and flexible month-to-month contracts.
Product overview
GPS Insight offers a unified fleet management and field services platform combining core telematics software with acquired mobile field service capabilities. The GPS Insight Fleet Management Platform provides real-time GPS tracking, AI dash cams, ELD compliance, driver safety monitoring, and route optimization as all-in-one functionality without requiring dedicated IT resources. The platform targets small to mid-sized fleets in construction, field service, and logistics sectors with modular pricing starting at $28–32 per vehicle/month and flexible month-to-month contracts. FieldAware, acquired in December 2021, expands the platform's mobile field service capabilities, creating a comprehensive solution serving over 250,000 combined vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- GPS Insight Fleet Management Platform A comprehensive fleet telematics platform providing real-time GPS tracking, AI dash cams, ELD compliance, driver safety monitoring, and route optimization for construction, field service, and logistics fleets. Sold via modular subscription pricing starting at $28-32 per vehicle/month with flexible month-to-month contracts.
- FieldAware Mobile field service solutions platform acquired by GPS Insight in December 2021, providing field service management capabilities for fleet operators, expanding the combined platform to serve over 250,000 vehicles.
- ServiceBridge Field service operations management platform acquired by GPS Insight in January 2020, enabling fleet and field service companies to manage operations across multiple time zones with automated scheduling, compliance logging, and real-time communication.
Quantifiable outcome
- Fleet telematics programs can reduce crash-related litigation costs by 20-40% based on NHTSA data
- +3 more outcomes
Companies that use GPS Insight
Customer profileNamed customers4 records
Segments5 records
GPS Insight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature7 records
GPS Insight partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Cambridge Mobile Telematics (CMT)coreGPS Insight integrates with Cambridge Mobile Telematics' DriveWell Fleet platform, which covers over 80% of the connected commercial vehicle market. The partnership enables commercial auto insurers to use fleet telematics data for underwriting and pricing, with GPS Insight being one of six major telematics providers in the integration ecosystem alongside Samsara, Verizon Connect, Lytx, Netradyne, and Linxup.
- FieldAwarecoreGPS Insight acquired FieldAware, a mobile field service solutions provider, to expand its fleet management and field service capabilities. The acquisition created a comprehensive, market-leading fleet management, field services, and telematics software platform serving a combined fleet of over 250,000 vehicles.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
GPS Insight competitors and assessment
Company assessmentDirect peers
- Motive: Fleet management and dash cam platform targeting commercial vehicle fleets. Competes head-to-head with GPS Insight on telematics, video, and compliance, with growing SMB positioning.
- Samsara: Public fleet telematics and IoT platform offering GPS tracking, dash cams, ELD, and workflow tools. Closest direct competitor; competes on full-stack platform but is enterprise-led, leaving SMB space contested with GPS Insight.
- Geotab: Large-scale GPS fleet tracking and telematics provider with a broad fleet management platform. Directly comparable product offering and customer base to GPS Insight across SMB and enterprise fleets.
- Lytx: Video telematics and dash cam specialist with fleet safety and compliance offerings. Directly overlaps with GPS Insight's AI dash cam and driver safety modules.
- Netradyne: AI-powered fleet safety and video telematics provider. Competes in the same AI dash cam and driver behavior category that GPS Insight uses to differentiate its platform.
- Azuga: GPS fleet tracking and driver behavior platform focused on SMB and mid-market fleets. Directly comparable product set and customer profile to GPS Insight.
- Linxup: GPS fleet tracking and asset monitoring provider focused on small and mid-sized fleets. Direct competitor in the SMB tier and a fellow integration partner in CMT's DriveWell Fleet ecosystem.
Broad incumbents
- Verizon Connect: Fleet management platform from a major carrier with broad telematics, video, and asset tracking capabilities. Comparable end offerings but bundled into Verizon's wider telecom and enterprise portfolio.
- Trimble Transportation: Large transportation and logistics technology provider with fleet, telematics, and asset visibility offerings. Overlaps with GPS Insight in logistics fleets but operates at much broader scale across the supply chain.
Emerging players
- Fleetio: Fleet maintenance and management software with growing telematics integrations. Adjacent to GPS Insight, particularly for fleets prioritizing maintenance over real-time tracking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
GPS Insight social profiles
Digital presenceGPS Insight financial estimates
Financial estimateRevenue estimate
Valuation estimate
GPS Insight leadership team
Management profileNumber of profiles
GPS Insight subsidiaries and ownership
Company hierarchySubsidiaries1 record
GPS Insight funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GPS Insight M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GPS Insight
What does GPS Insight do?
GPS Insight provides a unified fleet telematics platform combining real-time GPS vehicle tracking, AI dash cams, ELD compliance, driver safety monitoring, and route optimization. The platform targets small to mid-sized fleets in construction, field service, and logistics sectors with modular per-vehicle subscription pricing and flexible month-to-month contracts.
When was GPS Insight founded?
GPS Insight was founded in 2004. It employs 101 to 250 people.
Where is GPS Insight based?
GPS Insight is headquartered in Scottsdale, United States, in the North America region.
How does GPS Insight make money?
One revenue line is on record: fleet Telematics Subscription.
Who are GPS Insight's main competitors?
Direct peers on record are Motive, Samsara, Geotab, Lytx, Netradyne, Azuga and Linxup. Broad incumbents are Verizon Connect and Trimble Transportation. Fleetio is listed as an emerging player.
Does GPS Insight have an API?
No public API is recorded for GPS Insight.
What industry is GPS Insight in?
GPS Insight's product category is Fleet Management Software. Its primary akta.pro industry code is TLABAJAA, GPS Fleet Tracking & Mapping, with a secondary code of TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI). Its NAICS code is 517410 and its SIC code is 7373.