MONTA

What MONTA does

MONTA (also branded MONTA Street) is a Netherlands-based street soccer lifestyle brand that designs, manufactures, and sells patented soccer balls engineered specifically for street and freestyle play, alongside complementary apparel. Founded by former professional footballer Edgar Davids — who serves as initiator and creative director — the company holds what it describes as the world's first patented football selection for street and freestyle soccer. The product portfolio is narrow but differentiated: specialized balls including the sustainable-leather Earth Ball, the canvas Wind Freestyler Ball, and limited-edition collaborations (The London Police, Miffy, Red Bull), plus apparel such as the Monta x Miffy x Edgar Davids Limited Edition Shirt. Unit prices range from $58 to $145.

The business operates a direct-to-consumer e-commerce model exclusively through a Shopify-powered website (montasoccer.com), with worldwide shipping via UPS and localized pricing across more than 100 country/region configurations. There is no evidence of wholesale, marketplace, or physical retail distribution. Several SKUs are listed as 'Sold out,' indicating that drop-based limited editions generate demand that exceeds replenishment. Marketing is conducted through Instagram, Facebook, Twitter, Pinterest, email newsletters, and Google AdWords — a standard DTC social + paid-search mix without evidence of paid performance at scale.

The legal entity is J.M. TEXTYLE B.V., a Dutch private limited company (besloten vennootschap) domiciled in Diemen, Netherlands at Verrijn Stuartweg 6. Some sources also reference Monta Street GmbH. The brand is founder-led with no disclosed institutional investors, no funding rounds, no public listing, and no parent company. Strategic partnerships — including The London Police, Red Bull, and the Miffy (Dick Bruna) IP, plus the Parc Des Reves charitable initiative — anchor the cultural positioning rather than the operating economics.

Name

MONTA

Legal name

J.M. TEXTYLE B.V.

Website

https://montasoccer.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

MONTA is a Netherlands-based direct-to-consumer street soccer lifestyle brand that designs and sells patented specialized soccer balls and apparel for street and freestyle players worldwide, founded by footballer Edgar Davids.

Ownership category

akta.pro rank

Product category

Sports Equipment - Street Soccer Balls

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Soccer Equipment Retail (CRAMAEAC)

akta.pro secondary industries

Soccer/Football Footwear & Apparel Retail (CRAMACAC), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Street soccer balls
• Freestyle soccer equipment
• Patented soccer balls
• Limited edition sportswear
• Lifestyle sports brand

Headquarters

HQ city

Diemen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Product Sales - Balls: Direct e-commerce sales of patented street and freestyle soccer balls. Products include specialized balls designed for street play with unique bounce and control characteristics.
2. Product Sales - Apparel: Sale of street soccer lifestyle clothing items including limited edition shirts and apparel collections.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

MONTA is the world's first patented street soccer lifestyle brand, designing and manufacturing specialized soccer balls engineered for street and freestyle play. Its core catalog includes the Earth Ball (sustainable leather, for pro play and freestyle), the Wind Freestyler Ball (canvas, for tricks), and limited edition collaborative balls with Edgar Davids, The London Police, Red Bull, and Miffy. The company also sells branded street soccer lifestyle apparel, notably limited edition shirts, sold direct-to-consumer through its Shopify e-commerce site with worldwide shipping.

Product overview

MONTA is the world's #1 street soccer lifestyle brand and the first patented football selection for street and freestyle soccer. The company offers a focused portfolio of specialized soccer balls designed specifically for street and freestyle play, including the patented Monta Earth Ball (sustainable leather for pro play and freestyle), Monta Wind Freestyler Ball (canvas ball for tricks), and various limited edition collaborative balls with partners like Edgar Davids, The London Police, Red Bull, and Miffy. Additionally, the brand offers clothing items including limited edition shirts. The products are distributed worldwide with shipping to Europe, USA, and Canada. All products are manufactured using the company's patented manufacturing process.

Differentiator

Problem solved

Functional benefit

Products and services

• Monta Wind Freestyler Ball A specialized freestyle soccer ball designed for ball control and trick execution, inspired by the movement of wind. Made from high-quality canvas, size 4.5, aimed at freestyle players and street soccer enthusiasts.
• Monta Street x The London Police x Edgar Davids Ball Limited edition collaborative ball with 32 panels, crafted to enhance freestyle abilities, featuring street art-inspired design by The London Police and Edgar Davids. A portion of proceeds supports the charity organization Parc Des Reves.
• Monta Earth Ball Sustainable leather soccer ball designed for professional 11-a-side play and freestyle lifestyle use, dedicated to environmental consciousness and connection to nature.
• Monta x Miffy x Edgar Davids Limited Edition Ball Limited edition collectible ball from the Monta x Miffy x Edgar Davids collaboration, blending street culture with childhood nostalgia. Designed to be used on the streets, for freestyling, and as a display collectible.
• Monta x Miffy x Edgar Davids Limited Edition Shirt Limited edition shirt from the Monta x Miffy x Edgar Davids collection, celebrating childhood nostalgia and street soccer culture, featuring 'Never Forget Your Firsts' campaign messaging. Available in sizes XS through XL.
• Monta x Red Bull Ca\u00f1o Low bounce ball co-developed with Red Bull, designed for court domination and enabling players to take control and own their playground. Targeted at street soccer players seeking control and skill development.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Edgar DavidscoreStrategic or Co-development PartnerEdgar Davids is the initiator and creative director of MONTA. As a former football legend who started on Amsterdam streets, he co-created the brand and his signature appears as an easter egg on every ball. He is the Mayor of the streets and central to the brand's identity.
• The London PolicecoreStrategic or Co-development PartnerAn artist collective that collaborated on the Co-Canvas program, creating the Monta Street x Edgar Davids x The London Police limited edition ball. Their friendship and artistic collaboration translated into unique street art-inspired products.
• Red BullmajorStrategic or Co-development PartnerCollaboration partner for the Monta x Red Bull Caño ball, a low bounce ball designed for court domination. Red Bull's brand association brings visibility to the street soccer lifestyle.
• Miffy (Dick Bruna)majorStrategic or Co-development PartnerCollaboration with Miffy (the iconic character created by Dick Bruna) on limited edition products. The Monta x Miffy x Edgar Davids collection blends street culture with childhood nostalgia, commemorating firsts.
• Parc Des RevesminorOthersCharitable initiative that supports youngsters globally through building playgrounds and social projects. The Monta collaborations contribute to this organization, providing foundation and values for a better life.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sveltus: Specialist brand offering freestyle soccer balls and equipment for tricks and street play. Directly comparable as a dedicated freestyle soccer equipment maker targeting similar practitioners.
• Senda Athletics: Mission-driven soccer ball and equipment brand selling fair-trade, sustainable balls directly to consumers. Directly comparable as a DTC specialist soccer ball brand with sustainability positioning and premium pricing.
• Toca Football: Soccer training equipment brand focused on ball mastery, freestyling and street play. Comparable as a niche brand targeting the same street/freestyle soccer community and selling specialized balls.

Broad incumbents

• Mitre Sports: Established soccer ball and equipment manufacturer with broad retail distribution. Comparable as a mass-market soccer ball supplier but with significantly wider portfolio and channel reach than Monta.
• Uhlsport: German sporting goods manufacturer specializing in soccer balls, gloves and team equipment. Comparable as a broader soccer equipment incumbent with patent-protected technologies (e.g., Supergrip) and global distribution.
• Select Sport: Danish soccer ball manufacturer focused on quality performance balls. Comparable as a specialty soccer ball maker with patented/technical product claims serving a similar premium ball consumer.
• Puma Soccer: Major global soccer brand with heritage in football lifestyle and street culture. Comparable as a broad incumbent with strong cultural/street credibility that overlaps Monta's positioning.
• Voit: Long-established soccer ball and sporting goods manufacturer with strong presence in Latin America. Comparable as a traditional soccer ball maker that has expanded into lifestyle and limited edition collaborations.
• Nike Soccer: Global soccer brand with street/freestyle product lines (e.g., Nike Streetmatch). Comparable as a broad incumbent that competes for the same street soccer and freestyle consumer with vastly greater marketing and distribution scale.
• Adidas Soccer: World's largest soccer equipment and apparel brand. Comparable as a broad incumbent whose football lifestyle and street collections target overlapping consumer segments at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MONTASTREET
• Instagraminstagram.com/montasoccer
• Xx.com/montasoccer
• LinkedInlinkedin.com/company/monta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MONTA