Total Events DFW

What Total Events DFW does

Total Events DFW, LLC is a privately held, founder-owned full-service event management company headquartered in Richardson, Texas, serving the Dallas-Fort Worth Metroplex. Founded by Renee Hart, who has operated in the DFW event industry since 1998, the company delivers weddings, corporate events (launches, team-building retreats, galas, holiday parties, product launches, healthcare and non-profit functions), and social celebrations (birthdays, anniversaries, bridal/baby showers, bar/bat mitzvahs). The service portfolio is organized around three core lines — Corporate Event Planning, Wedding Planning, and Professional Party Planning — supplemented by sub-verticals in healthcare, non-profit, and bar/bat mitzvah work.

The underlying operating stack combines professional planning services with an in-house rental inventory (bars, décor, linens, seating, staging, tables, tableware) and a distinctive entertainment division featuring Texas-themed offerings (armadillo racing, mechanical bull, line dancing, trick roping, cigar rolling, live longhorn photos), DJs, live musicians, photobooths, and casino party services. Infrastructure includes a client event portal, LocaliQ-based digital advertising, Google Analytics, and standard business communication systems. Differentiated inventory and founder expertise reduce reliance on third-party vendors and underpin the company's premium positioning within the DFW market.

The business model is project-based professional services revenue. Pricing is fully customized per engagement with no published rates; customers select between all-inclusive packages and à la carte services across full-service planning, partial planning, and day-of coordination tiers. Distribution is direct-to-customer via phone, email, website forms, and a physical Richardson office; the company uses content marketing (blog), local SEO, LocaliQ paid advertising, and community sponsorships (e.g., AT&T Stadium events) for demand generation. Revenue is generated across five streams: planning and coordination fees, equipment rentals, entertainment booking, décor and design, and photography/videography coordination with third-party providers. The company is bootstrapped with no external funding and operates with 11-50 employees.

Name

Total Events DFW

Legal name

Total Events DFW, LLC

Website

https://totaleventsdfw.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Events DFW is a privately held Richardson, Texas event management company delivering full-service weddings, corporate events, and social celebrations across the DFW Metroplex, supported by in-house rentals and a Texas-themed entertainment division.

Ownership category

akta.pro rank

Product category

Event Planning Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Production & Theming (Décor, Creative, Entertainment Booking) (THAHADAH)

akta.pro secondary industries

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Party Invitations, Stationery & Guest Management (HSACACAK), Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ)

Keywords

• Event planning services
• Wedding planning
• Corporate event management
• Event rentals
• Party planning

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Event Planning and Coordination Services: Full-service event planning and coordination, including venue selection, vendor management, timeline creation, and day-of event management. Services are offered as both all-inclusive packages and à la carte options for customers who need only specific services.
2. Event Rentals: Rental of event equipment including tables, chairs, linens, tableware, bars, staging, and event décor. Revenue is generated through rental fees based on item type, quantity, and event duration.
3. Entertainment Booking: Booking and provision of entertainment including DJs, live musicians, Texas Experience entertainment (armadillo racing, mechanical bull, line dancing, trick ropers, cigar rolling, longhorn photos), photobooths, and interactive entertainment options.
4. Décor and Design Services: Event décor and lighting design services, including floral arrangements, dramatic lighting installations, and space transformation. These services are bundled with planning packages or offered separately.
5. Photography and Videography Coordination: Coordination with professional photographers and videographers to capture event moments. The company works with third-party providers and includes this as part of comprehensive planning services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Total Events DFW is a full-service event planning and rental company based in Richardson, TX, that plans and executes weddings, corporate events, social parties, bar/bat mitzvahs, healthcare conferences, and non-profit fundraisers across the DFW Metroplex. The company combines professional event planning, an extensive in-house rental inventory (bars, decor, linens, seating, staging, tables, tableware), themed entertainment (Texas Experience package, DJs, live music, casino parties), photography/videography coordination, and day-of event coordination. Services are offered as all-inclusive packages or à la carte options for events ranging from 10 to 10,000+ guests.

Product overview

Total Events DFW is a comprehensive event planning company offering all-inclusive and à la carte event services across the DFW Metroplex. The core service portfolio consists of Corporate Event Planning, Wedding Planning, and Professional Party Planning, supported by specialized sub-services for Healthcare Events, Non-Profit Events, and Bar/Bat Mitzvah Planning. The company provides a full entertainment division featuring Texas Entertainment (with armadillo racing, mechanical bulls, line dancing, trick roping, cigar rolling, and live longhorn photos), DJ Services, and Live Music. An extensive rental division offers Event Rentals including bars, décor, linens, seating, staging, tables, and tableware. Additional services include Casino Parties, Photography & Videography, Day-of Coordination, and Event Accessories such as photobooths and inflatables. Clients can purchase complete packages or select individual services on an à la carte basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Event Planning

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hosts Global: Hosts Global is a destination management and event services company delivering meetings, incentives, conferences, and events for corporate clients. Operates a comparable DMC-style production and event services model serving similar corporate and group event buyers.
• 360 Destination Group: 360 Destination Group is a U.S. destination management and event production company specializing in corporate events, group programs, and incentive travel. Closely comparable full-service event production model combining event services with entertainment and on-the-ground coordination.
• Encore Global: Encore Global (formerly PSAV) is the largest North American provider of event production, AV, and equipment rental services. Operates the closest comparable rental-plus-event-production model serving corporate event clients, though at significantly larger national scale than Total Events DFW.

Emerging players

• Bizzabo: Bizzabo is an event experience platform supporting in-person, virtual, and hybrid events. Targets the same corporate event organizer base, providing technology that increasingly complements or substitutes portions of traditional event planning service offerings.
• Cvent: Cvent provides event management software, venue sourcing, and on-site event solutions used extensively by corporate planners. While software-led, Cvent sits in the same corporate event ecosystem and increasingly competes or partners with traditional planners like Total Events DFW.

Broad incumbents

• MKG: MKG is an experience marketing agency producing corporate events, conferences, and brand activations. Operates in the same end-market as Total Events DFW at enterprise scale with comparable full-service production capabilities across the same corporate event customer base.
• The Knot Worldwide: The Knot is the largest U.S. wedding planning marketplace and media platform connecting couples with vendors. While broader and digital-first rather than services-led, it competes for the same wedding-planning customer base as Total Events DFW's wedding segment.
• George P. Johnson Experience Marketing: GPJ is one of the largest global experience marketing agencies producing corporate events, product launches, and brand experiences for enterprise clients. Highly comparable at the corporate event production level, though serving multi-national enterprise engagements.
• Jack Morton Worldwide: Jack Morton is a leading brand experience agency producing corporate events, conferences, and experiential programs for major global brands. Comparable corporate event production model with multi-segment event expertise at enterprise scale.
• WeddingWire: WeddingWire operates a leading wedding vendor marketplace and planning platform for couples and event professionals. Competes for the same wedding clientele and shares the wedding planning focus with Total Events DFW, but at digital-platform scale rather than services scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/totaleventsdfw
• LinkedInlinkedin.com/company/totaleventsdfw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Events DFW