Traffic Systems

What Traffic Systems does

Traffic Systems Inc. (TSI) is a Holtsville, New York-based Intelligent Transportation Systems (ITS) and traffic management solutions provider founded in 1993 by Rich Marsanico Sr. The company serves state departments of transportation, municipalities, traffic consultants, transit and emergency vehicle operators, electrical contractors, and bridge and toll authorities across the Northeast United States, with a portfolio of named engagements that includes the New Jersey Turnpike Authority, the Lower Hudson Transit Link ICM corridor project, and the NYSDOT Route 17/I-81 interchange reconstruction. Its offerings are organized into six core service lines — Complete Systems Integration, Equipment Assembly and Programming, On-Demand Custom Fabrication, Regional Field Service Maintenance and Support, Traffic Intersection Solutions, and ITS Solutions — supported by distribution agreements with more than twenty manufacturers including Econolite, PELCO, Polara, Leotek, Miovision, Sensys Networks, Editraffic, GTT/Opticom, Axis Communications, Carmanah, Myers EPS, Transnomis, and Telia/MIIPS.

The underlying technical capability spans Ethernet, serial, T1, fiber, broadband wireless, cellular, and data-multiplexing communications; analog and digital CCTV; and a multi-modal vehicle detection stack covering microwave, forward- and side-fire radar, acoustic, video, and wireless magnetometer systems. Differentiated assets include a fully outfitted in-house machine shop producing custom cabinets, brackets, and QPL-listed hardware, plus an RF configuration lab, QA and stress-testing facilities, and a CAD documentation infrastructure within the 17,000 SF Holtsville headquarters occupied since March 2019. Field delivery is staffed by IMSA-certified technicians with combined 50+ years of experience, dispatched from three offices in Holtsville (Long Island), Clifton Park (Upstate NY), and Hamburg (NJ/NYC) with a New England coverage line.

The business model combines hardware product resale via manufacturer partnerships, professional engineering and turnkey systems-integration services, recurring field service and maintenance revenue, and build-to-suit custom fabrication. The company runs an enterprise, sales-led go-to-market with regional sales engineers and project managers covering defined Northeast territories, quote-based project pricing for B2B/government infrastructure deals, and post-sale commissioning. Traffic Systems is privately held, founder/family-controlled (Rich Marsanico Sr. as President, Rich Marsanico Jr. as VP), bootstrapped with no disclosed external funding, M&A activity, or app/API surface.

Name

Traffic Systems

Legal name

Traffic Systems, Inc.

Website

https://trafficsystemsinc.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Traffic Systems Inc. is a Holtsville, NY-based Intelligent Transportation Systems integrator serving DOTs, municipalities, traffic consultants, transit and emergency vehicle operators, electrical contractors, and bridge/toll authorities across the Northeast US via turnkey integration, equipment assembly, custom fabrication, hardware distribution, and IMSA-certified field service.

Ownership category

akta.pro rank

Product category

Intelligent Transportation Systems

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Centralized Traffic Management Platforms (ATMS/TMC Software) (TLAJACAB)

akta.pro secondary industries

Traffic Signal Controllers & Intersection Hardware (Cabinets, Detectors, Ped Signals) (TLAJACAC), Transit Signal Priority (TSP) & Emergency Vehicle Preemption (EVP) (TLAJACAK), Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI)

Keywords

• Intelligent transportation systems
• Traffic management solutions
• Traffic signal equipment
• Traffic systems integration
• Traffic detection systems

Headquarters

HQ city

Holtsville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: Sale of traffic signal equipment, controllers, cabinets, detection systems, vehicle detection technologies, and related traffic management hardware through manufacturer partnerships
2. Systems Integration Services: Professional engineering services delivering fully integrated turnkey systems from concept to deployment, including design assistance, hardware integration, and commissioning
3. Field Service and Maintenance: Ongoing technical support, troubleshooting, site surveys, system commissioning, and maintenance services for installed traffic control and ITS systems
4. Custom Fabrication: Build-to-suit fabrication of custom hardware, cabinets, and traffic-related equipment including microcomputer cabinet bases, cabinet risers, flasher cabinets, and ITS cabinets

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Traffic Systems Inc. (TSI) designs, integrates, distributes, and services traffic management and Intelligent Transportation System (ITS) products for DOTs, municipalities, traffic consultants, transit and emergency management vehicle operators, electrical contractors, and bridge and toll authorities in the Northeast U.S. The company delivers turnkey integrated systems by combining professional engineering, custom metal fabrication, equipment assembly and programming, on-site commissioning, and ongoing IMSA-certified field service with its role as a regional distributor for 20+ third-party traffic technology manufacturers.

Product overview

Traffic Systems Inc. is a traffic management and Intelligent Transportation System (ITS) solutions provider serving DOTs, municipalities, traffic consultants, transit and emergency management vehicle operators, electrical contractors, and bridge and toll authorities across the Northeast U.S. for over 25 years. The company's portfolio consists of six core services delivered through partnerships with leading traffic technology manufacturers: Complete Systems Integration (turnkey delivery of integrated traffic management systems), Equipment Assembly & Programming (controlled equipment assembly with functional testing), On-Demand Custom Fabrication (metal shop fabrication of cabinets and custom hardware), Regional Field Service, Maintenance & Support (IMSA-certified technicians), Traffic Intersection Solutions (complete intersection packages), and ITS Solutions (network and detection technology integration). These services are supported by a comprehensive product distribution network spanning 20+ manufacturer partners including Pelco (traffic signal hardware), Econolite (controllers/cabinets/detection), Miovision (video management), Sensysnetworks (wireless vehicle detection), EditTraffic (signal plugins/monitors), GTT/Opticom (emergency vehicle preemption), Axis Communications (video solutions), and others, enabling TSI to provide complete turnkey solutions combining their integration services with best-in-class third-party products.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Systems Integration Turnkey integrated traffic management and ITS systems delivered by professional engineers, project managers, and the technical team, covering design assistance, hardware integration, assembly, and commissioning from concept to reality.
• Equipment Assembly and Programming Detailed wiring and assembly drawings, functional testing, and subsystem stress testing of traffic control equipment, with complete documentation to support error-free on-site installation.
• On-Demand Custom Fabrication On-site metal fabrication using a fully outfitted machine shop with skilled machinists and assemblers to build-to-suit traffic hardware including microcomputer cabinet bases, cabinet risers, flasher cabinets (NYS QPL), sign mounting brackets, red light camera brackets, ITS cabinets, and other custom items.
• Regional Field Service, Maintenance & Support IMSA-certified field technicians with 50+ years of combined experience providing site surveys, system commissioning, troubleshooting, final testing, and speed and volume verification of vehicle detection systems for traffic control and ITS customers across the Northeast U.S.
• Traffic Intersection Solutions Complete intersection packages assembled from cabinets and controllers, video/radar/magnetometer vehicle detection, traffic signals and LEDs, central software systems, uninterruptible power supplies, pre-emption systems, wired/wireless/cellular communications, pedestrian signals, and ADA-compliant push buttons.
• ITS Solutions Intelligent Transportation System services spanning Ethernet networks, serial data, T1 and fiber optic communications, broadband wireless and cellular communications, data multiplexing, analog and digital CCTV systems, and multi-modal vehicle detection (microwave, radar, acoustic, video detection, wireless magnetometer).

Quantifiable outcome

• Serving the Northeast region for over 25 years with loyal customer base and strong industry partner relationships

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered core and minor.

• PELCOcoreChannel Partner/ Reseller/ DistributorPELCO is a manufacturer of traffic signal hardware. TSI serves as a distributor/reseller for PELCO products in the Northeast region.
• EconolitecoreChannel Partner/ Reseller/ DistributorEconolite manufactures controllers, cabinets, detection systems and signals. TSI distributes Econolite products including controllers, cabinets, detection equipment and signal hardware.
• PolaracoreChannel Partner/ Reseller/ DistributorPolara manufactures accessible pedestrian signals and push buttons. TSI distributes Polara's ADA-compliant pedestrian solutions.
• LeotekcoreChannel Partner/ Reseller/ DistributorLeotek manufactures advanced traffic signal lighting. TSI distributes Leotek's traffic signal and lighting products.
• MiovisioncoreChannel Partner/ Reseller/ DistributorMiovision provides intelligent video-based traffic management and operations solutions. TSI distributes Miovision's video detection and traffic management products.
• Sensys NetworkscoreChannel Partner/ Reseller/ DistributorSensys Networks manufactures wireless vehicle detection systems. TSI distributes Sensys wireless magnetometer-based vehicle detection products.
• EditrafficcoreChannel Partner/ Reseller/ DistributorEditraffic manufactures traffic signal plugins, conflict monitors, BIUs, load switchers and flashers. TSI distributes Editraffic products.
• GTT (Global Traffic Technologies)coreChannel Partner/ Reseller/ DistributorGTT (Opticom) manufactures GPS emergency vehicle preemption systems. TSI distributes Opticom emergency vehicle preemption and priority products.
• OriuxcoreChannel Partner/ Reseller/ DistributorOriux creates solutions for traffic safety and mobility. TSI distributes Oriux products for traffic safety applications.
• Keenfinity Group (Bosch)coreChannel Partner/ Reseller/ DistributorKeenfinity Group (Bosch) manufactures intelligent CCTV systems for transportation. TSI distributes Keenfinity/Bosch CCTV products for ITS applications.
• Encom WirelesscoreChannel Partner/ Reseller/ DistributorEncom Wireless provides spread spectrum wireless communication products for serial, FSK and contact closure applications. TSI distributes Encom wireless communication systems.
• Radar SigncoreChannel Partner/ Reseller/ DistributorRadar Sign manufactures driver feedback signs. TSI distributes Radar Sign speed feedback and driver awareness products.
• Axis CommunicationscoreChannel Partner/ Reseller/ DistributorAxis provides video-based traffic management solutions. TSI distributes Axis network cameras and video management products for traffic monitoring.
• CarmanahcoreChannel Partner/ Reseller/ DistributorCarmanah manufactures LED signs, RRFBs for crosswalks and schools, and zone beacons. TSI distributes Carmanah pedestrian safety and school zone products.
• MS SedcocoreChannel Partner/ Reseller/ DistributorMS Sedco provides on-site motion and presence detection technology. TSI distributes MS Sedco detection products.
• MSi LED SigncoreChannel Partner/ Reseller/ DistributorMSi LED Sign manufactures magnetic detectors, current monitors, LED blankouts and isolator cards. TSI distributes MSi products.
• Myers EPScoreChannel Partner/ Reseller/ DistributorMyers EPS manufactures traffic battery back-up systems. TSI distributes Myers uninterruptible power supply products for traffic signals.
• TransnomiscoreChannel Partner/ Reseller/ DistributorTransnomis provides smarter traffic management and permitting solutions. TSI distributes Transnomis software solutions for traffic management and permitting.
• Telia (MIIPS)coreChannel Partner/ Reseller/ DistributorTelia provides MIIPS smart Linux-based cellular modems for transportation applications. TSI distributes MIIPS cellular modem products for ITS communications.
• Camera Lowering DeviceminorChannel Partner/ Reseller/ DistributorCamera lowering device systems for maintenance access to traffic cameras. TSI distributes camera lowering systems.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Cubic Transportation Systems: Cubic Transportation Systems delivers urban transit, traffic management, and tolling solutions to public agencies, including statewide ATMS deployments. Comparable in providing integrated ITS solutions to transportation agencies, though typically much larger in scale and focused on transit fare collection.
• Econolite: Econolite is both a key TSI distribution partner and a competitor — it manufactures traffic controllers, cabinets, and detection systems that TSI resells, while also providing its own systems integration services. Vertical overlap with TSI's controller/cabinet and detection business lines.
• Kapsch TrafficCom: Kapsch TrafficCom is a global ITS and tolling solutions provider with North American operations serving state DOTs, toll authorities, and municipalities. Similar turnkey systems integration and tolling customer base to TSI, though operating at global scale with proprietary connected vehicle and tolling software platforms.
• Parsons Corporation: Parsons Corporation is a major federal and state infrastructure contractor with a significant intelligent transportation systems practice serving state DOTs, toll authorities, and federal agencies. Comparable Northeast DOT customer base and ITS integration capabilities, though typically operating as prime contractor on multi-state mega-projects beyond TSI's scale.
• Kimley-Horn: Kimley-Horn is a national engineering consultancy with a substantial traffic and ITS practice serving state DOTs, municipalities, and toll authorities. Comparable in serving traffic consultants and DOTs in the Northeast US, though it operates at much larger scale and as a design/consulting firm rather than equipment integrator.
• Iteris: Iteris is a publicly-traded ITS solutions provider offering traffic management software, detection systems, and consulting services to DOTs and municipalities. Like TSI, it serves state DOTs and integrates third-party detection and signal hardware, though at significantly larger national scale and with proprietary ClearMobility software platform.
• Q-Free ASA: Q-Free is a Norwegian-headquartered ITS and tolling solutions provider with North American operations serving state DOTs, toll authorities, and municipalities. Comparable in providing tolling, traffic management, and ATMS integration, particularly in the Northeast US tolling market where TSI also competes.
• Siemens Mobility: Siemens Mobility's ITS division supplies traffic controllers, signal hardware, and integrated traffic management systems to state DOTs and municipalities worldwide. Direct overlap with TSI's traffic controller and intersection solutions business lines, though operating as a global conglomerate with proprietary hardware portfolio.

Direct peers

• TransCore: TransCore is a national transportation systems integrator specializing in tolling, traffic management, and ITS deployments for DOTs, turnpikes, and toll authorities — directly comparable customers to TSI's NJTA and NYSDOT relationships. Similar turnkey integration business model serving the same Northeast and Mid-Atlantic tolling market.
• Traffic Control Devices: Traffic Control Devices is a regional ITS distributor and integrator serving the Northeast US market with traffic signal hardware, controllers, and field service. Most directly comparable to TSI in scale, business model (manufacturer distribution + integration services), and geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/traffic-systems-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traffic Systems