AutoJini
AutoJini is a privately held vertical SaaS provider offering an integrated ALL IN™ platform of dealer websites, CRM, inventory management, digital marketing, and FTC compliance tools to independent automotive, RV, marine, and truck dealerships across North America.
- Company typePrivate
- Founded2003
- HeadquartersAmes, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AutoJini does
AutoJini (legal entity AutoJini.Com) is a privately held, vertical SaaS provider for independent automotive dealerships, operating as the flagship product of parent Octadyne Systems. Founded in 2002-2003 and headquartered in Ames, Iowa, with a secondary office in Kitchener, Ontario, the company delivers an integrated web-based platform branded ALL IN™ that bundles responsive dealer website design and hosting, full-function CRM, mobile-enabled inventory management with syndication to 175+ distribution partners (including Craigslist, eBay Motors, and Google Vehicle Listings), text messaging, 360° video vehicle showcases, SEO services, and managed Google/Facebook advertising. Adjacent offerings include an FTC Safeguards Rule compliance module and a secondary consumer-facing used-vehicle portal (AllUsedAuto.com).
The platform is sold primarily through a sales-led, direct-to-dealer motion with 'Request a Demo' conversion on autojini.com, supplemented by IIADA preferred-provider referrals and Google Partner co-marketing. Revenue is generated predominantly via recurring website hosting and inventory distribution subscriptions, augmented by professional services revenue from Google Ads, Facebook Ads, and SEO management. Customer segments include independent franchise and pre-owned auto dealers as the primary vertical, with extension into RV, marine, and truck dealerships. Pricing is not publicly disclosed but is positioned as 'highly competitive' versus premium DMS competitors. The company maintains Google Partner, Google AdWords Certified, Google Analytics Certified, and Adobe Solution Partner credentials, and reports no external institutional funding.
AutoJini firmographics
Firmographics- Name
- AutoJini
- Legal name
- AutoJini.Com
- Website
- https://autojini.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AutoJini is a privately held vertical SaaS provider offering an integrated ALL IN™ platform of dealer websites, CRM, inventory management, digital marketing, and FTC compliance tools to independent automotive, RV, marine, and truck dealerships across North America.
- Ownership category
- akta.pro rank
Where AutoJini is headquartered
LocationHeadquarters
- HQ city
- Ames
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AutoJini business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Website Design & Hosting Subscriptions: Monthly/annual subscription for dealer website design, hosting, and maintenance services with bundled features including CRM, SEO, and mobile apps
- Digital Marketing Services: Additional services for Google Ads, Facebook Ads management, and SEO optimization
- Inventory Distribution: Distribution of dealer inventory to 175+ partner platforms
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
AutoJini product offering
Product offeringCore offering
AutoJini provides an all-in-one web-based SaaS platform, branded ALL IN™, for independent auto dealerships. The platform bundles custom responsive dealer websites, inventory management with mobile apps, a dealer CRM, SEO, text messaging, 360-degree video, and digital marketing (Google and Facebook Ads) into a single subscription offering, with inventory distributed to 175+ partner platforms.
Product overview
AutoJini is an automotive dealership website and digital marketing platform provider offering a unified product portfolio centered on its ALL IN™ bundled solution. The core offering combines Dealer Websites, Inventory Management & Distribution, and Dealer CRM as the foundational platform, supplemented by integrated marketing modules including 360 Video, Text Messaging, SEO Services (both general and Local SEO), Craigslist Posting Tool, Facebook Ads, Google Ads, and Vehicle Listings On Google. The company also offers an FTC Safeguards Rule compliance module for regulatory requirements. Built on a web-based software suite, the platform enables dealers to manage inventory, customer relationships, and multi-channel advertising from a single integrated interface with mobile app accessibility.
Differentiator
Problem solved
Functional benefit
Brands
- ALL IN™: Comprehensive dealer website platform including CRM, inventory management, SEO, text messaging, 360 video, and mobile apps bundled together.
Products and services
- ALL IN™ Platform Comprehensive bundled SaaS platform for independent auto dealers that includes custom responsive websites, integrated CRM, mobile inventory management with distribution to 175+ partners, SEO, text messaging, 360° video, and digital advertising tools.
- Dealer Websites Custom-designed, responsive, mobile-inclusive dealership websites built to drive leads and showcase inventory for independent auto dealers.
- Inventory Management & Distribution Mobile apps and tools that let dealers capture, edit, and syndicate vehicle inventory from smartphones to 175+ partner platforms and classified sites.
- Dealer CRM Full-function customer relationship management system with dashboard reporting for leads, appointments, and sales tracking, designed for auto dealership sales teams.
- FTC Safeguards Rule Compliance Services IT services and security tooling to help auto dealerships meet FTC Safeguards Rule requirements, including risk assessments, access controls, encryption, MFA, and incident response planning.
- AllUsedAuto.com Responsive nationwide used-vehicle showcase website that lets dealerships promote used inventory to a broader audience beyond their local market.
- AutoJini Mobile App for Auto Dealers Mobile application for iOS and Android that lets dealers upload, edit, and manage vehicle inventory via VIN scanning, photo capture, and full data entry from smartphones and tablets.
Quantifiable outcome
- Increased website traffic leading to increased sales
- +1 more outcomes
Companies that use AutoJini
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
AutoJini technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
AutoJini partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Octadyne SystemscoreOctadyne Systems is the parent company of AutoJini. The company operates under the Octadyne Systems umbrella with AutoJini as its flagship product for the retail automotive industry. AutoJini.com/Octadyne Systems has provided IT services for over 20 years.
- Google PartnerminorGoogle Partner status indicating certification and collaboration in Google Ads and Google Analytics services for dealer clients
- Google AdWords Certified PartnerminorIndividual certification for Google AdWords advertising platform demonstrating expertise in PPC advertising for dealerships
- Inventory Distribution Partners (175+)Network of 175+ platforms for dealer inventory distribution and syndication
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
AutoJini competitors and assessment
Company assessmentBroad incumbents
- DealerSocket (Tekion): Cloud dealer management and CRM platform serving franchise and independent dealers. Comparable CRM, inventory, and marketing functionality to AutoJini's ALL IN™ stack.
- CDK Global: Large-scale dealer management systems and digital retailing vendor. Overlaps with AutoJini on website, CRM, and inventory functionality but anchored in franchise dealer relationships.
- Dealer.com: Cox Automotive-owned provider of dealer websites, digital marketing, and SEO services. Directly comparable to AutoJini's website, SEO, and inventory distribution offerings but operating at significantly greater scale with OEM relationships.
- VinSolutions: Cox Automotive's dealer CRM, ILM, and marketing platform. Comparable to AutoJini's Dealer CRM and digital marketing modules but serving franchise dealers at much larger scale.
Direct peers
- PureCars: Digital advertising and marketing analytics platform for automotive dealers. Directly comparable to AutoJini's Google Ads, Facebook Ads, and SEO modules as a paid-media specialist.
- Dealer Inspire: Provides digital marketing, websites, and inventory solutions to franchise auto dealers. Closely comparable product set (websites, inventory, advertising) targeting the same mid-market dealer customer as AutoJini.
- LotVine: Provider of dealership websites, SEO, and inventory management tools for independent dealers. Comparable bundled SMB offering with similar go-to-market targeting independent car dealers.
- Dealer Spike: Provider of websites, SEO, and digital marketing for powersports, RV, marine, and trailer dealers. Closely comparable to AutoJini's RV and marine dealer offerings and adjacent verticals.
- DealerCenter: Inventory management and dealer software platform focused on independent used car dealers. Closely comparable to AutoJini's inventory management, CRM, and website offerings for the SMB independent segment.
Emerging players
- CarsForSale: Online marketplace and dealer marketing platform that helps dealers syndicate inventory and capture leads. Comparable to AutoJini's inventory distribution and lead generation capabilities.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AutoJini social profiles
Digital presenceAutoJini compliance and trust
Trust signalCompliance1 record
AutoJini financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoJini leadership team
Management profileNumber of profiles
AutoJini subsidiaries and ownership
Company hierarchySubsidiaries1 record
AutoJini funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoJini M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoJini
What does AutoJini do?
AutoJini provides an all-in-one web-based SaaS platform, branded ALL IN™, for independent auto dealerships. The platform bundles custom responsive dealer websites, inventory management with mobile apps, a dealer CRM, SEO, text messaging, 360-degree video, and digital marketing (Google and Facebook Ads) into a single subscription offering, with inventory distributed to 175+ partner platforms.
Is AutoJini a public or private company?
AutoJini is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AutoJini founded?
AutoJini was founded in 2003. It employs 1 to 10 people.
Where is AutoJini based?
AutoJini is headquartered in Ames, United States, in the North America region.
How does AutoJini make money?
Three revenue lines are on record. Website Design & Hosting Subscriptions are the primary driver. The others are digital Marketing Services and inventory Distribution.
Who are AutoJini's main competitors?
Broad incumbents on record are DealerSocket (Tekion), CDK Global, Dealer.com and VinSolutions. Direct peers are PureCars, Dealer Inspire, LotVine, Dealer Spike and DealerCenter. CarsForSale is listed as an emerging player.
Does AutoJini have an API?
Yes. AutoJini offers a web-based software suite with API access. The platform enables integration with third-party services and supports data export to classified websites. API functionality is referenced in the context of dealer solutions including custom web applications and data management capabilities.