What G7 taxis does

G7 S.A. is a French regulated-taxi platform, founded in 1905 and headquartered in Clichy (France), operating as a subsidiary of Groupe Rousselet. The company runs a proprietary dispatch and booking platform that connects passengers to a 10,000-taxi affiliated fleet in Paris and a 5,000+ driver national partner network across 260+ French cities and 20+ international countries, moving roughly 30 million passengers per year with an average arrival time under 4 minutes in Paris. Core technology comprises a real-time taxi-tracking dispatch algorithm, omnichannel booking (G7 Taxi app, G7 Abonné app for subscribers, g7.fr website, and 3607 phone service), and a unique G7 Connect street-hail payment integration allowing payment via the G7 app for hailed taxis without cash or card to the driver. The product portfolio is segmented into verticalized sub-brands: G7 Green (Europe's largest hybrid/electric taxi fleet at 7,800+ vehicles, 90%+ of sedans), G7 VIP and G7 Van VIP (premium), G7 Access (PMR accessibility including 600+ ramp vehicles), G7 Famille (child seats), G7 Van (1,300+ 7-seaters), G7 Velo (bicycle racks), G7 Coffre+ (luggage estate cars), and G7 Events (bespoke transport for 1–10,000 attendees).

G7 serves two primary customer segments. The B2C segment consists of individual consumers booking on-demand or advance (up to 30 days) taxis for personal travel, with pricing set by regulated prefectoral tariffs and metered fares passed through to drivers. The B2B segment comprises 10,000+ corporate clients — including L'Oréal, KPMG, McKinsey & Company, Chanel, Natixis, Mercedes-Benz, and Sephora — that subscribe to Business Pass, Service, Service Plus, or Le Club G7 monthly plans, paying for priority vehicle allocation, dedicated account management, budget controls, and international travel coverage. Revenue mechanics blend transaction-based take rates on premium add-ons (G7 Van, G7 VIP, G7 Velo supplements), recurring corporate subscriptions, a driver affiliation fee of approximately 5% of revenue, and managed-event services. Distribution is omnichannel and direct: G7 operates its own sales force for enterprise, an app/web/phone PLG funnel for consumers, physical taxi stands at 7 Paris train stations and major airport terminals, partner networks in 260+ French cities and 20+ countries, and dedicated concierge tools (G7 Express, Taxiclic) for the CHR/hospitality channel.

Quality assurance is delivered through ISO 9001 certification (held for 20+ years, Bureau Veritas), 15,000+ annual mystery audits, 46,000 vehicle inspections, and 3,000 driver reports, supporting a 4.9/5 average driver rating. Recent strategic emphasis has shifted toward AI deployment (June 2025 generative-AI customer chatbot, VivaTech 2026 showcase), data sovereignty (EONA-X membership, July 2025), sustainability (G7 Green fleet targeting 100% by 2027 and 30% fully electric by 2030), and geographic expansion (Bordeaux and Arcachon Bay coverage launching June 2026).

Name

G7 taxis

Legal name

G7 S.A.

Website

https://g7.fr

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

251–500 employees

Short description

G7 is a French regulated-taxi platform operating 10,000+ affiliated vehicles in Paris and 260+ French cities, serving 30 million passengers annually across consumer and enterprise segments via mobile app, web, and phone booking with multiple service tiers.

Ownership category

akta.pro rank

Product category

Taxi and Ground Passenger Transportation Services

NAICS

Taxi and Limousine Service (4853), Limousine Service (485320), Limousine Service (48532), Taxi and Ridesharing Services (485310)

akta.pro primary industry

Pre-Booked Private Hire / Chauffeur (PHV/Limo) (THAIAGAD)

akta.pro secondary industries

Premium Black Car Services (THADAEAL), Chauffeur / Black Car & Executive Car Services (TLAFAHAD), Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility) (THALAFAE)

Keywords

• Taxi booking platform
• Corporate ground transport
• Accessible taxi services
• Hybrid electric fleet
• Event transportation

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Metered taxi fares: Revenue generated through regulated meter-based taxi fares charged per journey. Fares are calculated by taximeter based on distance and time. The full fare is passed through to the driver. G7 charges service fees for premium add-on options (G7 Van, G7 VIP, G7 Van VIP, G7 Vélo, G7 Zen, station/airport reception).
2. Business subscriptions (Business Pass, Service, Service Plus, Club G7): Monthly subscription revenue from corporate and individual frequent users. Subscriptions provide priority vehicle allocation, dedicated account management, and preferential pricing. Includes revenue from the monthly affiliation fee paid by drivers (approximately 5% of revenue contributed).
3. Premium service options: Additional revenue from optional paid services including G7 Van (+€6 for Vélo option), airport station reception fees, and premium vehicle upgrades (G7 VIP, Club Affaires, Club Premium).
4. Events and MICE transport services: Bespoke transport services for events and corporate functions, including antenna taxis, priority lines, individual transfers, minibus/coach hire, and vehicle deployment for groups from 1 to 10,000 people.

Pricing tiers

Go-to-market motion3 records

Distribution channels11 records

Marketing channels8 records

Core offering

G7 operates an omnichannel taxi booking and dispatch platform connecting passengers to approximately 10,000 affiliated taxis in Paris and partner networks in 260+ French cities and 20+ countries. Bookings are made through the G7 Taxi mobile app, g7.fr website, the 3607 phone line, or street hailing via G7 Connect, offering immediate or up-to-30-day advance bookings with real-time vehicle tracking and in-app payment. The portfolio spans specialized vehicle categories (G7 Green eco-fleet, G7 VIP, G7 Van, G7 Van VIP, G7 Access for reduced mobility, G7 Famille, G7 Vélo, G7 Coffre+) and subscription tiers (Service, Service Plus, Business Pass, Le Club G7) for enterprise clients and frequent individual travelers.

Product overview

G7 operates a multi-level taxi platform in France, centered on its core G7 taxi service with over 10,000 affiliated vehicles in Paris. The portfolio spans specialized sub-brands addressing specific passenger needs: G7 Green (eco-friendly hybrid/electric fleet), G7 VIP and G7 Van VIP (premium vehicles), G7 Access (mobility impaired passengers), G7 Famille (child seats), G7 Vélo (bicycle transport), and G7 Coffre+ (luggage transport). Booking is enabled through the G7 Taxi app, G7 Abonné app for subscribers, website, and phone. Subscription tiers include Service, Service Plus, Business Pass (corporate), and Le Club G7 (ultra-premium). Additional offerings include Mission Handicap corporate accessibility solutions, G7 Events for mass transportation, a Loyalty Program, and Tiers Payant for medical transport. G7 Connect enables street hailing with in-app payment.

Differentiator

Problem solved

Functional benefit

Brands

• G7 Green: Hybrid and electric taxi fleet, the first in Europe, launched in 2007 with over 7,800 vehicles.
• G7 Access
• G7 Famille
• G7 Van
• G7 VIP
• Business Pass G7
• Le Club G7
• G7 Van VIP
• G7 Coffre+
• G7 Vélo
• G7 Loyalty Programme
• G7 Academy
• Mission Handicap

Products and services

• G7 (Core Taxi Service) Core taxi service in Paris and Île-de-France with over 10,000 affiliated taxis, offering immediate or advance booking via app, web, or phone with an average arrival time under 4 minutes.
• G7 Green Hybrid and electric taxi fleet launched in 2007; the largest eco-friendly taxi fleet in Europe with over 7,800 vehicles (90% of G7 sedans), offering 25% less CO2 emissions per ride at standard pricing.
• G7 VIP Premium taxi service with luxury sedans (Mercedes E-Class, BMW 6 Series, Audi A6, Tesla Model S) and professionally selected drivers trained to high service standards, offering WiFi, chargers, and water.
• G7 Van Van taxi service accommodating up to 7 passengers with luggage, ideal for groups and families; over 1,300 vehicles available for immediate or advance booking.
• G7 Van VIP High-end van service with premium features including leather seating facing each other, WiFi, chargers, press, and water; drivers selected for service excellence.
• G7 Access Mobility service for people with reduced mobility, including G7 Access Rampe (vans with wheelchair ramps, 600+ vehicles), G7 Access Standard (low-floor vehicles), and G7 Access Coffre+ (break vehicles for transferable wheelchairs).
• G7 Famille Family taxi service with vehicles equipped with baby seats (0-4 years) and booster seats (4-10 years); breaks and vans available for families with luggage or up to 7 passengers.
• G7 Vélo Taxi service with bicycle racks, allowing transport of up to 3 bikes; available on advance booking for cyclists needing alternatives due to weather, fatigue, or long distances.
• G7 Coffre+ Estate taxi service with over 2,000 break vehicles featuring expanded cargo space for bulky luggage; available 24/7 via the G7 app.
• G7 Connect Exclusive innovation allowing passengers to hail a G7 on the street and pay directly via the G7 app without cash or card to the driver.
• Tiers Payant (Medical Transport) Third-party payment option for medical transport; patients with a medical prescription present their documents to the driver and do not advance healthcare costs.
• G7 Taxi Mobile App Mobile application for immediate or advance taxi booking (up to 30 days), real-time tracking, in-app payment, and G7 Connect street hailing; available on iOS and Android.
• G7 Abonné Subscriber App Dedicated mobile app for G7 subscribers (Business Pass, Service, Service Plus, Le Club G7) offering priority booking, multi-subscription management, real-time taxi tracking, and in-app payment.
• Business Pass G7 Business subscription offering priority vehicle assignment, dedicated commercial team, budget control, and booking in 260 cities in France and 20+ countries internationally.
• Service Plus Subscription Enhanced subscription with ultra-priority booking, premium vehicles, quality-certified drivers, customizable wait times, water/charger/WiFi, and international booking in 260 cities and 20 countries.
• Service Subscription Entry-level subscription with access to G7's 10,000-driver fleet, priority booking 24/7, in-car payment, secure access codes, and dedicated support.
• Le Club G7 Premium membership with ultra-priority status, dedicated app and phone line, exceptional drivers in prestige vehicles (Mercedes E-Class, BMW 5 Series, Audi A6), and exclusive privileges.
• Mission Handicap Transport Dedicated transport solution for employees with disabilities, offering adapted vehicles (low-floor, breaks, ramp vans), flexible booking, and up to €12,000/year AGEFIPH funding support.
• G7 Loyalty Program Exclusive loyalty program for subscribers with Ivoire, Argent, Or, and Platinum tiers offering free rides, upgrades, and exclusive brand partnerships.
• G7 Events Transport Service Customized event transportation for 1 to 10,000 people including taxi antennas, priority lines, individual transfers, minibus/coach hire, and vehicle deployment for corporate events.
• CHR (Hotels, Restaurants and Catering) Service Dedicated solutions for hotel and restaurant receptionists including G7 Express (connected ordering button), Taxiclic (online booking tool), and priority phone lines.

Quantifiable outcome

• Average taxi arrival time in Paris: <4 minutes
• +9 more outcomes

Named customers24 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Paris La Défense ArenaminorGTM or Marketing Partner · 1 January 2018Mobility partnership since 2018. G7 provides transport services for sports, music, and entertainment events at Paris La Défense Arena, Europe's largest indoor venue, facilitating fan and spectator travel.
• Philharmonie de ParisminorStrategic or Co-development Partner · 1 September 2015Partnership signed in September 2015 for post-concert taxi service. G7 coordinators directly order taxis for Philharmonie de Paris concert attendees at selected events, providing seamless departure transport.
• SolidaysminorGTM or Marketing PartnerLong-standing partner of Solidays festival. G7 provides an ephemeral taxi station at the festival exit, enabling 220,000 festival-goers to travel home safely after the event.
• WheelizminorStrategic or Co-development PartnerWheeliz is the first peer-to-peer rental platform for adapted vehicles for wheelchair users. G7 and Wheeliz partnership enables customers to rent adapted vehicles and then use G7 Access taxis (with ramps) to reach/return from the rental location.
• Ville de PariscoreGTM or Marketing PartnerCity of Paris partnership. G7 operates as the largest taxi fleet in Paris with city-authorized taxi stands, priority access to city infrastructure, and alignment with Paris mobility policies including the green transition.
• La Ligue des Droits de l'HommeminorStrategic or Co-development PartnerPartner association in G7's driver inclusion and respect training program, helping develop educational content on diversity, inclusion, and anti-discrimination for taxi drivers.
• HandsAwayminorStrategic or Co-development PartnerAnti-sexism and anti-harassment association partnering with G7 to develop driver training on respecting passengers and addressing harassment in taxis.
• STOP HomophobieminorStrategic or Co-development PartnerAnti-homophobia organization collaborating with G7 on driver sensitivity training covering LGBTQ+ inclusion and safe transport for all passengers.
• STOP Harcèlement de rueminorStrategic or Co-development PartnerAnti-street harassment organization partnering with G7 on driver awareness training to prevent and respond to harassment situations in taxis.
• FLAG!minorStrategic or Co-development PartnerAnti-discrimination association working with G7 on inclusive transport training for drivers to ensure safe, respectful service for all passengers regardless of background.
• Hôpital de GarchesminorStrategic or Co-development PartnerHôpital de Garches provides practical training to G7 Access Rampe drivers on proper wheelchair handling and PMR passenger assistance, ensuring safe and dignified transport.
• ADA (location de voiture)minorOthersADA is a sister company under Groupe Rousselet and France's leading car rental brand. Cross-promoted on G7 website as an alternative mobility option.
• Homebox (self-stockage)minorOthersHomebox is a sister company under Groupe Rousselet and France's top self-storage operator. Cross-promoted on G7 website as an additional service under the Groupe Rousselet umbrella.

Scale indicators16 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• LeCab: French premium chauffeur-driven VTC service operating in Paris and major French cities. Direct peer to G7 VIP and Le Club G7 sub-brands — same premium chauffeur positioning, similar luxury vehicle fleet, overlapping corporate and individual client base in France.
• Blacklane: Global chauffeur-driven premium ride service operating in 50+ countries with airport transfers, city-to-city, and hourly bookings. Most comparable international peer to G7 VIP / Le Club G7 premium offering, with similar luxury fleet and B2B corporate client base.
• FreeNow: FreeNow (owned by BMW and Mercedes-Benz Mobility) is Europe's leading taxi-hailing app that aggregates licensed taxis across multiple EU cities. Closest direct peer to G7: same model of on-demand licensed-taxi booking, similar European multi-city footprint, and similar enterprise B2B focus.
• Allocab: French taxi-hailing app aggregating licensed taxis for immediate and advance bookings. Direct peer in the Paris/France regulated taxi booking space, with similar omnichannel approach and overlapping enterprise customers.
• Heetch: French ride-hailing platform focused on affordable evening and off-peak rides with VTC drivers. Direct competitor in the French passenger ground transport market, especially for younger and price-sensitive consumer segments that G7's regulated pricing cannot address.
• Careem: Middle East and South Asia ride-hailing and multi-service super-app (now a subsidiary of Uber). Comparable peer for the broader multi-tier ride services (economy, premium, captain/chauffeur) and B2B subscription model that G7 has built with Business Pass and G7 VIP.
• Bolt: European ride-hailing platform with strong presence in France and Paris, offering both standard rides and Bolt Black premium service. Directly competes with G7 for on-demand and corporate bookings across French cities with app-led dynamic pricing.

Regional players

• Carey International: US-based chauffeured ground transportation provider specializing in executive and corporate travel. Comparable peer for G7 Events and G7 VIP managed services for high-end corporate events and executive transport.
• Addison Lee: UK-based executive car and chauffeur service with strong London corporate and airport transfer presence. Comparable peer for G7's premium UK/international corporate and Business Pass use cases, with similar premium fleet and account management structure.

Broad incumbents

• Uber: Global ride-hailing and mobility platform operating UberX, UberBlack, and Uber Green across France. A broad incumbent competitor that overlaps with every G7 service tier, with greater capital, scale, and dynamic pricing — but without G7's regulated taxi license and bus-lane access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/taxisg7
• YouTubeyoutube.com/user/taxisg7
• Facebookfacebook.com/TAXISG7
• LinkedInlinkedin.com/company/taxis-g7
• Instagraminstagram.com/TAXISG7

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G7 taxis