Guardian Garage Floors

What Guardian Garage Floors does

Guardian Garage Floors LLC is a privately held, veteran-owned floor coating installer founded in 2008 and headquartered in Lakeland, Florida, serving residential and commercial customers across eight US states (Texas, Georgia/Chattanooga TN, Tennessee, North Carolina, Kentucky, Florida, Arizona, and Alabama). The company is co-owned by Jon Schuetz and Stephen Andersen, both former United States Marines, and employs 51–100 people operating in-house installation crews rather than subcontractors.

The company's core offering is a proprietary polyaspartic polyurea floor coating system marketed as 20 times stronger and 5 times more flexible than traditional epoxy, with 100% UV stability, chemical and abrasion resistance, and a lifetime warranty (transferable for 15 years). Installations are typically completed in a single day using diamond-disk surface preparation and high-solids polyaspartic seal, with walk-on readiness in 4 hours and drive-on readiness in 24 hours. The product line is organized into residential (garage, patio, basement, driveway/walkway) and commercial (warehouse, kitchen, bathroom) variants, plus dedicated industry pages for retail, restaurants, new construction, industrial, hospitality, and healthcare.

Guardian operates a direct-to-consumer, sales-led go-to-market: free estimates via website forms or phone, custom quote-based pricing per project, and full-time in-house installation teams. Marketing is multi-channel — Google Search, paid social, organic social (Facebook, LinkedIn, YouTube), a referral program, home shows/events, and Constant Contact email plus SMS — with no disclosed partnerships, no external funding, and no M&A activity. The company has no public APIs, no software platform, and no AI/ML capabilities disclosed beyond standard marketing automation; its competitive position rests on proprietary chemistry, trained labor, warranty-backed durability, and a regional multi-state footprint.

Name

Guardian Garage Floors

Legal name

Guardian Garage Floors LLC

Website

https://guardiangarage.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Guardian Garage Floors is a veteran-owned, privately held floor coating installer founded in 2008, applying a proprietary polyaspartic polyurea system for residential and commercial customers across eight US states using in-house crews and a lifetime-warranty, quote-based direct sales model.

Ownership category

akta.pro rank

Product category

Concrete Floor Coating Services

NAICS

Flooring Contractors (238330)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)

akta.pro secondary industries

Concrete Floor Finishing, Polishing & Coatings (Residential) (HSAPAGAI), Floor Coating, Sealing & Protective Finishes (Polyurethane/Epoxy/Urethane) (HSAGAFAN)

Keywords

• Garage floor coating
• Concrete floor coating
• Polyaspartic polyurea
• Residential floor coating
• Commercial floor coating

Headquarters

HQ city

Murfreesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Floor Coating Installation Services: One-time project-based revenue from installing polyspartic polyurea floor coatings on residential and commercial properties. Pricing is quote-based, determined by floor size, surface condition, and coating system selection.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Guardian Garage Floors installs proprietary polyaspartic polyurea concrete floor coatings for residential and commercial customers across eight U.S. states. Installations are typically completed in a single day using diamond disk grinding preparation and finished with a high-solids polyaspartic seal, backed by a lifetime transferable warranty.

Product overview

Guardian Garage Floors offers a unified polyaspartic polyurea floor coating system as its core product, with specialized variants for residential applications (garage floors, concrete patios, basements, driveways and walkways) and commercial applications (warehouse floors, kitchen floors, bathroom floors). The proprietary coating technology is applied by in-house trained technicians across 8 U.S. states. All installations include a lifetime warranty and are completed in one day using industrial-grade preparation equipment including diamond disk grinders and high-solids polyaspartic seal.

Differentiator

Problem solved

Functional benefit

Products and services

• Polyaspartic Polyurea Floor Coating System Proprietary high-performance polyaspartic polyurea floor coating system that is 20 times stronger than traditional epoxy, 100% UV stable, and resistant to chemicals, stains, and abrasions. Applied with diamond disk grinding surface preparation and finished with high-solids polyspartic seal, backed by a lifetime warranty. The coating is installed by in-house trained technicians and is walkable in 4 hours and drivable in 24 hours.
• Residential Floor Coating Polyaspartic polyurea floor coating installation service for residential spaces including garages, concrete patios, basements, and driveways and walkways. Delivered as a one-day installation backed by a lifetime warranty.
• Commercial Floor Coating Industrial-grade polyaspartic polyurea floor coating solutions for commercial spaces including warehouses, kitchens, and bathrooms, with 100% UV stability and 24-hour readiness for use. Installed by in-house trained experts and backed by a lifetime warranty.

Quantifiable outcome

• 20x stronger than traditional epoxy floor coatings
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Garage Force: Franchise competitor marketing a full-broadcast polyaspartic floor coating system with similar 1-day install, lifetime warranty, and franchise-based U.S. expansion model.
• Penntek Industrial Coatings: Manufacturer/installer of polyaspartic and epoxy floor coatings used by both dealer-installers and franchise networks — a coating-system peer whose chemistry underlies competing installer brands.
• Hello Garage: Franchise competitor offering proprietary polyaspartic garage floor coatings plus complementary garage storage products, competing for the same residential garage renovation buyer with comparable technology claims.
• Garage Living: Direct competitor focused on full garage makeovers including polyaspartic floor coatings, cabinetry, and organization systems, serving a similar premium residential customer in multiple U.S. markets.
• Premier Garage: Specialty garage floor coating franchise with comparable polyaspartic and epoxy offerings and a similar direct-sales + free-estimate go-to-market approach.
• GarageExperts: National franchise specializing in polyaspartic and epoxy garage floor coatings with similar 1-day install and durability claims, the most direct head-to-head competitor to Guardian across overlapping geographies.

Broad incumbents

• The Home Depot Installation Services: Mass-market retailer with installed-services offerings (flooring, garage organization) that benefits from strong brand and lead flow — broad competitor for residential flooring/garage renovation dollars.
• ServiceMaster Restore: Large national home-services franchise system with adjacent restoration, cleaning, and specialty coatings capabilities — broader incumbent operating in overlapping residential improvement categories.

Emerging players

• Concrete Coatings of Georgia / Concrete Floor Coatings: Regional polyaspartic/epoxy floor coating installers (e.g., Sierra, regional Concrete Coatings brands) that compete locally with comparable offerings and warranty structures.

Regional players

• Sunshine Garage Pro / Regional Polyaspartic Installers: Localized garage-floor coating specialists (e.g., Sunshine Garage Pro, All-American Epoxy) operating in single or few states with the same proprietary polyaspartic technology as Guardian.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@guardiangarageofficial/videos
• Facebookfacebook.com/GuardianGarageFloorsTampaFL
• LinkedInlinkedin.com/company/guardian-garage-floors-llc/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guardian Garage Floors